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HelveticaNotes

1. Nameofdocumentary,author/producer,andyear. Helvetica,GaryHustwit,2007 2. Isit"informational"or"promotional"?supportyourargument. Ithinkitsinformational.ThefilmintroducesthehistoryofHelveticaandmanyrenowned designersopiniontowardsit.WhenIwaswatchingthefilm,Iwasimpressedthatthetypewas almosteverywhereonthestreet(onthebus,intheshowcases,brandlogos...).Itsobviousthat Helveticawasverywidelyusedwhenthefilmwasshot.Idontthinkitsworthytoinvestso much(invitingsomanyrenowneddesignersandshootingatsomanycities)topromotean alreadypopulartype. 3. Whoistheprimaryaudienceitaimedat? Graphicdesigners,typefacedesignersandanyonethatisinterestedindesignorinthe typeface. 4. Whatistherelevanceofittospecificareas/topicsofourcourse? Itsmostrelatedtoourtypographytopic.Theinterviewswithmanyrenowneddesigners revealedthechoicesandaestheticsbehindtheiruseoftypes.Sincetheselectionoftypesisso importantfordesigners,itshelpfulforustowatchthisfilmandlearnwhatexperienced designersarethinkingaboutwhenchoosingtypes. 5. Accordingtothefilm,howdoestypeaffectsourlives? Typesconveymessages,thustheymayaffectviewersperceptionofadesign.For example,wemayfeelthatHelveticaisneutralandefficient. 6. WillyouuseHelveticaforyourfuturegraphicprojects?(optional) Yes.Iloveneutralandcleandesign.