Total uniques U.S. Canada U.K.

Canada U.K. Ireland Germany France Italy Austria Switzerland Spain Portugal Denmark Finland Norway Sweden Netherlands Belgium Poland Russia Brazil Mexico Argentina Chile Columbia Puerto Rico Venezuela Australia Japan South Korea India Hong Kong Singapore China Indonesia Taiwan South Africa Israel Turkey Total
Ameblo.jp 19,105 36 15 11 0 0 5 19,003 0 28 7 0 0 0 19,105.244
Badoo 5,853 164 212 54 91 1,079 2,180 1,260 74 206 292 210 10 0 0 22 0 0 0 5,853.441
Bebo 24,061 10,211 1,256 9,102 789 348 162 81 21 84 25 15 41 76 87 33 34 1,530 0 0 142 25 0 0 0 24,061.086
Buzznet 4,791 2,447 572 435 194 180 93 61 59 132 108 150 284 0 76 0 0 0 4,791.399
Cyworld 16,465 53 0 0 0 18 442 15,945 7 0 0 0 16,464.502
Dada 2,321 509 101 41 214 66 568 144 484 62 33 0 0 70 23 5 0 0 0 2,320.888
Facebook 205,218 67,481 18,784 23,454 626 4,179 15,384 11,673 809 1,859 6,292 362 2,093 1,537 1,552 2,573 1,282 2,442 685 856 3,116 5,291 4,286 5,378 556 1,288 5,776 1,555 888 5,334 1,897 1,323 0 0 657 2183 1769 0 205,218.283
Friendster 4,992 1,516 550 259 107 84 72 67 57 66 60 182 952 0 178 83 759 0 0 0 4,991.925
Hi5 22,217 3,992 1,153 967 562 759 434 83 207 1,489 2,078 23 58 261 117 677 4,244 352 2,086 313 184 438 0 1,571 96 72 0 0 0 22,216.621
Hyves.nl 6,510 32 14 35 48 57 27 6,078 196 9 14 0 0 0 0 0 6,509.573
LinkedIn 13,658 7,764 1,014 880 28 237 571 256 21 52 258 33 84 59 64 911 152 84 50 78 97 80 0 807 18 26 0 0 33 0 13,657.966
Metroflog 7,465 439 26 10 0 0 1,319 21 4,141 1509 0 0 0 0 0 7,464.991
Mixi.jp 11,407 0 5 0 0 0 11,401 0 0 0 0 11,406.717
Multiply 4,817 1,514 454 280 84 121 45 103 89 1,262 132 110 272 0 117 27 207 0 0 0 4,817.04
Myspace 110,075 70,954 4,913 6,967 178 4,990 3,482 1,944 411 1,484 321 253 347 201 594 625 471 284 1,102 2,413 607 445 426 177 3,556 1,407 376 798 63 155 0 0 131 0 110,075.424
Nasza-Klasa.pl 12,070 180 56 455 52 551 89 52 63 48 72 10,200 242 0 0 10 0 0 0 12,070.368
Netlog 10,972 321 605 300 1,440 905 2,446 723 914 349 185 38 82 117 454 1,645 216 50 45 0 138 0 0 0 10,971.616
Odnoklassniki.ru 10,458 250 86 39 767 76 44 50 9,146 0 0 0 0 0 10,457.864
Orkut 11,009 871 277 431 63 47 93 145 5,528 162 758 0 2,590 44 0 0 0 11,008.819
Perfspot 556 105 58 16 20 30 21 23 16 0 0 259 8 0 0 0 555.87
Piczo 3,889 676 858 820 893 118 38 94 117 29 36 68 90 0 0 37 15 0 0 0 3,889.313
Skyrock 16,631 252 1,640 144 438 12,301 169 23 293 257 22 79 680 87 178 25 0 0 44 0 0 0 16,631.12
Sonico 5,970 638 95 39 16 48 39 779 1,499 1,253 1082 368 98 0 18 0 0 0 5,969.961
Studivz 6,740 0 0 14 6,310 0 380 36 0 0 0 0 0 6,739.536
Tagged 12,420 6,389 1,144 1,477 70 122 81 79 52 146 40 33 55 104 250 92 389 470 278 0 887 31 232 0 0 0 12,420.35
Twitter 28,152 17,001 2,749 2,474 97 580 616 157 47 53 259 94 40 57 142 143 425 77 117 773 147 118 96 22 651 702 0 390 44 80 0 0 0 28,151.877
Vkontakte.ru 14,125 89 59 22 135 30 25 53 13,713 0 0 0 0 0 14,125.176

Source Apr 2009 Comscore in thousands

Total points U.S. Canada U.K. Ireland Germany France Italy Austria Switzerland Spain Portugal Denmark Finland Norway Sweden Netherlands Belgium Poland Russia Brazil Mexico Argentina Chile Columbia Puerto Rico Venezuela Australia Japan South Korea India Hong Kong Singapore China Indonesia Taiwan South Africa Israel Turkey Total
Facebook 16,482,487 7,484,937 1,238,205 3,962,474 46,225 310,652 875,778 596,190 54,302 32,259 206,909 1,959 235,505 67,791 69,567 229,606 97,352 155,100 0 17,655 4,870 12,963 9,259 4,097 4,923 1,112 2,682 570,869 82,109 33,546 6,717 10,497 8,521 0 0 5,945 15,695 26,217 0 16,482,487
Myspace 10,764,133 7,870,240 323,871 1,176,960 13,144 370,966 198,237 99,277 0 7,132 48,811 1,738 28,468 15,305 9,010 53,007 47,446 29,915 0 7,320 6,266 10,040 1,062 425 0 852 369 351,440 74,334 14,204 1,004 351 997 0 0 0 0 1,941 0 10,764,133
Bebo 3,011,093 1,132,552 82,767 1,537,729 58,261 25,874 9,240 4,155 0 364 2,755 135 1,688 0 0 0 3,137 0 0 0 432 360 58 33 0 0 0 151,214 0 0 179 0 161 0 0 0 0 0 0 3,011,093
Twitter 2,765,687 1,885,696 181,220 417,969 7,163 43,107 35,091 8,022 3,155 920 8,533 509 4,501 2,514 6,365 12,761 32,245 4,891 0 3,016 4,398 613 207 92 0 0 46 64,302 37,104 0 491 244 515 0 0 0 0 0 0 2,765,687
LinkedIn 1,266,023 861,210 66,849 148,732 2,068 17,642 32,517 13,064 1,410 902 8,496 179 9,452 2,602 0 5,711 69,177 9,654 0 0 478 207 137 0 0 0 0 9,563 4,202 0 1,017 100 167 0 0 0 0 489 0 1,266,023
Tagged 1,165,002 708,682 75,422 249,552 5,169 9,099 4,591 4,011 0 902 4,790 0 4,501 1,456 2,465 9,281 18,999 0 0 0 524 1,616 0 0 0 0 0 46,459 14,702 0 1,116 171 1,494 0 0 0 0 0 0 1,165,002
Ameblo.jp 1,010,775 4,044 998 1,780 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 28 0 0 0 0 0 0 0 1,003,724 0 0 153 48 0 0 0 0 0 0 1,010,775
Skyrock 970,799 27,914 108,117 24,284 0 32,536 700,301 8,652 1,544 5,084 8,439 0 0 970 0 0 5,979 43,189 0 0 495 739 0 0 0 0 0 2,500 0 0 55 0 0 0 0 0 0 0 0 970,799
Hi5 960,806 442,807 76,009 163,413 0 41,747 43,194 22,169 5,571 3,592 48,973 11,248 0 1,014 0 5,176 19,782 7,431 0 0 3,850 17,657 0 336 1,910 0 652 18,144 23,153 0 1,979 533 465 0 0 0 0 0 0 960,806
Netlog 652,156 35,565 39,863 50,737 0 107,080 51,524 124,919 48,530 15,861 11,473 1,001 4,276 3,617 0 10,441 34,463 104,479 0 0 0 898 0 0 0 0 0 4,905 2,351 0 174 0 0 0 0 0 0 0 0 652,156
Cyworld 630,998 0 3,521 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,742 23,336 602,355 0 0 43 0 0 0 0 0 0 630,998
Mixi.jp 602,564 0 356 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 602,208 0 0 0 0 0 0 0 0 0 0 602,564
Studivz 497,493 0 0 2,297 0 469,064 0 0 25,507 625 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 497,493
Hyves.nl 493,330 3,570 949 5,865 0 3,567 3,249 0 0 0 876 0 0 0 0 0 461,372 12,449 0 0 52 0 0 0 0 0 0 1,382 0 0 0 0 0 0 0 0 0 0 0 493,330
Buzznet 449,633 271,422 37,681 73,446 0 14,430 10,249 4,775 0 0 2,014 0 0 0 0 0 4,488 0 0 0 752 449 0 0 0 0 0 14,846 14,985 0 96 0 0 0 0 0 0 0 0 449,633
Vkontakte.ru 385,623 9,831 3,895 3,710 0 10,051 1,718 1,254 0 0 1,728 0 0 0 0 0 0 0 0 353,436 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 385,623
Piczo 365,133 74,983 56,561 138,478 0 66,411 6,728 1,953 0 0 3,102 0 0 0 5,244 0 2,168 0 0 0 202 284 0 0 0 0 0 8,875 0 0 47 0 97 0 0 0 0 0 0 365,133
Friendster 345,535 168,116 36,256 43,705 0 7,978 4,796 3,693 0 0 2,199 0 0 0 0 0 4,343 0 0 0 378 249 0 0 0 0 0 17,949 50,304 0 224 460 4,888 0 0 0 0 0 0 345,535
Odnoklassniki.ru 340,942 27,758 5,639 6,560 0 57,031 4,337 2,257 0 0 1,633 0 0 0 0 0 0 0 0 235,727 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 340,942
Multiply 305,379 167,955 29,943 47,231 0 6,251 6,897 2,305 0 0 3,391 0 0 0 0 0 6,748 0 0 0 7,179 548 0 0 0 0 0 10,917 14,389 0 147 147 1,331 0 0 0 0 0 0 305,379
Orkut 295,489 96,607 18,229 72,738 0 4,694 2,661 4,771 0 0 4,755 0 0 0 0 0 0 0 0 0 31,446 0 0 0 0 0 0 15,995 40,047 0 3,262 0 284 0 0 0 0 0 0 295,489
Badoo 271,528 18,143 13,962 9,061 0 6,775 61,421 111,351 0 0 41,448 0 0 0 0 0 5,654 0 0 0 1,170 1,216 0 201 0 0 0 988 0 0 0 0 139 0 0 0 0 0 0 271,528
Nasza-Klasa.pl 239,716 19,961 3,700 76,907 3,840 40,928 5,091 2,646 0 0 2,062 0 0 0 0 4,283 5,491 0 73,365 0 1,377 0 0 0 0 0 0 0 0 0 0 0 66 0 0 0 0 0 0 239,716
Sonico 136,639 70,785 6,265 6,516 0 1,190 2,729 1,983 0 0 25,604 0 0 0 0 0 0 0 0 0 8,524 5,211 1,894 0 0 0 766 0 5,151 0 23 0 0 0 0 0 0 0 0 136,639
Dada 129,968 56,428 6,654 6,957 0 15,893 3,774 29,011 0 0 4,730 0 0 0 0 0 0 0 0 0 2,755 260 0 0 0 0 0 3,255 0 0 88 128 34 0 0 0 0 0 0 129,968
Metroflog 115,460 48,694 1,725 1,689 0 0 0 0 0 0 43,362 0 0 0 0 0 0 0 0 0 122 17,228 2,641 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 115,460
Perfspot 23,567 11,631 3,815 2,733 0 1,456 1,716 0 0 0 0 0 0 0 0 0 0 0 0 0 119 95 0 0 0 0 0 1,624 0 0 326 0 52 0 0 0 0 0 0 23,567

Source numbers computed with existing data

Point totals: 2009 vs. 2008 Valuations/Deals Hypothetical Valuations (in millions $)

2009 2008 Date Value Points $/pt Total points 2009 Facebook valuation 2008 Bebo valuation
Facebook 16,482,487 11,952,496 Facebook 2009 $10,000,000,000 16,482,487 $606.70 Facebook 16,482,487 $10,000 $4,653
Myspace 10,764,133 14,166,363 Bebo 2008 $850,000,000 3,011,093 $282.29 Myspace 10,764,133 $6,531 $3,039
Bebo 3,011,093 3,619,190 LinkedIn 2008 $1,000,000,000 1,266,023 $789.88 Bebo 3,011,093 $1,827 $850
Twitter 2,765,687 0 Twitter 2,765,687 $1,678 $781
LinkedIn 1,266,023 878,426 Sources from TechCrunch articles LinkedIn 1,266,023 $768 $357
Tagged 1,165,002 843,137 Tagged 1,165,002 $707 $329
Ameblo.jp 1,010,775 1,409,878
2009 points distribution Ameblo.jp 1,010,775 $613 $285
Skyrock 970,799 1,184,809 Skyrock 970,799 $589 $274
Hi5 960,806 1,336,425 Hi5 960,806 $583 $271
Netlog 652,156 935,760 Netlog 652,156 $396 $184
Cyworld 630,998 626,750 Cyworld 630,998 $383 $178
Mixi.jp 602,564 1,091,325 Mixi.jp 602,564 $366 $170
Studivz 497,493 1,592,372 Studivz 497,493 $302 $140

Hyves.nl 493,330 53,237 Hyves.nl 493,330 $299 $139

Buzznet 449,633 $273 $127
Buzznet 449,633 760,573 Ameblo.jp
2%
Facebook
Vkontakte.ru 385,623 $234 $109
Vkontakte.ru 385,623 195,550 Tagged
37%
Piczo 365,133 823,416
3%
Piczo 365,133 $222 $103
Friendster 345,535 $210 $98
Friendster 345,535 552,249
LinkedIn
3%

Odnoklassniki.ru 340,942 $207 $96

Odnoklassniki.ru 340,942 228,929
Twitter Multiply 305,379 $185 $86
Multiply 305,379 319,789 6%
Orkut 295,489 $179 $83
Orkut 295,489 317,069
Badoo 271,528 $165 $77
Badoo 271,528 263,524
Bebo Nasza-Klasa.pl 239,716 $145 $68
Nasza-Klasa.pl 239,716 108,489 7%
Sonico 136,639 $83 $39
Sonico 136,639 171,580 Myspace
Dada 129,968 $79 $37
Dada 129,968 411,305 24%
Metroflog 115,460 $70 $33
Metroflog 115,460 223,821
Perfspot 23,567 $14 $7
Perfspot 23,567 175,937

Point totals: 2009 vs. 2008

Facebook

Myspace

Bebo

Twitter

Tagged

Ameblo.jp

Hi5

Skyrock

Cyworld 2009 2008

Netlog

Mixi.jp

Hyves.nl

Studivz

Buzznet

Vkontakte.ru

Piczo

Friendster

Odnoklassniki.ru

Multiply

Orkut

Badoo

Nasza-Klasa.pl

Sonico

Dada

Metroflog

LinkedIn

Perfspot
0 5,000,000 10,000,000 15,000,000 20,000,000
 Internet Users U.S. Canada Rest of NA North U.K. Ireland Germany France Italy Austria Switzerland Spain Portugal Denmark Finland Norway Sweden Netherlands Belgium Poland Russia Rest of Europe Brazil Mexico Argentina Chile Columbia Puerto Rico Venezuela Rest of LA Latin America Australia Japan South Korea India Hong Kong Singapore China Indonesia Taiwan Rest of Asia Asia South Africa Israel Turkey Rest of A/ME Africa/Middle Total DIFF Worldwide Non-U.S.
America Europe East
227,190,989 23,999,500 100,000 251,290,489 43,221,464 2,410,549 55,221,183 40,858,353 28,388,926 5,601,700 5,762,700 27,552,604 4,249,200 4,408,100 4,353,142 3,993,400 7,295,200 13,791,800 7,006,400 20,020,362 20,020,362 72,717,953 366,873,398 67,510,400 27,400,000 20,000,000 8,368,719 17,478,505 1,000,000 6,723,616 21,243,700 169,724,940 16,926,015 94,000,000 36,794,800 81,000,000 4,878,713 3,104,900 298,000,000 25,000,000 15,140,000 99,252,403 674,096,831 4,590,000 5,263,146 26,500,000 90,179,700 126,532,846 1,588,518,504 -7,751,604 1,596,270,108 1,369,079,119
Source 0
2009 Internet World Stats numbers are actuals 0

Advertising spending U.S. Canada North U.K. Ireland Germany France Italy Austria Switzerland Spain Portugal Denmark Finland Norway Sweden Netherlands Belgium Poland Russia Europe Brazil Mexico Argentina Chile Columbia Puerto Rico Venezuela Latin America Australia Japan South Korea India Hong Kong Singapore China Indonesia Taiwan Asia South Africa Israel Turkey Africa/Middle Total DIFF Worldwide Non-U.S.
America East
$25,200 $1,582 $26,782 $7,302 $178 $4,105 $2,326 $1,450 $376 $100 $906 $23 $496 $192 $179 $651 $1,047 $445 $144 $516 $20,436 $384 $114 $35 $8 $16 $2 $14 $573 $1,673 $4,965 $1,390 $102 $27 $20 $1,969 $3 $137 $10,286 $33 $78 $38 $149 $58,226 -$583 $58,809 $33,609
Source
2008 PWC Advertising Report in millions $

Per capita spending U.S. Canada North U.K. Ireland Germany France Italy Austria Switzerland Spain Portugal Denmark Finland Norway Sweden Netherlands Belgium Poland Russia Europe Brazil Mexico Argentina Chile Columbia Puerto Rico Venezuela Latin America Australia Japan South Korea India Hong Kong Singapore China Indonesia Taiwan Asia South Africa Israel Turkey Africa/Middle Total DIFF Worldwide Non-U.S.
America East
$111 $66 $0 $107 $169 $74 $74 $57 $51 $67 $17 $33 $5 $113 $44 $45 $89 $76 $64 $7 $26 $0 $56 $6 $4 $2 $1 $1 $2 $2 $0 $3 $99 $53 $38 $1 $6 $6 $7 $0 $9 $0 $15 $7 $15 $1 $0 $1
Source
based on above numbers in actual $