Professional Documents
Culture Documents
05
ONE NIGHT IN EVERY
CALL CENTRE
BPO-Sutra with 150 such stories
FREE CIRCULATION Vol. 3 No. 132
» Page 08
Rinku Singh
and Dinesh
Patel, winners
of the Million
Dollar Arm
contest, have
had a rollicking
start to their
professional
baseball league
02 NAMMA CHENNAI ERGO Wednesday, July 15, 2009
Up to 60 % off
Reliance Footprint has started its end of season
sale, where it is offering up to 60 per cent off on
various brands.
The sale is on till August 23 at its outlet opposite
Breeze Hotel, Poonamalle High Road, Kilpauk.
T
he third edition of the Corporate
out affordable
many followers
Sports Olympiad is back. Conducted for
corporate teams in Chennai, the event
aims to encourage companies to burgers for almost
support employees’ pursuit of a more active
and healthy lifestyle. The sporting action a decade
also aims to bring out the skill set of
employees in various sports.
The olympiad would cover events like
cricket, football, volleyball, basketball,
swimming, track and field, tennis, bowling,
karting, snooker, table tennis, badminton,
carrom, chess and darts. The competitions
are open to both men and women.
In 2008, around 40 corporate houses
participated. This year the competitions will
be spread across two months, starting from
the end of August. Teams need to register
before August 14 and there are no
limitations on the number of teams that
can represent a corporate.
For further details contact 9840220110/
93823 14839/9840273090
“I
came to Chennai with number of student customers.
just Rs. 2,000 in hand,” They claim to be the ones to in-
says Sathish K., one of the troduce sub sandwiches in the
owners of Pupil, a well- city. Burgers were made available
known food joint in Besant Na- to customers at affordable rates,
gar. His partner, Sathish J., sits starting from Rs. 35. Pleased with
beside him with a pleasant smile the overwhelming response from nu and instead increase the qual-
on his face. Amongst the buzzing Chennaiites, they started spread- ity of the food,” say the young
crowd of youngsters, the two ing their wings by opening up a and successful entrepreneurs.
young men can easily pass off as few more outlets in the city. Pupil has a wide range of burg-
customers rather than the proud “Pupil is one of the best places ers, priced between Rs. 35 and 80.
owners of the place. for burgers in the city. The burg- Located just a stone’s throw away
With dreams of making it big in ers here are both lip-smacking from the beach on 4th Main
the hotel industry, the 19-year- and affordable,” chimes in 18- Road, Besant Nagar, Pupil cer-
old graduates from a catering year-old Priyanka, hogging on tainly captures the attention and
school in Trichy moved to Chen- her burger along with her gang of taste of its regulars. ■
nai to accomplish their mission. friends. (Too Good for Critics is a weekly
“We came to Besant Nagar by bi- Today, they have five outlets in column that celebrates Namma
cycles in search of a place to start the city – Eatalica (R.A. Puram Chennai’s ‘Kaiyendi Bhavans’ and
our food joint. We were shooed and Nungambakkam), Tasty small eateries. If you can think of a
away from the Jones (Besant Nagar, T. Nagar) similar place, mail us at
area when the and Pupil – which are brimming feedback@goergo.in)
owners heard of with customers. While Tasty
our budget. But Jones, which started more than a Address: No. 11, 12,
within a month, year ago, serves pastas, sizzlers TNHB Complex,
we somehow and steaks, Eatalica specialises in 4th Main Road, Elliots
managed to buy a mix of Italian and American cui- Beach,
it,” says Sathish sine. Besant Nagar, Chennai –
J. “We are aiming at opening five 600 000
They started more outlets by 2010. We also Ph: 45587848
Veroonas in plan to reduce the size of the me-
Wednesday, July 15, 2009
Elegante Fashion
Boutique
Address: New no 38, (old
Elegante Fashion Boutique has a galore of no 27), A/1, 2nd Main Road,
Kasturba Nagar, Adyar,
affordable designer wear chudidhar suits, Chennai - 600 020
Ph: 9444058836
kurtis and tunics. Store timings: 10.30 a.m.
to 8 pm (Closed on
Tuesdays)
DEEPA VENKATRAMAN The collection is all de- then in that case I give
signer wear sourced special instructions to
I
n the serene bylane from Jaipur and Kolkata. my designers. The com-
of Kasturba Nagar in For an evening social fortable knee length
Adayar is Elegante gathering or a corporate multi-cotton kurtas are
Fashion Boutique meeting, there are some the fast-sellers.”
welcoming one to its ethnic kalamkari cotton Speaking about the
wide range of exclusive and chanderi silk suits USP, she says, “The in-
chudidhar suits, kurtis with elegant and classy tricate workmanship in
and tunics. brochette, brocade and the suits with dupattas
The place is owned by appliqué work to choose having a blend of two or
Suba Selvan, who from. The entrepreneur more fabrics – chiffon
opened the boutique who was a fashion con- and net, crochet and
this Women’s Day and sultant in a high-end lif- chiffon and so on –
has her flat and shop estyle store in California are my specialty. The
housed in the same says, “Known clients and designer wear clothes
apartment complex. The word-of-mouth publici- are pretty affordable.”
inter-lock patterns, ty have kept my business Just before Diwali,
styles, colour combina- going. Based on the built Suba plans to get festive
tions of the readymade and look of my clients, I suits and tunics. “Even-
suits, kurtis and tunics do suggest what suits tually, I plan to expand
arranged neatly in the them. Some times they to a bigger place and also
red-painted wall are request for different col- take my business over-
unique and a class apart. our combinations, and seas,” Suba signs off. ■
PHOTOS: R. RAVINDRAN
04 KALEIDOSCOPE ERGO Wednesday, July 15, 2009
F
inns are known to be quiet, re- After World War II, my soul into the song,” Rauhko ex- and over again,” Kukkonen said.
served and taciturn but every July plained after his performance. Many songs use the four seasons as an
some 100,000 of them unleash their
tango was the rage in But many young Finns do not share the analogy for life: summer represents hap-
passion for the tango, singing and Finland, sung and same burning passion for tango as the piness and youth, which fades as autumn
dancing under the Arctic midnight sun. danced at thousands older generations. and winter sweep in.
For four days this past weekend, vis- “In 20 years tango will be fading away “Finnish tango’s power is that it is mel-
itors to the annual Tangomarkkinat - or of outdoor dance (in Finland). If there was no Tangomark- ancholic but has hope in it. Summer
Tango Market - listened to old and new halls on the shores of kinat, tango would have faded away comes again every year,” Kukkonen
tango singers and strutted their stuff in a completely 10 years ago,” said Pekka summed up.
cordoned-off street in Seinaejoki, some
its picturesque lakes, Gronow, an expert in the history of Finn- Despite Gronow’s gloomy forecast
360 kilometres northwest of Helsinki. peaking in the 1960s ish popular music. about the future of tango in Finland, the
“I am here to listen to the music and to He said many Tangomarkkinat contest organisers of the event are confident it
meet people,” Paeivi Kuntsi said, enjoy- winners ditch the tango after just one will still be going strong for years to
ing the sunshine at the market square. album for a more radio-friendly, dance- come. Pekka Leinonen, managing direc-
However the rise of rock ’n’ roll and able brand of pop music. tor of the Tangomarkkinat festival, said
pop music in the late 1960s and 1970s Compared to the Argentinian tango, it successfully overcame the challenge
saw the tango’s popularity take a hit. the Finnish version is much slower and its from disco music in the early 1980s.
But tango, which has its roots in Ar- lyrics often recount tales of Finland’s “The beginning was difficult, but after
gentina, made a comeback in the 1980s countryside and pristine nature. a couple of years more people started to
with the first Tangomarkkinat being According to Pirjo Kukkonen, a re- come to the festival,” she said.
held in 1985. searcher at the University of Helsinki, the Leinonen said Tangomarkkinat would
Arto Puisto, visiting the festival for the Finns love for the tango stems from their continue to champion tango music, but
first time, said: “Tango is the best dance melancholic nature. would try to lure a younger crowd by
in the world. It is all about feeling and “They are fairytales for grown-ups, booking rock and pop bands. ■
(how) you can be close to another who want to hear the same stories over AFP
person.”
Baby-faced Amadeus Lundberg, 20,
who won the tango signing contest final,
in which he was pitted against five oth-
ers, said: “All I can say (is) that this must
be a dream. I am pinching myself.”
The contest has provided many a big
break for Finland’s young singers. Not all
the festival-goers have mastered the tan-
go’s tricky and twisting step and prefer
to sing along to the music instead.
Jouko Rauhko, a burly man in his 40s,
sings in Finnish to his wife Nina Glasberg
in one of the event’s many karaoke bars.
“I always choose songs that I know
by heart, otherwise I will just read
out the lyrics and then I cannot put
Dancers performing
during the tango
festival. PHOTO: AFP
Stonehenge
the Angel of the North, reports It has been hailed as a helpful
the Telegraph. tool for home hunters and would-
Street View allows web users to be tourists. ■
“walk” along streets, exploring ANI
Wednesday, July 15, 2009
05
One night in every call centre
Former VP of MphasiS, Sudhindra Mokhasi, chronicles his and many others lives spent
working in India’s BPOs in his debut book
H
is intended readers have with little time to pursue his as-
given the book a thumbs piration. “I quit my job in 2007
up, while a critic tweets for a short break to jump start
‘Go Read Die Laughing’. the book before I started my
Sudhindra Mokhasi is riding a own company, e-Sutra
wave, a book wave that began Chronicles.”
with the launch of his debut ti- The book has been in the
tle, BPO-Sutra, four months back making for around 30 months
in Bangalore and then in Mum- where the writer met up with
bai. The fact that it is an indus- Booked!: different people from the indus-
try-specific experimental genre Sudhindra Mokhasi try to recount their stories, and a
and one of the first book of sto- large part gathered from his
ries from India’s BPO and Call wide experience in the industry.
Centres only seems to have got- So, was it a cakewalk finding a
ten it more spotlight. publisher?
Over 10,000 copies of the book “Kind of! I went to Rupa & Co
were sold in the first two months with 30 per cent of my complet-
and it is now on its fifth reprint, ed work. That helped as they had
which numbers to another a concrete idea on the genre and
20,000. my style,” he says how the pub-
That’s quite a boost for a te- lisher reverted in five days time.
chie, with bits and pieces of Besides his full-time profes-
writing experience confined to sion as CEO of e-Sutra, the au-
tech articles, travelogues and thor is an avid traveller and
management gyan. Sudhindra is photographer. “It’s necessary to
now getting ready to launch the have a creative passion to de-
book in the U.S. and the U.K. stress while writing helps me
“Any subject which is a matter of maintain good mental health
debate…should click and off- and equilibrium.” ■
shoring is a topic with a lot of The book is published by Rupa
talk,” says an optimistic Sudhin- & Co. and is priced at Rs. 95.
dra, who quit as vice-president
MphasiS to turn entrepreneur as
well as quench his love for writ-
ing.
BPO-Sutra – True Stories from
Inside India’s BPOs and Call
Centres is a celebration of the
BPO life, providing a “360 degree
o y o u h a v ea
view of the BPO life, with hilari-
ous, touching, thought provok- D
ing and stereotypical scandalous
O s t o r y t o
stories.”
Like, ‘In the void of monotony’
talks about the depressing mo-
BP
say? l be launching Volume 2 of
notony of a call agent, ‘Living-in
Peril’ narrates the misadventure
of a live-in couple, ‘The moon-
lighter’ is the tale of a student The writer wil h e hopes people
d th is ti m e
BPO-Sutra, an
who moonlights in a BPO to
ve
earn for his sister’s weddin-
u t to h im a b o u t stories they ha
will reach o
g…and another 150 stories, each
promising to make even a non-
ll . S o , if yo u h a ve an untold
te
been longing to
reader run through these short
r
and individual stories.
e m to st o ry @ bposutra.com o
story, mail th a.com. This is yo
ur
The writer in me
w w w .b p o su tr
Incidentally, the writer in Sud-
post it on
to d is co ve r th e writer in you!
I went to Rupa & Co chance
with 30 per cent of my
completed work. That
helped as they had a
concrete idea on the
genre and my style
06 VILLAGE ERGO Wednesday, July 15, 2009
Smooth touch
A moisturiser is going down a storm at Belfast Zoo - it’s helping
keeps elephants’ bottoms smooth.
PHOTOS: AFP
Wednesday, July 15, 2009
07
Websites of the day Alternative games
All you ever needed to know about handbags: More than 10,000 competitors have been competing in events from
www.armcandygirl.com watermelon-seed-spitting to armpit-squelching at this year’s Redneck
Enjoy the wisdom of the world’s most famous and least popular Games in Georgia.
pop princess http://www.britneyspears.com
A
British girl who was given of the heart muscle, was relative-
an extra heart as a toddler ly common in children in the first
has become the world’s year of their life.
first heart transplant pa- Victor Tsang from Great Or-
tient to make a full recovery af- mond Street Hospital, who was
donor heart
the immunosuppressant drugs reporters.
she was taking to avoid organ Her case study was reported in
rejection caused cancer - but by the Lancet medical journal.
then her own heart had reco- Clark, who was forced to take
vered sufficiently to work on its 16 different drugs at one stage
removed
own. to control her illness, burst into
Since the surgery, which took tears when a journalist asked her
place in 2006, Clark has made a to relate how her life has
full recovery from the cancer and changed with the surgery.
has a normal cardiac function, She said she was cherishing ev-
her doctors said. ery moment and now has a Sat-
“Now we are a lot more confi- urday job working with animals.
dent (about this procedure),” “Thanks to this operation, I’ve
said Magdi Yacoub from Imperi- now got a normal life just like all
al College London, who co-led of my friends.”
the surgery team. Her mother Elizabeth Clark
“The heart muscle itself, which said: “She doesn’t think about
Couples living in sin was not doing anything at all,
has recovered.”
tomorrow, she thinks about to-
day. She wakes up smiling every
day.” ■
more likely to split later He added cardiomyopathy, or
the deterioration of the function Reuters
C
ouples living together be- commitment and what living to-
fore their engagement are gether might mean for the future
more likely to split than of the relationship before mov- Hannah Clark. AFP
those who wait until their ing in together, especially be- PHOTO/SHAUN CURRY
wedding, or at least wait until cause cohabiting makes it
they are engaged, according to a harder to break up compared to
recent study. dating,” Stanley added.
Besides, couples who cohabit The three researchers also
before their engagement and found why couples decide to live
then get married reported a low- together. They want to spend
er satisfaction in their marriages. more time together.
The research was conducted The second most popular rea-
by University of Denver (DU) re- son is convenience, followed by
searchers Galena Rhoades, Scott testing the relationship.
Stanley and Howard Markman. “Cohabiting to test a relation-
“We think that some couples ship turns out to be associated
who move in together without a with the most problems in rela-
clear commitment to marriage tionships,” Rhoades said.
may wind up sliding into mar- These findings appeared in
riage partly because they are al- the Journal of Family Psychology.
ready cohabiting,” Rhoades said. ■
“It seems wise to talk about IANS
08 SPORT ERGO Wednesday, July 15, 2009
Grand plans
The Board of Control for Cricket in India (BCCI) will hold lectures for national players to help them
deal with the constant pressure from media and passionate fans. "We’re planning a series of sessions
on personality development, dealing with pressure and other things, where we’ll bring in experts to
talk to the players and help them," BCCI chief administrative officer Ratnakar Shetty said.
A
to the tournament. Now I am looking forward to perform farmhand a year back, Rin- burgh Pirates during the yearly beats. “In their (dorm) room they
well and make my country proud,” said Dhama, who will ku Singh on Monday tasted players’ draft. Earlier last week play their traditional Indian mu-
compete in the 400m and 800 metres race. “I will try my his first professional victo- the pair had each threw an in- sic. It’s catchy,” second baseman
best to fetch medals in the six-day event although I don’t ry on a baseball field far ning in relief in a game against Gift Ngoepe said. “It’s good to
want to promise anything right now as I am concentrating away at the Gold Coast in the the Gulf Coast League Yankees. have them around. They are on
on my events starting from July 17,” added the class IX U.S. “It’s very tough and hard. Eve- either side (of my locker) and are
student from Baghpat, Uttar Pradesh. Believed to have a fast throw, rything follows like a clock and constantly chattering in Hindi. I
PTI the lad from Uttar Pradesh stuck people are very particular. We don’t understand a thing but
down the only batter he faced, wake up at 7 am, stretch and con- they are very committed and
handing his minor league team, dition. All day long we’re just dedicated.”
Mixed day for Indians Bradenton Pirates a comfortable
10-5 win over Lakeland Tigers in
working out,” Dinesh said about
their “changed” daily routine.
Feeling homesick at times, the
pitchers are in constant touch
Indian recurve archers finished second in the qualification a Gulf Coast League doublehead- “Back home we just used to wan- with their home and Dinesh
round of the 11th Youth World Championship at Ogden, er. “It’ll still take some time to der around and maybe help my boasts here too. “I talk a lot, four
Utah, on Monday. Korea and hosts United States took the sink in. But it’s a huge step for- brothers in the field after times a week. One or two hours is
Day One honours. According to information received, ward. In our first game, I was a breakfast.” minimum, at times it goes till
Bengal’s Atanu Das, who is with Tata Archery Academy, bit overawed,” Rinku, who had They are slowly getting im- four. You can’t live without talk-
stood fifth overall in individual qualification with a total of occasionally dabbled in javelin bibed to the American way of life ing to friends and family,” he
1294 points. Pawan Xalxo of Jharkhand was 10th overall throwing back in India, said from and both Rinku and Dinesh have says. “All of them are excited to
with 1279 while the third Indian, Hemanta Bradenton, Florida. “But now their favourites. “Shopping malls. know how things are different
Basumatary of Assam, was 28th with 1249. everything is good. It’s a very big I like American music too ... Rap, here.”
The three combined to give India a total of opportunity and we have to make Eminem,” Dinesh blurts it all out Both dream of making it to the
3822 points that fetched the country a India look better.” in one breath. A more sedate Rin- highest level – the MLB – and
creditable second place behind Korea (4018) Winning an unheard television ku though chooses to be a bit Rinku says: “Our main focus is
in the team qualification. India will take on reality show ‘Million Dollar Arm’ more diplomatic: “First is base- baseball. We are getting nice
15th ranked Khazakstan in the first round of back in India, Rinku along with ball. I like American music and training facilities and we need to
team elimination. It was a disappointing day Gujarat’s Dinesh Patel had trav- American food. I listen to make the most of it. Learning En-
for the junior women trio of Balemai Hansda elled to the U.S. and trained un- everything.” glish is also important because
(1224), Seema Verma (1210) and Sumita Kumari (1187) who
ended 38th, 44th and 53rd, respectively.
PTI
Wednesday, July 15, 2009
09
‘‘
Whisper it...but the injury to Andrew Flintoff is not necessarily bad news for England. That is no longer the kind
of heretical statement that would, once upon a time, have brought upon the perpetrator the Inquisition. There is
now a general realisation that the talismanic all-rounder of four years ago is not as central to England’s success as before.
Like a second-hand car with plenty of miles on the clock, Flintoff’s body has become unreliable. It is a truism that when
you set off on a long journey, you are just not quite sure whether you will reach the destination.
Mike Atherton
ers
s
and Dinesh Patel,
e Million Dollar
have had a
t to their
baseball league
L
ate Michael Jackson’s coffin has
been secretly moved in Motown
founder Berry Gordy’s private
crypt at Forest Lawn Memorial
Park, according to the sources.
The Jackson family decided to move
the casket after the Thriller hitmaker’s
fans started gathering try and get a
look at the coffin.
“The Jackson family was not pleased
and ordered the casket to be placed in
the basement for security reasons,”
the Sun quoted a source as saying.
The source also revealed that Mi-
chael’s sister LaToya, in charge of her
brother’s body, picked out everything Reshoot
he wore in the viewing casket. There has been delay in the making of Mani
The 50-year-old singer, who appar- Ratnam’s star-studded movie Ravana and the
ently died of the cardiac arrest, was reasons were always kept under the wrap. We now
wearing two black gloves, black trou- hear the movie is almost complete but yet there
sers studded with black beads, a pearl- has been a halt. If the grapevine is to be believed,
beaded white jacket he wore to the Mani seems to be unhappy with the outcome and
Grammys, and an over-sized gold belt has decided to reshoot a few scenes of the film. It
that resembled a championship box- is believed that he has requested the star couple
ing belt. Aishwarya and Abhishek to block some dates for
Michael’s signature white glove has the reshoot. Best of luck Mani Ratnam.
also been placed in the casket. ■
ANI
Fox’s phobia
M
odel-turned-ac-
tress Megan Fox
says that she is
not very fond of
watching herself on
screen.
The Transformers star
avoids checking out her
own performance, report-
ed thesun.co.uk. “I usually
don’t watch myself. I
don’t watch playback. I Prithvi tied up with work
don’t look at still photos. I With a line of projects in Malayalam and Tamil in
have a phobia of it,” she his kitty, actor Prithviraj’s schedule is busy till the
said. end of 2010. Prithvi is also making his foray in
“But I forced myself to Telugu with Police Police. He will be seen in
sit down for Transformers Ninaithale Inikkum and Mani Ratnam’s Ravana this
2,” she added. ■ year. Industry sources say that he is the most
IANS sought after actor in South Indian film industry.
Way to go Prithvi!
12 ERGO Wednesday, July 15, 2009
Shiron from Allsec Technologies has nominated his Batch 315 as Partners Mohandass from Technocrat Automation Limited has nominated his
in Crime. This picture was clicked during their VGP trip. team as Partners in Crime. This photo was taken at Siruvani, Coimbatore.
Pallavi K. from Accenture India has nominated her friends Vijji, Ancy, Sunandan K. from HCL Technologies has nominated his team as Partners
Saras and Pallavi as Partners in Crime. This photo taken in Besant Nagar in Crime. This photo was clicked at Manjolai.
Beach.
Venkatesh from Sify Technologies has nominated his friends as Partners Kumar from Cognizant Technology Solution, ASV Sun Tech Park,
in Crime. This picture was clicked at Calicut near Reji’s home. Thoraipakkam has nominated Team GENESIS as Partners in Crime. This
photo was taken during thier Graduation Day 2009.
Wednesday, July 15, 2009
13
sudoku
Rajesh CP from
HCL Technologies
has shot this
picture in Kerala
using Sony
camera.
Hobbies :
Travelling and
watching movies
KAKURO
So you think you would make a terrific photographer but never really had the
platform? Mail us your best work and we’ll publish it in this space, with credit.
E-mail: clickpick@goergo.in
TEAM
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B.C
A dancer with the group Pilobolus performs a scene from Nine Alphajets from the French Air Force’s Patrouille de
"Dog-Id" during a dress rehearsal before the opening night France, or French Acrobatic Patrol, fly in their arrow
at the Joyce Theatre in New York. PHOTO: AFP formation over the Arc de Triomphe monument during the
Bastille Day military parade on the Champs Elysees avenue
in Paris. PHOTO: AFP
A bee drinks nectar from a flower in the eastern German An athlete is seen in silhouette as she competes in the
town of Hohen Neuendorf. PHOTO: AFP women’s triple jump during the IAAF Athens Grand Prix
Tsiklitiria 2009 at the Athens Olympic stadium. PHOTO: AFP