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INSTRUCTION:

TITLE: FACTORS THAT INFLUENCE CUSTOMERS PERCEPTION ON RETAIL STORE IMAGE.

These questions have five (5) parts, Parts A, Part B, Part C, Part D and Part E. You must follow the instruction given in each part.

Project Reserach November 2009 April 2010 PART A (BRAND IMAGE) State the extent to which you agree with each of the following statements 1 Strongly Strongly 2 Disagree Agree 1 2 3 4 5 3 Disagree 4 Natural 5 Agree

Assalamualaikum w.b.t/ and Selamat Sejahtera I am student of BBA (Hons) Retail Management Mara University of Technology Shah Alam, in Subject Practical Report want to research about Factors That Influence Customers Perception on Retail Store Image.

A1. The product brand

As we know, nowadays there are a lot of retail store outlets out there. So these outlets will compete each other to get a customer. How they attract the customers to come and enter into the store and make the customer have a good perception towards their store.

Image satisfy your need A2. The product brand image 1 provide a quality. A3. The product brand image 1 provide a uniqueness. A4. The product brand image 1 provide a good image. A5. Retailer provide varieties 1 2 3 4 5 2 3 4 5 2 3 4 5 2 3 4 5

of product brand image. D11. Retailer provide attractive PART B (SOCIAL CUES-CUSTOMER SERVICE) B6. The services given are Satisfy your need. B7. Retailer understand on the customers need and wants D14. Retailer provide effective B8. Retailer is friendly conversation and politely B9. Retailer willingness to help 1 and solve customer problem B10. Retailer is serve very . patiently 1 2 3 4 5 2 3 4 5 D16. Retailer provide effecient store atmosphere 1 2 3 4 5 D15. Retailer provide effecient store atmosphere 1 2 3 4 5 1 2 3 4 5 store atmosphere 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 store atmosphere D12. Retailer provide uniqueness 1 store atmosphere D13. Retailer provide comfortable 1 store atmosphere 2 3 4 5 2 3 4 5 1 2 3 4 5

PART C (STORE ATMOSPHERE)

PART D (PRICE)

Answer the question by circle the numbers given. Extremly Satisfied 7 6 5 4 3 2 1 Extremly Dissatisfied

Extremly Satisfied 7 6 5 4 3 2 1

Extremly Dissatisfied

C21. The price is the main factor for you to buy something C17. You are satisfied with the price given in retail outlet? from retail outlet Extremly Extremly Satisfied 7 6 5 4 3 2 1 Extremly Dissatisfied Satisfied 7 6 5 4 3 2 1 Extremly Dissatisfied

C18. The price is reasonable for you Extremly Satisfied 7 6 5 4 3 2 1 Extremly Dissatisfied

C19.The price is Extremly Satisfied 7 6 5 4 3 2 1 Extremly Dissatisfied

C20.The price is suitable with the quality of the product

PART E (DEMOGHRAPHIC)

E21. Gender :

Male

Female

E22. Age :

20 30 year 41 50 year

31 40 year 51 and above

E23. Status :

Single

Married

E24. Occupation :

Student Private

Government Others :

End question.

Thank You For Your Cooperation. Have a Nice Day