Marketing On Mineral Water Bisleri

Submitted in partial fulfillment of the requirement for the award of degree of Bachelors of Management Studies Submitted by: Hamza Ansari Bachelor in Management Studies (BMS) 2013-14 Roll No.-302 Smt. Parmeshwaridevi Durgadutt Tibrewala (Lions Juhu) college of Arts, Commerce and science University of Mumbai

Certificate
This is to certify that Mr. Hamza Ansari, student of BMS (2013-14) has successfully completed the project on Marketing on Mineral Water Bisleri under the guidance of Prof. Anita Chaudhary.

Prof. Nanda Indulkar Course Co-ordinater

Dr.Trishla Mehta Principal

Prof. Anita Chaudhary Project Guide

External Examiner

Declaration
I, Hamza Ansari, student of BMS (2013-14) studying at Smt. Parmeshwaridevi Durgadutt Tibrewala (Lions Juhu) college of Arts, Commerce and science, Mumbai, hereby declare that the summer training report on Marketing on Mineral Water Bisleri submitted to the University of Mumbai, Mumbai in partial fulfillment of Degree of Bachelors of Management studies is original work conducted by me. The information and data given in the report is authentic to the best of my knowledge. The project report is not being submitted to any University for award of any Degree, Diploma and Fellowship.

Signature of the student Hamza Ansari Date:

Acknowledgement
All praise the God who made it possible for me to accomplish the task which was beyond my ability and power. During the preparation of my project, I have received generous help from various quarters that a want to acknowledge from the core of my heart. First of all I want to express my profound gratitude sincere thanks to my supervisor, Prof. Anita Chaudhary, for her benevolent guidance, sympathetic behavior and keen interest in my work. The continuing interest she has shown during this work greatly encouraged me. I have been intensively benefited from her objective criticism and useful suggestions during the course of this works. I am indebted to DR. Trishla Mehta (Principal of the College), Prof. Nanda Indulkar (Co-ordinator of BMS) for their generous co-operation, moral support and inspiring words at each and every stage of this works. I am also thankful to all the faculty members for their moral support and encouragement. Words fail me to express gratitude to my parents for their constant love, affection, selfless help and encouragement. Nothing in this world can pay the debt

I owe to them for taking care of my education and supporting me in every possible way during my study. Finally, I would like to thank my friends Mr. Aijaz Ali, Mr. Shadab Husain, Mr. Manmeet Singh Rathore, Mr. Narendra Prajapati and many other friends and well-wishers.

Mr. Hamza Ansari BMS- 2013-14 Roll No. - 302 Date: Place:

Executive Summary
Package drinking water: The fountain of all life. Even a toddler will tell you it is a prime need of the body. Sixty per cent bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market.

Since ancient time people have used water from mineral springs, especially hot springs, for bathing due to its supposed therapeutic value for rheumatism, arthritis, skin diseases, and various other ailments. Depending on the temperature of the water, the location, the altitude, and the climate at the spring, it can be used to cure different ailments. This started the trend of using mineral water for drinking purpose to exploit the therapeutic value of the water. This trend started gaining momentum in mid 1970s and since then large quantities of Bottled water from mineral springs in France and other European The concept of bottled has been quite prevalent in western countries due to greater health consciousness and higher awareness about health and hygiene countries are exported every year. In INDIA with exposure of media and exposure to international life styles, deteriorating levels of potable water, increase in a number of water borne cases, increase in awareness about health and hygiene and other related factors led to acceptability of concept of mineral water. The market has not looked back ever since then and has grown leaps and bounds to such an extent that a number of genuine as well as fly-by -night operators have entered it.

OBJECTIVE
Through this project my objective has been to understand the following: To know about the current scenario of bottle water market. The reasons for a stunted growth in the package drinking water brand To know how the brand BISLERI still rules the bottle water market To know the marketing strategies applied by BISLERI, its manufacturing process its 4 Ps etc and what is its impact on the consumers To understand and realize the needs and wants of consumers and how to fulfill them

Finally I carried out a survey to find out which is the most preferred brand by the people & the survey was carried on in south Mumbai specially in areas like church gate and colaba

Table of Content
Sr. No Particulars Chapter 1: Introduction to Research Methodology
Introduction to Mineral Water Bisleri History of Mineral Water bisleri Future of Mineral Water Profile of Mineral Water Research Methodology Research Objective Research data Research design Data analysis

Page No

1.1 1.1.1 1.1.2 1.1.3 1.2 1.2.1 1.2.2 1.2.3 1.2.4

1-5 2-4 4 5 6-7 6 6-7

Chapter 2: SWOT Analysis

2.1 2.2 2.3 2.4 Strength Weakness Opportunities Threats

8-9 8 8 9 9

Chapter 3: Introduction to Marketing strategies

3.1 3.2 3.3 3.4 Product Price Place Promotion

Chapter.4:strategies adopted by the company

Findings Suggestion Annexure Case Study Conclusion Bibliography
36-37 38-39 40-42 43-45 46 47