SWOT Analysis

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and e ternal factors that are favorable and unfavorable to achieving that objective. Strengths: attributes of the person or company that, are helpful to achieving the objective.

Weaknesses: attributes of the person or company that, are harmful to achieving the objective.

Opportunities: e ternal conditions that, are helpful to achieving the objective.

Threats: e ternal conditions !hich could do damage to the objective.

Identification of SWOTs is essential because subse"uent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. It is particularly helpful in identifying areas for development.

SWOT Analysis of #.# Ice

cream
Strengths Weakness Opportuni Threats es
$arketing %fforts& a lot of promotions and !ell targeted campaigns and sponsorships can be handled. There are a lot of competitors in the market and they have their o!n 'S( !hich leaves #.# ice creams facing tough time A Strong , fresh, uni"ue ) fashionable brand identity. *eliant on small product base& The company only markets one branded product for no! $ore innovative flavors can be added !ith timely success. -ompetition !ith other brands means limited market share -onsumer recognition through sponsorship of different events % pertise at partner level in .*$ consultancy +o e perience in ice creams before .igh %nd ice& cream to tap the higher income group also Any contamination of the food supply, especially e&coli .ealth conscious people refraining from s!eets +e! ventures like partnership !ith ,acebook #ulfi in rural markets reduces consumption of branded ice creams

ties
% tension of product line& this !ill help to retain market share Other brands might steal K.ks market share

,inancially Strong

(ure milk is not used in ice cream

Tie&up !ith food chains, restaurants

$ilk shortage& Agricultural economists say today/s milk shortage is basically a case of lo! supply and high demand !orld!ide

Wide distribution, due to !ell established distribution channels .igh 1uality

Shortage of consultants at operating level

0ap in $kt. for diet ice cream, !hich #.# can cover

In today/s health conscious societies the introduction of more fat&free and healthy alternative ice cream

0ood image in the mind of -ustomer

-ould e pand e isting product lines to compete !ith the /private& in house brands/ offered by supermarkets.

Aggressive (romotion scheme/s Also launched probiotic and sugarfree icecreams

0ood product range include various flavors, party packs, sticks, cones etc

Attractive packaging

The

usefulness

of

SWOT

analysis

is

not

limited

to

profit&seeking

organi2ations. SWOT analysis may be used in any decision&making situation !hen a desired end&state 3objective4 has been defined.

SWOT&landscape also indicates !hich underlying strength5!eakness factors that have had or likely !ill have highest influence in the conte t of value.

The end