IUC University of Portsmouth Program

Books Catalogue

PRINCIPLES OF MARKETING
Shelfmark: 568.8 Kotler, P. & Armstrong, G. (2010) Principles of Marketing (13th ed.) Pearson Miletski, J. (2010) Principles of Internet Marketing. Course Technology, Cengage Learning Armstrong, G. & Kotler, P. (2009) Marketing. An Introduction. 9th ed. Prentice Hall Baines, P. & Fill, Ch. & Page, K. (2008) Marketing. Oxford University Press Gosnay, R. & Richardson, N. (2008) Develop Your Marketing Skills. Kogan Page Kotler, P. & Armstrong, G. (2008) Principles of Marketing. 12th ed. New Jersey: Prentice Hall Armstrong, G. & Kotler, P. (2007) Marketing: An Introduction. 8th ed. New Jersey: Pearson Prentice Hall Lilien, G., Rangaswamy, A. & Bruyn, A. (2007) Principles of marketing engineering. Trafford publishing McDonald, M. (2007) Marketing Plans: how to prepare them, how to use them. 6th ed. Amsterdam: Elsevier Brassington, F. & Pettitt, S. (2006) Principles of Marketing. 4th ed. Prentice Hall Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2006) Internet marketing: strategy, implementation and practice. 3rd ed. Harlow: FT/Prentice Hall McDonald, M., Smith, B. & Wart, K. (2006) Marketing Due Diligence. Reconnecting Strategy to Share Price. Elsevier Brassington, F. & Pettitt, S. (2005) Essentials of Marketing. FT/Prentice Hall Kotler, P., Wong, V., Saunders, J. & Armstrong, G. (2005) Principles of Marketing. 4th euro ed. FT/Prentice Hall Ambler, T. (2003) Marketing and the bottom line: the marketing metrics to pump up cash flow. 2nd ed. London: FT/Prentice Hall Brassington, F. & Pettitt, S. (2003) Principles of Marketing. 3rd ed. FT/Prentice Hall

Shelfmark: 658.8

IUC University of Portsmouth Program

Books Catalogue

Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2003) Internet marketing: strategy, implementation and practice. 2nd ed. Harlow: FT/Prentice Hall Riezebos, R. (2003) Brand management: a theoretical and practical approach. Harlow: Prentice Hall Adcock, D., Halborg, A. & Ross, C. (2001) Marketing: principles and practice. 4th ed. Harlow: Prentice Hall Blythe, J. (2001) Essentials of Marketing, 2nd ed. FT/Prentice Hall Dibb, S. & Simkin, L. (2001) Marketing Briefs: A revision and study Guide, Butterworth Heinemann Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (2001) Marketing Concepts and Strategies. (4th ed.). Houghton Mifflin Etzel, M., Walker, B. & Stanton, W. (2001) Marketing. 12th ed. Boston: McGraw Hill Jober, D. (2001) Principles and practice of marketing. 3rd ed. London: McGraw Hill Kotler, P. & Armstrong, G. (2001) Principles of Marketing. 9th ed. New Jersey: Prentice Hall Palmer, A. (2001) Principles of Services Marketing. 3rd ed. McGraw Hill Blois, K. (2000) The Oxford Textbook of Marketing, Oxford University Press Brassington, F. & Pettitt, S. (2000) Principles of Marketing. 2nd ed. FT/Prentice Hall Palmer, A. (2000) Principles of Marketing, Oxford University Press Perreault, W. & McCarthy, E. (2000) Essentials of Marketing: a globalmanagerial perspective, 8th ed. Boston: McGraw Hill Perreault, W., McCarthy, E., Parkinson, S. & Stewart, K. (2000) Basic Marketing, European Ed. Boston: McGraw Hill Phillips, C., Pruyn, A. & Kestemont, M. (2000) Understanding Marketing A European Casebook. John Wiley & Sons Palmer, A. & Hartley, B. (1999) The business and marketing environment. 3rd ed. London: McGraw Hill Strauss, J. & Frost, R. (1999) Marketing on the Internet: principles of online marketing. New Jersey: Prentice Hall

Shelfmark: 658.8

IUC University of Portsmouth Program

Books Catalogue

Churchill, G. & Peter, P. (1998) Marketing: creating value for customers. 2nd ed. Boston: Irwin/McGraw Hill Jober, D. (1998) Principles and practice of marketing. 2nd ed. London: McGraw Hill Davies, M. (1997) Understanding marketing. Harlow: FT/Prentice Hall Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (1997) Marketing Concepts and Strategies. (3rd ed.). Houghton Mifflin Evans, J. & Berman, B. (1997) Marketing. 7th ed. New Jersey: Prentice Hall Stokes, D. (1997) Marketing: a Case study Approach, 2nd ed, Letts Educational Gabbott, M. & Hogg, G. (ed) (1997) Contemporary Services Marketing Management: A Reader, The Dryden Press Piercy, N. (1997) Market-Led strategic change: transforming the process of going to market. 2nd ed. Oxford: Butterworth-Heinemann Cannon, T. (1996) Basic marketing: principles and practice. 4th ed. London: Cassell Dibb, S. & Simkin, L. (1996) The market segmentation workbook: target marketing for marketing managers. London: Routledge Lovelock, C. (1996) Service marketing. 3rd ed. London: Prentice Hall Jober, D. (1995) Principles and practice of marketing. London: McGraw Hill Oliver, G. (1995) Marketing today. 4th ed. London: Prentice Hall Adcock, D., Bradfield, R. Halborg, A. & Ross, C. (1994) Marketing: principles and practice. Harlow: Prentice Hall Baker, M. (1994) The Marketing Book, 3rd ed. Butterworth Heinemann Berkowitz, E., Kerin, R., Hartley, S. & Rudelius, W. (1994) Marketing. 4th ed. Boston: Irwin Assael, H. (1993) Marketing: principles & strategy. 2nd ed. Orlando: The Dryden Press, Chee, H. & Harris, R. (1993) Marketing: a global perspective. London: Pitman Perreault, W. & McCarthy, E. (1993) Basic Marketing: a global-managerial perspective, 11th ed. Boston: McGraw Hill Mercer, D. (1992) Marketing, Oxford: Blackwell Business

Shelfmark: 658.8

IUC University of Portsmouth Program

Books Catalogue

Greyser, S. (1992) Cases in advertising and communications management. 3rd ed. New Jersey: Prentice Hall Keenan, W., Moriarty, S. & Duncan, T. (1991) Marketing. New Jersey: Prentice Hall, Powers, T. (1991) Modern Business Marketing: a strategic planning approach to business and industrial markets. St. Paul: West Publishing Stanton, W., Etzel, M. & Walker, B. (1991) Fundamentals of marketing. 9th ed. New York: McGraw Hill Morden, A. (1991) Elements of marketing. 2nd ed. London: DP Publications Kinnear, T. & Bernhardt, K. (1990) Principles of Marketing. 3rd ed. Scott, Foresman & Co. McCarthy, E. & Perreault, W. (1990) Basic marketing: a managerial approach. 10th ed. Boston: Irwin Oliver, G. (1990) Marketing today. 3rd ed. London: Prentice Hall Kotler, P. & Armstrong, G. (1989) Principles of Marketing. 4th ed. New Jersey: Prentice Hall Leader, W. & Kyritsis, N. (1989) Fundamentals of marketing. Stanley Thornes Lovelock, C. & Weinberg, C. (1989) Marketing Challenge: cases and exercises. 2nd ed. New York: McGraw ill Robinson, N. (1989) Nick Robinsons marketing toolkit. London: Gold Arrow Publications Lehmann, D. & Winer, R. (1988) Analysis for marketing planning, Homewood: BPI Irwin McDonald, . (1988) Marketing plans: how to prepare them, haw to use them. Grawley: Heinemann Lehmann, D. & Winer, R. (1988) Analysis for marketing planning. Homewood: Irwin Cunningham, W., Cunningham, I. & Swift, C. (1987) Marketing: a managerial approach. 2nd ed. Cincinnati: South-western Publishing Gross, C. & Peterson, R. (1987) Marketing: concepts and decision making, St. Paul: West Publishing Mason, J. & Ezell, H. (1987) Marketing: principles and strategy. Plano: Business publications

Shelfmark: 658.8

IUC University of Portsmouth Program

Books Catalogue

Morden, A. (1987) Elements of marketing. London: DP Publications Cravens, D. & Woodruff, R. (1986) Marketing, Reading: Addison Wesley Hise, R., Gillett, P. & Ryans, J. (1986) Marketing: concepts, decisions, strategies. Revised ed. Houston: Dame Publications Frain, J. (1983) Introduction to Marketing, 2nd ed. Macdonald & Evans Stanton, W.. (1981) Fundamentals of marketing. 6th ed. New York: McGraw Hill Oliver, G. (1980) Marketing today. London: Prentice Hall Fox, E. & Wheatley, E. (1978) Modern marketing: principles and practice. Tucker: Scott, Foresman & company Gwinner, R et. Al. (1977) Marketing: an environmental perspective. St. Paul: West Publishing Peterson, R. (1977) Marketing: a contemporary introduction. Santa Barbara: A Wiley/Hamilton Publication Gist, R. (1971) Marketing and society: a conceptual introduction. New York: Holt, Rinehart & Winston Pride, W. & Ferrell, , O. Marketing: concepts and strategies. 7th ed. Boston: Houghton Mifflin

Shelfmark: 658.8