ASSIGNMENT & RUBRICS _ CBFC 1103 INTRODUCTION TO COMMUNICATION/ MAY 2013 / FASS

ASSIGNMENT SUBMISSION AND ASSESSMENT PENYERAHAN DAN PENILAIAN TUGASAN

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CBFC 1103 INTRODUCTION TO COMMUNICATION SEMESTER : MAY 2013

________________________________________________________________________ INSTRUCTIONS TO STUDENTS ARAHAN KEPADA PELAJAR

1. This assignment contains ONE question that is set in the language of the printed module for the course. Tugasan ini mengandungi SATU soalan sahaja yang disediakan dalam bahasa pengantar modul bercetak bagi kursus ini. 2. Answer in Malay or English. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. 3. Download the language version of the assignment template concerned from myVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman and 1.5 line spacing. Muatturunkan templet tugasan versi bahasa yang berkenaan daripada myVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz font 12 huruf Times New Roman dan langkau baris 1.5. 4. Your assignment should be between 2500 to 3000 words excluding references. The number of words should be indicated at the end of your assignment. DO NOT COPY THE ASSIGNMENT QUESTION AND INSTRUCTIONS TO YOUR ANSWERS. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. JANGAN MENYALIN SOALAN DAN ARAHAN TUGASAN DALAM JAWAPAN ANDA.

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ASSIGNMENT & RUBRICS _ CBFC 1103 INTRODUCTION TO COMMUNICATION/ MAY 2013 / FASS

5. You must submit your assignment ON-LINE via myVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment for personal reference. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui myVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. 6. You can submit your assignment ONCE only in a SINGLE FILE. Anda hanya boleh menyerahkan tugasan SEKALI sahaja dalam SATU FAIL . 7. Your assignment must be submitted between 9 JULY 2013 UNTIL 17 JULY 2013. SUBMISSIONS AFTER 17 JULY 2013 WILL NOT BE ACCEPTED. Tugasan anda hendaklah diserahkan antara 9 JULAI 2013 HINGGA 17 JULAI 2013. SERAHAN SELEPAS 17 JULAI 2013 TIDAK AKAN DITERIMA.

8. Your assignment should be prepared individually. You should not plagiarise another persons assignment and claim as your own. Plagiarism in any form is strictly prohibited. Tugasan hendaklah disiapkan secara individu. Anda dilarang memplagiat tugasan orang lain serta mendakwa sebagai hasil kerja sendiri. Plagiat dalam apa jua bentuk adalah dilarang sama sekali.

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ASSIGNMENT & RUBRICS _ CBFC 1103 INTRODUCTION TO COMMUNICATION/ MAY 2013 / FASS

EVALUATION 1.

PENILAIAN

This assignment accounts for 40% of the marks for the course mentioned and shall be assessed based on the Rubrics provided in the Attachment. Tugasan ini akan menyumbangkan 40% markah kepada kursus tersebut dan akan dinilai berdasarkan kepada Rubrik yang diberikan dalam Lampiran.

2.

You will be informed of the assignment marks before the Final Semester Examination commences. Anda akan dimaklumkan tentang markah tugasan ini sebelum Peperiksaan Akhir Semester bermula.

3.

PLAGIARISM : MARKS DEDUCTION PLAGIARISME : POTONGAN MARKAH The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks will be deducted as follows:

WARNING :

AMARAN : Tugasan yang diserahkan secara automatik akan disemak untuk persamaan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut:

Similarity / Overlapping (%) Persamaan / Pertindihan (%) 10 30 31 50 More than / Melebihi 50

Penalty / Deduction of marks (from the total marks obtained) Penalti / Potongan markah (%) (daripada jumlah markah diperolehi) 20 % 40 % 0 marks to be given Markah sifar 0 akan diberikan

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ASSIGNMENT & RUBRICS _ CBFC 1103 INTRODUCTION TO COMMUNICATION/ MAY 2013 / FASS

PURPOSE The objectives of the assignment are: i. ii. iii. To discuss the effects of mass media and information and communication technology (ICT) on society. To reflect on the impact of information flow and mass communication on people at various levels. To discuss the existence (or non-existence) of critical minds among media users and media practitioners.

The following excerpt appeared in The Malaysian Insider dated March 11, 2013. At the time of writing, the Malaysian security forces are still hunting down the remaining members of the Sulu group who invaded Sabah with arms almost four weeks ago. Efforts to bring the standoff through negotiation failed resulting in an all-out military attack by the Malaysia government. There are many reasons given as to the main motive of the Sulu group. The Sulu group claims that it belongs to the Royal Army of the Sulu Sultanate. The groups main demand is to claim Sabah from Malaysia. The group also says that it will not leave Sabah even when forced to do so. The questions are: If the Sultan of Sulu is serious in pursuing the Sabah claim, why did he resort to violence? Why did he not go into a peaceful negotiation with the Philippines government? After all, as a Filipino citizen, the Sultan of Sulu cannot pursue a serious international security issue personally without his governments intervention. Analysts have assumed that the Lahad Datu incident may have been triggered by the peace negotiation between the MILF (Moro Islamic Liberation Front) and the Philippines government. Malaysia was the broker of the peace plan. The peace agreement will give the autonomous region of Mindanao more freedom in handling local affairs in turn for ceasefire from militants.

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ASSIGNMENT & RUBRICS _ CBFC 1103 INTRODUCTION TO COMMUNICATION/ MAY 2013 / FASS

The effects of the conflict can be felt in Sabah a state within the federation of Malaysia that has never experienced any major conflict and has been enjoying a remarkable economic growth in the past decades. While it is the responsibility of the Philippine government to ensure that the conflict in its troubled southern territory does not spread to

Sabah, the Malaysian government has a duty to protect its border from being intruded in the future.

REQUIREMENT
The above excerpt is one of articles related to Lahad Datu in mass media. You are required to reflect upon the news of the Lahad Datu conflict in the mass media (including digital news). As a student of communication, critically discuss the media functions of surveillance, interpretation, linkage, influence and persuasion, socialisation and value distribution. Based on audience responses and feedback in the mass media (including the digital media), analyse the existence or non-existence of critical minds among media users in Sabah, Sarawak and/or Peninsular Malaysia. Critically discuss the difference between news written by media

practitioners in the mainstream newspapers and the digital media. You may focus on any two weeks news published in the month of March or April or May 2013. Write a 10-page essay on the above. Give your essay a topic.

[Total: 40 marks]

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ASSIGNMENT & RUBRICS _ CBFC 1103 INTRODUCTION TO COMMUNICATION/ MAY 2013 / FASS

Assessment criteria 1 2 Choice of topic Critical discussion of media functions: (i) surveillance, (ii) interpretation, (iii) linkage, (iv) influence and persuasion, (v) socialisation + value distribution. Analysis of audience responses & feedback in media

Mark weighta ge 0.5 3

N.A 0 No topic given. No critical discussion of media functions.

Low 1 Inappropriate topic. Very brief and general discussion of media functions; very minima references to the literature.

Fair 2 Fairly suitable topic. Fairly critical discussion of 1-2 media functions; used 1-2 academic references.

Above average 3 Somewhat good topic. Generally good critical discussion of 3-4 media functions; used suitable academic references.

Excellent 4 Very well thought-out topic . Very good critical discussion of all the media functions; used good citations and relevant academic references.

Max. mark s 2 12

2.5

No analysis is done.

Poor analysis of audience responses; No citations made.

Fairly good effort at analysis of audience responses; but no citations made of audience feedback from Sabah, Sarawak and Peninsular Malaysia.

Analysis of news written by media practitioners in mainstream newspapers and digital media

No analysis is done.

Poor analysis of Fairly good effort at news wriiten by analysing news media coverage by media practitioners in practitioners in mainstream mainstream newspapers vs. newspapers vs. digital media. No digital media; 2-3 citations made. citations made Page 6 of 7

Satisfactory analysis of audience responses; general references to audience feedback from Sabah, Sarawak and Peninsular Malaysia. Does not distinguish critical or uncritical minds. Satisfactory analysis of news coverage by media practitioners in mainstream newspapers vs. digital media; 4-5 citations made

Very satisfactory analysis of audience responses; good citations made of audience feedback from Sabah, Sarawak and Peninsular Malaysia; differences of critical/ uncritical minds distinguished . Very satisfactory analysis of news coverage by media practitioners in mainstream newspapers vs. digital media; More than 5 citations made .

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ASSIGNMENT & RUBRICS _ CBFC 1103 INTRODUCTION TO COMMUNICATION/ MAY 2013 / FASS

Assessment criteria 5 Summary of the essay

Mark weight age 1

N.A 0 No summary Writing is unclear with major grammatica l errors. Poor report format and no referencing.

Low 1 Poor summary and not related to the topic. Writing is convoluted with misspelled words and substantive grammatical errors. Traces of formats in essay but does not follow APA referencing style.

Clarity of writing presentation

0.5

Fair 2 Simple summary with minima relations to the topic. Fairly acceptable writing, but with traces of grammatical errors. Some formats available with evidence of APA referencing style.

Above average 3 Summary related to topic. Clear and satisfactory writing.

Excellent 4 Satisfactory summary and clearly related to the topic. Very clear and excellent writing.

Max. mark s 4

Refencing; proper report format (Cover Page, Table of Content, page numbering, APA format references, etc.). 10 page essay

0.5

Most formats available and APA referencing observed.

All formats available with correct APA referencing style.

TOTAL MARKS

40

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