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an annualized 7.0 million units for the first time on record, and well above the 5.9 million 0 200 400 600 800 1000
unit peak reached in March 2008 prior to the sharp global economic downturn. Noteworthy, *Logarithmic trendline
our data only include cars. If trucks and buses are included, vehicle purchases in China are
on the way to exceed 10.5 million units this year and surpass the United States as the world’s largest vehicle market.
Government stimulus and tax incentives are spurring the revival in China. Economic activity advanced by 7.9% y/y in the second
quarter, up sharply from a low of 6.1% in the opening months of 2009. Automakers boosted vehicle assemblies by 38%
y/y in June after a stronger-than-expected surge in sales in response to cuts in retail taxes and increased vehicle subsidies in rural areas.
Auto sales in China have been increasing rapidly since 2001, and this pace is expected to continue well into the next
decade. China’s real per capita income is now approaching US$4,000 — a level normally associated with accelerating growth
in vehicle sales. For example, incomes in China are now roughly the same as Korea’s in the mid-1980s. In the subsequent
decade, car sales in Korea surged by nearly 30% annually — nearly 3 times faster than income growth. Similar accelerations
in vehicle sales occurred in Japan and Canada through the early 1970s, and a decade earlier in the United States.
Much of the growth in China has been concentrated in compact cars with engine size of 1.6 litres or smaller. This
segment now accounts for more than 70% of the market, and will dominate going forward. More than 60% of households
are middle-income earners or lower, and the government will continue to pursue policies that focus on fuel efficiency. The
recent tax cut from 10% to 5% on the purchase of cars with engines smaller than 1.6 litres is an example.
General Motors — the top-selling brand in China — padded its lead this year, with first-half sales soaring
38% to 814,000 units — a level fast approaching the 948,000 vehicles it sold in the United States. As recently as
2004, GM sold roughly 10 vehicles in the United States for each model sold in China. Highlighting the importance of
China in GM’s revival strategy, the company expects to double its sales to 2 million units over the next five years, and
plans to launch more than 30 new models in the country. Other automakers, including Nissan and Honda, also continue
to expand their assembly facilities in China.
Scotia Economics
Scotia Plaza 40 King Street West, 63rd Floor This Report is prepared by Scotia Economics as a resource for the
clients of Scotiabank and Scotia Capital. While the information is from
Toronto, Ontario Canada M5H 1H1
sources believed reliable, neither the information nor the forecast shall
Tel: (416) 866-6253 Fax: (416) 866-2829 be taken as a representation for which The Bank of Nova Scotia or
Email: scotia_economics@scotiacapital.com Scotia Capital Inc. or any of their employees incur any responsibility.
Global Auto Report is available on: www.scotiabank.com, Bloomberg at SCOE and Reuters at SM1C
Global Economic Research July 31, 2009
increase in the past four months. Year-to-date sales have NORTH AMERICA PASSES THE INFLECTION POINT
advanced 4% in Brazil, led by a 28% surge at Ford — the Sales in North America bottomed in the opening months of 2009,
fourth-largest automaker in Brazil, behind Fiat, Volkswagen and and will be buoyed in coming months by the recently implemented
General Motors. Ford’s sharp gain reflects the popularity of its “cash-for-clunkers” program in the United States. The legislation
new Fiesta. The Fiesta is slated for North America next year, and provides consumers with trade-in vouchers up to $4,500 to buy a
will be produced in Mexico starting in the first half of 2010. new vehicle, provided that the their new car gets 10 miles-per-gallon
Unemployment has begun to recede in Brazil, falling to 8.1% (mpg) better gas mileage than the trade-in model. For light trucks,
in June, supporting the consumer-led recovery. Demand is being the improvement must be 5 mpg better than the replacement model.
underpinned by record-low borrowing costs, lower taxes and Vehicles being replaced must have been built in 1984 or later, and
increased government spending. Policymakers lowered the key the price of the new model must not exceed $45,000.
lending rate by an additional 50 bps in July and a full 500 bps so Other leading indicators of auto sales, such as used car prices
far this year. Real wages are also increasing 3% y/y, boosting and consumer sentiment are also on the mend in both the United
confidence and helping to sustain domestic demand. States and Canada, pointing to stronger sales ahead. In the United
Conditions are also stabilizing in India, with the decline in States, used car prices have increased year-over-year for two
business sentiment starting to be reversed alongside significant consecutive months for the first time since October 2007, just
monetary stimulus. Car sales have climbed by 9% so far this year before the advent of the latest U.S. recession. In Canada, used car
and will be bolstered in coming months by the recent launch of prices are now roughly unchanged from a year earlier — the best
the low-cost Tata Nano (US$2,500). performance since mid-2006, and a significant improvement from
nearly a double-digit decline last summer. Consumer confidence is
In Western Europe, government scrappage programs have led also rebounding in both countries. In particular, the number of
to stronger-than-expected car sales in the first half of 2009. households indicating that it is a good time to undertake a major
However, the improvement in other indicators has lagged. In purchase, such as a vehicle is at one of the highest levels since
particular, unemployment continues to move higher and further early 2008. In addition, as we pointed out last month, credit
labour market adjustment lies ahead. As a result, we expect car availability and approval rates are on the rise in both countries.
sales in Western Europe to soften next year, as the boost from the
scrappage programs fades. Economic activity is poised to get a much-needed shot in the
arm from the auto industry revival. With sales on the upswing
Germany is the main beneficiary of vehicle scrappage. A state- and inventories back down to normal levels, the re-start of idled
backed rebate of 2,500 euros (US$3,500) per trade in for models auto assembly plants will boost third-quarter economic activity
older than nine years has boosted first-half volumes by 26%. Full- across North America by roughly two percentage points. This
year sales will probably total 3.7 million, up from 3.1 million in represents a sharp reversal from the past nine months, when the
2008 and an average of 3.3 million over the past decade. However, economic downturn was intensified by significant auto industry
the program is scheduled to expire at the end of 2009. cutbacks.
2
Global Economic Research July 31, 2009
*Includes transplants; light, medium and heavy trucks. **U.S. sales and North American production to June.
200 200 50 50 20 20
7980 82 84 86 88 90 92 94 96 98 00 02 04 06 08 7780 82 84 86 88 90 92 94 96 98 00 02 04 06 08 7780 82 84 86 88 90 92 94 96 98 00 02 04 06 08
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Global Economic Research July 31, 2009
*Source: Dealer sales from Motor Vehicle Manufacturers’ Association; latest data from The Globe and Mail.
Other Domestic 19.8 4.6 9.4 2.6 3.1 4.7 1.6 2.4
Other Imports 17.6 4.3 23.7 6.7 3.3 5.0 5.2 7.8
LIGHT TRUCKS 390.3 95.4 345.8 97.0 63.8 95.3 64.4 97.1
*Source: Dealer sales from Motor Vehicle Manufacturers’ Association; latest data from The Globe and Mail.
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Global Economic Research July 31, 2009
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Global Economic Research July 31, 2009
*Production data from Ward’s Automotive Reports. **Light, medium and heavy trucks.
3.0 3.0 40 40
2.2 2.2 20 20
Total
1.8 1.8 10 10
Cars
1.4 1.4 0 0
Millions of units, seasonally adjsted annual rates. 2009 data are January-May annualized.
* Light, medium and heavy trucks.
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Global Economic Research July 31, 2009
15 New 15
5 5
CPI
-5 -5
-15 -15
79 80 82 84 86 88 90 92 94 96 98 00 02 04 06 08
* Scotiabank estimate from Canadian Black Book data.
16 16
14 14
12 1 Year 12
10 10
8 8
2 Year
6 6
4 4 Year 4
2 2
79 80 82 84 86 88 90 92 94 96 98 00 02 04 06 08
Scotiabank estimate from Canadian Black Book data.
Used
15 15
New
5 CPI 5
-5 -5
-15 -15
79 80 82 84 86 88 90 92 94 96 98 00 02 04 06 08
Consumer price indices for new and used cars.
Shaded areas indicate recession periods.
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Global Economic Research July 31, 2009
Definition of Ratios: Interest Coverage Ratio: (pre-tax income and interest payments)/(interest payments)
Pre-tax Profit Margin: pre-tax income/sales Debt/Equity Ratio: (short-term and long-term debt)/total equity
Inventory Turnover Ratio: sales/inventory Return of Shareholders’ Equity: after-tax income/total equity
25 25
2009
20 2008 20
2007
15 15
10 10
5 5
0 0
Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec.