BENEFITS AND DRAWBACKS Within Googles culture its their philosophy that is pointed in 10 guidelines that includes employees

and also their consumers. That is what makes a structured culture successful and from where its possible to infer the benefits and drawbacks of the company. From the past four years, Google Inc. was listed by the magazine Fortune as the best company to work for, it was based on the proud of the workers at the moment of reviewing their perks that could be listed as: Benefits for employees: this company is being always looking for the satisfaction of their employees. Some of the perks that they use are (1) 100% healthcare coverage not just for the employee also for their families and on-site doctors and dentists in the campus. (2) 20% for own creative time programs, to let workers tried their own business opportunities. (3) Free Gourmet Food, It is said by Googlers that is closer a food court than their job desks, and others. (Inc., 2013)

What this company tries is to hire the best people for the right job, giving them the best benefits to accomplished low turnover rates. Workers feel empowerment on their tasks as a retribution to the perks received. As in other company culture behaviors, the idea is to give benefits to the employee who is going to satisfied consumers and as an effect from the preference of the market, there is going to be more profitability for shareholders. Even when there are several benefits, there are also drawbacks shown by ex-employees of the company as such as: Long work hours and low pay, maybe the numerous perks in the campus is not reflected in the payrolls of the employees. Also, It is usual 60 hours of job per week, which is against the law that demands 40 hours. (Kuntze & Matulich, 2009) Google culture emphasize on a fun environment, but for some tasks is not professional and helpful at the moment of working. An unstructured work environment is not always good for getting focus. (Kuntze & Matulich, 2009) Poor management is being detected, even when they are very selective at the moment of hiring people; the long process (that could take almost 9 months in some cases) is too arduous for some kind of people with good qualifications but not the same cultural perspective as Google Company. (Kuntze & Matulich, 2009)

CHALLENGES For Google in their culture there are some challenges that they have to achieve. Most of them are focused on the diversity involved in their philosophy for the employees and consumers. Listing the challenges, its possible to mention: Make a balance between the benefits given to the employees and their general costs in their financial accounts. It is good to keep their workers happy with the perks provided but also it is a huge challenge to keep the wealth health of the company. (Kuntze & Matulich, 2009)

As a strong culture, in consequence there is always a resistance to change. Any variance in the benefits or perks will bring in consequence a resistance from the employees. Or, as it was mentioned, not everybody is prepared for the same environment at work. Keep their human talent with them, avoiding resignations that could go or be hire by competitors. Google spend many hours and money in their employees, its a challenge to create strategies for not letting them go with the all knowledge about this organization. Based on the principal that surfaces as Google are not many. Making cultural, geographical, gender and other diversities an advantage. There must be policies of acceptance and pride on the diversity that employees and consumers of Google reflects. At first, giving norms to prevent offensive material against specific markets or groups involved within this company. (Google Inc., 2013)

Bibliography
Google Inc., 2013. Google. [Online] Available at: http://www.google.com/diversity/culture.html Inc., G., 2013. www.google.com. [Online] Available at: http://www.google.com/about/company/philosophy/ Kuntze, R. & Matulich, E., 2009. Google: searching for value. Journal of Case Research in Business and Economics, p. 10.