PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BBED4103 E COMMERCE JANUARY 2013 _________________________________________________________________________ ARAHAN

KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. 5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your assignment ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment for personal reference. 6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your assignment ONCE only in a SINGLE file. 7. Tugasan anda hendaklah diserahkan antara 26hb Februari 2013 hingga 10hb Mac 2013. Serahan selepas 10hb Mac 2013 TIDAK akan diterima. / Your assignment must be submitted between 26th February 2013 until 10th March 2013. Submission after 10th March 2013 will NOT be accepted. 8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. / Your assignment should be prepared individually. You should not copy another persons assignment. You should also not plagiarise another persons work as your own.

PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for marks for the course and shall be assessed based on the Rubrics attached .

40%

of the total

Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula. / You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows: Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan. Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others: Zero mark would be given.

ASSIGNMENT QUESTION

PURPOSE This assignment is designed to develop the learners ability to analyse the business model of a webbased store portal, specifically in the mobile apps and games industry, and to propose recommendations to improve its competitive advantage

REQUIREMENT Select a company in the mobile apps and games industry, which conducts its transactions solely through the Internet. (Examples include Apple, Google and Microsoft). Analyse the companys business model and propose recommendations to improve its competitive position in the market.

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ATTACHMENT ASSIGNMENT RUBRICS BBED4103 / E-COMMERCE / JANUARY 2013

Low Criteria Weight 0 1

Fair 2

Above average 3 The description on the company and its portal were clear and reasonably supported with facts. The name, background and products/services were provided and explained. Some of the data provided were not accurate or relevant. Five elements of a business model were described. The language used and the flow of information were above average with some grammatical errors and slight inconsistency in the flow of information. The literature was supported with seven in- text referencing. The selected company was clearly analysed based on three of the mentioned areas.

Excellent 4 The description on the company was very detailed and well supported with facts. The name, type of products and services, were provided and explained. The data and information were accurate and relevant. Six elements of a business model were described. The language used and the flow of information were excellent and well supported with ten intext referencing. Max Marks

Description of the selected company and the respective online store portal. The description covers Name, background, and online products and services.

1.5

No introduction of the company and portal was given

Only a shallow introduction was given on the company and the portal. No supporting facts were provided.

The company and its portal were appropriately described but with limited supporting facts. The name and products/services were provided but some descriptions were vague and questionable.

A general three page write up describing the key elements of a business model.

No element of a business model was provided.

Only one element of a business model was described. The language used and the flow of information contained several grammatical errors and a very poor flow of information. The literature was not supported with intext referencing. The selected company was poorly analysed with shallow descriptions.

Three elements of a business model were described. The language used and the flow of information contained a number of grammatical errors and inconsistency in the flow of information. The literature was only partially supported with four in-text referencing.

Analysis of the selected company (in terms of its value propositions business model, revenue model, competitive environment, competitive advantage) Recommendations (3 suggestions) to improve the competitive position of the selected company Summary (highlighting the company, elements of the business model, analysis of the company, recommendations) Total

2.5

No analysis of the selected company was conducted.

The selected company was fairly analysed based on two of the mentioned areas.

The selected company was excellently analysed based on four of the mentioned areas. Three strong recommendations and well justified solutions that were related to the analysis. A very clear summary was presented based on sufficient and detailed representation of the key points of four of the given criteria.

10

2.5

No recommendation of improvement.

Irrelevant recommendation and poor reference to the analysis. A summary was presented based on the key points of only one of the given criteria, but its content insufficient and vague.

Descriptive or fairly shallow recommendations with little reference to the analysis. A summary was presented based on the key points of two of the given criteria, but its content contained relevance but lacked coverage and clarity.

Two clear recommendations that were related to the analysis.

10

1.5

No summary was given.

A clear summary was presented based on the key points of three of the given criteria.

10

40