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Successful Twitter Tips

For The Black Community


A Complimentary Tool

Has Already Been Called.....

“The most resourceful guide”


By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 1
Special Thanks To All Those
Who Contributed By Sharing
Information and Resources To
Help Us Create This Guide.
For The Best Viewing –
Increase FONT Size on PDF to 125%

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 2


Publishing: Free Helpful Black Tips Guide©

In This Guide
You will find out....
Why Understanding “Our Cool Face” vs. “Our That's
Not So Cool Face” Is So Important...

What this guide can do for you....

What is Twitter? & What Black Celebrities Are On


Here & Why should you be on here ...If Oprah is on
here maybe you should be?!....

Why It's Better Than Myspace ….

Is Twitter For Stalkers? ….

Loads & Loads & Loads of Helpful Tips ….


By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 3
Exhibit A: Cool Face

Cool Face = We like it!

The Translation:

Thumbs up Black Family!


You should keep doing it People!
We recommend This!
That's a good thing!
Keep it up – That's Real Big!

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 4


Exhibit B: Oh That's Not Cool

The Translation:

This isn't a good look!


We don't think this is for you Black Family!
Don't do that!
Steer Clear! Danger! Danger!
Watch out Sister! -Or- Watch out Brother!
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 5
“A formula for success = Your Human Capital (what you know)
times Your Social Capital (who you know) times Your reputation

(who trusts you). ”


• This guide should help you understand our power in the Black
community – We can connect to over 1,000,000+ people!
• This guide should be used as a tool for first time users – but we
have a lot of cool items for those who have been here before!
• This guide can tell you how to interact and engage other
influential people, brand and entities in the Black twitterverse!
• This guide will help you find out the do's and don'ts and
etiquette of Twitter!
• This guide will help you understand the symbols and the codes
and the shortcuts and cool tools!
• We know that you are busy – so we will give you the “BROTHER
MAN” face to illustrate what is GOOD and what ISN'T GOOD!
Making this guide a quick and concise -straight to the point
gem! {We must say so ourselves!}
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 6
If Oprah Winfrey is on twitter
maybe we all should be?
Note: http://www.twitter.com/oprah

We just struck an ...

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 7


Forget Myspace for about 10 seconds...

1. Black People Love Community Driven Discussions...


Twitter is more about the community. True, many of us thought
myspace would help us out with our causes, our businesses, our
products, our activities, our social lives – and sure- we became jaded
because we realized that we wasted countless hours on myspace.
But when we really think about it- myspace didn't dupe us. Myspace
is pretty much about MY- space. The very premise is based on a “ME
first” orientation. So no one is going to look at YOU, YOUR
CAUSE,YOUR PRODUCTS, YOUR SERVICES – because they are too busy
telling you to...
Look at
ME! (them)

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 8


Don't forget to look at:

• My top friends
• My songs
• My status
• My bulletin
• My designs

So now WHY we are gravitating To Twitter?

2.We love to spread our word through the grapevine....


Well Black people have always been a community driven group(we-
driven). We love sharing information, we love connecting with other
people, furthermore we love learning about other people (our
people) because we see very little of OUR people in the mainstream
media. Myspace's “LOOK AT ME!” core culture and brand isn't
similar to how we share information in our community and/or with
community members. We've always tried to “look out” for one
another because we knew that ultimately – EACH OTHER – is the only
thing that we truly had.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 9


And because our community was isolated from the rest of the world,
ostracized, discriminated against, inaccurately reported, and
ultimately truly not given the same coverage by the Corporate Media
we've always looked for alternative distribution channels and
mediums to disperse information about our community. Historically,
we couldn't openly discuss how we'd break away from slavery – we
used coded conversations and alternative channels. We had to
create community and Black citizen journalism to report our
problems and ultimately our solutions.

One person would spread the word and it would continue to spread
via beauty salons, barbershops, churches and other places of
worship, bookstores and etc – until the whole community became
informed. You see Black people --- we've always been attracted to
those individuals who provided content or something that could
benefit our community. And twitter forces us to look at the content
first.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 10


3.No more Bling Bling and Ego (Personality) Worshiping Here....
The Black Community is tired of the Bling-Bling culture. With the
ushering in of President Barack Obama, the community is going
through a self improvement and accountability phase. It's now even
more cool to read or go to Harvard or to breakthrough barriers.
Moreover, this recession has caused our community to modify
spending: searching and purchasing the bare essentials and on a
need only basis. The recession has helped us to identify and
redefine what's IN for our community more explicitly. Now, if the
concept and message is basic and simple AND genuine, then it is
authentic and a practical product. Our community is really re-
examining our icons (popular culture) and if these icons aren't
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 11
communicating in sync with us e.g. sharing our need to improve our
circumstances – there has been an extreme backlash among the
middle income bracket. The middle income bracket previously
purchased what was massively produced and marketed without
question – now this strict and critical examination has made the
Black community re-assess what is IN, removing themselves from
what is not resonating with the Obama Brand. The Me-Me-Me / Bling
Bling Bling is no longer in for those in the middle income bracket.
This has carried over to how we communicate online as well.

The design of twitter requires us to look at a person's updates


-INFORMATION- and small bio line BEFORE we decide to follow or
accept a follow. Currently, the default photo is so small it doesn't
cause us to have this personality worship that can emerge with
Myspace or other social mediums.

Although twitter's initial design and format was simply to update


friends on their whereabouts and personal status, it has evolved
tremendously. Now thought leaders are sharing words of wisdom,
revolutionary concepts , new products, and community events. In
fact, Twitter's content driven micro-blogging allows us to review
thoughts and concepts on an hourly basis, with very invasions of
Narcissistic self-promotion and endless endorsements. Relating to
the content and information is more important with the Twitter
culture and community.

We believe that the Black community is faring much better with


twitter as opposed to myspace because the concept of spreading
the word in an unconventional manner has those historical
connections that we mentioned – and was how we've communicated
in the past.

Don't believe us Brothers and Sisters??? Check out what this twitter
guru has shared in his powerful article called the “Rise Of The Micro-

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 12


Influencer!” …...

“In the good old days- celebrities were GODs. Underexposed,


overpaid and timeless. The era of good old mass exposure lasted in
its full glory for about 5 decades. And it made stars out of achievers
in every field. Now Hang on. Before you think this is another one of
those rants about mass media being traditional and obsolete- it is
not. And no matter how ‘digitally partial’ I am, neither do I
subscribe to the rhetoric that TV, print or radio is dead. Or will be
in the foreseeable future.
Movie stars and television actors with lead roles, popular rock stars,
high-ranking politicians, national television reporters, television
show hosts, supermodels, successful sports people and chart-topping
pop musicians form the major chunk. But not just limited to the
glamorous professions, newspaper editors, book writers and some
humanitarian leaders such as Mother Teresa or Aung San Su Chi
achieved recognition because of their imagination capturing work in
the field of social upliftment. There are numerous other examples,
but you get the idea.
These celebrities had enormous power to influence perceptions and
mould behaviors: James Dean making an entire generation swear by
jeans to Beatles shaping the cultural revolution of the 60s to John
McEnroe making attitude ‘the’ thing on the court.
As the era came closer to the 21st century, a new breed of
celebrities came up. These guys had international recognition, but
were not the best in their chosen field. Think Anna Kournikova. They
need not have been the best- but they had an appeal that captured
the imagination of a certain sect of the society. Sometimes the
presentation made them enjoy a following (think a doctor TV show
host or a celebrity chef) They became celebrities in their own
might. And that might not have had something to do with their
original professions.
The era changed- and then dawned the fastest growing and

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 13


extremely powerful era. The Digital Era. And in this era, celebrity-
ism assumed a significantly micro role. Now, not only it might not
have anything to do with your original profession- it might also not
be dependent on the media owners. It might rather be a passion or
hobby that makes a person recognized and alongside, the digital
democracy also opened the doors to countless enthusiasts or
followers pending the right content!
Mass appeal due to profession magnified by mass media
(Cinema actors and rock stars)-> mass appeal due to
posturing beyond actual profession (sex appeal vs tennis
proficiency)-> niche appeal due to content association and
abundant accessibility (you)

Not only is this “marketing game changing”, but it also has a socio-
cultural impact. Japan and Korea are the most wired countries in the
world. Almost every one has a blog (and a broadband connection).
Interestingly, they are also two immensely celebrity loving nations.
They have always loved their celebrities and given them demi god
status. But they also demand a lot from them.
In this connected era, it is quite clear how this phenomenon of
magnifying the actions of people in public eye impacts the society.
The people who create content or are subject of content can quickly
rise or ‘have a great fall’. They can make pariahs of their subjects or
make others rise to the dizzying heights of fame. Think the ‘poo girl’
(not linking to the story lest it causes fresh trouble for the subject-
after years of that video) or the various open to public shame
stories- bounced relentlessly - because they were picked up by
someone of a certain authority at some stage.
These guys are not celebrities. Oh well, not in the usual
sense of the word. They are not the usual pop star glitzbash
guys that you associate celebrity-ism with. But they do enjoy
influence within their circles- their circle of influence. The
hook is- all their circles are interconnected. And the
collective ripple is stronger than the charming authority of a

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 14


cinema hero.

The era has dawned. The era of the Micro-Celebrity. Sorry-

correction. The era of the Micro-Influencer. ”

4. Word of Mouth is still more authentic to us....


Twitter connects with the following core psychodemographic within
our community: the grassroot activist, early adopter, connector and
intellectual. That demographic relies solely and heavily on word of
mouth content. And twitter also has a Barbershop and Beauty Salon
– word of mouth feel to it. At any second you can see a tweet to get
involved in a community event or help someone find their child or
support a cause. And, everyone is into re-tweeting it (repeating it)
because they are connecting to the intellectual component more
than the ME component. Everyone is included in the conversation
and people are more encouraged to re-tweet (or spread) your
information on.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 15


SO WHAT CAN YOU DO?
There is no catch 22 here...

22 Things You Can Do On Twitter....

1. It helps to make Real Connections


Twitter is one tool that will help you make
connections with users that you will never
have known before existed. You can get to
know a whole different side of a person. You
can know more about an individual by
following them, rather than just reading
their blog post or reading about them in the
newspaper (celebrity). Twitter is the key to make another door of
connection. You might not be able to ever get to know the celebrity
or have me link to your post because I don’t know you, but twitter
lets you do that. Twitter lets you talk to people. Think that you know
Diddy? Follow @Iamdiddy – We found out that he is currently taking
care of a son that is not his biological son, but you wouldn't know

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 16


that because he never makes an exception. His son tweeted a
heartfelt thank you. You are able to see the intimate side of the
celebrity that you aren't able to see on television (the fishbowl).

“You should join Twitter to strengthen existing bonds, and


make new ones.”

2. Quick Support
With the speed twitter is growing, more and more
businesses are creating their user accounts. They are
even hiring a person who is on their twitter account
tweeting back at their customers. So sometimes you
might not even get a response through your email,
but you will be able to hear back a response through
twitter. This works if you want to connect with top
bloggers and marketers as well. These guys have insane amount of
emails to go through daily, so your email will be ignored, but tweets
since they are only 140 characters, they will respond because it
doesn’t take them very long. You can get quick support if you join
twitter.
“Twitter is a valuable and underestimated research tool; u
can increase your “web of influence” & exchange with
thought leaders”

3. Good Learning Tool


You can never have too much knowledge.
Specially if you are a designer like me. Half
of the people that I am following are
designers. I see so many great articles and
resources that help me improve designing

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 17


skills daily. No matter what your niche is there is always someone
there for your niche, and there is always resources for you. And if
there is not, then man you are lucky because you can capitalize the
zone, and take full benefit from the newcomers.

“Why join twitter? B/c I learn so much from the 20 or so


people I follow.”

4. To Keep UP – Breaking News & Citizen News


No matter what you are trying to keep up with,
twitter has the latest info of it. From technology
to breaking news, you can find it all on twitter.
Heck the earthquake in Italy was first reported on
twitter before it was on CNN. You can follow the
web trends, news, special sites, including OUR
news... and more by being on twitter.

5. It’s the Next Big Thing


I don’t know if you notice, but twitter is
everywhere. It’s on the web, it’s on the news
channels, it’s in commercials, it’s in paper media
such as newspaper. It is taking over the world
right now like facebook and myspace did at
once. If you are one of those people who joins
things because it is the next big thing, then this
is your chance. Twitter is the next big thing that you should join
because everyone is here.

“You should join Twitter because it’s the next big thing.”

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 18


6. It Helps Your Creativity
Marketing is all about being creative. Creative
campaigns are short and sticky. That is how your
tweets are suppose to be also. 140 characters
max. You have to get your point across and if you
want others to read it, you got to make it
interesting. Basically it is an ultimate practice for
you to elevate your pitch. No one likes to read a
whole page of boring proposals. The best
proposals I have agreed to were short and they had very catchy
headlines. Twitter is a practice for you to write better and creative
headlines, so after a while you will be a better blogger due to
twitter because it is helping your post titles.
“You get pretty damn creative saying what’s on your mind in
140 char or less!”

7. You can Share Your Knowledge


People join forums to share their expertise with those
who are in the need of help.
“For the opportunity to expand your knowledge and
to share your expertise with others in ways that
weren’t possible before.”

8. You can interact with your readers and get advice


Everyone needs advice and suggestions. Well
twitter is the best place to get these
suggestions. You can interact with your
readers ask them questions about your
upcoming posts. Get suggestions and ideas
from them about what they would like to see
and so on. You can have them review your
new product as a beta users. Twitter is the best way to get beta

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 19


testers also for free majorly. Your users would love to try beta
testers, but you only want exclusive ones, well you know how each
user is because you know them on twitter. So you can contact them
exclusively if need be rather than sending out a mass email asking
for testers. This way you make your reader feel that they are valued
at your website or blog, and their opinion counts. Win Win for both
ends. ALSO, the major Black bloggers who are journalists are also on
twitter too! So if you have a new product or a new story or
something that you want to share- once you connect with THEM
...more than likely they will respond to your product and service.
But there is no direct pitching like MYSPACE. And we will tell you
more on that later!

9. General Research / Surveys


You can ask random questions. Open ended can be
answered by anyone who sees it on twitter which
makes your possibilites infinite. Twitter is a great
tool for asking poll type questions.

10. To Get Jobs


O you thought that sites like monster.com or newspapers
were the only place you could get jobs? There are
countless employers tweeting jobs now.

11. Get Traffic To Your Website


Twitter is the best place to promote your
product or website right now because it is hot.
With so many new tools now, you can easily
get your new blog posts or new products get
acrossed to thousands of new people every
day.
“Great tool to network with others, market/advertise your
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 20
business/website, and there’s ton of info to learn about from
followers.”

12. Get Social Media Benefits


Even though twitter itself is a social media
network, by posting your urls on twitter, you are
increasing your article’s chances to be submitted
to other social media sites like Digg or
stumbleupon.

13. Big Search Engine Advantage


Twitter gives you a big SEO Advantage because if
you see almost all twitter pages rank really high
for their keywords.

14. It Sparks New Ideas


For an entrepreneur, an idea is worth
millions. Well twitter is giving it to you for
free. Often times, you will get ideas from the
most irrelevant talks. Or maybe relevant
talks. Thoughts can inspire thoughts. When
you read another person’s thoughts on
twitter, you can have your own creative ones,
and one of them could be a million dollar idea that you have been
waiting for. You should use twitter as a trend where web and society
in general is shifting towards, and come up with ideas to target the
most amount of users in a better way. This is the sole reason why
alot of companies are joining twitter because they want to see what
their audience think, and they want to keep up with the trend.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 21


15. Your Words Are Heard Around The
World! Practically everyone has a
mobile phone nowadays and Twitter
entered just as the world is enamored
with text messaging. Members can easily
tweet via the mounting number of cell
phone apps and mobile devices. Twitter
can also be accessed online or offline from your desktop or
web browser via any one of the numerous web applications
and clients that utilize the Twitter API.

16. Your OWN Microphone and Loyal


Community!
Twitter has given each person their own personal
microphone for which to broadcast to the entire
world; thereby adding more weight and validity to
the emergence and power of social media. The
majority of Twitter users participate in discussions as well as engage
in helping other members. Twitter provides an excellent medium for
which to network and connect with others who share similar
interests. Twitter suffered quite a few service outages and
frequently slowed to a crawl during its infancy but the majority of
users did not turn away.

17. It will help you learn more about yourself


Twitter is a chance for you to get to know other people. Scholars
study culture and people, so by studying their culture, we get to
know more about our own culture and ourselves. Twitter does the
same thing. You get to know more about yourself because after
tweeting for a while, you begin to see yourself through the eyes of
your followers. You also get to learn about other cultures without
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 22
having to ask them questions.

18. Parents can stay updated with Colleges


More and more colleges and professors are joining twitter, and they
let their students follow them, and have creative discussions. This is
a great way for the parent to learn about what their kid is doing. I
know there are some parents who want to know everything their
child is doing, or how is their performance in school. Well this is the
way you can do it. Simply Join Twitter.

19. You can see what people think about you or your
business
You can see what people really think about you.
Twitter is where people are. They are freely
expressing their opinion. You can use the search
feature on twitter to see what people are talking
about each topic. You can write your own name and
see what people are talking about you. Whether they
are talking good stuff, or bad stuff. It is better than
those customer evaluation sheets that Macys and JCPenny ask you to
do because not everyone does it. So you never get the neutral view
out of it. You either read reviews that are super good or super bad.
This shows you the general view about yourself, or a product that
you are looking for.
“for businesses - to keep track of the reputation, so they can
know when someone is saying something about them”

20. Twitter Can Save You Money


There are companies that are on twitter
that give out coupons for products on
twitter.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 23


21. It is good for hosting a party
Yes YES It is. If you are hosting a party and you want to meet more
people in your area. Simply tweet it and add tags for the location.

22. K.I.S.S. - Keeping it short and simple ensures that Twitter is easy
to use, it appeals to many, and because users are limited 140
characters, comments and replies are kept short and pithy. Perhaps
nowhere else is practicing the KISS principle more appropriate and
critically necessary than on the web. Visitors are quick to scan and
leave your website if they do not like what they see, do not
understand it, or they are not able to quickly and easily discover
what they are looking for. Twitter not only accomplishes this with
their service but also in their website’s design.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 24


The different types of people
that you will meet on Twitter
& that you should follow...
1. Love a Fan of: People that you love and want to have more of in your life; or feel
you could love, if we had more of a connection. It can even include a handful of
lovable people that you know entirely online or through their work. This group
would make sense to nobody except for you: it's a pure, gut-level feeling. There's no
"it would be useful to follow this person closely", or "I shouldn't file a client here". If
you get a happy warm glow from thinking about this person, they're in. If I get an
anxiety twinge, they're out.
2. Inspire: Thought leaders that feed you or inspire you.
3. Connect: People that you want to actually know.
4. Collaborate: People that you work with directly – and would like to share/sync
projects.
5. Meet: People in your local area. Following locals is a good way of using Twitter to
drive you to see people and participate in events in real life.
6. Learn: People that you don't know personally, but learn from by watching.
7. Apply: This is a group of people that you can use their software or their tools to
apply in your work area or your every day life.
8. Help: This is for the group of people and organizations that you can serve or that
you are trying to help.
9. Present: These are the people that you either want to attend their conferences or

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 25


you want to present to them at their conferences eg. conference organizers.
10.Inform: This is a group of twitter account that posts other immediate info like local
news, events, weather.
11.Enjoy: There are comedians who are on twitter that will make you smile or give you
positive energy.
12. Specific: Segments that connect to you specifically: If you are a mom, you might
want to follow a group of moms. How you identify yourself is how you follow these
groups.
13.Observe: These twitters show you examples of how other companies or organizations
are using twitter.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 26


Twitter Tips to Increase Your Influence and Gain
Followers
1. Interaction is Essential
The most important tip you need to know if you want to have some influence
and good reputation on twitter is that you need to interact. Twitter is not a
monologue, so don’t just stop by to let people know what you are doing. Make
sure that you respond to your friend’s tweets, and you answer people’s
question. Twitter is like a big conversation between you and your
friends/community. The more you participate the higher your influence will be
because you will get noticed by others. Think of twitter like a forum, where if
you don’t interact with others, you won’t be noticed.

2. Spark Interest in your Tweet with Creativity


Creativity is all about simplicity, and that is what twitter is about. You need to
make your tweets interesting.

You can write: “Good morning”, or You can write: “Just saw the sunlight
hitting my face through the window, I guess its fair to say good morning”

So it is really up to you how you make your tweets interesting.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 27


3. Remember to be Yourself
It is said in dating that you should never put on a fake front because you can’t
keep it on forever. You need to be yourself from the start. Twitter is the same
way if you want to increase your influence. Don’t try to be something that you
are not. If you use ain’t and gonna and wanna, then feel free to use it because
twitter is anything that you want it to be. This way you will get the right type
of followers. The followers who are like you. Trust me, people don’t want to
follow a suck up. They would rather follow a brother or sister who is himself or
herself and speaks his or her mind when necessary.

4. Treat others with Respect


You need to treat others with respect. Give them the same respect you would
want to receive. Do not send everyone an automated “GET RICH” or “BUY MY
PRODUCT” direct message when you follow them because that it is just
disrespectful. Most of them sounds like:
Hey Do you want to get 10,000 followers on twitter and make money
– url [THAT'S A NO NO!]

Only Spammers love spammers. Same goes with twitterfeed plugin. It pushes
out multiple feeds at one time. And it doesn't allow the flow or stream from
others.

5. Be Considerate to Others
If you are going to have a back to back conversation with someone on twitter
it is better to send them a Direct Message and get their Instant Messenger ID.
It turns off your new followers who was about to follow you. Also it turns down
your current followers because on their homepage they are seeing you having
a conversation with someone else which is not useful to them. So they will
most likely unfollow you.

6. Post Useful Content


You need to learn to post useful content for followers. People on twitter are
looking for information. You can really increase your influence by posting

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 28


useful content. Because when you post something useful, you are bound to get
other people to Retweet that. The more people retweet it, the more people
will see your name. When alot of people see your name, you will indirectly get
more followers. Now some keypoints to remember when posting content is
that you must use your hashtags # effectively [More about Hashtags].

7. Link to Your Own Posts/Articles


Yes, Use twitter to your advantage. Link to your articles. But link to them in a
creative way. Make a strong pitch. Remember that it must be useful to your
friends and followers. The reason why I say that this builds your influence on
the web is that when you link to something your own and it is good, people
really start to take you seriously. Besides most people don’t have enough time
to search for good links. If you have a good link which is yours then share it
make sure you use hashtags though because Twitter’s Search feature will help
you get more followers.

8. Share the Love


You won’t get love back unless you share some. You need to Retweet if you
find something good because it lets your friends and followers know that you
are seeing their tweets. By retweeting you increase your influence because
others will retweet your interesting tweets to return the favor. So this way you
can really increase your influence across the twitter sphere. Also new
followers like to see someone who retweets because they like to know that
there is a human on the other side.

9. Balance Your Tweets


The user which is most influential is the one who have a balanced profile. If
you just self promote yourself all day then people will begin to ignore you. If
you just blog about your life repeatedly then people will also ignore you.
Retweeting is good, but if you retweet alot then you will also get unfollowed.

10. Solve Problems


If you can help someone else solve a problem – help them! This will let others
know that you are willing to help but they will also know that you have
expertise in that industry.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 29


11. Tweet Regularly
If you want to have influence in any social media networks, you need to be
active. Same rule goes for twitter as well. You need to tweet regularly. Most
people rarely follow a person whose last tweet was 3 days ago because they
know this person is not going to add value to their life. So you need to tweet
often. But remember to leave space in between your tweets, so you can see
some reaction. This way you can evaluate your audience and see what type of
tweets they really like. You must remember if you are tweeting every 1
minute, you might end up losing followers because most people don’t like
having their screen filled with one user’s useless content.

12. Tweet in Peak Times


Twitter is more active in sometimes than other. Obviously the service is global,
so it is active 24 hours, but there are some peak hours. These hours are on
EST. If you post around 8 a.m EST you are most likely to get more notice
because people around the US can see you and people around other parts can
see you as well such as Australia and so on. By peaking in these times, you are
increasing the chance of retweets.

13. Link Your Profiles


The most effective way to get more followers is that you link your profile from
all your other profiles and blogs. Most people who are on twitter are on other
social media networks as well.

14. Promote Your Profile in Person


If you go to web conferences or meetings then feel free to let others know
about your twitter profile.

15. Launch Contests


If you are a company have a huge giveaway. Run contests on twitter if you
want to increase followers.

16. Free Giveaways to get more followers


Giveaways with anything works. People have been using giveaways to build
their email list, you can use it to build your twitter followers.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 30


17. Use An Interesting Username
Believe it or not it does matter. If you are not the most creative person on the
face of the earth, just use your name because that is the safest way to go.

18. Change Your Profile Picture


If you think you are going to have any influence in the twitter community, you
need to change your twitter picture than. People with the default profile
picture shows others how lazy they are, and they will most likely be ignored.
Because why should someone put an effort to follow you when you can’t put
an effort to change your own profile picture? I say use your own picture, but if
not use something cool. Something that represent your brand which is YOU!

19. Use Your Bio Effectively


Do not leave your Bio Section Blank. That is one of the most important section
on your page. How would anyone know initial info about you before they
follow you?

20. Use Your Location Wisely


This will help you get more followers and more targeted followers. Sometimes
people will look specifically for people in your city or state.

21. Follow People You Know


To increase followers, one way you can do is by following people you know
because they are bound to follow you back. A good way to start out is by going
to the Find People Tool on twitter and searching for people you know.

22. Look for Good Followers


There is nothing wrong with you initiating the process of follow. You can find
interesting people on your niche using the Twitter Search feature.

23. Follow the Top Brothers and Sisters


By following the top brothers and sisters in your niche, you are increasing your
chances of being followed by others. Reason is because most people look at
the top celebrities and start following others in their list. So you might
increase followers this way also. You can also learn a lot from the top guys and
see what type of content they post. By seeing that you can see why they are

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 31


at the top.

24. Understand the Power of Quality over Quantity


Twitter is not about the quantity, but is rather about the quality. You can have
15,000 useless followers which you added via an automated software, or you
can have 1000 loyal and good followers who will. Re-tweet your tweets.
Same goes for your updates. You can have 10 quality updates a day or 90
useless updates a day. Pick carefully.
We support more influence over more followers. Don’t try to get more
followers, try to get higher influence. Because when you have higher
influence, you will get followers on your own. And how you get higher
influence is by posting useful and informative content and basically by
following the tips above.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 32


But whatever you do – Brothers & Sisters …
DON'T DO THIS...
These are the ULTIMATE- NO NO'S!

1: Do not use the following words in your bio, no matter how


much you think they will attract followers:

-Social Media Expert


-I am a Big Deal
-Guru
-Make Money Online
-Affiliate Marketing
-Telling people this – I will “Increase your Followers”

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 33


People are mostly on Twitter to participate in dialog and build
relationships. People who write those words in their bio are just like
email spammers, and beyond the annoyance, and most of the people
think that they are single handedly ruining Twitter. Remember to
leave the arrogance on myspace. People want to follow leaders.
And leaders usually remain humble. People can tell when you are
only looking for money on twitter – or you are looking out for only
your cause.

2: Do not ONLY answer the question “What Are You Doing” in


your tweets: Maybe this is how Twitter started, but we can all
agree that nobody wants to hear when you are eating, when you are
going to sleep, and when (yes this has been tweeted on occasion)
you are going to the bathroom.

A guiding rule when tweeting is tweet things that would interest you
if tweeted by others. In fact, I think it is time to change the Twitter
box from “What are you Doing”? to possibly “What Can you Share”?

3: Do not ONLY promote your blog/business in your tweets: Once

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 34


again, the main word here in “only”. There is nothing wrong with
sharing your blog posts with your followers. If they follow you, they
are apparently interested in your thoughts, and your blog can be
viewed as an extension of your tweets, so why not share it? However,
just like everything else, all in moderation. If I come across
someone’s Twitter timeline and all his tweets start with the word
“New blog post”, can you guess what my first action would be?

4: Do not tweet the same thing more than twice in a day: There
are some people on Twitter who people actually look up to and
respect and feel it is OK to tweet the same article ten times
throughout the day. Now, there is something to this technique. After
all, the people reading it in the morning are generally not the same
people reading it in the evening. This is true, but there is one little
problem. When you tweet the same article or link many times
throughout the day, you are not taking the heavy Twitter addicts into
account. There are enough people who will see all those tweets and
get annoyed fast. If you MUST tweet the same link more than twice,
at least change the lead in sentence.

5: Do not tweet about your followers more than once a week: Do


not say “I have 2999 followers, and I need to get to 3000 followers”
more than once a week. And please don't ask anyone to re-tweet it.
There is a different demographic on twitter. This demographic
would like to be engaged and get to know you more than promote
you. Once they get to know you-- then they will promote you.

6: Do not tweet exclusively in another language: We strongly


believe that you need to speak the language that most people (your
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 35
followers) understand. We are not saying to NEVER tweet in your
initial language, we are just saying to be considerate of your
followers and the fact that as of today, there are still a lot of
applications that only support English text.

7: Do not tweet sensitive/private information: Tweets now show


up in Google searches and anyone can easily access your tweets. So
if you want to keep something private, probably not the best idea to
share it on the fastest growing social network on the Web. Twitter
should be treated like a work place. Just like you would not share
extreme political views, sexist, or offensive views of any kind at an
office event, so to Twitter. It is all about sensitivity.
8: Do not Auto Follow: Unfortunately, there are too many bots,
spam accounts, and just annoying people on Twitter. Just because
someone follows you, does not necessarily mean you have to or want
to follow them back. In fact, I would say that maybe 30%-40% of the
people that followed me over the past month were real people, with
quality tweets on topics that interest me. Follow people that
interest you, otherwise you will end up with an uncontrollable
amount of people in your stream, which will eventually detract from
your ability to use Twitter effectively.

9: Do not consistently make spelling, grammar, or punctuation


mistakes in your tweets: We have some real spell checkers on
twitter and we have some real power players there. The world is
watching.

10: Do not use Twitter like you use Facebook: It is an acceptable


practice to check your Facebook once a day, week, or even month.
Twitter needs more effort. It is true that you can use Twitter
effectively even if you only tweet once a day. If you really want to
maximize the tremendous potential that is Twitter, you need to keep

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 36


your audience on their toes. Keep your followers interested.

11: Do not expect people to respond to your every tweet,


especially if they have more than 1000 followers: If someone has
more than 1000 followers, don't take it personal – they may not have
seen your tweet that day or simply couldn't reply during that time.
Take into account twitter is an open stream of communication.
Catch them next time and strike up a conversation or DM them
privately.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 37


Twitter Language – Yes there is a language that you should know...

Twitter Dictionary

Twitter Feed A news-feed of Twitter messages by a respective


user.

Twitterer : A person who uses Twitter.

Following : If you subscribe to another user’s Twitter feed you are


“following” her or his messages.

Followers : The users who decided to subscribe to your Twitter


feed.

RT: You will see this a lot RT in a tweet it means RE-TWEET and
that someone is reposting a message that someone else sent but
that is being reposted. Example: RT@Blacksolutions: {My
Message}

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 38


Typing d followed by a Twitterer's user name : sends a direct
message to that person. You'll see the usual "What are you doing
now?" tagline replaced with "Direct Message."

Clicking on the reply arrow beside a tweet : will automatically


populate the tweet field with @ and their user name. This alerts
the person to the fact that you're addressing him or her directly.

OH: preceding a post is accepted to mean that you're letting


people know something funny or interesting that you overheard
and not posting an original thought.

"Hash tags" : are keywords preceded with the # symbol. If the


symbol # (a “hash”) directly precedes terms in a Tweet, the term
becomes a keyword (or “tag”). Hashtags are searchable and have
become one of the most useful features on Twitter. They help you
to put your messages in a larger context and enable other users
interested in a specific topic or keyword to find all the relevant
feeds.

News Feed : A news feed is a collection of new messages. It


shows new messages in chronological order. News Feeds are
typically distributed through RSS (really simple syndication) and
through a dedicated web page.
Twitterverse : The realm of Tweets and Twitterers. It is
comparable to the blogosphere, but in 140 characters.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 39


Free Twitter Tools
Twittervision
See where in the world people are submitting tweets from, real
time.

Twitter100
Just like in your personal start pages, this tool will allocate a box to
each of the people you follow on a single page and display their
latest tweets.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 40


TweetWire
TweetWire grabs the freshest links posted on Twitter and displays
them Yahoo News page style.

Twitterator
Twitterator enables you to follow a group of people at one go.

We Follow
Directory of tweeters by interests

Tweetdeck
Adobe AIR application that lets you view your replies and public
tweets as well as group tweets at the same time.
Hootsuite
A Tweet Later Service that we (@blacksolutions) love. We schedule
our tweets out and you don't have to be on the computer all day to
get your message across.

Twitter Digest
This tool allows you to subscribe to a message stream from a Twitter
user of a group of users on the web or through an atom feed.

Twitterholic
Shows the top users and accounts on Twitter.

TweetSum
Really cool follower management system with drag & drop making it
much faster to decide on who you will follow back!

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 41


Twitoria
Twitoria tracks down followers that haven’t tweeted in a long time
so you can give them the kick!

Twellow
Twitter Yellow Pages - directory sorted by interests/occupation

Twemes
Follows Twitter.com tweets (messages) that have embedded tags
that start with a # character. These are sometimes called hashtags
but they like to use the term twemes.

SayTweet
Create a Twitter widget that integrates a photo of your choice

Twitscoop
Clever site that shows a constantly-updating cloud of popular terms
(although not necessarily hashtags) that you can click on to get some
more details. You can also grab a widget that creates a new cloud
every time it is refreshed. Finally, there is trend tracking that gives
you a constantly-refreshing list based on username, tag or keyword,
plus a little graph on the popularity of the search term over time.

Microplaza
MicroPlaza looks at your Twitter network and displays all the links
shared by the people you follow with associated tweets. We call
these tiles.

Tweetizen
Tweetizen is a simple web-based tool designed to help you filter the
daily influx of tweets, and easily find the ones that are relevant to
you.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 42


Tweetizen has a lot of power hidden behind its simple facade. There
are two main types of groups that you can create, friends and
interests. Friend groups are just that: friend groups. Add a bunch of
your Twitter friends’ nicknames here and generate an instant stream
with just their updates.

Tweet Beep
Find out who is talking about you or your website through keyword
alerts

Topfollowfriday
Check the top #followfriday recommendations

Serendipitwiterrous
Search for tweets of a certain person using certain keywords

Flaptor Trends
Compare the trends of three keywords on Twitter

Twitter Spectrum
Find out the dominant keywords via a tagcloud generated.

TweetStats
For the true Twitter junky, TweetStats provides all sorts of colorful
graphs that show your Tweeting habits - Reply percentages, Interface
used, aggregate daily Tweets, Aggregate hourly Tweets. It’s almost as
addicting as Twitter itself.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 43


Twittertroll
real-time Twitter search engine

Twitturly
Twitturly tracks the URLs flying around the Twitterverse and provides
a quick, real-time view of what people are talking about on Twitter.

Twitter Search
Twitters won Search Engine.Keeping up with interesting news and
people you care about is one dimension of Twitter, but what if you
need to find out what’s happening in the world beyond your personal
timeline?
There is an undeniable need to search, filter, and otherwise interact
with the volumes of news and information being transmitted to
Twitter every second. Twitter Search helps you filter all the real-
time information coursing through our service.

Tinker
Tinker is a simple way to discover events people are chattering
about on Twitter.

Twitalyzer
Interesting stats package that’s social media oriented

twendz
twendz is a Twitter mining Web application that utilizes the power of
Twitter Search, highlighting conversation themes and sentiment of
the tweets that talk about topics you are interested in. As the
conversation changes, so does twendz by evaluating up to 70 tweets
at a time. When new tweets are posted, they are dynamically
updated, minute by minute.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 44


Monitter
Monitter gives you three fully-customizable keyword search
waterfalls that are constantly updated with recent tweets. Each
search, like with Tweetizen and Twitterfall, is passed directly to the
search API so you can add advanced parameters to fine-tune your
results. There is also support for regional tweets.

Favotter
Find out the most favored (saved to favorites) tweets

TwittyTunes
Allows you to post your currently playing songs to Twitter with a
click. As a bonus, you can also post the websites you’re visiting,
videos you’re watching and more!

TwitKit
TwitKit is a Twitter sidebar for Firefox. TwitKit has a 6-section
interface, using tabs to separate content. You can view the Twitter
public timeline, your user timeline, a list of your friends and their
latest tweets, a list of your followers and their latest tweets,
@replies made to you, and stats about your account.

TwitterFox
TwitterFox is a Firefox extension that notifies you of your friends’
tweets on Twitter.
This extension adds a tiny icon on the status bar which notifies you
when your friends update their tweets. Also it has a small text input
field to update your tweets.

GroupTweet
Allows you to post private message to a group of Twitter friends.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 45


Twideeo
You can post videos to Twitter using this service that lets you upload
the vid to their site and then generates a link to your video.

Twitpic
Share pictures on Twitter using Twitpic.

Twitterrific
Twitterrific is a fun application that lets you both read and publish
posts or “tweets” to the Twitter community website. The
application’s user interface is clean, concise and designed to take up
a minimum of real estate on your Mac’s desktop.

TinyTwitter
Take Twitter on the go with TinyTwitter, a mini-client available for
any mobile device that supports Java (including the BlackBerry) or
Windows Mobile. Even though you can use Twitter via SMS,
TinyTwitter is a great alternative for those who don’t have an
unlimited text-message plan with their carrier.

TwitterBerry
Twitter built for various BlackBerry devices. Update and view
timelines with ease.

Twitter for iPhone


We have scaled Twitter to work perfectly on your iPhone. We paid
close attention to the details so the Twitter experience would be
preserved. To use Twitter for iPhone you’ll need an iPhone and a
Twitter account.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 46


We have researched the twitter universe and compiled a list of the
most powerful and influential Blacks and have partnered with one of
the best technology experts to build a database for US! So stay
tuned!

REMEMBER....
“A formula for success = your human capital (what you know)
times your social capital (who you know) times your reputation
(who trusts you).”

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 47


PERSONAL AND PROFESSIONAL ACCOUNTS....

1. Twitter's website is http://www.twitter.com


2. Remember to add your picture/photo to the profile. It could
be a logo or a theme. Make sure it's PROFESSIONAL!
3. Get your name listed with Twitter Directories such as

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 48


JustTweetIt, WeFollow and Twibes will increase your visibility
and attract more followers.
4. When you follow us, let us know what industry you are in – so
that we can direct you to some cool Brothers and Sisters to
follow. We are listed @ http://www.twitter.com/blacksolutions
5. If you already have a blog, business, non profit organization,
product, book, community action program Remember to Match
your Twitter Theme with your Blog Theme and your Website
Theme and your acebook, etc. It should match your brand !List
all your info in the back ground. It may not be clickable but at
lest it is listed!
6. Be PROactive! ReTweet interesting articles. Start conversations.
Join conversations. But remember the PRO part of that- BE
PROFESSIONAL!
7. Don't just post links to your site! Post links to other peoples
sites. People tend to return the favor. However, Don't post links
to sites you have not actually seen, this could assoicate you
with poor content!
8. Add Widgets to your blog, MySpace, Facebook, etc with your
feed. Make them show around 5 posts. People will see how
much fun you are having and join you!
9. Put your twitter info in your e-mail signature and your signature
everywhere including message boards! The more it is listed the
better!
10. Add your Twitter info to your business card! I know this one
is a no-brainer! People actually still use business cards!

FOR BROTHERS & SISTERS


USING TWITTER FOR BUSINESS:
Getting started
1.Twitter is half mini-blog, half conversation. Read what others
are writing and respond...or retweet ("RT") inspiring/useful
comments.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 49


2.Dive in by creating a personal account and following at least 50
people (you need at least that many to get a decent volume of
content.)
3. Don't rely on Twitter's web interface. TweetDeck (a free app)
transforms the Twitter experience by making it easy to follow
conversations.
4.Watch, listen and learn before you post. See what kinds of
updates feel appropriate for you...or like too much disclosure.

Finding conversations
5.Read or contribute to a specific conversation by following a
"hashtag" -- related messages grouped by including the
#topicname.
6. Find people to follow via MrTweet. It suggests people to follow
based on who you're already following.
7. Find hot conversations and hashtag topics on Twitscoop. It's a
great place to start finding people to follow.
8.Find other interesting people on twitter.

Watch and learn


9.search.twitter.com (or search from tweetdeck) helps you find
who is writing about you, your industry or your customers.
10.Follow other businesses to see how they are using Twitter.
Learn from your competitors, and from forward-thinking
companies in other fields.
11.Follow your clients or potential clients. What problems are
they working on? Offer to help, or develop services to address
their needs.

Building your presence


12.Use multiple Twitter accounts for different purposes. Use
@yourcompanyname for business promotions,
@yourpersonalname for networking.
13.Do more than brag. Share insights and useful tidbits that
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 50
create value or build your reputation. Generous and helpful
beats self-absorbed.
14.Give people a reason to follow your company updates. Special
promotions, contests and news updates (not too many!) provide
tangible value.
15.Get your customers to do your marketing for you! Run a
contest people enter by sending a tweet about your product to
@yourcompanyname
16.Post updates when you write a new blog post, and include a
shortened URL. You can set your blog to do this automatically.
17.Loosen up. Let people get to know your personality and
interests...but keep it interesting. Nobody cares what you're
eating for lunch.

Recap for Black Business Owners...


• Access information. As much as people like to broadcast their messages,
one of the most useful ways to use Twitter is to access opinions, ideas,
and other types of content by following other Twitterers and monitoring
what’s being said about you or your customers.
• Become resourceful. Although Twitter is a partly a broadcasting service,
people choose who they follow. Social media generally is about control.
You can build your followers and deliver your messages, but being
resourceful makes people want to follow you. While doing so, you
automatically turn into an expert in the topic you tweet about.
• Convey your opinion. Again, no one will follow you unless you have
proven to have something worth listening to. In any niche, twitterers
may become thought leaders because of their fresh and new
perspectives about something.
• Promote products or events. Generally it is not possible to use Twitter
merely as a promotion medium unless you are able to provide unique
deals that are on demand. Combining promotions with informational
posts is the way to go. If you have loyal followers, your promotion is
going to be just another resource / recommendation.
• Market research. With Twitter Search and other Twitter tools, it is now
possible to tap into people’s mind through publicly available messages.
By monitoring conversations, you are able to gain insights straight from

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 51


your audience.
• Extend your reach. Followers are not limited to end-users. They may
also be influencers. As more people are actively using Twitter, it is
becoming an effective online networking tool, just like a blog.
FOR BROTHERS & SISTERS
USING TWITTER FOR COMMUNITY ACTIVISM
1. Spread the Word
2. Campaigns
3. Coordinating Collective Action
4. Crowdsourcing
5. Personal Security
Twitter is an amazing way to engage donors and potential donors.
One of the hardest things to do as a fundraiser is to maintain
relationships. You are so often stuck to your desk rather than getting
out to where your supporters are.
Twitter allows you to do that…right in the midst of your normal
every day routine.
1.You get to meet people all over the world that might be
interested in your cause.
2.You get to hear what people are really thinking about a wide
variety of issues.
3.You can follow other fundraisers and get great real-time advice.
4.You can even promote traffic to your website or those of your
friends.
Better still, if you can make your comments effectively understood
in 140 characters, think about how all your fundraising writing will
improve! You are forced to be succinct and understandable!
Check out: Vote For A Cause to see how the other non profit
organizations are doing it!
http://www.twittacause.com/vote-for-a-cause.php
Here is how the OTHER SIDE fundraises (study their tactics)
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 52
National Wildlife Federation - tips for energy conservation,
interesting animal facts, links to opportunities to participate in
advocacy etc...

AIDG - a lot of links to interesting videos that showcase the work


that they do

Adler Planetarium - some great quick facts about things to look for
in the sky as well as info about upcoming special events at the
planetarium

Chicago Public Radio and other public media sites - links to news
reports and interesting features

American Public Health Association - links to public health news and


to interesting facts and polls. There's a link to a pop quiz to name
the top 10 public health achievements, a survey asking if you got a
flu shot, and more...

Brothers & Sisters Who Are Musicians


Using Twitter...

Since you want to use Twitter to advance your music, your label or other music related
business, look for fellow music types. Music fans, journalists , artists, labels, etc - these
are the people you want to follow you.

Twitter Updates should NOT be about pitching your music …


Here are some COOL twitter update tips
• Updates from the studio when recording
• Updates on the manufacturing process (announce when
artwork is finished, when the master has been approved,
when finished copies are delivered, etc)
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 53
• Updates from the road when you're on tour – your
experience
• News about deals it's ok to talk about (for instance -"just
arranged digital distribution with such and such company")
• Day to day work news (e.g., "just signed off on ad copy for
magazine")
• Comment On The News and Current Events as it pertains to
your audience
• Remember to offer insight into life in the band or as a
musician or artist. It has to be something extra beyond
the music.
• Reply to fans' messages using @username replies. It shows
that you value their input.
• Post regularly. People may 'un-follow' you if you don't post
for a while. Being active attracts more followers.
• Don't spam fans or followers with gig listings and links to
your music. Use the links sparingly. People can find those
things via the link on your profile page, or a simple Google
search.
• Good Examples of an artist that engages their fans is:
@fatbellybella & @questlove & @solangeknowles &
@QtipTheAbstract

You can also be a DJ for your music and track how people receive
your music via various search engines. We recommend Blip.fm if you
want to be a DJ.

Top Cool Search Twitter Engines for Music....

The sites that are self-explanatory we've simply added their links
below. But those sites that need defining we've added the definition

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 54


for you Brothers & Sisters!

Twisten.fm
Musebin.ws This seems almost so simple it can appear tricky, but all you do here is enter
an artist's name that you are looking for.
"#musicmonday": Every Monday, a group of Twittering music fans post their songs of the
day, appending the #musicmonday tag so people can find them easily.
"blip.fm"
HypeM
"Imeem": Imeem’s custom Twitter integration makes it easy for people to tweet what
they’re listening to on imeem, making this a good search term to include.
Song.ly
Twit.FM
Twiturm

PEOPLE TO FOLLOW......
& Follow How The Other Side Lives...
For Those Looking For Work ….
• ConnectTweet – See what is going on inside the doors of a potential company, through
the Tweets of their employees. ConnectTweet allows individuals at the front lines of
the company to add a #tag to their company relevant tweets, those tagged tweets
are then filtered and posted to the companies @org’s Twitter account, allowing the

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 55


company’s followers to clearly see the human voices on the inside.
• TwitterJobCast – A local job search that allows you to see who is hiring on Twitter by
browsing for jobs by city, state or zip code. It works by making requests to the
Twitter API. Additionally, the Yahoo! Maps API is used to translate locations into
geocodes for use with the Twitter API.
• TwitterJobSearch – An open source search engine for jobs posted on Twitter,
TwitterJobSearch has posted 44,165 new jobs in the last 7 days. Many of the jobs
listed are tech related jobs, but through their search you can look for the position
you want in the city you want.
• Twellow – Also know as the Yellow Pages for Twitter it allows you to cut through the
clutter Twitter sometimes creates. It enables you to find real people who really
matter. The Twellow service grabs publically available messages from Twitter,
analyzes and then categorizes the tweets into categories. By using this service you
can narrow your searching to specific niches and find who you are looking for, that
way you can follow specific Tweeters and network your heart away.
• TweetBeep – “TweetBeep is like Google Alerts for Twitter” TweetBeep is very simple,
you signup for an account, confirm your email and set up alerts to be delivered to
your email. Want to know whenever someone posts a job for a Java Dev? Set up and
alert for that and you will be notified through email on a daily or hourly basis.
• HashDictionary - #Hashtags are a way on Twitter to group certain conversations about
a particular subject. If you want your Tweet to be included in a special grouping put
the group’s #hashtag somewhere in your Tweet and it will be grouped with other
updates using the same hashtag. HashDictionary.com is a community based dictionary
for hashtags on Twitter. Hash tags have been described as collective digital
bookmarks and are widely used throughout Twitter. If you want to you can also
search the most popular hashtags at #hashtags.org or Tagal
• JobMotel – Allows you to search web developer jobs listed on Twitter. From what I
can tell JobMotel mines Twitter for web dev related jobs and rss feeds them onto
their site.
• TweetDeck – One of the more popular Twitter 3rd party application, Tweetdeck is a
desktop application that acts as your personal browser for staying in touch with
what’s happening by connecting you with your contacts on Twitter. With TweetDeck
you are able to create groups from Twitter users and have all those tweets filtered
into one screen. It also lets you do a search for a specific topic and get a live feed
every time someone Tweets about that topic. It helps out with your job search
because you can create a filter for the companies you are interested in, see what the
Twitterverse is saying about them and be aware when they post open jobs.

• TweetMyJobs – TweetMyJobs is a service that brings recruiters, hiring managers and


job seekers together on Twitter. They create Twitter Channels for major cities and
job types, and an easy-to-use interface to subscribe to those channels. You will get
instant notification of any new jobs as a text message on your cell phone. In your job
search all you have to do it create an account on Twitter and TweetMyJobs, subscribe
to the desired Job Channels, and have any new openings automatically sent to your

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 56


cell phone as a text message via Twitter. You can also access job openings on the web
at TweetMyJOBS or Twitter.
• VisualCV – Not quite a Twitter Application, but you can create your online resume on
VisualCV and include a link to your resume in your Twitter Bio.
• TwitterSearch – You can find job information on Twitter Search. Type in the keywords
that are important to you it will display results with all tweets that have those
keywords, you can either view all the tweets and follow the users or create a RSS
feed to read the results later. Other Twitter Search applications are Just Tweet It and
TwitterTroll .
• NearByTweets – Search Twitter by Keyword and Location – find out if there are any
jobs available in your area or the area you want to work.
• Twollo – Twollo allows you to automatically follow users that have similar interests as
you. You tell the application what you like or what you are interested in and the
program will generate tweeters for you to follow that have similar interests as you.
• Twitscoop – Find out what is being talked about on Twitter right now. You can search
by keyword, allowing you to see real time info on jobs and networking events.
JobAngels – Helping the unemployed find jobs
@indeed - One search. All jobs.
@jobshouts – General job postings
@simplyhired - Job search site
@StartUpHire – Jobs at VC backed companies
@twithire - Job board service

MORE JOBS........................
@ATTjobs - AT & T Job News
@RecruitingWhiz Talent Attraction Manager for AT & T
@TheRecruiterGuy Chris Hoyt - Talent Attraction Manager for AT & T
@jobsblog - Microsoft Recruiters Blog
@mtvnetworksjobs - MTV Networks career opportunities
@MTVGamesJobs - MTV Gaming Network is Hiring Now !
@JobsatIntel - Jobs at Intel
@DOScareers - Careers in Foreign Affairs
@IBMUKcareers - IBM UK Career Opportunities
@odesk - oDesk is the marketplace for online workteams
@Raytheon_Jobs - Raytheon currently has over 2000 Job openings
@Kellyjobs - Kelly Services - your employment connection to the world’s most respected companies,
when and where you need to work.
@Manpower - Manpower Temporary and Permanent Jobs around the world
@VerizonCareers - Career News and Opportunities at Verizon Wireless

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 57


@biotechjobs - Biotech/Pharmaceutical Job and Recruiting News
@AllstateCareers - Job Opportunites with Allstate Insurance
@HersheyCompany - Follow the Talent Solutions Team from The Hershey Company to find out
about their Career opportunities in Marketing, Sales, and other disciplines.
@SodexoCareers - Kerry Noone, Marketing Communications Manager for Sodexo’s Talent
Acquisition Group
@ADPCareers - ADP is a market leader in HR Solutions as well as the #1 Dealer Management
provider in the world.
@Hyattcareers - Learn about Hyatt News and Career Opportunities
@Accenture_Jobs Accenture Career News for the U.S. Tweets by the Accenture US Recruitment
Marketing team.
@freelance_jobs - If you want to post or find a freelance job, this is the link to follow.
@sfmobilejobs Jobs for the Mobile Web and Digital Media in Silicon Valley, Seattle, LA and NYC.
@1984Jobs - Find Apple related Job Opportunities
@TwitJobSearch - Twitter Job Search Engine
@Jobsearchnews - Job Search News Tweets
@media_pros - Jobs for Media Pros
@journalism_jobs Follow this link to post your journalism, editorial, PR, and media sales vacancies
@CareerRealism - Sponsors of the Twitter Advice Project (T.A.P. into CAREEREALISM) - Get
FREE Advice From Top Career Experts on Twitter Here!
@thatpassionguy - Brett from Jobbing.com (Job Board Account)
@prsajobcenter - Follow @prsajobcenter for public relations and corporate communication jobs.
@WSJCareers - Wall Street Journal Career News and Opportunities
@NYTimesCareers - New York Times Careers and Opportunities
@AJCJobs Atlanta Journal Jobs Tweets
@onlineresume - Follow for Resume and Job Search Tips and Trends
@ResumeBear - Follow for the latest news on Job openings, Resume tips and Career Opportunities
@Dawnbugni - Certified Professional Resume Writer
@careertips - Follow Career Tips for Career tips and advice. Career Tips from Career Opportunities
Podcast
@Tweet_My_Jobs - Follow to have access to the latest job postings.
@WorkInSports - Sports Jobs, Sports Internships, Sports Careers… Make your passion your career!
@JobAngels - If you have a job opening or need a job - they are great to follow!
@TweetResume - If you would like to have your resume tweeted to 100’s of corporate recruiters send
@tweetresume your online resume link.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 58


How The Other Side Lives...Writers & Journalists
Want to know the top journalists on twitter? (Thanks to Tech Crunch)

@problogger (Darren Rowse): Full time Blogger, Author, Social Media Participant.
Sharing Blogging and Twitter Tips (and a little life).
Why we follow him: If you haven’t read his blog, Problogger, check it out. He
offers excellent tips for writers and people aspiring to be professional bloggers.
@skinnyjeans (Stephanie Quilao): Deliciously creative blogger of Everyday
Tweet. Founder. I share stuff I think is awesome and helpful. Healthy living,
Work, Food, Design, Photography, Twitter.
Why we follow her: Her documented journey to becoming a professional blogger
on her website, The Everyday Blogger.
@daivrawks (Daiv Russell): Super-caffeinated Ninja-Nerd, Foodie,
SEO/Copywriter, Husband, Project Mangler, Vegetarian, Software Process junkie,
and Org Psych, Marketing & Statistics
Why we follow him: With a blog named Ninja Nerd, how could we not? Plus, he’s
got great SEO writing tips on his blog.
@copyblogger (Brian Clark): I create new media content for fun and profit.
Why we follow him: He offers great writing tips on his blog, Copyblogger, from
how to write catchy titles to how to overcome writer’s block.
@thedomesticdiva (Heather): Freelance Writer. Professional Mommy Blogger.
Graphic Designer. Photographer. I’ve participated in the Sony Mommy Blogger
Event and Walmart’s ElevenMoms.
Why we follow her: Her blog, Domestic Diva, is fun…but we love her videos even
more.
@paulabrett (Paula Brett): Marketer, Web Host, Writer, Blogger, Actor, Singer,
Footy mum, Voddie Glugger, Legend in My Own Lunchtime
Why we follow her: Her tweets range from professional to, “People who say they
never let little things bother them have never slept in a room with a mosquito!”
and she shares tips for bloggers on her own blog.
@writingspirit (Julie Isaac): Tips to unleash your writing genius and rock your
world with twitter. Host of #WriteChat Sundays 12-3pm PST. Soon to unveil
Twitter Made Easy.
Why we follow her: Writers can get lots of great tips and chat with other writers
on #WriteChat (on Twitter).
@sarahprout (Sarah Prout): Author, entrepreneur, online socialite, publisher,
passionate advocate of the Law of Attraction and mother of 2 little darlings.
Why we follow her: She’s the founder of Sprout Publishing and helps aspiring
authors get their works published in compilation books along with celebrity
contributors.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 59


@thedailyblonde (Cheryl): Blogger,Writer,Commentator on Bullcrap, Funny Girl,
Single Mom to 5 Awesome Kiddos. I’m A Left Handed Polish Chick & I’m
NEVER Growing Up!
Why we follow her: Because she “lives without a filter on her mouth” and she’s
just plain funny.
@conniegreen (Connie Green): I teach new entrepreneurs how to use online
writing and technology to build a profitable business.
Why we follow her: She has great tips on her blog, Ebook Writing and Marketing
Secrets, for business bloggers and marketing yourself as a business.
@hakicoma (Hans): Blogger, Blogging tips, Social Media lover and Internet
Marketer. I really enjoy meeting new people… contact me!
Why we follow him: He has tons of great writing tips for bloggers at his blog,
Catch The Posts.
@linnetwoods (Linnet Woods): I live aboard a schooner with my man and a cat…
I’m a freelance writer and web mangler…
Why we follow her: She’s very active on Twitter and her daily “Twitterhood”
trivia quizzes are fun.
@redhotcopy (Lorrie Ferrero): Copywriter, speaker, internet marketer, mother,
wife
Why we follow her: She’s fun on Twitter and her blog, Red Hot Blog, often has
useful tips like this video for book authors on how to get celebrity endorsements.
@mike_stelzner (Mike Stelzner): Author of book, ‘Writing White Papers,’
organizer of large summits and a dad
Why we follow him: He has lots of useful information on writing white papers on
his blog, Writing White Papers, along with great videos like this one on how to
prevent the “feast or famine” cycle we’ve all run into at one point or another as
freelancers.
@jonfmerz (Jon F Merz): Novelist (the Lawson Vampire books, Rogue Angel),
screenwriter, non-fic author, TV dude (THE FIXER), partner at New Ronin
Productions, Bujinkan Ninjutsu 5th dan
Why we follow him: Because there aren’t enough fiction novelists on Twitter, let
alone ones who are as active as he is! You can also check out his blog, Boston
Nocturne, for direct ebook downloads.
@remarkablogger (Michael Martine): Blog consultant and coach
Why we follow him: He has great writing tips on his site, Remarkablogger, as
well as catchy titles like: How to Write an Ebook that Doesn’t Suck
@thecreativepenn (Joanna Penn): Author, speaker and coach - writing, self-
publishing, print-on-demand, internet sales and promotion for your book
Why we follow her: She has great tips for self-published authors at her blog, The
Creative Penn.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 60


@joefinder (Joe Finder): NYT bestselling thriller writer, Dad, Red Sox fan
Why we follow him: Not only is he a New York Times best-selling author who’s
active on Twitter, but he also has occasional writing tips on his blog, Joseph
Finder’s Blog.
@jennipps (Jen Nipps): Freelance writer/editor specializing in creativity,
writing, fashion, health, & general interest. Update frequently. I’m sorry,
but I can’t follow everyone
Why we follow her: She always has great tips for writers (and freelancers in
general) at her blog, TutorialBlog.
@menwithpens (James C): A Canadian freelance writer with a pen mightier than
a sword
Why we follow him: His blog, Men With Pens, is another excellent resource for
freelance writers.
@kathleenfuller (Kathleen Fuller): Novelist, freelance writer, author of
upcoming Amish novel series Hearts of Middlefield
Why we follow her: She tweets and re-tweets a lot of useful articles for
freelance writers.
@angee (Angela Booth): Want to write, have fun and make money? Join me in
this incredible new media journey to make good old-fashioned cash. I’m a
copywriter and author.
Why we follow her: Great tips for writers on her blog, Angela Booth’s Writing
Blog.
@joner (Linda Jones): Director of Passionate Media, journalist and author. Mum
of twins, blogging at www.gotyourhandsfull.com
Why we follow her: Her blog, Freelance Writing Tips, contains lots of great
writing tips and book reviews.
@chafkin (Max Chafkin): I write for Inc. magazine. I live in Brooklyn.
Why we follow him: We like when he says things like this, “Beg for followers?
Ewww. Twitter needs less of that. More conversation please.”
@kathrynvercillo (Kathryn Vercillo): Blogger/Writer. Always pushing the
boundaries of my creative experience.
Why we follow her: Aside from the fact that we think more people should follow
her, she publishes some great articles on her blog, Real Words, like Being

Productive When Working from Home.

Twitters & CEOs who have the most followers...

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 61


100,000+ Followers
1. BarackObama
2. DowningStreet
3. TheOnion
4. Ashton Kutcher

50,000-100,000 Followers
1. GuyKawasaki
2. Starbucks
3. Scobleizer
4. BigRichB
5. Astronautics
6. CaseyWright
7. PerryBelcher
8. AlohaArleen
9. Nansen
10.TheBusyBrain
11.RobMcNealy
12.MichaeMillman
13.Zaibatsu
14.WBAustin

40,000-50,000 Followers
1. Jonathan360
2. HashTags
3. TheDigitalLife
4. Andrew303
5. ESPN
6. MrSocial
7. ChrisPirillo
8. Stejules
9. DaveMalby
10.Eleesha

30,000-40,000 Followers
1. CraigTeich
2. StephenKruiser
3. Jerell
4. BradHoward
5. Foodimentary
6. ScotMcKay
7. EdStivala

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 62


8. RockingJude
9. ShannonSeek
10.RadioBlogger
11.MikeKlingler
12.RonnieWilson
13.DanTanner
14.MikePFS
15.TechXav
16.SocialMediaClub
17.FLWBooks
18.Kamper
19.AndrewWindham

20,000-30,000 Followers
1. Oliver_Turner
2. _SamJones
3. KMesiab
4. Mark33
5. StanleyTang
6. Barefoot_Exec
7. JackBastide
8. NicheTitans
9. MarketingZap
10.PragueBob
11.Twitter_Tips
12.TwitPic
13.00Joe
14.JeanetteJoy
15.OHHDLInfo
16.MariaAndros
17.JeanLucR
18.TMaduri
19.TwitLive
20.ImogenHeap
21.NewMediaJim
22.MarkDavidson
23.OpenZine
24.BryantSmith
25.TYSONtheQUICK
26.DrJeffersnBoggs
27.JayOatway
28.Upicks
29.Gemstars
30.MichDdot
31.SethSimonds

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 63


32.JesseNewhart
33.Zefrank
34.RichCurrie
35.KarlRove
36.SitePointdotcom
37.iPodiums
38.AlexKaris
39.HoleInHisEye
40.Pistachio
41.OudiAntebi
42.DSMPublishing
43.PeterSantilli
44.Orrin_Woodward
45.QueenoftheClick
46.StockTwits
47.MarketingProfs
48.MariSmith

10,000-20,000 Followers
1. MarcWarnke
2. Debbas
3. SteveWeber
4. TUAW
5. KikiValdes
6. WayneMansfield
7. USBargains
8. Rex7
9. CoffeeTweet
10.LarryLanier
11.JulieRoy
12.JamesRivers
13.MikeFilsaime
14.Montaignejns
15.SeanMalarkey
16.WebAddict
17.LarryBrauner
18.Leplan
19.AaronMartirano
20.JeffPulver
21.Teedubya
22.DCRBlogs
23.ShawnRobinson
24.KonaEndurance
25.TradingGoddess

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 64


26.JohnReese
27.InfadelsAreCool
28.Techhie
29.Nabbit
30.DiyanaAlcheva
31.Unmarketing
32.Meteorit
33.TrafficGen
34.StaffInSeconds
35.PeterDrew
36.LittleQuiz
37.TeddyShabba
38.DawudMiracle
39.RightWingNews
40.OutsideMyBrain
41.Dollars5
42.MediaBistro
43.Adnagam
44.COasis
45.NicholasPatten
46.AlexisNeely
47.EverywhereTrip
48.E_Stampede
49.ChristianFea
50.MojoJuju
51.eMom
52.RizzoTees
53.Anexemines
54.AmericanElement
55.TravisGreenlee
56.RickySantos
57.PawLuxury
58.KrisColvin
59.PinkElephantPun
60.JasonFinch
61.LonnieHodge
62.JanSimpson
63.Stickham
64.DaveLawrence
65.CaliDeals
66.JamesByers
67.JeffHerring
68.Linc4Justice
69.GSpowart
70.HowardBienstock
71.Peter_R_Casey

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 65


72.BettyDraper
73.MichaelEmlong
74.Dexin
75.The_Gman
76.BobCallahan
77.TrendTracker
78.TylerTorment
79.GarinKilpatrick
80.Jim_Turner
81.Ann_Sieg
82.Ken_Cosgrove
83.Frostfire
84.Pat_Lorna
85.WineTwits
86.BradFallon
87.TimJensen
88.PhotoCanvas
89.JasonMitchener
90.Bill_Romanos
91.MikeMayhew
92.HawaiiRealty
93.9Miles
94.Sotero_Garcia
95.Loyalty360
96.WeirdChina
97.MarkRMatthews
98.SteveOuch
99.Socrates_Soc
100.Comcastcares
101.ChrisMoreschi
102.CoffeeCupNews
103.WillieCrawford
104.LouieBaur
105.Coolsi
106.Nicolane
107.NixTheNews
108.EzineArticles
109.Hubpages
110.ChrisSpagnuolo
111.FredaMooncotch
112.SheriTingle
113.JustingLover
114.ShortAwards
115.Flap
116.SuggestionBox
117.JimDeMint

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 66


118.TweetStats
119.theBilly
120.ThaPaparazza
121.WritingHannah
122.0Boy
123.ThinkGeek
124.LanceScoular
125.MayhemStudios
126.TraderAdvice
127.Dana_Willhoit
128.JimmySmithTrain
129.JoelDrapper
130.Kidscash
131.KellyShibari
132.SteveGarfield
133.JasonTryfon
134.DanSchawbel
135.LookCook
136.JudyRey
137.MJBerry
138.EdwardMoore
139.BlackBottoms
140.DougH
141.CrumCake
142.ProsperityGal
143.Lotay
144.JudyRey

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 67


CEOS
@jobing Aaron Matos, Founder and CEO of Jobing.com.

@kevinrose Kevin Rose, Founder and CEO of Digg.com

@zappos Tony Hsieh, CEO of Zappos.com

@techcrunch Michael Arrington, CEO of Techcrunch.com

@SunCEOBlog , CEO of Sun Microsystems

@gcolony, CEO of Forrester Research

@livestrongceo, CEO of Livestrong Foundation

@finkd, Mark Zuckerburg, CEO of Facebook

@stevecase, Co-Founder of AOL

@richardbranson, Chairman of Virgin Group

@biz, Co-Founder of Twitter

@ev, CEO of Twitter

@colneedham, Founder of IMBd

@jailchandra, CEO of Technorati

@jeffbooth, CEO of BuildDirect.com

@4thegiant, CEO of The Giants Den Firm

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 68


ANNOUNCEMENT

If you believe that you are influential or a thought leader in the


Black community, please feel free to email us (via gmail) at:
blacksolutionsthinktank@gmail.com with your bio, website or
background. We are still archiving and adding the most influential
black leaders on twitter.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 69


Twitter Sign on : _____________________________________
Twitter Password: ____________________________________

Notes:

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 70


Twitter Guide Produced By: The Black Solutions Think Tank
We are on twitter at: http://www.twitter.com/blacksolutions

Twitter Thank Yous!

Other Sources:

@syedbalkhi
@hilzfuld
Alexandra Samuel
http://www.digiactive.org
http://socialnewswatch.com/

Beth Kanter
@thatpassionguy.

By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 71


By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 72
By The Black Solution Think Tank© http://www.twitter.com/blacksolutions 73

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