Simply type over the grey cells below to quick

Step 1 Harta campaniilor de comunicare in social media in prima jumatate a lui 2011 Step 2 Enter the two labels for your Horizontal Axis
For the left side of the map For the right side of the map

Step 3 Enter the two labels for your Vertical Axis

For the bottom of the map For the top of the map

Campanii axate pe co

Please note that you can click on Attribute Ideas in the menu on the ma Or for more information on Perceptual Maps and/or the Mark www.segmentation

Step 4 Enter the Brands or Products to be Mapped

Up to a maximum of 25 brands/products

Step 5
1= 3= 5=

(Some examples provided, simply type over the brands below.)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Bauturi Telecom IT&Electronice Banci si asigurari Mancare Auto Produse de ingrijire personala/curatenie Alte servicii

18 19 20 21 22 23 24 25

Step 7

When finished entering your data above, simply copy

Harta campaniilor de comunicare in social me

Campanii axate pe

Gradul de implicare

Bauturi

Telecom Produse de ingrijire Banci si asigurari personala/curatenie Alte servicii IT&Electronice

Auto

Mancare

ells below to quickly and easily create your own Perceptual Map
Harta campaniilor de comunicare in social media in prima jumatate a lui 2011
(This is an example only. Simply type over this map title.)

Gradul de implicare Campanii axate pe implicare

(These are examples only. Type in your attributes.)

Impact asupra opiniei Campanii axate pe comunicare de brand

(These are examples only. Type in your attributes.)

deas in the menu on the main website to help determine suitable brand/product attributes to use ptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit www.segmentationstudyguide.com

Score each brand/product for the two attributes

Step 6

Please note that this is an optional ste Use a 1-9 scale, using the following table as a rough guide. Horizontal Attribute Vertical Attribute Gradul de implicare Impact asupra opiniei 1= 1= Equal mix of both Equal mix of both 3= 2= Campanii axate pe implicare 5 = Campanii axate pe comunicare de brand 3 = 3.24 5 4 4 3 3 3.3333 3.333333 3 2 1 2 2.66667 3.333333 2 3

data above, simply copy your Perceptual Map below and paste it into your document.

comunicare in social media in prima jumatate a lui Campanii axate pe 2011 comunicare de
brand

To maintain the formating of the ma when you copy it: 1

2 3
Campanii axate pe implicare

Telecom

nci si asigurari

Impact asupra opiniei

tual Map

attributes to use cess, please visit

Change the circle sizes

Please note that this is an optional step

Sizes
Small Medum Large

3 3 2 3 1 1 3 1 2 2

your document.

To maintain the formating of the map when you copy it: Click on the edge of the map to highlight it Select 'copy' from the menu Go to your document Select 'paste', then 'paste special' and choose 'bitmap'.