The Third Annual

Corporate Social Media Summit

San Francisco

USM

Embed social media across your company for a more responsive business, more robust reputation and an increase in marketing conversion
usefulsocialmedia.com/sanfrancisco
Two day business conference, November 1314, 2013 Hotel Kabuki, San Francisco

#CSMSF

A practical and interactive business conference built for social media, marketing and communications executives:

American Airlines Jonathan Pierce

Director Social Communications

Dell Richard Margetic

Director Global Social Media

U-Haul International Toni Jones

Social Media Director

Vice President Social Web

Wells Fargo Kimarie Matthews

AT&T Brooks Thomas

Director, Digital & Social Media

Get best practice from the global leaders: Exclusive strategic insight from leading social media professionals from some of the biggest brands in the world.

Get closer to your customers through your social strategy: Build valuable relationships, humanize your brand and become customer centric to enhance long-term customer loyalty.
Gold Sponsor:

Stand out in a highly competitive market: Become a social business, achieve consistency of message and differentiate your company.

Speakers include:

Co-Sponsors:

Media Partner:

LOOK INSIDE to check out our top level social media and marketing speakers and business-focused agenda

Why you should attend the Corporate Social Media Summit this fall in San Francisco?
As we know social media goes further than just marketing, it is now a vehicle to grow your entire business, whilst differentiating yourself from competitors It is business critical to the success of your business strategy
Further to this the social landscape is constantly changing growing to match new trends in technology. According to Marketingprofs, smartphone owners in the 18-44 age bracket spend 84% of their time on their smartphone interacting on social networks and email! This fragmented landscape means it is even more critical to stay-one-step ahead of the game. Stay ahead of the curve, set new trends and become a leader. Social media is not only changing with technology, but is now fundamental to all internal business functions. Are you confident that social media is integrated efficiently across your business? You are not in the minority if not, dont worry. According to Invesp less than 20% of businesses have managed to embed social media across departments such as customer service, sales or product development. Its not good enough anymore. Ensure you do not have a limited view of social media, take advantage of this opportunity and get ahead of competition. Is your business prepared to integrate social media? Engage your consumers? Keep ahead of technology? Create the perfect customer experience 24/7? If you answered yes to any of the above, and you want to leverage social for benefits across your whole company, then the Corporate Social Media Summit is built for you. We will address many of the pressing issues surrounding social media for business as defined by your peers that you face. Including discussions around internal integration, engaging your community and driving engagement through content to name but a few. By attending the summit you will learn how to: E  mbed social media across more than just marketing to ensure transparency, competiveness and expand your customer relationship beyond sales T  ake your customer engagement mobile Leverage mobile capabilities to engage your consumers on the go for even more relevant, targeted and timely marketing. S  cale and Create valuable content to boost online interaction: Create a continuous stream of unique and engaging content long term engagement beyond short term deals. E  ngage across multiple markets: Break down internal silos, encourage collaboration and create global consistency C  apture, manage and analyse social data forward plan, understand your customer and turn your data into actionable insight. Learn from some of the worlds finest corporate experts to share best practice with you and answer all your difficult questions big names already include: American Airlines, Thomson Reuters, KLM, Kia Motors, U-Haul International and many more. Ensure you dont miss out on this opportunity to learn from corporate experts: Reserve your ticket for this sell-out event. I look forward to seeing you in San Francisco on November 13 and 14.

USM

Sincerely,

Hayley Dunn Useful Social Media

USM
Feedback from the Corporate Social Media Summit In 2012:

Loved it awesome!
Stephanie Scott
Social Media Specialist, American Airlines

I realized all of my social media issues - ROI, resources and engagement werent just my problems. It was great to see executives in businesses like mine, looking to solve some of the same problems
Dewayne Hankins
AEG Sports

The most useful aspects are when peers can talk about their respective applications and learnings around Social Media. This conference delivers that
Bob Smith
MySuccess.com

This event was extremely valuable conference where I got to learn from some of the brightest practitioners in the social media space. The speakers were filled with great information and offered up some great insights into how theyve found success
Dustin Luther
Dun & Bradstreet Credibility Corp

The event was a wonderful opportunity to connect with fellow corporate social media practitioners, share best practices and insights to help advance the profession of social media in the corporate setting
Perrine Crampton
eBay

What To Expect At #CSMSF Summit in 2013?

Best Practice from Leading Corporate Brands: B2C and B2B Learning:
Social Media and Marketing executives will share their real-life learnings with you. Our lineup includes big brands from various industries including technology, travel, consumer goods/ service, B2B and much more. Benefit from best practice strategies that will have impact on how you strategize going forward. Introducing targeted discussions across day one and day two allowing you to learn to your specific needs. Whether you work for a B2B or B2C company we have targeted discussion designed for you.

Benchmark against and learn from 200+ corporate peers:

With over 16 hours of best practice and future strategy planning. New interactive formats delivering you an in-depth debate which delves into your biggest issues so you take-away solutions which can be put into action.

Join the conversation! You can get involved at:

usefulsocialmedia.com/sanfrancisco

#CSMSF

SUMMIT AGENDA

USM

DAY 1
Opening Keynote: The evolution of social media Engage your communities for a long-term presence in the market: Support your brand and build brand awareness across difference demographics.
Your business needs to become the center of the community, a trusted friend and industry leader. If you can get the support of your key communities then you will benefit from a wealth of information and insight. Youll ensure you keep in line with changes in your industry, and in consumer demand. Dell will share how you can enhance trust, boost reputation and drive long term credibility to keep ahead of your competition:  Go where your communities meet: Identify where your communities hang out and ensure your make a presence which is informative, entertaining and educating.  Pull In your market segments on your own hosted online community to support, educate and guide your core community audiences.  Engage influencers in the community: Gain credibility with valuable relationships and recognition from influential members of your Industrys community. Dell Richard Margetic PETCO Katherine Smith

Director Global Social Media

Director, Social Media & Commerce

Leave social media for customer support: Enhance customer satisfaction, loyalty and long-term relationships.
According to Zendesk, 62% of consumers have used social media for customer service issues. With the rise in consumers turning to social media to vent their frustrations you need to be prepared to support your customers through your social channels. Wells Fargo will share how to support, educate and inform those distressed customers before its too late:  Prioritize online conversations: Develop a step-by-step procedure to identify which issues need immediate attention and which do not to avoid reputational disasters.  Real time engagement: Understand how to ensure your team can respond quickly with relevant, timely information which sets you above your competition.  Train your team for social complaint resolution: Set guidelines for care support and ensure collaboration with traditional customer service teams. Wells Fargo Kimarie Matthews

Vice President Social Web

Break

Manage external engagement to scale: Maintain customer engagement with one unified brand voice.
The ability to engage deeply with customers in social will define your competitive edge. You need to deliver a consistent and holistic experience for your customers no matter which area of the business they interacted with socially. In this session you will learn to:  Collaborate cross-functionally to ensure consistency across your external messages: Keep in line with business goals and engage local and global customers with one brand voice.  Coordinate internal communication flow: Identify the triggers for different teams input to ensure the right skills are leveraged during multi-department involvement.  Deliver consistent solutions across your business: Ensure your customers are led through a journey which is relevant to their needs no matter which channel they communicate on. American Airlines Jonathan Pierce Clorox Helen Lee Spredfast Jim Rudden

Director, Social Communications

Social Media Lead

Chief Marketing Officer

Join the conversation! You can get involved at:

usefulsocialmedia.com/sanfrancisco

#CSMSF

SUMMIT AGENDA
Lunch

USM

Innovative, creative and thought-provoking content: Connect with your customers, trigger interaction and stand out from the crowd.
Content is what drives customers to explore social channels, whether it is browsing your Facebook page, playing YouTube or following your Instagram. The more engaging your content, the more likely it is to be shared. In this session learn how to cater to the growing expectation of your fans for relevant, interesting and new content.  Know your customer: Identify trends, consumer preferences and needs to ensure your content is meeting expectations.  Create content that customers want to talk about: Experiment, think outside the box and get creative.  Get your content shared: Learn new ways to link content back to your products and provoke sharing across the online networks.  The power of visualization: Understand how to leverage the power of photos and video to create stories around your brand. GoDaddy Alon Waisman Airbnb Vivek Wagle

Go Daddy Social Media

Head of Brand Strategy, Creative & Content

Break

Deliver targeted messages: Localize, segment and personalize your social media engagement for more effective marketing.
Having a diverse target customer demographic can be a challenge. Appealing to multiple customers with one message can become irrelevant and lack engagement. Social media has opened opportunities for your businesses to highly target individual customers for a better response. In this session Intel will share how to deliver targeted, engaging and differentiated messages to your core audiences:  Identify core groups: Understand your entire audience and segment your more distinct customers into niche groups.  Tailor your social media messaging to ensure you appeal to different needs, motives and preferences of your product/service.  Create customized experiences for your customers across different platforms: Differentiate your platform presences to appeal and serve your customers differently. Intel Jennifer Lashua Western Union Karen OBrien

Global Social Media

Senior Director, Global Social Media

Networking Drinks

Join the conversation! You can get involved at:

usefulsocialmedia.com/sanfrancisco

#CSMSF

SUMMIT AGENDA

USM

DAY 2
Embed social media across your business: Map out how to move beyond the marketing department
The realization that social media impacts more areas than just marketing is is increasingly becoming clear. To be a social business you need to use social channels as a form of communication to interact with, listen to and engage your stakeholders. Southwest and KLM will share how to lay the foundations of your corporate social infrastructure to truly become social:  Map out your processes and procedures internally: Develop an integrated social business plan to fully integrate social crossfunctionally.  Overcome conflicts of interest: Work in harmony across multiple departments and guide your team to the same business goals.  Understand when to collaborate: Ensure youre able to plan the levels at which cross collaboration is essential so you can achieve an even better internal communication flow  Leverage social technologies to connect your customers and employees Protiviti will share how you can leverage new technologies to become a social business. Southwest Airlines Christi McNeill KLM Karlijn Vogel-Meijer
Manager Social Media

Senior Communications Specialist

Protiviti Greg Hedges

Managing Director

Qualcomm Jessica Jensen

Director of Marketing, Social Media

Break

Case Study: QVC

The evolution of social media: How it has changed the way brands work and whats in store for the future.
In this session QVC, will discuss how the company has woven social media throughout the fabric of the company to transform the way it does business. QVC will share their discoveries and approach to new ways of thinking about how to better connect with customers to drive real ROI. In this session you will learn an entirely new way to approach social to become innovative, competitive and true to your brand. QVC Peter Farrell

Director of Social Media & Marketing

Make sense of consumer data: Reveal business opportunities that give your company an edge in the market.
From Facebook and Twitter to YouTube to Pinterest and Linkedin, todays businesses must keep up with the ever-growing streams of social media data. This data is valuable information that can give your business the knowledge to make life long changes to the way you work or the products you sell. In this session learn how to ensure you are NOT one of the 88% companies using social media ineffectively (Harvard Business Review).  Capture real time data: Setup a framework which allows for consumer information to be stored internally for future use.  Analyse social data: Identify trends, successes, improvements and market needs to ensure your next steps resemble what your customers want.  Inform future business strategy: Identify new business opportunities and goals informed by consumer interests. AT&T Brooks Thomas U-Haul International Toni Jones
Social Media Director

Director, Digital & Social Media

Evolve24 Speaker TBC

Join the conversation! You can get involved at:

usefulsocialmedia.com/sanfrancisco

#CSMSF

SUMMIT AGENDA
lunch

USM

Is your social media presence meeting business goals: From quantitative to qualitative measurement
Social media measurement is one of the most frustrating challenges your business will face. According to Social Media Today 70% of online businesses that utilize social media dont bother to measure the ROI. Conducting social media with no idea as to how it contributes to the success of your business could lead to time wasting and inefficiency. In order to measure your impact you need to understand your objective:  Know your objective: Map out the objectives your business would like to achieve using social media.  Engagement is key: Understand the sentiment of your consumers conversation and how this is impacting brand reputation  How to gauge end customer influence and engagement: Find out how has social impacted brand perception  Leverage metric results for business success: understand the impact social media is having and invest in where it is most effective.

B2C
Ancestry.com Kristie Wells
Director of Global Social Media and Customer Engagement

B2B
Thomson Reuters Jen McClure
Senior Director, Social Strategy

Bank of the West Joel Nathanson

Senior Vice President, Head of Social Media

Internal collaboration: Leverage internal insight for better communication, knowledge and best practice
According to Towers Watson 56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives to build a community. Encouraging internal collaboration can create a sense of achievement, boost innovation and bring to light new opportunities. In this session, well show you how to:  Set up an internal strategy to allow employees to contribute and collaborate in real time: Leverage internal expertise to help build a more robust business strategy  Execute training and tools: Ensure your employees are aware of the do;s and donts for better team-working, and fewer internal disputes  How to take internal insight and collaborative ideas to define future goals and solutions: Improve employee relationships and business growth by leveraging latent internal expertise Wells Fargo Nathan Bricklin Wells Fargo Kelli Carlson-Jagersma

Senior Vice President and Head of Social Business Strategy

Vice President Internal Collaboration

Join the conversation! You can get involved at:

usefulsocialmedia.com/sanfrancisco

#CSMSF

NETWORKING

USM
Whos in the room
3% Journalists & Institutions 65% Corporates 32% Service Providers

Heres a sample of some of the leading brands who attended in 2012

2% CEO 35% Manager 9% VP

20% Other

34% Director

REGISTER NOW
Choose Your Pass
Standard

All Passes Include: Access to all sessions, lunches + drinks reception

The Corporate Social Media Summit November 13-14, 2013 Hotel Kabuki, San Francisco I work for a brand / corporate
Book by September 6 $1395 SAVE $400 Book by October 4 $1645 SAVE $150 Full price

I work for an agency / solution provider

Book by September 6 $2095 SAVE $400 Book by October 4 $2345 SAVE $150 Full price

+  Access to presentation slides post-conference

$1795

$2495

Premium
+ A  ccess to presentation slides post-conference +  MP3s of every session at the conference

Book by September 6 $1595 SAVE $400 Book by October 4 $1845 SAVE $150 Full price

$1995

Book by September 6 $2295 SAVE $400 Book by October 4 $2545 SAVE $150 Full price

$2695

Platinum
+ A  ccess to presentation slides post-conference +  MP3s of every session at the conference  INCLUDES NEW 56-PAGE BUSINESS REPORT
Register for a Diamond Pass and receive a copy of our brand new report. The report will help you utilize the power of social media to preserve and enhance your companys reputation.

Book by September 6 $2195 SAVE $400 Book by October 4 $2445 SAVE $150 Full price

$2595

Book by September 6 $2895 SAVE $400 Book by October 4 $3145 SAVE $150 Full price

$3295

CALL US

+1 800 814 34 59 EMAIL US: register@usefulsocialmedia.com online: usefulsocialmedia.com/sanfrancisco

TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 20 September 2013 incur an administrative charge of 25%. If you cancel your registration after 18 October 2013 we will be obliged to charge the full fee. Please note you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

The Third Annual

Corporate Social Media Summit

San Francisco

USM

Embed social media across your company for a more responsive business, more robust reputation and an increase in marketing conversion
usefulsocialmedia.com/sanfrancisco
Two day business conference, November 1314, 2013 Hotel Kabuki, San Francisco

#CSMSF

The ABC of what youre guaranteed:

An A-grade and unrivalled speaker line up more visibility and insight on corporate issues than any other conference

The best brands attending: Network with some of the worlds most influential social media and marketing professionals from big brands

Completely Corporate Focus. The shows designed with you in mind. Corporate practitioners in large companies responsible for social media strategy and implementation

Hear from 20+ corporate marketing and social media leaders:

American Airlines Jonathan Pierce
Director, Social Communications

Dell Richard Margetic

Director Global Social Media

U-Haul International Toni Jones

Social Media Director

Southwest Airlines Christi McNeill Wells Fargo Kimarie Matthews Wells Fargo Nathan Bricklin

Senior Communications Specialist

QVC Peter Farrell

Director of Social Media & Marketing

GoDaddy Alon Waisman Airbnb Vivek Wagle Spredfast Jim Rudden Clorox Helen Lee

Go Daddy Social Media

Intel Jennifer Lashua

Global Social Media

Vice President Social Web

AT&T Brooks Thomas Ancestry.com Kristie Wells

Director, Digital & Social Media

Head of Brand Strategy, Creative & Content

KLM Karlijn Vogel-Meijer

Manager Social Media

Senior Vice President and Head of Social Business Strategy

Director of Global Social Media and Customer Engagement

Chief Marketing Officer

Protiviti Greg Hedges

Managing Director

Wells Fargo Kelli Carlson-Jagersma Western Union Karen OBrien

Vice President Internal Collaboration

Bank of the West Joel Nathanson

Senior Vice President, Head of Social Media

Social Media Lead

Thomson Reuters Jen McClure VMware John Troyer

Senior Director, Social Strategy

Senior Director, Global Social Media

Qualcomm Jessica Jensen

Director of Marketing, Social Media

Kontera Assaf Henkin

Executive VP of Product Development

Director, Social Media Evangelist

PETCO Katherine Smith

Director, Social Media & Commerce

Join the conversation! You can follow us at:

@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup