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HCL PROJECT

ORGAISATION PROFILE –
Float of the company—

Hindustan Computers Ltd.

Hindustan Computers Limited also known as HCL Enterprise,is one of


India’s largest electronic,computing and information technology company.Based
in Noida,near Delhi,the company comprises of two public listed Indian
companies,one is HCL Technologies and HCL Infosystems.

HCL was founded in 1976 by Shiv Nadar, Ajai Chowdhary,Nikil Dubey


and four of their colleagues. HCL was focused on the IT hardware market in
India for the first two decades of its existence with some activities in the global
market .

Promoters—

Shiv Nadar with five of his friends Arjun Malhotra, Subhash Arora, Ajai
Chowdhry, DS Puri & Yogesh Vaidya , started a company named Microcomp
Limited. The company started with manufacturing of scientific calculators. This
company provided its founders money to start a company that focused on
manufacturing computers. The company was renamed as Hindustan Computers
Limited (HCL) and received support from the Uttar Pradesh government to
setup their manufacturing in Noida.
SEED CAPITAL— The founders put together Rs 2 million in the venture.
It claims a presence in 170 locations and 300 service centres. Its
manufacturing facilities are located in Chennai, Pondicherry & Uttarakhand.

GEOGRAPHIC REACH OF HCL IN ABROAD AND INDIA

FUTURE EXPANSIONS—
HCL is planning to search for new areas of
venture as
Gaming,navigation,mobile commerce,DTH and CAS & VoIP devices.the
company is planning for expansion of those product’s production and
distribution in which it has already established itself.
The areas in which HCL ventures are as
following -- laptops and laptop accessories.HCL has joined hands with apple
and is going to distribute its apple ipods in India,It is also planning to
strengthen its relations with its previous associates such as Nokia,Kodak &
Casio.

LEAPTOPS—With following features laptops are being presented by HCL.

•Offering the latest and the best in technology


– India’s 1st Vista Notebook
•Largest After Sales Support Network
•Value for Money Proposition
•Exciting Range addressing all segments

They are also planning to launch kiosk which will offer information and
transaction facilities to the consumers.

HCL DigiLife Stores—


One Stop Shop for Digital Products is the idea of HCL,
35 Stores launched Nation wide. HCL has future plans to expand it on a large
basis.

ORGANISATION STRUCTURE—

Functional structure of the organization. It provides the organization with


specialization, clarity of roles and accountability.
FUNCTIONAL STRUCTURE

This is similar for every organization.For individual offices HCL has the same
functional structure of organization, which consists of the following department
as heads.

ON THE BASIS OF AREA


As organization is very large,therefore on the basis of area HCL is divided in
according to area.the main basis for dividing is Americas,Europe,Asia and
Australia & New Zealand (ANZ).More effective communication is possible in
this type of structure.

PRODUCT LINE

1) Leaptops- leaptop produced by HCL has following features:


• India’s first Vista Notebook
• Centrino Duo Notebooks
• Offering slim,light & power.
2) Beanstalk 2007 Collection—This Beanstalk collection has
following products which are launched.
• Dominator—
Gaming pc,VIDIA SLI & Windows Vista
capable Gaming platform,range of gaming accessories.

• LYFE—
Windows Vista,Wireless Home,Digital Video
Interface(DVI),2.1 ATP3 Altec Lansing Stereo Speakers with
Sub-Woofer.

• NANO—
Mobile on Desktop,Digital entertainment
appliances like LCD,HDTV.

3)HCL Ezeebee XP Z999—Windows Vista 5.1 audio hardware,2


USB Ports,Altec Lansing Stereo Speakers,IEEE 1394 Port,Internal
Harddisk 160 GB.
Price Range- Rs. 29,250
Similar products—HCL Core 2Duo 19Inch TFT,HCL Pride,HCL
Ezeebee MAX,TOP T811,MAX 4991.

3)HCL Core 2 Duo AZ 977— Intel Core 2 Duo 2 Ghz


Operating System Operating System Linux OS
Memory type Standard Memory 512 MB
Internal Hard disk Memory Slots 4 DIMM sockets
Internal hard disk drive 160 GB
DISTRIBUTION NETWORK OF HCL—
As per the figure shows, it can be easily analysed that the reach of HCL
is is very wide due to its large distribution network.This network
includes of the organized retail partners only.HCL gets the advantage of
this wide network because it also redistributes many brans of other
companies through tie-up with them.
HCL has got 2 national distributors and 135 regional
distributors.The sales offices of HCL has 22 in number.There are over
44,000 dealers/retailers which are spread over 4,500 towns and
villages.The number of redistribution stockists are 100+.
The organized retailers are also in tie-up with HCL for their
effective distribution of pc’s.Direct service locations are 360+ in number
which is there to reach more and more consumers. 2000+ well qualified
work force is working with HCL.They are also venturing into there own
Digi stores which till date are 5 all over India and they are planning to
expand it to large numbers.
The other details are mentioned in the figure depicted above.

As it will be clear from the figure, that HCL takes strict measures before
selecting a partner in its production, redistribution or retail chain for its
products.
Firstly, in the context of sales & distribution of its pc and laptops or
acquiring products for distribution of products by other manufacturers
procurement of products is done.
Warehousing of the production is done by the company itself in the
initial stages of finished product or acquired products from the
partners.Thereafter these products are dispatched to the distributors for
further progress of activities.This is the stage when inventory
management come into picture, which is handled by the distributors
which are large in numbers, 2 National and 135 Regional distributors.
They have the responsibility to make effective reach of the products
to the retailers all over the country. For this purpose required training is
also provided by HCL so the company adds value to its chain of workers
for efficient working. From these retailers the products are reached to the
end consumers.In the same way the after sales services provided by HCL
is prompt and timely, the consumers are provided with customer care
services and technical support when needed.
PRODUCTION—
HCL has a strong manufacturing objective,
that says “We shall deliver defect-free products, services and solutions
to meet the requirements of our external and internal customers, the first
time, every time”.
The manufacturing plants of HCL are in UTTARANCHAL &
PONDICHERRY & CHENNAI .
UTTARANCHAL & PONDICHERRY—
It provides facility for the production of desktops, laptops
,servers,monitors etc.

It has got strong facility base in both Southern & Northern India,
allowing to offer more enhanced value through better logistic
efficiency & lower time to market.
Takes overall capacity to 1.3 million PC’s per annum,
making HCL one of the largest ICT manufacturing facilities.
QUALITY CERTIFIED facilities and is certified with ISO 9001
and ISO 14001 certified i.e. Pondicherry & Uttaranchal
respectively.
Both the plants get tax benefits.
Other products manufactured are keyboards, Workstations,

Cabinets etc.

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