LOCATION Competitive advantages give a company an edge over its rivals and an ability to generate greater value for

the firm and its shareholders. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage. Other than that, comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competitior or to generate a larger margin on sales.

To start a successful business or stay in business it must have some degree of advantage over a competitors. Competitive advantage can come in one or combination of the following factors for example product, price, promotion and place The better a business performs against one of these factors, the more likely are to succeed. In other word, sometime people said that place is also known as location of the product.

Mudim Food Industries Sdn. Bhd. also put their location as competitive advantage. "Place" generally refers to the distribution, that is, where the customers can evaluate and ultimately receiving products or services. While this may not be important to people who work in a "virtual", or carrying on the business take immediate from third parties, "place" is critical for restaurants, retailers, and many other service businesses. Ironically, despite the "place" is often the most lasting in marketing, it is often the most neglected. Location is more than just choosing a building. There are many things to consider in the process of choosing the location because it is expensive. Location depends on several different factors, particularly of products and services sell. There are several steps that can be followed by new entrepreneurs when choosing a business location. First, review the possibilities that exist. A list of areas deemed suitable for businesses that need to be worked out. Second, gather information about the areas that have been identified. The information needed is: 1. Whether the status of the city, town or towns 2. business performance

3. rating infrastructure 4. The pace of development 5. Standard and style of living 6. Future development plans 7. The price factor lots of business or rental costs Third, compare the areas that are already listed. In making the comparison, the entrepreneur must take into account factors such tangible and intangible. Are real factors such as price or rental cost of the lot, the cost of maintaining the business and production volume and sales forecasts. Intangible factors such as performance is concerned and waste areas or time savings in business transactions. Fourth, make a decision after the business houses are assessed every possibility presented. Decision made in accordance with business objectives to be carried out. But for Mudim Food Industries Sdn. Bhd. the location that they had chosen is based on their first location when they produce traditional medicines. After that, they expand their bussines to produce soy sos and chilli sauce. In addition, the location of their bussines is based on the land of the owner. Furthermore, they can cut cost because they do not have to pay the rent of the land.

Location of business is chosen by entrepreneur depends on criteria that has been set by an entrepreneur. Entrepreneurs have certain expectations that are expected to be selected from. The process of choosing a business location will take a short time or otherwise. Entrepreneurs have long business usually takes time for choosing a place of business experience. The surrounding environment Mudims factory is village. This is one advantages to Mudim because it is easier to hire workers. Other than that, their workers also easy to come for work everyday because their house is surrounding the factory.

Interview 1) What is your opinion about location of business? According to Mudim, choosing a business location is perhaps the most important decision a business owner or startup will make, so it requires precise planning and research. It involves looking at demographics, assessing supply chain, scoping the competition, staying on budget, understanding state laws and taxes, and much more. 2) Why you choose pendang as your factory location? They has choose Pendang for their factory location because they can hire workers easily. At the location also has others facilities such as bus and other facilities that government provide. Furthermore, they also have a vast land to expand his factory for production in the future. 3) Can you explain why location is important in business? Location of a business is very important because, if the business location far inland it would be difficult for suppliers to send material. it is also very important because if the business location is close to the city, this will make it easier for consumers to buy the product produced Mudim. 4) Does business location is affect the production of product? No. because wherever situated the location of a factory, the production still can be done. communication between suppliers can be connected via phone or email. 5) whether the choice of location helps to competitive advantage? No, even has another factory that produce same product with Mudim it does not threatened to Mudim because consumer can make decision on what product that they want to buy. It is depend on taste of consumers. In addition, Mudim has their own strategy to make the loyalty of customer.

Suggestion improvement Even the factory is near the village, most of workers hard to get transportation because public transport come every 30 minute. This problem is very serious because it can make the process of production Mudim Food Industries Sdn. Bhd. become slow. For the sake of the workers, Mudim Food Industries Sdn. Bhd. should provide transportation such as bus or van to the workers to come for work everyday because with this facilities, the problem about coming late of the workers can be solve. At the same time, the productivity about the production also can be increase.

Beside that, Mudim Food Industries Sdn. Bhd. should maintained all cameras near the factory at least three months. In addition, it is to ensure that all equipment in the level of efficiency and high reliability. Cameras mounted on the outside of the premises that are exposed to rain, heat, and dust proposed maintained more frequently. Furthermore, the elevation of the camera should be appropriate to the type of camera used. With these improvements, the level of security Mudim Food Industries Sdn. Bhd. can be further improved. Therefore, all such unwanted cases theft, fraud, etc. can be overcome. In addition, the placement of billboards notification area through CCTV surveillance is useful for scaring thieves and remind people, especially the workers to good behavior.

Bibiliografi - http://pts.com.my/berita/memilih-lokasi-dan-tapak-perniagaan