BUSINESS COMMUNICATION [ENG2013]

Program
Semester

MBA
Spring 2012

Credit Hours Resource Person

3 Ghazala Yasmin

Duration

16 Weeks / 32 sessions

Counseling hours Contact

Recommended Texts
Ghazala.yasmin@ucp.edu.pk

1. Anderson, Paul V. (1998) Business Communication: An Audience Centred Approach US HBJ Publishers 2. Bovee, Thill, Schatzman, Business Communication Today , 7th. Edition, Pearson Education Inc. 3. Locker, Kitty O. (2001). Business and Administrative Communication, 5 th. Edition, New York, McGraw Hill. 4. Lesiker, Flately Basic Business Communication, 10 th. Edition, New York, McGraw Hill. 5. Murphy, Herta A. (1997) Effective Business Communication, New York,McGraw Hill

Week

Lectur

Content

Assignment/Qui

e 1 1,2 Introduction To The Course EN-545 a Methods, Techniques, Course components, Quizzes, Assignments, Presentations, Term Paper, Assessment and Evaluation b. Foundations Of Communication 1. Communication Perspective 2. Perception of others and self Foundations Of Communication (continued) 3. Verbal Communication 4. Non verbal Communication 5. Fails and Safes of Communication Three-step writing Process 1. Planning 2. Writing 3. Completing 1.Exercises : Planning, Writing, Completing 2. Audience-centered Approach Characteristics Communication 4. 5 9,10 of Effective Business

3,4

Case study

3 4

5,6 7,8

Assignment Case study

1. Completeness, 2. Conciseness, 3. Consideration, Courtesy Assignment

Characteristics of Effective Business Communication (continued) 5. Concreteness, 6. Clarity, 7. Correctness Formatting Documents 1. Letters 2.Memos 3.Short and Long Reports Developing Messages a. Determining The Purpose b. Analyzing The Situation c. Designing The Message Selecting The Message 1. Introduction to Term Paper 2. Developing Non-Sensitive Messages: Bottom-line Principles 1-3 Routine Messages

11,12

Quiz/ Assignment

13,14

Case study

15,16

Mid-term examination Developing Non-Sensitive Messages (continued) Bottom-line Principles 4-6 a. Good-News and Good will Messages

Assignment

17,18

Developing Sensitive Messages Bottom-line Principles 1-3 a. Persuasive Messages Bottom-line Principles 4-6 b. Bad News Messages

Case study

10

19,20

a. E-mail Etiquettes b. Employment Communication a. Cover letter b. Resume c. Follow Up Letters

Assignment

11

21,22

Introduction to Report Writing I 1. Purpose 2. Kinds Introduction to Report Writing II 3. Formats 4. APA Style Quiz

12

23,24

13

25,26

Reports (Short & Long) 1. Minutes of Meeting 2. Letter Report 3. Progress Report 4. Audit Report 5. Long Analytical Report Evidence on Term paper and Question Answer session

Assignment

14

27,28

15

29,30

Evidence on Term paper and Question Answer session