KELLY D MCGINNIS

Bradbury, CA 91008 Phone: 310.463.2360 West Hollywood, CA 90069 Email: kellydmcginnis@gmail.com

CREATIVE MARKETING EXECUTIVE

CREATIVITY | LEADERSHIP | PERFORMANCE

A visionary, dynamic leader and innovative strategist with more than 20 years experience developing and implementing successful marketing plans for start-up and established FORTUNE 500 enterprises. Possesses a solid record of achievement positioning various companies to greater levels of success within domestic and global consumer markets. Career reflects vast experiences leading businesses during all phases of development including start-up, expansion, contraction and revitalization. Expert in enhancing brand footprints and building shareholder value through: strategic multi-channel marketing, brand development, and licensing sales. Possesses a deep understanding of critical business drivers across multiple markets and industries backed by an entrepreneurial passion that delivers results. A change agent with a proven track record for re-engineering processes, mentoring individuals, energizing teams and executing turnaround management resulting in increased revenues. Strong portfolio with degree in Film/English, 10 plus years design/communications interactive work experience, solid understanding and appreciation for the distinction between creative expression and business objectives. Expert in developing concepts for a broad range of experiences, specifically: ecommerce/transactional, print, and immersive entertainment, with demonstrated results. At home leading large and small-scale strategic brainstorming sessions, concept development, and creative execution. Experience in the development of marketing campaigns utilizing various media platforms. Acknowledged nationally for groundbreaking efforts that build strong brands, while propelling revenue growth.

AREAS OF E XPERTISE
Scripting Directorial Print Media Design Strategy New Media Team Leadership Marketing Collateral Product Development Budget Supervision Public Relations Product Packaging On-Air Promotion Point of Purchase Production

PROFESSIONAL E XPERIENCE
MCGRAPHIX CREATIVE, LOS ANGELES, CA CREATIVE DIRECTOR- MARKETING /ADVERTISING

2010 PRESENT

Spear head creative boutique agency for national campaigns in television, radio and print for St. Anthonys Summit Medical Center, part of the prestigious Centura Health Hospital Group, Memorial Sloan-Kettering Cancer Center and Colorado Music Festivals. Generate concepts, scripts, boards through execution and final edit. Serve as Chair and Creative Director for Neiman Marcus DIFFA-99 (Design Industry Foundation Fighting Aids) charity event, DIFFAs most profitable fundraising effort for the Atlanta, GA region. Produce top tier ad insertions for Stratos Magazine and AV promotional pieces for premiere Colorado properties including Grand River Ranch. Generate conceptual and produced all media for established high profile annual black tie charities for Centura Healths benefits and fundraisers, including the 2012 Colorados Best non-profit gala event benefiting Flight for Life. All proving to be highly successful and well received by their respective target markets, generating revenues nearly two fold to reporting of prior years.

PROFESSIONAL S CHOICE, SAN DIEGO, CA DIRECTOR- MARKETING /ADVERTISING & PRODUCT DEVELOPMENT

2007 2010

Responsible for all marketing collateral and was principal in creating business model for leading worldwide manufacturer of equine sports medicine products. Generated marketing plans, strategies and briefs. Oversaw all creative, budgets and production. Managed domestic and international marketing, advertising, PR, and creative services staff of ten as well as outside vendors, with focus on print, web, new media, product packaging, product catalogs, in-store POPs, as well as all distributor promotions/sponsorships.

KELLY D MCGINNIS

PAGE 2 PROFESSIONAL E XPERIENCE CONTINUED

Oversaw exclusive licensees for Wrangler Apparel Corp. and John Deere Corp. product launches. Responsible for developing and manufacturing three complete global brands product lines: Wrangler, John Deere, and Professionals Choice Equine. Launched Professionals Choice into the English equestrian goods market place including Professional Polo, Show Jumping, Dressage, and International wagered racing with numerous successful product lines endorsed by over 25 Olympic and World Champion athletes. This was the companys most profitable period of their thirty years of business history.

STORM STUDIOS /IMAGEFACTOR.TV , LOS ANGELES, CA CREATIVE DIRECTOR

2005 2007

Operated as Creative Director and special shoot Director for a full service on-air creative agency. Generated and oversaw staff through concepts, scripts, boards, budgets, execution, and final edit. Managed clip and graphic driven projects, as well as 35mm film shoots with emphasis on packaging and new product launches. Clients included: Paramount, Universal, FOX, FX, ABC, CBS, NBC, Academy of Motion Pictures Arts and Sciences, DirecTV, Disneyland Theme Parks World Wide, Richard and Lauren Schuler Donner, BBD: Ameriquest, Microsoft, Google, YouTube.

20TH CENTURY FOX ENTERTAINMENT GROUP /FX NETWORKS, L OS ANGELES, CA CREATIVE DIRECTOR

2000 2005

Responsible for conceiving, directing, and executing creative of on-air promotion, network packaging and launches for original and acquired movies, sporting events, network stunts and special projects including: Nip/Tuck, The Shield, Rescue Me, and NASCAR. Oversaw budgets and provided support operationally to departmental growth, including negotiations of vendor pricing, including installation of in-house editorial and graphics facility. Managed in-house team and numerous freelance designers, producers, editors, creative agencies, production companies and all outside vendors during production and post-production of original music, spots, graphics, EPKs, VNRs, as well as large scale 35mm shoots. Directed high profile, film and video shoots for FX original programming trailers and teases, network event packages, long format behind-the-scenes interstitial pieces including 30-minute making-of specials promoting original movies and all celebrity-driven promotions. Promotional partnerships included: 20TH Television, Fox Movie Channel, Fox Searchlight, Miramax, New Line Cinema, Universal, Warner Bros., BMW to name a few.

TURNER BROADCASTING , ATLANTA, GA DIRECTOR/ SENIOR WRITER/PRODUCER E! ENTERTAINMENT TELEVISION, LOS ANGELES , CA WRITER/PRODUCER, SEGMENT/GRAPHICS PRODUCER LUCASFILM , LOS ANGELES , CA PRODUCTION COORDINATOR VIACOM PRODUCTIONS, LOS ANGELES, CA ASSISTANT PRODUCTION COORDINATOR

1995 2000 1992 1995 1991 1992 1990 1991

E DUCATION & AWARDS

BACHELOR OF ARTS, Film/English, University of Colorado, Boulder, CO 1991 BRANDON TARTIKOFF AWARD 1998 SEVERAL PROMAX GOLD MEDALLIONS AND MUSES BDA GOLD AND INTERNATIONAL DESIGN AWARDS NEW YORK FILM FESTIVAL AWARD PLATINUM TELLY AWARDS