Professional Documents
Culture Documents
2014 OFFICERS
President
Steve Brown, ABR, CIPS, CRS, GREEN
President-Elect
Chris Polychron, CRS, GRI
First Vice President
Tom Salomone
Treasurer
Quantitative Research
Jed Smith, Ph.D., Managing Director,
Quantitative Research
Scholastica Cororaton, Research Economist
Michael Hyman, Research Assistant
Highlights
Characteristics of Real Estate Firms
Eighty-one percent of real estate firms have a single office, typically with two full-time
real estate licensees.
Eighty-four percent of firms are independent non-franchised firms, and 14 percent are
independent franchised firms.
Eighty-one percent of firms specialize in residential brokerage.
34 percent of firms are LLCs, 28 percent are sole proprietorship, 26 percent are S-Corps,
and nine percent are C-Corps.
The typical residential firm has been operating for 12 years, while the typical
commercial firm has been operating for 17 years.
Business Activity of Firms
Firms with only one office had a median brokerage sales volume of $3.9 million in 2013,
while firms with four or more offices had a median brokerage sales volume of $187.5
million in 2013.
Firms with one office had a total of 18 real estate transaction sides in 2013, while firms
with four or more offices typically had 710 real estate transaction sides in 2013.
Firms typically had 30 percent of their customer inquiries from past client referrals, 25
percent from repeat business from past clients, 11 percent from their website, five
percent through social media, and one percent through open houses.
Firms typically had 35 percent of their sales volume from past client referrals, 30
percent from repeat business from past clients, 10 percent from their website, and five
percent through social media.
Many firms have the capability to offer in-house ancillary services to real estate clients.
The most common in-house service is business brokerage.
Benefits
The most common benefit that firms offer to licensed independent contractor agents is
errors and omissions/liability insurance at 81 percent.
While this is also the most common benefit for salaried licensees and agents, only 38
percent have this benefit.
Among administrative staff, 38 percent have errors and omissions/liability insurance, 35
Summary
Eighty-one percent of real estate firms have a single office, typically with two full-time real
estate licensees, and 81 percent specialize in residential brokerage. Thirty-four percent of firms
are LLCs, 28 percent are sole proprietorships, 26 percent are S-Corps, and 9 percent are CCorps. Fifty-nine percent of firms cover a geographic market area of a metropolitan area or
region, 29 percent cover a rural area or small town, seven percent cover a resort area or small
town, and four percent cover a multi-state area. Only one percent are nationwide firms.
Eighty-four percent of firms are independent, non-franchised companies, and 14 percent are
independent franchised companies. The typical residential firm has been operating for 12 years,
while the typical commercial firm has been operating for 17 years. Franchised firms are typically
larger companies, thus 45 percent of firms with four or more offices are franchised companies.
Franchised firms are also more common among residential real estate firms, as 18 percent of
residential firms are franchised compared to only five percent of commercial real estate firms.
Eighty-eighty percent of firms reported mergers and acquisitions of the firm; this figure has
remained the same from 2003 to 2008 to 2009 to 2014. However, eight percent of firms did
indicate that mergers and acquisitions have increased during that time period.
While the typical firm has two full-time real estate licensees, larger firms reported having a
median of 92 full-time real estate licensees, three part-time licenses who work less than 30
hours a week, seven non-licensee full-time staff, and one non-licensee part-time staff. The
typical firm did not have a new licensee or a licensee who left the firm, but for those firms who
had four or more offices, they typically had 12 new licensees join their firm in 2013 and five
licensees who left their firm in 2013. Firms with four or more offices also saw a gain in staff who
are not licenseestypically one staff member.
The typical residential real estate firms brokerage sales volume was $4.7 million in 2013, while
the typical commercial real estate firms brokerage sales volume was $4.3 million in 2013.
There was a wide range for the median brokerage sales volume by the number of offices at a
firm. Those with only one office had a median brokerage sales volume of $3.9 million in 2013,
while those with four or more offices had a median brokerage sales volume of $187.5 million in
2013. Similarly, those with one office had a total of 18 real estate transaction sides in 2013,
while those with four or more offices typically had 710 real estate transaction sides in 2013.
Many firms have the capability to offer in-house ancillary services to real estate clients. The
most common in-house service is business brokerage, followed by relocation services, and
home improvement. Among firms with four or more offices, 55 percent offer relocation
services, 43 percent offer business brokerage, 26 percent offer mortgage lending, and 23
percent offer title or escrow services in-house. The typical firm makes less than one percent of
their net revenue from ancillary services. However, those with four or more offices typically
make 10 percent of their net revenue from these services.
Firms typically had 30 percent of their customer inquiries from past client referrals, 25 percent
from repeat business from past clients, 11 percent from their website, five percent through
social media and one percent through open houses. Firms typically had 35 percent of their sales
volume from past client referrals, 30 percent from repeat business from past clients, 10 percent
from their website, and five percent through social media. Firms report their current
competition is most likely to come from traditional brick and mortar firms, followed by nontraditional market participants, and finally, virtual firms.
The most common feature on firms websites are property listings, agent/staff profiles,
mortgage/financial calculators, information about the home buying and selling process, and
community information/demographics. Firms provide or encourage the use of specific
software. The most common software that is provided or encouraged for use by agents/brokers
is multiple listing services, comparative market analysis, electronic contracts/forms, and esignature.
The most common benefit that firms offer to licensed independent contractor agents is errors
and omissions/liability insurance, at 81 percent. However, many share the cost of the insurance
with their employees. Only 21 percent of firms offer their licensed independent contractor
agents health insurance and in most cases the employee pays for the benefit. Among salaried
licensees and agents, administrative staff, and senior management there are a larger share of
firms who pay for errors and omissions/liability insurance, vacation/sick days, and health
insurance.
Forty-five percent of firms reported they are actively recruiting sales agents in 2014. This is
more common among residential firms (49 percent) than commercial firms (34 percent) and
more common among firms with four offices or more (87 percent) than firms with one office
(40 percent). Eighty-seven percent of firms reported the reason for recruitment is growth in
primary business followed by the desire for younger agents, at 36 percent. Larger firms are
much more likely to recruit for the desire for younger agents and to replace agents who are
leaving the firm.
Sixty-four percent of firms expect profitability (net income) from all real estate activities to
increase in the next year. Commercial real estate firms are more optimistic as 71 percent
expect profitability to improve, as well as large firms with four or more offices69 percent
expect profitability to improve.
Forty-eight percent of firms expect competition to increase in the next year (mid-2014 to mid2015) from non-traditional market participants. Forty-one percent of firms expect competition
during the same time period to increase from virtual firms, while only 16 percent expect
competition will increase from traditional brick and mortar firms.
Profitability, keeping up with technology, maintaining sufficient inventory, and local or regional
economic conditions are among the biggest challenges cited by firms in the next two years.
Commercial firms are more likely than residential firms to site state and local economic
conditions, while residential firms are more likely to cite recruiting younger agents, competition
from non-traditional market participants, and agent retention.
When firms are asked to predict the effect of generations on the industry for the next two
years, the most common concern was Generation Ys ability to buy a home due to stagnant
wage growth, a slow job market, and their debt-to-income ratios59 percent of firms cited this
as a concern. This was followed by Baby Boomers retiring from the real estate industry and
conversely the recruitment of Generation Y and Generation X into the real estate profession.
Firms with four or more offices were most concerned with Baby Boomers retiring and the
recruitment of Generation Y and Generation X into the industry.
Exhibit 1-1
Exhibit 1-2
Exhibit 1-3
Exhibit 1-4
Exhibit 1-5
Exhibit 1-6
Exhibit 1-7
Exhibit 1-8
Exhibit 1-9
Exhibit 1-10
Exhibit 1-11
Exhibit 1-12
Exhibit 1-13
Exhibit 1-14
Exhibit 1-15
Exhibit 1-16
15 years or more
One year or
less
46%
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 14 years
15 years or more
All Firms
2 to 3 years
9%
4 to 5 years
9%
6 to 7 years
8%
11 to 14 years
9%
8 to 10 years
13%
All Firms
6%
9
9
8
13
9
46
13
Residential Firms
7%
10
10
8
13
9
43
12
Commercial Firms
2%
8
8
10
8
6
59
17
1 office
2 offices
3 offices2 offices
4 or more9%
offices
3 offices
3%
All Firms
4 or more offices
81%
7%
9
3
7
1 office
81%
1 office
2 offices
3 offices
4 or more offices
Median (offices)
All Firms
81%
9
3
7
1
Residential Firms
79%
9
3
9
1
Commercial Firms
87%
8
4
2
1
All Firms
Residential Firms
Commercial Firms
1
0
1
0
1
0
0
0
0
0
0
0
Increased
Decreased
Stayed the same
All Firms
8%
4
88
Increased
8%
Decreased
4%
All Firms
Subsidiary of a national 84%
Independent, non-franchised company
Independent, franchised company or regional corporation, 14
franchised company
Subsidiary of a national or regional
2%
corporation, franchised company
1
Subsidiary of a national or regional
corporation,
non-franchised company
Independent,
1
franchised company
14%
Subsidiary of a
national or regional
corporation, nonfranchised company
1%
All Firms
84%
14
Residential Firms
82%
16
Commercial Firms
94%
4
14
10
27
31
40
LLC
Sole proprietorship
S-Corp S-Corp
26%
C-Corp
Partnership
C-Corp
9%
All Firms
34%
28
26
9
3
Partnership
3%
LLC
34%
Sole proprietorship
28%
Three offices
20
92
22
92
All Firms
One office
12
Auction
International Residential Brokerage
Counseling
Relocation
Residential Property Management
Commercial Appraisal
Commercial Property Management
Commercial Brokerage
Land/Development
Residential Appraisal
Residential Appraisal
Commercial Brokerage
Residential Property Management
Residential Brokerage
Land/Development
Commercial Appraisal
Relocation
Counseling
International
Auction
7
4
3
10
All Firms
*
*
1
1
1
1
1
3
4
7
81%
20
30
81%
40
50
60
70
80
90
None
1 to 4 percent
5 to 10 percent
11 to 20 percent
21 thru 50 percent
51 thru 75 percent
76 thru 100 percent
Median (percent)
* Less than 1 percent
All Firms
1%
*
1
1
4
10
83
99%
All Firms
2
4
5
6
11
11
15
18
29
38
39%
Commercial Appraisal
Auction
International Commercial Brokerage
Residential Appraisal
Counseling
Residential Property Management
Commercial Property Management
Land/Development
Residential Brokerage
Relocation
Residential Brokerage
Residential Property Management
Relocation
Commercial Brokerage
39%
38
29
18
15
Land/Development
Commercial Property Management
11
Counseling
11
6
Residential Appraisal
5
International
4
Auction
2
Commercial Appraisal
0
10
15
20
25
30
35
40
All Firms
59%
29
7
4
1
Resort/
Recreation area
7%
Multi-state area
4%
Nationwide
1%
Rural area/Small
town
29%
Metropolitan area
or region
59%
FIRM'S REAL ESTATE BROKERAGE SALES VOLUME BY RESIDENTIAL AND COMMERCIAL FIRMS, 2013
FIRM'S REAL ESTATE BROKERAGE SALES VOLUME BY NUMBER OF OFFICES AT FIRM, 2013
FIRM'S TOTAL REAL ESTATE TRANSACTION SIDES BY RESIDENTIAL AND COMMERCIAL FIRMS, 2013
FIRM'S TOTAL REAL ESTATE TRANSACTION SIDES BY NUMBER OF OFFICES AT FIRM, 2013
ANCILLARY SERVICES OFFERED AT FIRMS BY NUMBER OF OFFICES AT FIRM
ANCILLARY SERVICES OFFERED AT FIRMS TO TYPES OF CLIENTS
PERCENT OF NET REVENUE OF FIRM MADE ON ANCILLARY SERVICES BY NUMBER OF OFFICES AT FIRM
PERCENT OF CUSTOMER INQUIRIES GENERATED FROM SOURCES
PERCENT OF FIRM'S SALES VOLUME WAS GENERATED BY SOURCE
WHERE DOES CURRENT COMPETITION COME FROM
FEATURES ON FIRM'S WEBSITE BY RESIDENTIAL AND COMMERICAL FIRMS
FIRM PROVIDES OR ENCOURAGES AGENT/BROKER USE OF SPECIFIC SOFTWARE, BY RESIDENTIAL AND COMMERCIAL FIRMS
FIRM PROVIDES OR ENCOURAGES AGENT/BROKER USE OF SPECIFIC SOFTWARE, BY NUMBER OF OFFICES AT FIRM
No transactions
Less than $5 million
$5 million to under $10 million
$10 million to under $25 million
$25 million to under $50 million
$50 million to under $100 million
$100 million to under $250 million
$250 million to under $500 million
$500 million to under $1 billion
$1 billion or more
Median (millions)
Residential Firms
4%
49
16
12
6
4
4
2
1
2
$4.7
Commercial Firms
2%
56
21
11
3
3
2
1
*
1
$4.3
One office
Two offices
Three offices
7%
55
16
11
5
2
2
1
*
*
$3.9
1%
32
14
16
11
11
10
3
1
*
$12.8
3%
12
15
16
11
13
14
10
5
1
$34.1
1%
12
8
7
7
8
12
14
14
18
$187.5
No transactions
1 to 10
11 to 20
21 to 30
31 to 40
41 to 50
51 to 100
101 to 250
251 to 500
501 to 1000
1001 or more
Median
Residential Firms
6%
24
16
10
6
5
11
10
5
4
*
25
Commercial Firms
6%
38
29
7
5
5
4
5
1
1
*
12
No transactions
1 to 10
11 to 20
21 to 30
31 to 40
41 to 50
51 to 100
101 to 250
251 to 500
501 to 1000
1001 or more
Median
One office
9%
29
17
10
6
5
11
8
3
2
1
18
Business brokerage
32%
8%
54%
6%
Relocation services
17
16
58
Home improvement
25
62
Mortgage lending
39
49
Home warranty
44
46
36
53
Homeowners insurance
29
61
Settlement services
27
63
Other insurance
20
71
Home inspection
36
56
Moving services
Securities services
1
*
22
7
69
84
8
9
30%
13
6
3
4
3
2
2
1
2
1
*
7%
16
25
38
42
35
29
26
19
36
22
7
57%
62
62
52
48
56
62
65
72
55
69
84
7%
9
8
7
6
7
7
7
8
7
8
9
39%
21
6
7
7
4
4
4
3
1
1
1
10%
21
27
42
43
38
28
31
21
39
23
8
46%
52
62
47
46
51
63
59
70
57
69
85
5%
7
5
4
4
6
5
6
6
4
7
7
One office
Business brokerage
Relocation services
Home improvement
Mortgage lending
Home warranty
Title or escrow services
Homeowners insurance
Settlement services
Other insurance
Home inspection
Moving services
Securities services
Two offices
Business brokerage
Relocation services
Home improvement
Mortgage lending
Home warranty
Title or escrow services
Homeowners insurance
Settlement services
Other insurance
Home inspection
Moving services
Securities services
Do not currently
Do not currently offer this service, but
offer this service plan to in the future
Three offices
Business brokerage
Relocation services
Home improvement
Mortgage lending
Home warranty
Title or escrow services
Homeowners insurance
Settlement services
Other insurance
Home inspection
Moving services
Securities services
Four or more offices
Business brokerage
Relocation services
Home improvement
Mortgage lending
Home warranty
Title or escrow services
Homeowners insurance
Settlement services
Other insurance
Home inspection
Moving services
Securities services
39%
31
5
10
5
9
2
7
3
3
2
1
8%
15
23
40
53
32
30
27
22
33
21
5
49%
45
64
43
39
54
61
60
66
58
69
86
4%
9
8
6
3
6
7
6
9
6
9
9
43%
55
4
26
9
23
13
16
6
*
2
*
10%
14
19
51
60
42
30
32
23
32
30
6
43%
27
69
20
28
30
48
45
62
64
64
87
4%
4
8
3
4
5
9
7
9
5
5
7
Do not currently
offer this service
Business brokerage
24%
11%
70%
Relocation services
14
11
77
Home improvement
11
81
Mortgage lending
11
12
78
Home warranty
11
11
78
11
79
Homeowners insurance
83
Settlement services
82
Other insurance
86
Home inspection
82
Moving services
Securities services
4
1
8
4
85
90
All Firms
56%
8
17
6
6
1
7
*
One office
60%
7
16
5
5
1
7
*
Two offices
46%
14
21
7
6
2
4
1%
Three offices
44%
11
27
7
10
*
*
2%
All Firms
30%
25
11
5
1
8
One office
30%
25
10
5
*
10
All Firms
35%
30
10
5
*
5
One office
35%
30
10
5
*
8
Property listings
Agent/staff profiles
Mortgage/financial calculators
Information about the home buying and selling process
Community information/demographics
School reports
Customer reviews/testimonials
Virtual tours
Links to state/local government websites
Links to mortgage lenders' websites
Home valuation/comparative market analysis tools
Current mortgage rates
Links to real estate service providers
Appointment scheduler
Live agent chat
Link to commercial information exchange (CIE)
All Firms
93%
77
61
58
58
46
44
44
36
29
27
20
19
16
6
5
Residential Firms
96%
79
67
64
62
51
47
48
38
32
29
22
21
17
6
5
Commercial Firms
88%
63
27
16
32
14
37
21
21
12
9
6
10
9
2
23
Multiple listing
Comparative market analysis
Electronic contracts/form
E-signature
Contact management
Document preparation/Management
Transaction management
Social media management tools
Graphics/Presentation
Home visualization (e.g. virtual tours or virtual staging)
Customer relationship management
Property management
Video
QR Code
Marketing automation
Loan analysis
Agent rating
All Firms
86%
80
75
65
54
50
36
35
34
32
31
28
26
24
20
17
9
Residential Firms
88%
83
78
69
57
51
38
37
35
35
33
23
28
26
21
17
10
Commercial Firms
76%
71
69
44
46
49
29
30
44
12
26
34
18
14
19
25
6
Multiple listing
Comparative market analysis
Electronic contracts/form
E-signature
Contact management
Document preparation/Management
Transaction management
Social media management tools
Graphics/Presentation
Home visualization (e.g. virtual tours or virtual staging)
Customer relationship management
Property management
Video
QR Code
Marketing automation
Loan analysis
Agent rating
All Firms
86%
80
75
65
54
50
36
35
34
32
31
28
26
24
20
17
9
One office
85%
79
74
62
52
48
33
31
31
28
29
27
22
22
17
16
8
BENEFITS
Exhibit 3-1
Exhibit 3-2
Exhibit 3-3
Exhibit 3-4
BENEFITS
Exhibit 3-1
BENEFITS RECEIVED BY INDEPENDENT CONTRACTORS/LICENSEES/AGENTS
(Percentage Distribution)
Employee Pays
Errors and Omissions (E&O)
Insurance/Liability Insurance
Health insurance
Vacation/sick days
Disability insurance
Dental care
Vision care
Long-term care insurance
Life insurance
Pension plan/401(k)/SEP
25%
18
10
9
11
10
10
10
9
Firms Pays
37%
2
2
2
1
1
*
1
1
Both Pay
19%
1
*
*
1
*
*
*
1
Not Offered
20%
79
89
89
88
89
90
90
90
BENEFITS
Exhibit 3-2
BENEFITS RECEIVED BY SALARIED LICENSEES/AGENTS
(Percentage Distribution)
Employee Pays
Errors and Omissions (E&O)
Insurance/Liability Insurance
Vacation/sick days
Health insurance
Disability insurance
Life insurance
Dental care
Vision care
Pension plan/401(k)/SEP
Long-term care insurance
Firms Pays
9%
4
7
5
5
5
5
5
5
23%
9
4
3
1
2
1
1
1
Both Pay
6%
1
3
1
1
2
2
2
1
Not Offered
62%
86
86
92
93
91
92
92
93
BENEFITS
Exhibit 3-3
BENEFITS RECEIVED BY ADMINISTRATIVE STAFF
(Percentage Distribution)
Employee Pays
Errors and Omissions (E&O)
Insurance/Liability Insurance
Vacation/sick days
Health insurance
Disability insurance
Dental care
Life insurance
Vision care
Pension plan/401(k)/SEP
Long-term care insurance
Firms Pays
4%
3
7
6
6
6
6
6
6
31%
30
10
5
3
3
3
3
2
Both Pay
3%
2
8
2
4
1
4
6
2
Not Offered
61%
65
75
87
86
90
87
86
91
BENEFITS
Exhibit 3-4
BENEFITS RECEIVED BY SENIOR MANAGEMENT
(Percentage Distribution)
Employee Pays
Errors and Omissions (E&O)
Insurance/Liability Insurance
Vacation/sick days
Health insurance
Life insurance
Disability insurance
Dental care
Vision care
Pension plan/401(k)/SEP
Long-term care insurance
8%
4
8
7
6
7
6
6
6
Firms Pays
39%
18
14
7
6
5
5
4
4
Both Pay
Not Offered
6%
1
6
1
2
4
3
5
2
47%
77
72
85
87
84
86
85
89
Exhibit 4-1
Exhibit 4-2
Exhibit 4-3
Exhibit 4-4
Exhibit 4-5
Exhibit 4-6
Exhibit 4-7
Exhibit 4-8
Exhibit 4-9
Exhibit 4-10
Exhibit 4-11
FIRM ACTIVELY RECRUITING SALES AGENTS IN 2014 BY RESIDENTIAL AND COMMERCIAL FIRMS
FIRM ACTIVELY RECRUITING SALES AGENTS IN 2014 BY NUMBER OF OFFICES AT FIRM
REASON FOR FIRM TO ACTIVELY RECRUIT SALES AGENTS BY RESIDENTIAL AND COMMERCIAL FIRMS
REASON FOR FIRM TO ACTIVELY RECRUIT SALES AGENTS BY NUMBER OF OFFICES AT FIRM
EXPECTATION ON PROFITABILITY (NET INCOME) FROM ALL REAL ESTATE ACTIVITIES FROM MID-2013 TO MID2014 BY RESIDENTIAL AND COMMERCIAL FIRMS
EXPECTATION ON PROFITABILITY (NET INCOME) FROM ALL REAL ESTATE ACTIVITIES FROM MID-2013 TO MID2014 BY NUMBER OF OFFICES AT FIRM
EXPECTATION OF LEVEL OF COMPETITION IN THE NEXT YEAR (MID-2014 TO MID-2015)
BIGGEST CHALLENGES FACING FIRM IN NEXT TWO YEARS BY RESIDENTIAL AND COMMERCIAL FIRMS
BIGGEST CHALLENGES FACING FIRM IN NEXT TWO YEARS BY NUMBER OF OFFICES AT FIRM
PREDICTION OF GENERATIONS EFFECT ON THE INDUSTRY IN THE NEXT 2 YEARS BY RESIDENTIAL AND COMMERCIAL FIRMS
PREDICTION OF GENERATIONS EFFECT ON THE INDUSTRY IN THE NEXT 2 YEARS BY NUMBER OF OFFICES AT FIRM
Firm is recruiting
Firm is not recruiting
All Firms
45%
55
Residential Firms
49%
51
Commercial Firms
34%
66
All Firms
45%
55
One office
40%
60
Two offices
67%
33
Three offices
74%
26
All Firms
87%
36
31
29
16
Residential Firms
87%
37
31
31
15
Commercial Firms
86%
39
32
22
26
All Firms
87%
36
31
29
One office
85%
31
25
23
Two offices
88%
38
35
30
Three offices
93%
56
40
47
16
15
15
17
19
Increase
Stay the same
Decrease
All Firms
64%
28
8
Residential Firms
66%
26
8
Commercial Firms
71%
23
6
Increase
Stay the same
Decrease
All Firms
64%
28
8
One office
63%
29
8
Increase
Stay the Same
Decrease
Virtual firms
41%
55
4
Non-traditional
market participants
48%
49
3
Profitability
Keeping up with technology
Maintaining sufficient inventory
Local or regional economic conditions
Competition from nontraditional market participants
Recruiting younger agents
Competition from traditional brick and mortar firms
State and local legislation and regulation
Agent retention
Competition from new virtual firms
Off market listings (pocket listings)
Liability in a digital world (contracts, signatures, etc.)
Listing data security
Piracy/scraping
Protecting client data
Industry consolidation
Drones and regulation of drones
All Firms
54%
46
44
41
35
32
30
28
21
19
18
16
11
10
10
8
4
Residential Firms
54%
47
46
40
38
36
31
26
23
20
19
16
12
11
10
8
4
Commercial Firms
48%
40
42
53
23
25
35
26
11
12
9
12
6
4
5
4
5
Profitability
Keeping up with technology
Maintaining sufficient inventory
Local or regional economic conditions
Competition from nontraditional market participants
Recruiting younger agents
Competition from traditional brick and mortar firms
State and local legislation and regulation
Agent retention
Competition from new virtual firms
Off market listings (pocket listings)
Liability in a digital world (contracts, signatures, etc.)
Listing data security
Piracy/scraping
Protecting client data
Industry consolidation
Drones and regulation of drones
All Firms
54%
46
44
41
35
32
30
28
21
19
18
16
11
10
10
8
4
All Firms
Residential Firms
Commercial Firms
59%
44
40
39
28
25
61%
43
42
40
28
27
42%
46
41
24
24
24
59%
44
40
39
28
25
60%
43
37
39
27
23
53%
43
48
40
26
33
60%
46
61
46
28
40
52%
58
70
40
26
41
Methodology
In August 2014, NAR invited a random sample of 134,108 REALTORS who are executives at real
estate firms to fill out an on-line survey. A total of 7,081 useable responses were received for an
overall response rate of 5.8 percent. All information in this report is representative of member
characteristics in 2014 while sales and lease transaction values and other statistics where noted
are from calendar year 2013.
The primary measure of central tendency used throughout this report is the median the
middle point in the distribution of responses to a particular question or, equivalently, the point
at which half of the responses are above and below a particular value.