Date::4th March, 2013

Organization: Bajaj Auto Limited. Year of establishment: 1930 Address: Akurdi, Pune 411035 Contact person: Sanjay Saraswat Designation: Vice President, Marketing

Competing For The Future

Q1: What percentage of your time is spent on external rather than internal issues? Response: Not much

Q2: How much do you spend considering how the world may change in five or ten years rather than worrying about winning the next big contract or responding to a competitors pricing move? Response: Not much

Q3: How much do you spend working with colleagues to build a deeply shared, well-tested perspective on the future as opposed to a personal and idiosyncratic view? Response:

------------------------------------------------------------------------------------------------Ques.: Which customers do you serve today? Res.: We have customers from both cities and rural market. Because Motorcycles are largely bought for the purpose of daily commute and business purpose.

Ques.: Which customers will you serve in the future? Res.: Same

-----------------------------------------------------------------------------------------------Ques.: Through what channels do you reach customers today? Res.: We have two tier structure:(1) Dealership:- Dealership to whom we supply motorcycle directly. We have approximate 600 dealership in domestic market. (2) Secondary Network:- Which works through the dealership. They are supplied through dealer not to company directly.

Ques.: Through what channels will you reach customers in the future? Res.: Same.

------------------------------------------------------------------------------------------------Ques.: Who are your competitors today? Res.: Other motorcycle manufacturer like Hero, Honda, TVS, Yamaha, etc.

Ques.: Who will your competitors be in the future? Res.: Likely to be same.

-----------------------------------------------------------------------------------------------Ques.: What is the basis for your competitive advantage today? Res.: Differentiated and unique products.

Ques.: What will be the basis for your competitive advantage in the future? Res.: Same.

---------------------------------------------------------------------------------------------Ques.: Where do your margins come from today? Res.: We are focusing only on motorcycles and of course Different brands with different margins.

Ques.: Where will your margins come from in the future? Res: From new products those are coming recently.

------------------------------------------------------------------------------------------------Ques.: What skills or capabilities make you unique today? Res: We have very strong R&D and manufacturing, Lean organization, strong marketing.

Ques.: What skills or capabilities will make you unique in the future? Res: Capabilities to find unique positions in motorcycles and abilities to develop those motorcycles.