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CERGE-EI and the Faculty of Humanities (FHS) at Charles University

Global Communication
Lecturer: Dr. Todd Nesbitt Contact: toddnesbitt@seznam.cz

OUTLINE OF THE COURSE


This course aims to bring together diverse issues and perspectives in the rapidly evolving and changing area of international/global communication. Through a multidimensional, historical perspective, a framework will be established for the appreciation of the immense scope, disparity, and complexity of this field. Students will be encouraged to critically assess shifts in national, regional, and international media patterns of production, distribution, and consumption in the larger context of globalization. Essential concepts of global communication will be examined, including trends in national and global media consolidation, cultural implications of globalization, international content flows, supranational communication law and regulation, and trends in communication and information technologies.

GRADING POLICY Criteria


Professionalism Case Study Midterm Exam Final Exam

Value
15% 30% 25% 30%

Due Date
Daily TBA (based on sign-up)

Details
Contribution to class activities. Participating in debates on global communication issues Based on: Classes 1 - 5
(Lecture, discussion and required readings)

TBA TBA

Based on: Classes 7 - 11


(Lecture, discussion and required readings)

Professionalism: As a grade, professionalism is similar to participation, but it means more than just active involvement in the classroom (although that is a basic tenet). Being a professional means demonstrating the following knowledge and skills: (a) being accountable and taking responsibility; (b) leadership; (c) integrity and honesty; (d) being engaged with the topic and the class; (e) communicating clearly; and (f) striving for excellence in all endeavors. Specifically, it means things like following up without being told to follow up; doing what you are supposed to do when you are supposed to do it and as well as you can do it; arriving on time and ready to work; keeping the faculty member aware of any situations that might impinge upon your performance; and fostering a relationship of mutual respect. School policy on attendance applies. Please familiarize yourself with this policy or see the administration for clarification. Case Study: One of the requirements in the Global Communication course is for students to actively participate in a forum for the discussion of problems in international/global communication. Students will be required to take part in and lead discussions based on contemporary communication issues affecting different countries. They will need to research an issue, present the problem to the class, and take part in discussions on a variety of problems weekly. The goal of this assignment is for students to critically examine controversial, real-world issues affecting national media today in a simulated, international context. Exams: Two examinations will be taken, one during week six of the course and a final exam covering all course content during the final examination period. Test format may consist of a mixture of true/false, multiple choice, short answer and essay questions covering all readings, lecture, hand-out and class discussion content.

REQUIRED READINGS
Core readings will be provided in a course reader. Some of the readings, but not all, will be taken from these titles: a) Thussu, Daya Kishan (2010) International Communication: A Reader. New York: Routledge. b) McPhail, Thomas L. (2010) Global Communication: Theories, Stakeholders, and Trends. New York: Blackwell Publishing. c) Rantanen, Terhi (2004) The Media and Globalization. London: Sage.

TOPICS/WEEKLY SCHEDULE WEEK


1

AGENDA
UPCES Orientation Lecture Series

READINGS
Contextual lectures and site visits on topics of the history, culture, politics, and economies of the Czech Republic and Central Europe in order to establish a common interdisciplinary background and vocabulary for all courses.
Sreberny: Contradictions of the Globalizing Moment (2005) + Stetka: Czech Republic Country Report (2011) Palmer: Historical Paths of Global Communication (2002)

2 3

4 5

7 8 9 10 11 12 13

The Heart of Europe and Global Media Survey and Case Study International Communication History I: Dawn of European Imperialism to the Telephone International Communication History II: Broadcasting and Empire International Communication History III: Cold War Communication: Critical Reflections Intro to International Comm. Theory A Survey + Field trip! MIDTERM EXAM Discourses of Globalisation A Communications Perspective
The New Global Media Environment I
Legal & Political Context

Straubhaar: International Broadcasting (2002) Schiller: Media Power: Who holds it? (1989)

Lerner: Toward a Communication Theory of Modernization: A Set of Considerations (1963) + Thussu: International Communication Theory (2006) Readings week 1-5 Friedman: ...And the Walls Came Tumbling Down & The Golden Straightjacket (2000) + Fukuyama: The End of History? (1989) + Ghemawat: Why the world isnt flat (2007) Gershon: The TNMC and the Economics of Global Competition (2002) + Chalaby: From Internationalization to Transnationalization (2005) Nesbitt: TNMC Eco, Socio & Cult Implications (2004) + Schiller: Power Under Pressure: Digital Capitalism in Crisis (2011) Ogan: Communication and Culture (2002) + Gitlin: Supply and Demand of US Popular Culture (2002) + Thussu: Turning Terrorism into a Soap Opera (2009) + Cohen: Globalization Ltd. (2002) Chan & Ma: Transculturating Modernity (2002) Padovani & Nordenstreng: From NWICO to WSIS (2005) Readings week 2-12

The New Global Media Environment II


Order and Influence

The Media and Cultural Globalization


Entertainment and News Flows

Prospects and Concerns


Constriction vs. Expansion

FINAL EXAM

RECOMMENDED READINGS

Curtin, Michael and Shah, Hemant eds. (2010) Reorienting Global Communication: Indian and Chinese Media Beyond Borders. Champaign, IL: University of Illinois Demers, David (2002) Global Media: Menace or Messiah? Cresskill NJ: Hampton Press. Doyle, Gillian (2002) Understanding Media Economics. London: Sage. Giddens, A (1999) Runaway World: How Globalization Is Reshaping Our Lives. London: Profile. Hamelink, Cees (1994) The Politics of World Communication: A Human Rights Perspective. London: Sage. Hills, Jill (2007) Telecommunications and Empire. Urbana: University of Illinois Press. Kamalipour, Yahya R. [ed.] (2006) Global Communication. Toronto: Wadsworth. Kwadwo Anokwa, Carolyn A. Lin and Michael B Salwen [Eds.] (2003) International Communication: Concepts and Cases. New York: Wadsworth. Mohammadi, Ali (1997) International Communication and Globalization. London: Sage. Mosco, Vincent (2009) The Political Economy of Communication. London: Sage. Murphy, Patrick and Kraidy, Marwan (2003) Global Media Studies: Ethnographic Perspectives. London: Routledge. Said, Edward. (1988) Covering Islam: How the Media and the Expert Determine How We See the Rest of the World. New York: Pantheon. Schiller, H. (1969) Mass Communication and the American Empire. New York: A.M. Kelly. Wang, G., Servaes, J., & Goonasekera (Eds.) (2000) The New Communications Landscape: Demystifying Media Globalization. New York: Routledge.

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