Professional Documents
Culture Documents
A REPORT ON
ON
Arun Jangir
08osb603
9929497344
AT
Date:
1
Title Page
A REPORT ON
ON
Arun Jangir
08osb603
A report submitted in partial fulfillment of the requirements of
MBA Program
Submitted to the
Principal
Omegan School of Business
JAIPUR
2
TABLE OF CONTENTS
• Acknowledgement
• Introduction of Company
• Abstract
• Introduction of Project
• Main Text
• References
ACKNOWLEDGEMENT
3
I take this opportunity to express my deep sense of gratitude to my
mentor, Mr.Harsh. He has always been of great help for me, be it
regarding suggestions for questionnaire, report making or any other
problem. He has always helped me in every way he could. He proved to
be an excellent project mentor. I am highly thankful to him, for being the
way he was to me. I am very grateful to him in all regards.
I would like to thanks Mr. Anshuman (Corporate guide) for his valuable
suggestion, necessary guidance, and cooperation for helping of this
project. Without his help compilation of this research study would not
have not been possible.
I am also thankful to our principal sir and Faculty member Mr. R.V
Kataria (ICFAI Omegan School of Business, Jaipur) for his support and
vital guidance. I sincerely acknowledge every individual who has helped
me in preparation, of this project.
COMPANY PROFILE
4
Introduction of HCL
HCLcdc Dominates the IT space as a leader 58000 gifted professionals,
a colossal US $5.0 billion turnover an international presence in 19
countries, and most impotently, a deep- rooted commitment to innovate
makes it a true technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL
believes only a leader can transform us into a leader HCLcdc. Is an
initiative that enables individuals to be benefit industry ready IT.
5
ready professionals. The company already has operational HCLcdc in
six cities, namely Delhi, Noida, Pune, Coimbatore, Meerut, and Agra,
and the company plans to set up similar centers overseas as well
.
6
HCL takes students to the core of IT fundamentals and the most
advanced cutting problems. Its course modules are structured to give us
the best of both worlds, academic and hands-on. Whether anybody are a
beginner or a working professional, HCLcdc. Can make a difference to
our learning curve and there by to our curve.
Vision statement
“To create industry ready professionals “
7
Mission statement
Core Values
Competitors of HCLcdc
8
In domestic market, HCLcdc have many competitors. Some small
players also have competition in IT education sector.
Competitors of HCLcdc are:
1. GT
2. IIJT
3. NIIT
4. IIHT
5. JET KING
Product of HCLcdc
9
• HCL Certified Enterprise Engineer (HCE+)
• HCL Certified Network Engineer (HCNE)
• Basic Hardware
• Advance Networking
• Network Technology and Devices
• System Engineer
• HCL Certified Software Engineer (HCSE Dot Net Track)
• HCL Certified Software Engineer (HCSE Java Track)
• HCL Certified Software Engineer (HCSE Oracle Developer
Track)
• Implementing Windows Application using VB.Net
• Implementing Windows Application using C#.Net
• Core Java 1.5,Advance Java 1.5
• Basics of IT Hardware
• MS Office
• C,C++
• HTML
10
To provide excellent solutions and services to all our customers, we
have formed Alliances and Partnerships with leading IT companies
worldwide.
HCL Infosystems has alliances with global technology leaders like Intel,
AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson,
nVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle,
Computer Associates, RedHat, Infocus, Duplo, Samsung andNovell.
11
HCL is leading global Technology and IT enterprise with annual
revenues of $ 4.4 billion. The HCL enterprise comprisees two companies
listed in india, HCL Technologies Ltd. and HCL Infosystems Ltd.
HCL, founded in 1976 is one of india’s comprises of 51,000
professionals of diverse nationalities operating across 18 countries. HCL
has global partnership with several leading fortune 1000 firms, including
several IT and Technology majour like Intel, Microsoft, Novell, AMD,
Toshiba, Nokia etc.
HCL Infosystem is nation’s premier information enabling and
integration company and developer of India’s first PC. HCL was
recently adjudged 'Most Preferred Personals Computer’ at CNBC Awaaz
Consumer Awards
ABSTRACT
12
Schedule and work profile:
Visiting all the IT institutes, studying about their products, fees structure,
and marketing strategies. Identify the target group and council them
about the products, which are providing by the Institutes and take a
feedback from them.
Timings:
Login time: 9:30 AM
Reporting time: before 8:00 PM
My work is to go in different areas, find out the target group, give them
seminar, and attend the seminar in schools and collages.
14
• Prepare an Interim report.
• Analyze the data which was collected by me.
15
TENTH WEEK (22nd June-27th June)
PROJECT BRIF
Project title:
“HCL as a Player and where it stands in IT sectors”
Objective
The objective of the project is to increase the market share of HCLcdc
by delivering the best service to the students. The project includes an
16
analysis of existing IT Institutes. This project also deals with the
consumer behavior towards the HCLcdc.
17
Data collection
Project findings
Market research
To Study the Marketing Dynamics and how much market share covered
by HCLcdc this project divide in four phases in all we study step by step
and come to know about HCLcdc the four Phases are:
18
Phase 2: Comparative study of Company
The objective of this phase to understands the market dynamic and
studies the competitor of HCLcdc and tries to find out the gaps between
them. It’s includes the followings steps by me:
• Visiting all the IT institute and collect the information about their
center, marketing strategies and the extra facility provide by them.
• Compare between the core products of HCLcdc and its
compotators.
Phase 4: Conclusion
19
The objective of this phase to include all the facts and findings and our
suggestion from which company can increase its sale and came to know
strategies about their compotator.
Research tools
The main data for the research was collected from primary data direct
questionnaire, direct interview. Other than general use of primary data
some other forms of data collection were used. The other main methods
that were used for collecting data were secondary data which include
internet, news paper article, books etc.
The main tools that were used for the research purposes are:
• Primary Data
• Secondary data
• Direct questionnaire
• Direct interview
• Observational
20
Strategy
A marketing strategy is a process that can allow an organization to
concentrate its (always limited) resources on the greatest opportunities to
increase sales and achieve a sustainable competitive advantage.
A mark eting strategy is most effective when it is an integral
component of corporate strategy, defining how the organization will
engage customers, prospects and competitors in the market area for
success. It is partially derived from broader corporate strategies,
corporate mission, and corporate goals.
Survey research
A survey research is defined as the method of collecting information by
asking a set of pre formulated questions in a predetermined sequence in
a structured questionnaire to a sample of individuals drawn so as to be
representative of a defined population. These questionnaires are
administered to an individual or a group of individuals through
interviews. Typical survey objectives involve describing or learning
21
from an ongoing activity by studying the changes in behavioral patterns
of the subjects of interest to the researcher.
Costumer segments
22
Communication strategy
When I did interact with customers then I used my soft skills and
interpersonal skills. I tried to familiar with the customer because when
we get more familiar with the customer then customer feels comfort and
he believes that we are giving them a right suggestion.
I should know English for get better corporate exposure but I should
know Hindi and local language for capture the rural area to understand
the customer needs and convince the customer in their language.
23
Limitation
MAIN TEXT
24
Work I have been done in 6 week:
20th April 2009 Ihad meeting with mycorporate guide Mr. Anshuman
who told meabout the procedure that how I have tocollect data of
different students in different area and the areas are east of Jaipur site
like:
• Jhotwara ,
• Khatipura,
• Vidhyadhar nagar
• Compotator of HCLCDC
Whole SIP Is divided in four phase in which first phaseis about data
collection and about competitive analysis he also make understand us
about “HCL” product and further three phases will understand on second
25
half of a sip program than I started my“SIP” program through visited in
different schools and I gave them seminar and make them aware about
HCLcdcand its program.
In my third week they Anshuman sir asked for data collection of MAT
exam students and I send more than 150 data of MAT students those
collected by me from various sources like:
• Examination center
• Group seminar
26
I went in Rajasthan Patrika education fair where “HCLCDC” has a
counter. I contributed for HCL like I distributed pamphlets, collected
data via brochures and lucky coupons, I made walk- in of many students
to the counter and also council them.
27
The report is based on the sample size of 280 students.
Analysis techniques
The main analyses techniques which were used in this project are
• Data reduction
• Graphical representation
• Study of grouped data
28
Q. Technical and Non technical students
most liked)
The above graph shows that 29% of students prefer GT as compared to 21%
of GETKING, 21% of NIIT, 13% of IIJT and 16 % of HCLcdc.
29
In the above graph, 28% students as against the 11% students, think that
quality of HCLcdc is very good as compared to other IT institutes.
30
The past experience of 43% students with HCLcdc has been very good. Their
experience was on the basis of low price and high quality products offered by
HCLcdc.
Q. I am satisfied with the price I pay for training and the quality I am
getting from HCLcdc.
31
As per the research, 53% students are satisfied with the price and the quality
they are getting from HCLcdc center.
32
SIXTH WEEK (25th May-30th May)
REFERENCES:
I used different sources for completing this project mostly I took a very good help
from Internet and I also use our collage library and books amiable in market.
(Thank You)
33