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Uniqlo
(Fast Retailing) Uniqlo ()
Uniqlo
Uniqlo
4PSWOT STP
(1)(2)
(3)
Uniqlo
Uniqlo
Uniqlo
Uniqlo Uniqlo
2010 10 7 Uniqlo
Uniqlo -
Uniqlo
2009 2010
()
1 Uniqlo
2 Uniqlo
3 Uniqlo
4 Uniqlo
5 Uniqlo
6 Uniqlo SPA
7 Uniqlo
8 Uniqlo
()
1 Uniqlo
2 4P
3 Uniqlo SWOT
4 Uniqlo STP
5 Uniqlo
()
1 Uniqlo
2 Uniqlo
Uniqlo
Uniqlo
1 Uniqlo
1949
1963
1984
Uniqlo
1985
Uniqlo Uniqlo
1991
1997
GAP SPA
1998
1998
1 Uniqlo
( Uniqlo )
2002
CEO
2002
50 Uniqlo
2003
Uniqlo
2004
2009
2010
2010
2010 Uniqlo
Forbes
()
Uniqlo
UNI-CLO Unique
ClothingUNIQLO
1988 3
CQ
UNI-QLO
Uniqlo
2 Uniqlo
(yahoo)
Uniqlo
Uniqlo
ID
Uniqlo
()Heat Tech
Uniqlo 1999 Heat Tech
Heat Tech
Uniqlo
2007
2009
3 Hent Tech
()
()
Uniqlo
Uniqlo
+J
Jil Sander Jil Sander
()
60 30
unlqlo
Uniqlo
Uniqlo
Uniqlo Uniqlo
Uniqlo
()
Uniqlo
5
Heat Tech
T Bra Top
Sara Fine
()
Uniqlo
()
Uniqlo T
Uniqlo
Uniqlo SPA
SPA(Speciality Retailer of Private
Label Apparel)
SPA
(
4)
SPA
4 SPA
()
Uniqlo
SPA
Uniqlo
SPA
Uniqlo
Uniqlo
Uniqlo
SPA
Uniqlo
()
Uniqlo 2008
Uniqlo
Uniqlo 4P
1950 (McKinsey) 4P
4PProduct
Price
Place
Promotion
()(Product)
Uniqlo
T
Uniqlo
()(Price)
Uniqlo Heat TechT
7
800 1,000
2,000 4,000 4,000
()(Place)
Uniqlo
Uniqlo
Uniqlo 6
Uniqlo
()(Promotion)
Uniqlo
Uniqlo
Uniqlo STP
()S Segmentation
2 Uniqlo
Uniqlo
Uniqlo 15~30
Uniqlo
Uniqlo
()
Uniqlo
Uniqlo Uniqlo
()T Targeting
15~30
()P Position
Uniqlo Uniqlo
Uniqlo SWOT
SWOT
2 Uniqlo
SWOT
3 Uniqlo SWOT
S (Strength)
W (Weakness)
1 1
2 2
3
3
4
4 5
5
O (Opportunity)
T (Threat)
1 1
2 2
3
3
4
4
5
()
Uniqlo
80
extended
rivalry
6
()
()
Uniqlo GAPHMZARA
()
Uniqlo
10
()
Uniqlo
()
Uniqlo
()
Uniqlo
99 12 4 Uniqlo
Uniqlo
Uniqlo
Uniqlo 125
25 100 80%
35%
65%
65% 35%
Uniqlo
59%
60%
50%
15~20
59%21~30 19%15
13%41
40%
30%
20%
10%
0%
5%31~40 4%
19%
13%
4%
8
11
5%
43%
45%
43% 41%
6% 4%
3%
41%
40%
35%
30%
25%
20%
15%
10%
4%
3%
6%
3%
5%
0%
9
69%
70%
60%
10000
69%10,001~20,000
19% 20,001~30,000
30,001 6%
50%
40%
19%
30%
20%
6%
6%
10%
0%
10000
10,000
10,001~20,000 20,001~30,000
30,001
10
Uniqlo
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
40%
34%
32% 24%
5%Uniqlo
Uniqlo
40%
34%
32%
24%
5%
11
12
Uniqlo
33%
67%
33%Uniqlo
67%
12
Uniqlo
29%
30%
25%
29%
21% 19%
17% 15%
Uniqlo
21%
19%
17%
20%
15%
15%
10%
5%
0%
13
Uniqlo
30%
27%
25%
27%
18%
17% 15%
9% 8%
18%
20%
17%
15%
15%
9%
10%
8%
5%
0%
14
13
Uniqlo
12%
22%
66%
66%
15% 8%
Uniqlo
15
Uniqlo
57%
57%
39% 4%
Uniqlo
Uniqlo
4%
39%
16
40%
37%
35%
30%
37%
13% 9%
8% 6%
3%
Uniqlo
25%
20%
13%
15%
8%
10%
9%
8%
6%
3%
5%
0%
17
Uniqlo
30%
29%
25%
20%
29% 13%
14%
17%
13%
15%
10%
5%
0%
Uniqlo
18
14
24%
25%
20%
19%
19%
18%
15%
24%
19% 18%
15% 10%
15%
10%
10%
5%
0%
19
Uniqlo
18%
36%
Uniqlo
46%
36% 18%
Uniqlo
46%
20
Uniqlo
Uniqlo SPA
()
1 Uniqlo
8
2
15
Uniqlo Uniqlo
8
3 Uniqlo
4 Uniqlo
5
Uniqlo
Uniqlo
()
1
Uniqlo
2 Uniqlo
Uniqlo
Uniqlo
3
Uniqlo
()Uniqlo
()
()
16
()
()
()
()
Uniqlo
Uniqlo
17