Key Contact Information: First Person: Name: Tausif Shaikh Contact No.: +91-9967684811 Email ID: shaikhtausif1990@gmail.

com

Second Person: Name: Dipak Thakur Contact No.: Email ID: dipak.thakur@st.niituniversity.in

Non-Disclosure Information: The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of OPTI HR Solutions. It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to OPTI HR Solutions.

Date: 08th September 2013

#INTRODUCTION

Executive Summary Business Definition: OPTI HR Solutions consulting would be a human resource consulting company located in Mumbai (HO), India, with its branch office in Delhi. OPTI HR Solutions would have expertise in a wide range of HR areas and is targeting the small and medium size companies. OPTI HR Solutions will offer its clients package based HR solution ranging from Services we will provide: Managing Recruitment Process (Middle and senior level positions) (2 recruitment consultants) Human Resource Outsourcing Services (1 account manager for each office - 2) Training and developing management, leaders and staff (1 Account Manager (Outsource) for each office - 2) Payroll Solutions (HRIS) Temporary Staffing Advantages: Access to our enhanced HRIS system with very less capital investment Improved people management information (including human capital metrics) HR problems will be responded with greater efficiency Risk is reduced while scaling up or down with resources, being cost effective and efficient. HRM can be operated with a strategic approach. HR resources can operate more strategically Target Market: New Start up business (small or medium) Old existing business (small or medium) Reasons? As companies like small or medium sized businesses increase in size they often do not have internal expertise. Capital being scarce as a resource for evolving and upcoming companies Job-Seekers

Key marketing strategy We will promote our organization in a variety of ways including networking. We can contact businesses and we will do seminars and workshop in so that we can create awareness amongst small or medium sized businesses. The marketing strategy will include the organization's ability to provide cost-effective professional human resource services. Also would be relying on word of mouth to enhance the customer base. Goals: The three year goals for OPTI HR Solutions are as are the following: Achieve break-even by Year 3. Establish a long-term contract with the clients. Establish an optimum customer satisfaction rate to establish long-term relationships with our clients and create word-of-mouth marketing Ownership: Partnership firm

Financing Request: Initially we require 69 lacs for opening HR consultancy business in 2 places i.e. Mumbai, and Delhi. 1. Loan from Bank: 69 lacs we will take loan from the bank for business purpose. (from Union Bank at the base rate of 10.75% + CR) Use of Funds: Initially we will have 2 offices: 1. Mumbai (Head Office) 2. Delhi We will take the place for office on rent for 3 years budget will be as follows: 1. Mumbai (20000 30000 INR rent per month and Deposit 5 lac) 2. Delhi (20000 25000 INR rent per month and Deposit 5 lac) We will implement HRIS software (budget for this will be 5 7 lacs) with maintenance and training for the end users. Initial 6 months we will have total 16 employees from which 8 employees will work in Mumbai and other 8 employees will work in Delhi office Position will be as follows: 1. 1 employee will be account manager (For each office) Salary range (30k 35k) 2. 2 employees will be Recruiting Consultant (For each office) salary range (20k 25k) 3. Initial 6 months we are targeting to make the contract with at least 5 companies (So, for that purpose we require 5 more employees which will work at client side) Salary range will be 12k 15k. 4. 1 office boy (for each office) salary range will be 6k 7k. Website for the company (budget will be 50,000 to 70,000) with maintenance and marketing of website over internet. Other Marketing expenses will be 1 lac.

First year Expenses Plan (INR): Maximum Budget Particulars Places (all office) on rent + Deposit Desktops, Printer + Xerox Machine Website Development, Maintenance and Marketing + Business Marketing Other expenses (for all office) Salaries HRIS Database Total: Initial Investment: Loan from Bank Total: 16,60,000 600,000 170,000 per annum. 250,000 per annum 259,000 per month (31,08,000 per annum) 700,000 80,000 for 3 months (320,000 per annum) 68,08,000 Cost Total

68,50,000 68,50,000

#MARKETING PLAN

Marketing Plan:
Marketing Strategy

SERVICES OFFERED Opti HR Solutions provides human resource consulting and services to evolving and upcoming and existing small and medium companies and individuals in the Indian market. OHRS will be charging a competitive and average market rate to its clients. It will provide consulting for the following service areas: Functions Features After having through business knowledge, OHRS will research and evaluate most suitable candidates as well as pre-screen and interview them for the clients. Candidate reports and recommendations will then be submitted before the client to make a decision. OHRS will provided the client company with competent staff for a specific project duration or for a limited time period at the most affordable price OHRS will suggest solutions that include special assessment tools (assessment centre, psychometric, employee surveys and training workshops) The ultimate objective is to bring in better commitment from the employees, and make sure the progress of the company is on rise. Wide variety of solutions and tools which includes competency framework, feedback, and values & mission to increase human resource productivity Training need at various level would be identified and training would be imparted with an intent to have greater impact on productivity and morale Benefits Time saving Cost saving Effort saving First round screening from a highly competent professionals Reliable

Executive search

Temporary Staffing

Reduces the employer liabilities towards its employees

Organizational management HR Outsourcing Services

Performance Management Training and Development

This can facilitate open and clear communication between management on all levels to improve performance and increase morale. Retention of employee to make the workforce strong and better utilization of competence for the benefit of both the parties The staffs gets highly motivated with benefits programs, they give their highest performance and be rightly rewarded for their work. (HRIS) Competent trainers, time cost efficiency Technology based training (HRIS)

Payroll Management OHRS will conduct the payroll for its clients including taking care of legal compliance namely (PF, ESIC, etc)

Access to better and hassle free utilization of HRIS system and focusing on the core business

For the individual client the services offered will be as followed: Function Feature Schedule and conduct interviews for jobs matching clients profile Soft skills training People management training for making them employable Resume designing and updating. Benefits Having the opportunity to get an interview without having to knock doors. Better handling of clients and coworkers

Interview opportunities Training

Resume writing

Better branding

Advantages: Access to our enhanced HRIS system with very less capital investment Improved people management information (including human capital metrics) Flexibility to respond to HR problems with greater efficiency Risk is reduced while scaling up or down with resources, being cost effective and efficient. HRM can be operated with a strategic approach. HR resources can operate more strategically

TARGET MARKET ANALYSIS OHRS aims at targeting the recent graduates middle level executives as well as senior level executives as individual clients. Further the majority of the business is targeted from newly evolving and upcoming and existing companies as corporate clients. Recent graduates will be target for the following reasons: I. II. III. They need guidance and help to start their carrier. OHRS introduces them to employers who are looking for efficient and hardworking employees. Freshers require training for interviews and resume writing.

Evolving and upcoming and existing companies will be the target market for several reasons: They are not having large enough in-house solution as they are increasing in size. The talent acquisition teams of such companies need consultancies to help them, find entry, middle and senior level executives. Existing and evolving and upcoming companies (small and medium) often lack on competent professionals who can build the processes and proper functioning, hence huge potential for Opti HR solutions exists to provide them excellent HR services packages. The evolving and upcoming company market can be further broken down into two categories Technology Non-technology.

The breakdown helps in determining the right person for the right market thereby giving us a fair idea about a candidate needed and by our client company and viceversa

MARKET SEGMENTATION Opti HR Solutions market can be segmented into two different groups, evolving and upcoming and existing technology companies and evolving and upcoming and existing non-technology companies. This will be then narrowed down based on the size of their operations. The ideal client for OHRS will be a company consisting between 30-250 employees setup. OHRS will also limit itself to 25-30 clients in the present period though increasing it, depending upon the growth of our company, to ensure quality business solutions for its clients. The evolving and upcoming and existing high-tech companies are going to be the larger of the two segments. The reason being there are still many different evolving and upcoming high-tech companies proliferating and the market has endless opportunities. The Mercer Survey as mentioned in Business Standard as well as TOI

report evidences this that in their annual list of fastest growing companies for this year, 16 of the top 25 was technology companies. Non-technology companies also exist and are upcoming which OHRS will be able to serve them as well

TARGET MARKET SEGMENT STRATEGY Opti HR Solutions two markets will be primarily targeted through networking activities as well as direct sales approach. Some networking will be conducted through several Entrepreneur Association i.e. Women entrepreneur association, federation of Indian entrepreneurs, entrepreneurs organizations and association that supports entrepreneurial ventures in the local area. This organization has regular meetings that allow members to socialize. Further owners personal contact would be utilized in the best possible manner. OHRS will also be networking from personal/professional contacts that have been developed professionally in the last six years of HR experience. OHRS will also be relying on word of mouth to grow its customer base. New Start up business (small or medium) Old existing business (small or medium) Reasons? As companies like small or medium sized businesses increase in size they often do not have internal expertise. Capital being scarce as a resource for evolving and upcoming companies Job-Seekers

Growth Plan for Opti HR Solutions Potential Customer Technology companies Nontechnology Companies Individual customers Total Activity No. clients No. clients No. clients Year 1 Of 16 Of 9 Year 2 30 18 Year 3 45 21 Year 4 60 35 Year 5 75 55

Of 180

250

300

350

400

Competitive Analysis: Competitor A: Plug HR Solutions Competitor B: People Strong HR outsourcing Factor Product Service Price My Company Customized Quality Service Competitive and Average Cost Competitor A Customized Superior Quality Service Little bit high which is not feasible for small or medium sized business High Expertise Well Known Brand Mumbai, Delhi and other places Not available Competitor B Customized Quality of service Charges onetime fee which is not feasible for SMEs also charges on packages Medium Expertise Relatively New Brand Mumbai and Delhi Not available Importance to customer Very Important Very Important Important

Expertise Company Reputation Location Credit Policies

Medium Expertise New Brand Mumbai and Delhi Credit Policies will be Provided for 30 days and 60 days Newspapers, Brochures, Seminars/Workshops Internet, Professional Network Networking with business association, well trained professionals and customized solutions Lack of brand awareness

Important Neutral Important Neutral

Advertising

Internet, and Social Network

Internet, and Social Network

Neutral

Strength

Weakness

Excellent network, customized solutions, and highly expert professionals None

High end and big clients

Very Important

None

Important

Competitive Analysis summary: There are only few players with the same business model and they have their own advantage and disadvantages. Opti HR Solutions plans to identify the shortcomings and strengths of its competitors and to formulate strategies to neutralize competition and emerge as one of the finest HR consultancy and outsourcing firm.

Sales Strategy:

7Ps of Marketing:

People

Physical Environment As service is intangible so we will be providing free trial to small or medium sized businesses so that they can know about our quality of service and expertise. Office place will be well decorated. Every employee working in the firm will get everything so that he/she doesnt need to go anywhere for something. Process We will create awareness about our consulting firm amongst SMEs and Medium sized business. Whenever any small or medium sized businesses want to take our service we will first make the contract/agreement with them for some year/s. Then one person from our firm will sit in their company and other will work from our office. Product Our product will be customized so that small or medium sized business can take our services as per their needs and requirements. Place As we are planning to open our HR consulting firm in two places i.e. Mumbai and Delhi. These places are having most of the small and medium sized business firms. So these places will be advantage for us to target as much as business firms to make high profit. Price As our product will be customized based on the clients or business requirements price will be Average.

Promotion 1. Workshops/Seminars: Our seminars and workshops will be used to promote our HR consulting firm. Attendees from various SMEs will be able to pick up our corporate brochure and ask any questions regarding the services we provide. 2. Corporate brochure: We will develop a corporate brochure outlining our services and fee structure the same will be distributed to associations and to potential clients 3. Advertising: As our HR consulting service firm will not do much advertising except for placing an ad in the local newspapers and 3rd party websites. We will develop our own Internet site highlighting our expertise and services. 4. Networking: Our firm will join local business associations in order to maintain contacts in the business community as well as to stay well informed about the issues that are important to local businesses.

#OPERATIONAL PLAN

Operations: General: The main function of Opti HR Solutions is performing HR functions for corporate and individual clients. The offices would be located Delhi and Mumbai and the office timings are Monday Friday: 9am to 6pm. The physical plant: Two offices would be leased at the above mentioned location for a two room office of approx 400-500 sq feet, which will be very lucrative for the business as many companies have their branches in this area? Equipment: The equipment and furniture would be purchased after negotiations with the sellers. Everyday business equipment will involve the next:

Computer(s) Printers Fax Machine Telephones Copiers Office Furniture including chair(s), desk(s), cabinets, shelving, as well as office stationary

Basic office stationary for your HR Consultant Business will include:

Pens (writing implements) Paper Files

Materials: The stationary would be purchased and repurchased on order basis from a local supplier. The next steps are as follows: Sign office lease Complete leasehold improvements Sign equipment deal agreement and accept delivery of equipment Set-up equipment and test Marketing materials to be finalized Open for business Initiate promotional and advertising plan