Third Year : Fifth Semester 1) Human Resource Management :

Introduction To Human Resources/ Personnel Management - Origins Of Personnel

Functions In India - Personnel Role Today- Characteristics Of Today' S Work Force-
Job Design, Analysis And Evaluation- Personnel Planning- Recruitment-Induction-
Performance Appraisal- Employee Training And Development-Job Rotation And
Transfer-Promotion Policies-Career Planning-Compensation Management: Factors
Influencing Wages/ Salaries-Incentives-Fringe Benifits And Their Relevance-
Personnel Philosophy-Trends In Participative Management-Personnel Manual.
Reference Books: 1) Personnel Management- Mamoria C. Himalaya 2) Human Resource
Management And Human Relations- Michael V. -Himalaya 3) Human Resource Management
Systems- Ceriello V.Freeman C. -Lexington New York 4) Personnel Management- Fippo
E.Mcgraw New York 5) ,Excellence Through Human Resource Development M.R.R. Nair &
T.V.Rao

2) Service Sector Management

Nature And Scope Of Service Industry - Recent Trends- Leisure Industry-Travel
Tourism Hotelry & Catering- Transport Industry - Air Lines, Bus And Trucking -
Health Care & Hospital Management- Housing And Construction Industry- Informatio
Technology & Computer Services - Financial Services- Banking And Insurance.
Reference Books: 1) Service Sector Management- Sanjay Patnakar-Himalaya 2)
Managing Services-Christopher H. Lovelock 3) Tourism And Hotel Industry In India-
Ananand M.M ( Prentice Hall) 4) Financial Services In India- Khok M.A.( Lig. Vijay
Pub) 5) Professional Hotel Management-Jain O.D. ( S.Chand & Co.)

3) Financial Management
Introduction To Business Finance, Objective Of Financial Management-Analysis Of
Financial Statements - Ratio Analysis - Funds Flow Analysis And Cash Flow
Analysis: Theory Of Capital Structure ; Working Capital Management- Risk And Trade
Off In Management Of Working Capital- Approaches To Management Of Working Capital.
Determining Working Capital Requirement: Cash And Marketable Securities
Management-Cash Budget : Receivable Management And Credit Policy- Sources Of
Financing Working Capital: Sources Of Long Term Finance.

Reference Books:
1) Financial Management- Prasna Chandra- Tata Mcgraw 2) Financial Management-Khan
M., Jainp.-Tata Mcgraw 3) Financial Management& Policy- James C. Van Horne 4)
Financial Management- I.M.Pandey 5) Fundamentals Of Financial Managemnt- Horne J.
Wachowicz J.-Prentice Hall Of India-1996

4) Elements Of Logistics Management:

Overview Of Logistics Function; Logistics Strategy And Planning; Logistics System
Fundamentals: Transportation System, Logistics Planning Process, Facilities
Location Decisions, Inventory Policxy, Purchasing And Product Scheduling
Decisions; Logistics Organization; Drp Package- An Overview, Logistics Costing &
Performance Auditing. Reference Books: 1) Logistic Management- Bowerso K.D.Closs-
Mcgraw Hill New York-1996 2) The Strategy Of Distribution Management- Martin
Christopher 3) Physical Distribution Management- Logistical Approach- Khanna K.
-Himalaya 4) Logistics Systems Analysis- Mossman, Blanket& Helferich 5) Business
Logistic Management-Ronald Ballou

5) Management Of Co-Operatives:
Historical Perspectice Of Co-Operative Management. Different Types Of Co-Operative
-Credit, Consumers, Agro Processing, Food Processing, Industrial And Housing.
Commonality Of Approach In Respect Of Co-Operative & Corporate Sectoes & Specific
Problems Related To Co-Operatives.
Problem Of Democratic Management And Its Relationship To Professional Management
Clear Cut Delineating Of Role Of The Law.
Reference Books: 1) New Dimensions Of Co-Operative Management- Kamathg.S.
-Himalaya 2) Co-Operative Management And Administration- Goel B. - Deep & Deep -
New Delhi 3) Leading Issues In Public Enterprise Management Sankar T. Mishra .R.
And Others-Himalaya 4) The Management Of Business And Public Organizations Buchele
R. Mcgraw Tokyo-1977

Rural Marketing :
Profile Of Rural Marketing -Profile Of Rural Customer-Potential And Changing
Patterns Of Rural Marketing: Tapping The Rural Markets- Motivating The Rural
Consumer-Developing The Sales Force For Rural Markets, Mass Communication In Rural
Market- Media And Rural Markets - Physical Distribution In Rural Market- Satellite
Systems, State Trading And Rural Market:Structure And Types Of Agricultural
Markets: Primary Reyail Wholwsail Markets; Secondary Wholesale Market, Terminal
Markets: Methods Of Sale: Under Cover Or Hatta System ; Open Auction System ; By
Private Agreement System; By Quoting On Samples; Dara Sales; Class Tender System;
Moghum Sale; Marketable Surplus And Marketed Surplus. Marketing Agencies; Village
Beoparitinerant Beppari. Arahattas; Marketing Finance-Problem; Defects; Lack Of
Organization Among Producers; Forced Sales; Superfluous Middlemen; Multiplicity Of
Market Charges; Malpractices Of Middlemen , Absence Of Grading And
Standardization, Inadequate Storage Facilities, Underdeveloped Transportation
System , Lack Of Market Information, High Cost Of Borrowing; Lines Of Improvement
Establishment Of Regulated Markets; Use Of Standard Weights And Measures
Standardization Of Contracts; P Provision Of Marketing News ; Improvement Of
Transport Facilities ; Increased Provision Of Storage And Ware- Housing Facilities
; Improvement In Grading And Standardization , Development At Co-Operative
Marketing.

Reference Books: 1) Marketing Management And The Indian Economy - Neelamegham S.-
Vikas Delhi 2) Agricultural Marketing In India-Prasad S. Mittal Delhi 3) Marketing
Manafement In Indian Environment- ,V.S. Ramaswamy & S. Neelamegham- Macmillan 4)
Rural Marketing - Gopalsway T. - Wheeler, Delhi

7) Project Work-1- 100 Marks