BROCK UNIVERSITY GOODMAN SCHOOL OF BUSINESS COURSE OUTLINE ENTR 2P91

D3 Section 3 Tuesday 1900-2200 TH258

Entrepreneurship Winter, 2014

FACULTY: OFFICE: OFFICE HOURS

Professor Lisa Barrow TA 465 12:30 1:30 PM By appointment only (Please note that messaging me in Sakai is the best way to reach me to set up an appointment or address any questions).

PREREQUISITES TEXT:

ACTG 2P31, or MGMT 1P93 and 1P96.

Barringer, B. R., & Ireland, R.D. (2012). Entrepreneurship: Successfully launching new ventures. 4th edition. ISBN: 978-0-13-139388-2

COURSE DESCRIPTION In this course, you will examine theories, research and current practices related to entrepreneurship. We will explore topics such as creating a new venture, managing, growing and ending new ventures, legal issues, and creating a feasibility study.

SAKAI will be used in this class for additional discussions.

STUDENT EVALUATION Course Assignments and Grading: Team Assignments (40% of Grade) Team Project feasibility study Presentation and commercial Business Plan Individual Assignments (60% of Grade) Quizzes Total Points Class score (%) Please keep track of your own grades! Possible Points 15 10 15 60 100

Plagiarism You are expected to visit and review the material on this site to ensure you understand and comply with the rules - http://www.brocku.ca/academic-integrity. If you are ever in doubt about the policy, please ensure you contact me well before assignments are due (i.e. at least 48 hours ahead of the due date).

Class attendance As per the requirements of the university, you are expected to attend regularly, and to attend full classes. Academic Accommodations for students with disabilities As part of Brock University's commitment to a respectful work and learning environment, the University will make every reasonable effort to accommodate all members of the university community with disabilities. If you require academic accommodations related to a documented disability to participate in this course, you are encouraged to contact Services for Students with Disabilities in the Student Development Centre (4th floor Schmon Tower, ex. 3240). You are also encouraged to discuss any accommodations with the instructor well in advance of due dates and scheduled assessments. Academic accommodations due to religious obligations. Brock University acknowledges the pluralistic nature of the undergraduate and graduate communities such that accommodations will be made for students who, by reason of religious obligation, must miss an examination, test, assignment deadline, laboratory or other compulsory academic event. Students requesting academic accommodation on the basis of religious obligation should make a formal, written request to their instructor(s) for alternative dates and/or means of satisfying requirements.

Medical Exemption Policy The University requires that a student be medically examined in Health Services, or by an offcampus physician prior to an absence due to medical reasons from an exam, lab, test, quiz, seminar, assignment, etc. Student Health Services will provide medical documentation only if: Medically warranted (i.e., a simple cold is not medically warranted). The student presents him/herself to Health Services before the exam. The student is seen in our office the day of the exam, lab, etc. If your medical condition requires special consideration for academic activity (e.g., missed seminars or labs, assignment extensions, or examination/test rescheduling) and is on a day or at a time when Health Services is not open, then you must go to another medical facility to obtain the necessary written medical documentation, which is the completion of Brock University's Medical Certificate. The Medical Certificate can be found at http://www.brocku.ca/health-services/policies/exemption Class schedule I reserve the right to make changes to the schedule as may be necessary during the term. I will keep you posted on any changes that may occur and will post changes on Sakai. You are required to check your Brock e-mail on a regular basis in case I provide further instructions for impending classes.

Quizzes: up to 60 Points At the conclusion of specified chapters students will take a multiple-chapter quiz. Questions may include multiple choice and short answer. You are responsible for understanding all the information in the chapters regardless of whether it is discussed in class or not. Furthermore, exams may also cover issues that are not explicitly included in the textbook but were mentioned in class. Makeup quizzes will only be available for students who provide legitimate doctors notes or death notices within 48 hours. The quizzes must be made up within a week of the original quiz date. Failure to meet these requirements will lead to a grade of zero.

Team Feasibility Study Project: Up to 15 Points (maximum number of members on a team is 3) Teams will work together to create a feasibility study for a new business venture. Please use the feasibility report instructions for this assignment. The instructions can be found in Sakai. The length of the feasibility study should not exceed 15 pages excluding title and reference pages and appendices. All sources should be properly cited according to APA guidelines. 3 scholarly sources should be incorporated into the feasibility study. Your team will be creating surveys to hand out to individuals in your target market. The team is required to turn in a formal Team Memorandum, January 14, 2014. Include: The type of business you have selected for your Report and Presentation. Explain why you chose this type of business. Identify the students on your team, and the name of your teams business. Include a Team Action Plan and preliminary timeline. Include your Team Contract Business Plan, commercial & presentation: Up to 25 points After teams have completed the feasibility study they will create a business plan. Teams will work together to create a business for a new business venture. Please use the business plan outline for this assignment. The outline can be found in Sakai. The length of the business plan should not exceed 15 pages excluding title and reference pages and appendices. All sources should be properly cited according to APA guidelines. Each team will create a 1 minute commercial. The video must be the teams original work. Do not include videos from other sources. The team will create a 4-slide powerpoint presentation and will present the business idea to the class. Teams will have 10 minutes in total to present and to show commercial. Business attire is required. NO JEANS, HOODIES, SHORTS, HATS AND ETC. Each member on the team will submit a confidential peer review regarding how members performed during the project. To protect yourself from future misunderstandings among team members I would strongly suggest that all team members regularly upload their work to Wiggio. The team will create a Wiggio account and use this for working on the project. Visit http://wiggio.com/. All team activities must take place in this forum. When setting up your group be sure to include me as one of the members so that I can monitor the activities. All team members must be actively involved in the process of writing the paper and creating the Powerpoint presentation. Students who are not actively involved in the creation of these items

will have their group project grade reduced by 50%. Once a students grade has been reduced it will be his/her responsibility to provide evidence reflecting their contribution. So be sure to document your activities. Teams must meet at least one time per week and must provide weekly progress reports to me in the assignment area in Sakai.

Course Calendar Schedule is subject to change. It is your responsibility to verify your assignments Activities Course introduction & overview Recognizing opportunities & general ideas Feasibility analysis Business plan Intellectual Property Readings Critical Activities Chapter 1 Chapters 2 &3 Chapters 4 & 12 Team memorandum due on January 14

January 7 January 14

January 21

Submit concept statement & surveys for review Handout surveys

January 28 February 4 February 11

Developing an effective business model Industry & Competitor Analysis Getting financing Assessing a new ventures financial strength

Chapter 6 Quiz 1 Chapters 1, 2, 3, 4 on January 28 Chapters 5&8 Chapter 10

Quiz 2 Chapters 5, 6, 8, 12 on February 11

February 18 February 25

Reading week
Preparing the proper ethical and legal foundation Building a new venture team Unique Marketing Issues Chapters 7&9 Feasibility study is due

March 4

Chapter 11

Quiz 3 Chapters 7, 9, 10 on March 4 Business plans are due

March 11

Preparing for and evaluating challenges of growth

Chapters 13 & 14

Commercials & powerpoint slides are due

March 18

Presentations begin Quiz 4 11, 13, 14 on March 18 Presentations Presentations

March 25 April 1