ECIR

Worldwide Living Learning Community

LOGO STYLE GUIDE

Ecumenical Center & International Residence

Color Palette

- Triad Harmony

ECIR
Worldwide Living Learning Community

RGB(239, 64, 54) RGB(214, 223, 35) RGB(2, 169, 179) RGB(230, 231, 232) RGB(35, 31, 32)

CMYK(0, 90, 85, 0) CMYK(20, 0, 100, 0) CMYK(76, 10, 30, 0) CMYK(0, 0, 0, 10) CMYK(0, 0, 0, 100)

Typeface
Regular:

- Myriad Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Italic:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Scalability

ECIR
Worldwide Living Learning Community
3

ECIR
Worldwide Living Learning Community
5

ECIR
Worldwide Living Learning Community

0.5

Variation

ECIR
Worldwide Living Learning Community

ECIR
Worldwide Living Learning Community

ECIR
Worldwide Living Learning Community

ECIR
Worldwide Living Learning Community

ECIR
Worldwide Living Learning Community

ECIR
Worldwide Living Learning Community

T-shirt design - Youth Tee

Worldwide Living Learning Community

3 x 6

ECIR

8 x 8

Design process
Concept:
1) Cultural mosaic Different colors refer to different ethnic groups, languages and culture. The puzzle look implicates that people are fitting together harmoniously despite the differences. 2) Living The outline of the puzzle is in the shape of a house. 3) Learning and communication The left pieces of the puzzle imitates a speaking person, with nose, eye and an open mouth. While the right pieces looks like a listening person, whose ear compensates with the speaking persons mouth.

Choice for color:

1) Colorful Since colors are used to show difference, the palette is rather colorful. I started with the colors that are similar to human skin colors, and then tried to find other colors that are in harmony with the chosen colors. 2) Bright Since the organization mainly accomodates students, I tried to use some bright colors to show energy and vigor.

Choice for typography:

Myriad Pro shows a high readability in different sizes. And its neutral look is very suitable for organizations.

Design process:
The first step was to read the brief. After reading it, I noted down the concepts and elements to be represented by the logo. Then I searched online to gain some inspiration from others about how they are trying to show these concepts and elements. After that, I learnt from my collections and designed 3 versions of the logo. After discussion with fellow students and professor, I selected one that best conveys the messages and refined its look.