February 2009 $2.

50 US

FUTURE CEO STARS

In This Issue
“Creating My Own Path”

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The National Foundation for Teaching Entrepreneurship
Teaching Young People
to Think Like Entrepreneurs
The National Foundation for Teaching Entrepreneurship (NFTE) provides entrepreneurship
education programs to young people from low-income communities through schools and
community-based organizations. Since 1987, NFTE has worked with more than 186,000
young people. NFTE currently has programs in 21 states and 13 countries outside the U.S.,
and has more than 1,000 active certified teachers. For more information visit www.nfte.com.

Teaching Youth to Build Businesses

 FUTURE CEO STARS February 2009

In This Issue…
5 A “FISHY” Business...
NY REAL
7 A Gift for Entrepreneurial Thinking
NFIB YEH
8 Sharon’s Page
9 What’s in Your Hands to Create?
Réseau des CJE du Québec
11 From My Experience
AdVanz & PA State Leadership Team
Celebrating Future CEO Stars!
The Consortium for Entrepreneurship Education has been providing leadership for
over 25 years. Our primary focus has been assisting instructors, which has been
quite successful, but we still felt something was missing…and that something was
direct communication with the students.
Knowing that “experience is the best teacher”, we decided that who better to com-
municate with potential young entrepreneurs than young entrepreneurs themselves!
Thus, Future CEO Stars was born.
Future CEO Stars is a monthly publication that features successful young
entrepreneurs from Consortium member organizations…designed to generate the
entrepreneurial mind-set!
Each issue has feature articles dedicated to stories written by students that tell
the secrets of their entrepreneurial success. Our hope is that this magazine will
motivate, educate, and stimulate young people to follow their examples and chase
their own dream.

12 Becoming An Entrepreneur Founder of National Entrepreneurship

University of Florida Week, the Consortium for Entrepre- To Subscribe go to
neurship Education is a non-profit
collaborative representing 100+
www.futureceostars.com
15 Hand in Hand
NFTE, Inc. member organizations from national,
state and local levels. Together we
16 Creating My Own Path represent over 40,000 teachers and
Devon Milholland more than two million students.
Published by The Consortium for
Our common bond is the philosophy Entrepreneurship Education
17 SWAK Designz that “to be successful in the emer- 1601 W Fifth Ave. #199
Il Institute for Entre. Ed. gence of a new global marketplace, Columbus, OH 43212
entrepreneurship education should be www.entre-ed.org
a critical component of the overall mashmore@entre-ed.org
18 Ask GoVenture
Media Spark education experience as a lifelong
Publisher: Dr. Cathy Ashmore
learning process.” Editor: Michael Ashmore
21 Entrepreneurial Speed We invite readers to meet the Graphic Design: SPLASH Designs
Marketplace for Kids Consortium members at:
Publishing Advisors:
23 Michael Loy www.entre-ed.org/_contact Soorena Salari, Young Inventors Hub
Al Abney, Consortium Advisory Council
National Museum of Education Learn about the Young Inventors Hub
at: Annual Subscription Available - $25.00
25 Green Teens on Team Green Contact: mashmore@entre-ed.org
www.younginventorshub.com
NCEE
Join us!
27 Our Sponsors
 A FISHY Business With a Promising Future!!!
The National FFA Organization,
formerly known as the Future Farmers
of America, is a youth organization that
helps prepare students for leadership
and careers in the science, business
and technology of agriculture – as part
of local FFA chapters in all 50 states,
Puerto Rico, and the Virgin Islands.
Katlyn Santangelo of the Cuba-Rush-
ford FFA Chapter in New York State
was recently named the national winner
Aquaculture – Entrepreneurship/Place-
ment Award during the National FFA
Convention, October 22-25, 2008.
The award recognized outstanding stu-
dent achievement in agribusiness gained
through establishment of a new busi-
ness, working for an existing company,
or otherwise gaining hands-on career
experience.
Santangelo received her experience
in aquaculture during her four years
of high school working at the Cuba-
Rushford’s Middle/High School Fish
Hatchery program under the leadership
of Mr. Scott Jordan, Fisheries and Wild-
life teacher. The hatchery was opened
in 1996 and is one of the only working
hatcheries at the high school level in the
United States.
During her senior year at Cuba-Rush-
ford, Ms. Santangelo was manager of the
hatchery, putting her in charge of feed-
ing the fish, collecting data, and taking
water samples, all while supervising her
fellow students.
Future CEO Stars February 2009
“I enjoyed having the responsibility,” she
said. “It was difficult at times working
with students the same age as me, but
I gained their respect and it worked out
for me.”
To earn the award, Ms. Santangelo had
to work her way up through a local and
state application process. The winners
from each state were then narrowed
down to the top four and eventually to
the final winner.
During the event, “I was competing most
of the time,” Ms. Santangelo said of her
experience at the convention. “We all
were interviewed by nine judges. After
looking over our applications and our
interview, they chose the winner,” which
wound up being Katyln.
The hatchery manager position that
earned Ms. Santangelo the award is es-
pecially important at the hatchery, Mr.
Jordan said, because it teachers high-
school students what it’s like to work at
a real job.
“As students go out into the working
world, they’re able to use their experi-
ences from the hatchery as a reference
for getting jobs,” he said. And it’s not
just about being in charge of a hatch-
ery. They’re in charge of people. They
had people that had to answer to them.
That’s what’s important.”
Ms. Santangelo said she was especially
excited when she recently returned to
the school and found some paddlefish
she released into the school’s 1-acre pond
four years ago. Not only were they still
By Kip Doyle
alive, she said, but they were 6 feet
long. And Ms. Santangelo is taking that
experience to the next level, majoring in
environmental studies at State Univer-
sity of New York at Cobleskill. “I work
not only with fish, but with all aspects of
the environment,” she said.
The Cuba-Rushford also offers Ms. San-
tangelo an opportunity to stay involved
with her high school’s hatchery. SUNY
Cobleskill is a partner with Cuba-Rush-
ford, bringing in high-school students
to help at the college facilities, and then
giving back eggs and fingerlings – very
young fish – to the high school’s hatch-
ery.
“In exchange for helping them, they
give us some of the eggs to take home
and raise in our hatchery,” Katlyn said.
“Within our hatchery, we raise the fish
and then we release them – when they
get about 3 inches long – into local
streams.”
Additional information on the award
and the Fisheries and Wildlife Program
or live webcam videos from the facility
may be found at
www.crcs.wnyric.org
5
 A GIFT for
Entrepreneurial Thinking
M y name is John Kirkpatrick, and I own a series
of Internet marketing websites, most notably,
ZeroPriceTags.com. I currently live in Beckley, West
Virginia and just finished my first semester at Wake Forest
University in Winston-Salem, North Carolina, this fall. I
became involved in Internet marketing, more specifically
incentive marketing, about three years ago.

Incentive marketing is pretty much a fancy word for “free
gift sites.” When I entered the market, I simply wanted to
earn a Sony PSP, as I didn’t have the money to buy one. I
therefore turned to online opportunities. I plunged head-
first into my first venture with a “free gift site,”, but quit
halfway through the process due to doubt created by others
about the legitimacy of my brainstorm. A month later, I
renewed my efforts, fully determined to prove that all the
people who questioned me were wrong and that this was a
lawful and successful means to earn income. I successfully
earned the PSP and decided that this was a legitimate
business opportunity. From there, I set a goal to start my
own “free gift site” as soon as I earned enough capital.
After two years of earning gifts for myself, in January of 2007,
I started ZeroPriceTags, Inc. Now I am assisting people in
getting cash or free gifts online. The way my site works is
that I connect potential customers, also known as leads, to
big name advertisers such as Blockbuster, Netflix, Life Lock,
and many others. The potential customers can sign up for a
variety of memberships offered by the advertisers - almost all
of the memberships involve a trial product or membership
to a service. A credit card is required but contrary to the
popular belief, by law, the companies have to lay out all
charges in the terms and conditions located on the order
page. In return, the advertisers pay me a commission for
each person I bring to them. In turn, I give a lion’s share
of the commission back to the user who signed up for the
membership in the form of a free gift. Our network has
sent over $900,000 in free gifts since opening last year.
Don’t always follow what other people to do when
developing or creating your businesses. Don’t be
a slave to form or conventional thought. If you
become involved in something before everybody
else, it is a bigger risk, but the reward will be con-
siderably larger when you succeed. You’ve proba-
bly read or heard this hundreds of times, but have
you actually applied it?
Manage your time efficiently, especially if you
have a full-time job or are a full-time high school/
college student. Keep an organized calendar and
good notes tracking everything that you do.
Don’t always turn to the computer when trying
to develop business ideas, even if your business is
based solely online. Sometimes ideas or concepts
will flow from your mind, and you simply can’t
configure them in a word processing program.
Bubbles, arrows, sketches are all important addi-
tions to building up an idea.
If you would like to learn more about my business or
have questions in general, feel free to drop me a line
support@zeropricetags.com.

I plan to continue operating my online ventures as I work

through the challenging curriculum at Wake Forest with the
help of my dedicated customer service employee, Bonnie
Kato of Janesville, Wisconsin. After I have been at college
for a semester, I have learned the importance of loving your
job. If I didn’t love my business/job, I doubt it would still
be in operation right now.
Future CEO Stars February 2009
7
 n ’s
Sh BA
aro Words
*M
g

i
*M ctiv
A
B en
nd ities
din

to the Wise
Check out

* Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure.
The author asked people to write a six-word summaries of their lives.
Let’s adapt the same six-word activity to venture creation!
Try your own phrases and see what you can come up with!
\
\

Here are some of my attempts:

Opportunity Recognition:
All it takes: idea and money.
Now, you try:

Financing:
Where will I get the money?
Your turn:

Challenge!
Pick Your Challenge
Own Topic! A Friend!
Capture the essence of business.

Use these same topics and make

phrases with more or less than six words!
* By Rachel Fershleiser & Larry Smith Send me your best ideas
Copyright 2008 at sharonlizatdms@yahoo.com
Sharon L. Cabrera DFLI 2009
 By: Ka
atheriine Korak
kakis
n Quebec we have a day designated to entrepreneur- a videoconference bringing youth together from across
ship (November 16th ), where everyone and anyone Quebec. This year, we added an additional component
can celebrate by holding events and doing activities. This to our event, an easy to use computer simulation pro-
year marked the third anniversary of NED and it was a gram called GoVenture, which ensured that all youth
tremendous success with a plethora of activities going had a solid understanding of entrepreneurship before
on from the most rural parts joining in the larger group
of Quebec to the urban sec- discussion later in the af-
tor. ternoon. On November 18
in the morning, students
NED is about creating an in participating schools
entrepreneurial culture in played Go Venture’s Micro
Quebec by promoting en- Business simulation game
trepreneurial values such as and competed with other
creativity, leadership, per- schools across the province,
severance, self-confidence, giving their results via vid-
team work, and autonomy. eoconference at timed in-
It’s a day to inspire, empow- tervals.
er and take action, celebrate
and recognize entrepreneurs, In the afternoon, students
youth, educators, communi- came together to hear a
ty organizations, and governments who contribute and young entrepreneur talk about their experience, share
support entrepreneurship in its many forms. For more what they learned in the morning, and talk about how
information visit www.entrepreneurship-day.org they can apply their new learning both in their school
and community life. The winners from the competition
This year, a memorable event that was organized was were announced at that time.

Future CEO Stars February 2009

9
 From My Experience...
By Brian Linton

B rian Linton is a young entrepreneur and recent graduate of Temple University

in Philadelphia, PA. He started his first company, Sand Shack (www.sandshack.
com), his freshman year in college and has since grown it into a brand sold in over 100
stores across the east coast. Sand Shack is a resort apparel and accessories company
with a central theme of the ocean and the conservation of it. He has also founded
an organic coffee company, Kofi Coffee, in Philadelphia. Most recently Brian has
been blogging about his entrepreneurial adventures and lessons on his website www.
brianlinton.com.

When I first started Sand Shack three years ago I was determined to succeed. But
success in business isn’t as easy as just reading about it, and the best way to learn is to
get out there and do it. Although the first years of operations have by no means been
easy, they have been full of valuable lessons and experiences.

Sell Things Close to Home

The biggest mistake an entrepreneur can make is to choose to sell a product or service they know nothing about or have
no passion for. Just because selling something can make you money does not mean that it’s the right product or service
for you to sell. It is so important to sell something you are truly passionate about, because if you aren’t passionate, your
customers will know and your business will suffer.

Use Your College and its Resources

The Innovation and Entrepreneurship Institute (IEI) at Temple University have been an invaluable resource for my
companies and me. The IEI hosts an annual business plan competition called the Be Your Own Boss Bowl, and this year
I won grand prize. They’ve also provided me with numerous other opportunities and resources to help grow my business.
Drawing on my positive experiences with the IEI, I encourage everybody to look at what their college (or future college)
has to offer and do not be scared or ashamed to ask for help or use the resources they have.

Don’t Make Excuses

If you need to do something, don’t make excuses that inhibit you from doing it. For instance, when I have a sales meeting
with a customer I don’t simply go home after the meeting is done. There is an unlimited amount of possible customers
for Sand Shack’s jewelry, hats, belts, or flip-flops. You will be surprised at how much you can fit into a day if you don’t
make excuses.

Always Seek Great PR

Nothing lifts you up or helps your business more than a positive story about you or your company. If you are a young
entrepreneur there are plenty of media outlets that would love to broadcast your story to the masses. I’m always seeking
out great PR, whether it be a newspaper, online blog, or magazine such as Future CEO Stars. PR in all forms is beneficial.
Also, sign up for competitions and get your name out there. You will rarely be randomly approached to be in a story, you
have to pitch your story to the media and get them interested in you. One example of a recent PR accomplishment is that
Sand Shack was recognized as one of the top 20 collegiate businesses in the nation by StartupNation.com.

To read more about Brian, his current projects, and his entrepreneurial adventures and lessons, visit www.brianlinton.com.
Brian may be contacted at brian@sandshack.com.

Sponsored By AdVanz llc and

the PA State Leadership Team
Future CEO Stars February 2009
11
 Becoming an
Entrepreneur
By Rob Castellucci

S unday was always my favorite day of the week growing

up in my small New Jersey town. It was the day that my
father would teach my friends and me martial arts in our
basement. It started when I was six years old and by the time
I was ten, my father had over 150 students. That same year, I
began instructing the beginner’s class and helping to handle
the finances of his business, collecting class payments and
balancing books. By being exposed to this entrepreneurial
venture at such a young age, the seed had been planted and it
would be another ten years before it began to blossom.

Flash forward to my junior year at the University of Florida

and my entrepreneurial potential had yet to be realized. As
fate would have it, I became involved with the Center for
Entrepreneurship and Innovation, participating in their
workshops and listening to lectures. I had an interest in
entrepreneurship; however I did not consider myself an
entrepreneur. Another lucky move (with luck being where
opportunity meets preparation) occurred when I became a
Synogen intern. Synogen is a seed-stage venture fund that
co-founds medical technology companies in conjunction
with University of Florida patented technologies. I interned
throughout the summer and then asked to stay for the fall
since I enjoyed the work so much. Over the next two years, I
had three promotions until I reached my current position as
Associate. At Synogen, I get the opportunity to work hands-
on with start-up companies developing technology that
will change the world. Synogen’s portfolio companies offer
everything from seizure prediction and nerve regeneration
technologies to the world’s first non-invasive glucose monitor.
The people at Synogen serve as a powerful reference group of
entrepreneurs, a set of individuals that I model much of my
behavior after. In fact, my co-worker Elena Casson took the
great photo that you see above!
software to student apartment complexes and university
housing divisions. With RoomBug, students will no longer
have to worry about the “nightmare college roommate”
and instead, can choose their own roommate online using
Facebook. I started this company because I have worked in
the leasing industry and saw the problems with the current
matching system and I am also enamored with Facebook.
The education that I have experienced over the past year
has been phenomenal. Synogen and U-Match have been
synergistically linked to serve as catalysts in my professional
development.
I did not view myself ever becoming an entrepreneur, even a
year and a half ago. According to the Kaufmann Foundation,
70% of college graduates will start a business sometime in
their lives, making it as likely as getting married or having
children. So if you are reading this, thinking that you are not
an entrepreneur, perhaps one day you will blossom into one.

With the confidence and knowledge accrued through my

education at the University of Florida, CEI and Synogen,
I co-founded U-Match last summer. Our first product is
called RoomBug, which offers roommate matching

Future CEO Stars February 2009

12
Hand In Hand
Using Entrepreneurial Skills to effect
Social Change

By Nadia Campbell

M y name is Nadia Campbell, I am 25 years old and

I live in Brooklyn, New York. In September I ac-
cepted the position of Generalist at a senior center in Man-
hattan. My role there is to assist the Directors with the daily
management of the center, its programs and members.
corporation papers, formed a board and then applied for
501(c)3 nonprofit status. Over the years, we have been able
to help bridge the gap between seniors and youth in the
community. And we continue to enhance awareness and
respect for our elderly among younger generations.

Prior to that position, I opened a Day Spa in Crown
Heights, Brooklyn. Our services included Facials, Massage
and Nail Services. I had a great staff and consistent clien-
tele, but I had too many complications with our landlord
and decided to close. Even though things did not work out
as planned, we had a great year and we made a difference in
the community and the lives of our clientele. We hear that
people still stop by and ask if we will be opening another
location, so that must mean we did something right!
In addition to holding the roles mentioned, I have still
maintained my most meaningful role of CEO & Founder
of The Victorian Hands Foundation. TVHF is a nonprofit
organization that I started after I saw a special on elder abuse
and neglect. I was only 11 years old, but I knew I wanted
to do something to help. So I started volunteering at a lo-
cal nursing home by simply spending time talking with the
residents.. I then started encouraging other students and
friends to volunteer with me on Sundays.
People starting asking us who we were, so I came up with
the name The Helping Hands Club. In 1998 I renamed the
organization The Victorian Hands Foundation, in honor of
my late aunt Victoria. She was very giving and was a nurse
and foster mother, in addition to having three biological
children.
I was fortunate to have the opportunity to participate in
The National Foundation for Teaching Entrepreneurship’s
(NFTE) Biztech program in 2002. NFTE has given me
opportunities to network with like-minded entreprenuers
of all ages. I have also been able to have access to helpful
resources and attend exclusive events.
TVHF has also received numerous grants, awards and rec-
ognition from organizations such as the New York Mets
and Bank of America. We’ve been featured in several pub-
lications, including The New York Times, the Daily News
and on Fox Business News.
My main secret of success is engaging in things that I am
passionate about, and getting others to become passionate
as well.
For more information on TVHF, please visit www.tvhf.org.
To find out more about me and to request me as a speaker,
visit www.havehopespeak.com. My work will be featured
in the February issue of Essence Magazine as well as on the
cable TV channel TNT.

Our supporters saw the need and encouraged me to take

the organization to the next level, which I did. I filed the in-
Future CEO Stars February 2009
15
 Creating
My Own
Path
I t was not until my senior year in high school that I dis-
covered Entrepreneurship. Until this great discovery, I
was uncertain of my career path. I was sure I wanted to
have a career that would fulfill my dreams of making a
meaningful impact for my family and society.
My senior year in high school I enrolled in an Entrepre-
neurship program titled B.O.S.S. (Business Opportunities
for Self Starters). This was a course designed by Professor
Tim Scales from Indiana University East and funded by
the state of Indiana. The purpose of the course was to
teach Entrepreneurship to high school students. I had no
idea that the course would become my career.
In just six months I have graduated from High School,
started college at Indiana University East where I study
Entrepreneurship, started several small business ideas and
have had a positive impact on many lives throughout the
United States by teaching workshops.
My first product that I designed for the B.O.S.S. program
is an all in one broom and dust pan that I call the, E-Z
Sweep “Squeez”. It is a product I designed and have been
developing to assist restaurant workers make their job eas-
ier and more efficient. I also have a similar product I de-
signed called the, E-Z Sweep “Swoosh”, it is to assist shop
owners and workers in their clean-up activities.
As my college career began, Professor Scales suggested that
if I was a real entrepreneur, I would have many ideas and
interests. He is correct and he suggests I form a parent
company for my developing ideas. I have recently formed
a parent company, Noved Designs.
My parent company, Noved Designs now has prod-
ucts in addition to E-Z Sweep, Noved Clothing
14
By Devon Milholland
Designs, and Devōn Accessories: candles, jewelry, and pin
stripping cars.
Becoming an Entrepreneur has been fun for me. It’s a
lot of work and has required many hours of my time. I
am very excited about the future of Entrepreneurship and
what it can offer others as well as myself.
I feel I am making a difference in my future while assisting
others. I will be providing employment for workers, mak-
ing a positive impact on the economy, and representing my
family name with pride. In addition to the products I am
delivering through Noved Designs, I’m working with Pro-
fessor Scales to instruct entrepreneurship and economics
to teachers, students and community members.
I am active in leading workshops titled “Build A Rock”.
In just three months I have assisted in training over 150
teachers in Indiana and nearly 2,000 students about creat-
ing entrepreneurship and market economics. During the
same time period, we have traveled with the workshop to
New Mexico, Arizona, Maryland, Nevada and Texas teach-
ing at schools and the Boys and Girls Clubs.
I am also the producer of a television show about entre-
preneurship titled, “In Your Business” and I host a podcast
program titled, “Whose Idea was It?”. I have joined the
Rotary International club so I could start a Rotaract group
on my campus to serve college students who are interested
in Business and Entrepreneurship.
I am also serving as the program assistant for the 2009
B.O.S.S. program for high school students. I am an ex-
cited and eager Entrepreneur.
Future CEO Stars February 2009
Entrepreneurial
SPEED!!!!
BY NIC CRUZ

W hen I was young, it was always my dream to

start my own business. No alarm clock to yell
at me every morning, no one to boss me around all day, Nic Cruz and his CiNcity crew
and extra-long weekends would be the life for me! At age 28
though, I’m quickly learning that dreams are just that. What I wouldn’t give to have a free weekend now. Just a single day when
I’m not maintaining my website or playing catch-up on my hundreds of unanswered emails. When I had an employer, I actually
had time to golf and even had a season pass. This year, after starting CiNcity Designs, I can count on both hands how many times
I’ve hit the greens! Something isn’t right here, I tell myself. You’re your own boss now, Nic! Go see a movie, or take a vacation.
Even my wife tells me that I work too hard. The truth of the matter is that I am a victim of my own success. There are too many
people now that depend on me to make decisions and keep this E-train (as I call it) moving full steam ahead.

The secret to my success is simple. A full-on marketing blitz using everything I know about the market I’m selling to. I live in
a small town and cater to a specific community of car lovers. The kind of car lovers that live, sleep, and communicate on the
Internet. They’re part of the car clubs that only exist online and share everything about their car with anyone who will listen.
Using this knowledge, I build my custom headlights for cars for the biggest online following and post pictures of them on my
website. I have many unique designs and it was only a matter of time before people from these online car communities found
them and began circulating them around the internet—free advertising! Also, since I enjoy the product I create so much, and
enjoy sharing with others, I’m going to have a booth at Marketplace for Entrepreneurs in January, 2009, to display some of my
custom head and tail lights.

My website came online and started recording traffic levels on the last day of May, 2008. Right away it started recording
respectable amounts of traffic by way of web hits, or clicks. Starting with a couple thousand a week in the month of June, to a
commanding 330 million in just the past twelve days! Web site hits do not translate to money in my pocket, of course, but it does
mean that what I’ve done so far is working. People are coming to my website, looking at what I’ve done, and are telling people
about it. A lot of people! All of this may sound good, and it is, but new problems now occur, like having to buy a dedicated server
so that my website never slows down because of high traffic volumes, hiring employees to keep up with order demands, deciding
where the next step in growth will be, and overall time management.

Owning my own business has brought me great joy. I’ve been able to watch my small project grow from out of my tiny condo and
into a 1500 square foot shop with five employees in just a few short months. My faith in God and the support of my wife help
me keep my sanity when I feel like the pressure is more than I can handle. My friends and family have been supportive as well,
which helps make it that much easier to wake up every day and truly love what I’m doing. Also, the support of my community
and the help from those who have walked this path before me have been very helpful!

I’ve only been my own boss since the second week of June, 2008, so I don’t feel I can really give anybody solid advice about
starting their own business, but if I could share one thing, it would be to make sure your dedication is there. This is hard work and
it’s going to require your constant attention. I don’t have any children
yet, but I liken a business to having a baby and nurturing it until it can
sustain itself without 24-hour care; there are no hours of operation,
there isn’t a pause button when things move faster than you’d like, nor is
there is there a fast-forward button when things aren’t moving quickly
enough. Be prepared for the journey you’re about to face, but most of
all, have fun! This is yours, and you deserve it!
Future CEO Stars February 2009
17
 Ask GoVenture
“
Phishing is a type of fraud unique to the
world of computers and the Internet. Phish-
ers steal your personal account informa-
What are phishing and email
scams and how can I avoid them?

”
Phishers typically send you emails that be-
gin with the words:
• “Dear Valued Customer” (generic
tion and passwords by convincing you to
salutation, without your name).
share it with them. They do it by sending
you an email that looks like it is coming • “Verify your account.”
from a legitimate source you trust (like
• “Your account has been compro-
your bank), or from a desperate stranger
mised.”
offering to share great wealth with you.
These bogus emails require you to “con- • “If you don’t respond within 48
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Internet. closed.” Games and Simulations
• “Click the link below to gain access for entrepreneurship, business, marketing,
In this confidence game, you offer your
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GoVenture Activity
Matching Terms — Small Business
Match the following terms with the correct definitions
by placing the letter that corresponds to each term next
to the definition you think best describes that term.
A. Balance Sheet A business owned by one person.
B. Franchise Shows the entire cumulative financial position at the end
of an accounting period.
C. Brand Loyalty A word, symbol, a design, or a combination of these,
used to distinguish the wares or services of one person or
organization from those of others in the marketplace.
D. Income Statement Measures the operating activity (sales and expenses) that
has occurred during a specific accounting period.
E. Patent The act of calling something to the attention of the public,
usually for the purpose of trying to sell a product or service.
F. Sole Proprietorship Someone who manages, operates, and assumes the risks
of a business or enterprise. Entrepreneur Board Game
G. Advertising The more people know about a business, the more likely Learn about business and accounting with
they are to visit that business if it has what they need. a unique and fun group learning activity.
For home or school. Ages 12 to adult.
H. Bookkeeping Describes where a company is now and where it wants to go.
I. Business Plan A business that is actually owned by someone else, but
you own and operate a location of that business.
J. Trademark Helps protect your invention from being exploited by others.
K. Brand Recognition If someone purchases a product and is very satisfied with the
purchase, they are likely to return as a customer in the future.
Educational Games
L. Entrepreneur The act of maintaining accurate and detailed financial
records while running your business.
and Simulations
toll
Answers: free 1-800-331-2282
A. F, B. A, C. J, D. D, E. G, F. L, G. K, H. I, I. B, J. E, K. C, L. H Future CEO Stars February 2009
www.goventure.net
www.NationalEweek.org
This Announcement is Sponsored by
the Consortium for Entrepreneurship
Education, a 501(c)(3) non-profit corporation
 GREEN TEENS
ON
TEAM GREEN
By Tiffany Brown
EntrePrep is a week long Summer
Institute for students who want
to learn about economic entrepre-
neurship education. This is a great
program; allowing participants to
get hands on experience in owning
and running a business. Most kids
our age don’t get such an opportu-
nity! We learned how hard it is to
market and sell great ideas.
I am Tiffany Brown, a junior at
Paul M Hodgson Vocational Tech-
nical High School majoring in business technology.
I participated in the EntrePrep program on August
3 - 9 2008, at the University of Delaware. I started
a company called Team Green with Jahmya, Jamie,
Lauren and Ciera that focused on a trend and mar-
ket need to keep environmental issues and the ‘Go
Green’ concept at the forefront of everyone’s mind.
We worked hard and played hard, enjoying extreme
ultimate Frisbee while talking about our ideas. Team
Green’s objective was to sell merchandise that en-
couraged consumers to save the planet by ‘going
green’, raise awareness about recycling and have
a better understanding about what causes global
warming. We sold canvas bags and T-shirts that had
clever phrases with pretty handmade designs using
environmentally safe products. We also handed out
flyers with facts about global warming and how con-
sumers can help prevent it.
After making our product we had to find a place to
advertise and sell. We were fortunate to find “Peace
Future CEO Stars February 2009
A Pizza” whose theme went along
with our Go Green concept per-
fectly! On the morning of our
business-for-a- day we set up our
stand and began selling our prod-
ucts. We had to come up with a
way to make people stop, so we
started saying things like, “Save the
planet”, or, “Save the trees”. Once
we got someone’s attention we ex-
plained our mission. Some people
stopped and listened, and others
just walked away. Marketing is
not easy but at the end of the day we made a profit
and sold most of our items. The best part about the
program was creating the product, learning how to
work as a team and handle differences of opinions.
The worst part was selling the product. People didn’t
even care; they just kept on walking, and they didn’t
even want the free information sheet. We learned a
lot of lessons that can be applied to the real working
world. We also have a better understanding of what
it takes to get a business going. Even if you have a
good idea, message, product or service you still have
to get the message out to the market place and work
even harder to try and get other people to ‘act’ on
behalf of the mission or buy the product or service.
Good thing we were able to learn this lesson in a fun
environment with friends, mentors and teachers!
Thank you Jim O’Neill, Delaware Council on Eco-
nomic Education, Carrie McIndoe and University
of Delaware.
25
 Future CEO Stars February 2009
24
SWAK
SW
DES
D ES IGN
IG NZ
Z
I n May of 2008 SWAK Designz had the opportunity to
compete for the first time at the IIEE Conference held
on May 1 in Illinois. “Before we could get to the conference it
was necessary for us to function as a group” says James Hearn,
one of the key members of SWAK DESIGNZ. “The business
part almost seemed to come second.” However, the key com-
ponent that each person had is that they
were dedicated, willing to work hard and
believed in the product that they had to
offer.
In the fall of 2007 Janell Allison, James
Hearn, Brandon Rector and Randell
Lewis were juniors and first year students
at Crockett Career and Technical Cen-
ter in Detroit Michigan. Each one came
from a different high school and had no
idea of what was to happen or the jour-
ney that they would soon embark upon
within the next nine months. Ms Regina
Cosey, their advisor, asked “Who wants
to do business?” Only four people were
willing to step up to the challenge. With-
out knowing what was to lie ahead they
delved in head first learning and absorb-
ing the essentials of how to start and run
a business.
“I remember sitting around the table and having to come up
with a variety of ideas that we could do as a business. My brain
would sometimes hurt. We had to learn how to listen and not
discount what may seem like a foolish idea”, says James. “Finally
after a few meetings we came up with SWAK DESIGNZ, a gift
purchasing business that offers a variety of stuffed coffee mugs
to potential customers of any age. Our slogan is “Let Your Gift
Be Sealed With A Kiss.” As the days became longer, we knew
Future CEO Stars February 2009
The SWAK TEAM
that the time was near and our debut was around the corner.
We had so much to prepare for. I was nervous about speaking in
front of strangers. Other than my teammates I wouldn’t know
anyone,” says Janell. SWAK DESIGNZ would compete in the
Jump Start grant competition.
“On the day of competition, I wasn’t
nervous about presenting in front of a
group of people. I just didn’t want to
forget my lines or speak too fast. We
have a good product - I just wanted
to give it my best show.” James Hearn
and Tyshay Williams presented in front
of four judges who gave them rave re-
views on their presentation. They were
awarded $150.00 in the Jump Start
Grant Competition.
“It was a wonderful learning experience
for me. I met a lot of new people and
was inspired after seeing all of the cre-
ative businesses by other students,” says
Tyshay, a 2008 senior. “I hope I can
come back and volunteer in 2009.”
Ms. Regina Cosey is very familiar with
entrepreneurship. Since 2002 she has
had groups such as Wright Graphics (awarded Best Business
Plan 2003), Design Tec, Memories of a Lifetime and SWAK
DESIGNZ. “One thing that I love about business is that you
can always begin again!”
As SWAK DESIGNZ prepares for a new year the lessons learned
by the group will not be forgotten. Each one is up for the chal-
lenges they will face and bringing a few new people on board.
The Illinois Institute for Entrepreneurship Educa-
tion (IIEE) invites young entrepreneurs and their instructors
to register for the 3rd Annual IIEE Young Entrepreneurs Con-
ference to be held in May of 2009 in the Chicagoland area.
Students from around the country
participate in: Business Workshops, Business Plan Competitions,
The Young Entrepreneur Expo, The “E” College Tour, Networking
with adult and young entrepreneurs, presentations from nation-
ally known Keynote Speakers and more! For more information go
to www.iiee.org or call IIEE at (312)587-9296.
17
Our Sponsors
W e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and
generous contributions made this publication possible. It is organizations like these that keep your
education focused, moving forward, challenging, and potentially profitable. To learn more about what they have
to offer please feel free to visit their websites listed below.

When an organization really cares,

it shows!!!
Appalachian Regional Commission www.arc.gov
Buchholz High School www.bhs.sbac.edu
The Coleman Foundation www.colemanfoundation.org
E*TRADE Financial www.etrade.com
Illinois Institute for Entrepreneurship Education www.iiee.org
Marketplace for Kids www.marketplaceforkids.org
MediaSpark Inc www.mediaspark.com
National Council on Economic Education www.ncee.net
National Museum of Education www.nmoe.org
NFIB Young Entrepreneur Foundation www.nfib.com/yef
National Foundation for Teaching Entrepreneurship www.nfte.com
NY REAL www.nyreal.org
Réseau des CJE du Quebec www.cjereseau.org
University of Florida www.cei.ufl.edu
Yourhomework.com www.yourhomework.com
USA Today www.usatoday.com/educate
Small Business Development Center www.ohiosbdc.com
AdVanz, LLC
Ohio Department of Education education.ohio.gov

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