Individual Assignment Submission

On

Marketing Strategies in Business Markets

Airtel & Vodafone

Indian Telecom Market Share
11% 11% 7% 4% 22% 11%

17% 17%

Airtel

Reliance

Vodafone

BSNL

TATA

Idea

Aircel

Others

Submitted To:-

Submitted By:-

Prof. Rajeev Kamble

Asst. Professor IMT Nagpur

Chirag Bansal
Roll No. 2012101 Sec- B2C

Introduction

Airtel is an Indian multinational telecommunications Services Company headquartered

in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has a GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. It is the largest cellular service provider in India, with 192.22 million subscribers as of August 2013. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the "Airtel" brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the 'minutes factory' model of low cost and high volumes.

Vodafone

is the 2nd largest mobile network operator in India after Airtel by

subscriber base. It is based in Mumbai, Maharashtra. It has approximately 1847.4 million customers as of December 2012. In July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its Indian counterpart to take Essar out of its 33% stake in the Indian subsidiary. It will leave Vodafone owning 74% of the Indian business, while the other 26% will be owned by Indian investors, in compliance with Indian law. Vodafone India provides 2.75G services based on 900 MHz and 1800 MHz digital GSM technology. Vodafone India launched 3G services in the country in the January March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks.

Marketing Strategies in Business Markets

Airtel
For the Emerging business markets:
Service Offered Feature Office 365 Gives a more professional look ERP Solutions Helps to manage all facets of your business. It delivers role-based access to business application data and analytical tools. Infrastructure as a Service Turbo compute offers flexibility to today's fastchanging business needs CRM Solutions Sales Force Automation Marketing Automation Inventory Management VoIP as a Service VoIP services from Airtel saves your calling cost using the IP network rather than following the traditional network to transmit phone calls. Moreover, a free of cost soft phone adds just the right dash of style to it. 3 way call conferencing CUG/On Net Calling Call waiting, forwarding and caller ID facility

Benefits

End-to-end solutions from one technology partner Airtel connectivity bundled with Office 365 brings extra productivity gains for your organization

No Investment in maintenance Zero investment on CAPEX

Secured Environment Dependable Infrastructure

No long term contracts, Pay-as-yougo! Access anywhere, anytime! Increase revenue at low cost

For the Enterprise & Government: 1. Mobile Application tools for Enterprise Airtel presents (MATE); a unique mobile application tool that provides end-to-end solutions to access business applications over a secured wireless channel. MATE is an innovative framework that: Helps develop and integrate enterprise applications like SAP, ERP, CRM on Smart Phones.

Empowers field forces, cuts cost, increases efficiency and improves decision making Uses Smart Phones for voice, messaging, Push email*, Internet browsing and Business applications

2. MPLS Solutions Make your network efficient, scalable and reliable with our MPLS solutions. We offer end-to-end comprehensive solutions for network connectivity, thus giving you flexibility through customized solutions and increased coverage.

3. 3G for business Battery lasts 20% longer. YouTube streams 25% faster Facebook loads 25% faster Google Loads 25% faster

4. Location based Application (TraceMate)

TraceMate Detailed and easy-tofollow digital maps. Web application to access all information & reports. Assist in job assignment and report validation. Vehicle TraceMate Remotely monitor vehicle movement. Detailed digital maps with current & historical data. Improved passenger safety with speed alerts. Employee TraceMate Reporting and coordination for field employees. Assign tasks based on location of field staff. Get current location and historical location information.

Vodafone
Business Devices & Plans
From basic Talktime to advanced data features, Vodafone has a wide range of Phones (Vodafone Blue, Nokia, Blackberry, HTC and Samsung) and Plans (Constant Coverage, Easy Bill Payment, Roaming and Personalized Billing) to keep me connected to colleagues. Also provide offers regarding Roaming (National Roaming, Vodafone Voyagers and International Roaming).

Total Communication
Vodafone's efficiency-boosting mail and messaging solutions help the companies to streamline communications and keep staff connected 24/7.
Mobile Working Mail Exchange Mobile Connect Blackberry Solutions Integrated Wireline Communication Internet Leased Lines National and International Private Leased Circuits Safe Virtual Private Network Productivity Series Audio Conferencing Mobilization of Applications Digital Gateway to reduce charges Voice & Messaging Miss Call Alerts Bulk SMS Interactive SMS Machine 2 Machine Smart Metering M2M service platform Vodafone location tracker

3G World
Vodafone 3G services provides organization with the latest communication technology, giving employees the freedom to do more and also offers increased Security and Control. Vodafone offers you the simplicity of one provider for all your connectivity and security needs and puts you in control of your costs with simple and affordable price plans.
Dongle Quick access to the web, email and company servers. VPN Access Always best connected Mobile Wi-Fi Share internet on the move. It allows you to surf internet easily, even in areas where internet access is minimal. Sharing Dock Share Mobile Internet connection with your colleagues. It's innovative and compact design makes it easier for placing in good coverage. Easy to use. Via the Phone Get online using your phone as a modem Simple No Fuss Great Value

Wholesale Voice
With an extensive domestic and global network and interconnections; Wholesale Voice Business carries billions of voice minutes annually on Vodafone network. They help domestic and international telecom service providers to answer the growing demand for voice terminations in India and other major global destinations.

Voice Termination Toll Free Services

Data
Vodafone offers a wide array of high-performance data, IP and Network Transport Services for National and International telecommunications carriers, content providers, mobile wireless companies and Multi-Service Operators like Cable operators. We offer India Domestic services over 100,000 Kms of highly reliable and redundant optical fiber network across the country.

Wholesale Internet Transit Service Transmission Services MPLs VPN Services

In regard to the services offered by both the companies for business markets, Vodafone being a giant player for the world, in comparison to Airtel plays a very good role in providing extensive and diversified services to its customer. But when it comes to India, Airtel makes a good market share as compared to the Vodafone, since Airtel holds a good market share in Fixed-Line Phone Services, where Vodafone significantly is not present, second in regard to the easy service and customer satisfaction with its Internet, Vodafone lacks behind it and also Airtel occupies a huge database with large satisfied customers. Airtel now its advanced services like CRM, Office 365 and others is making a leap forward to capture a major market segment as usual with advanced mobile services and easy business solutions .