Questionnaire: "Effectiveness of Promotional Offers at Big Bazaar, Belgaum"

Effectiveness of Promotional offers at Big Bazaar, Belgaum.
Questionnaire
Dear Respondents, I B S PATIL student of MBA IV semester ,BEC DOMS BAGALKOT ha e underta!en a pro"e#t t$t%ed &Effe#t$ eness of Promot$ona% offers' at B$( Ba)aar, *e%(aum+ ,en#e I re-uest .our !$nd #o/operat$on *. spar$n( .our pre#$ous t$me $n ans0er$n( the fo%%o0$n( -uest$ons and pro $d$n( $nformat$on+
1P%ease mar!2 32 Are .ou a0are of promot$ona% offers at Big Bazaar4 1If 5o, p%ease (o to -uest$on 5o+ 62 7es 5o
82 If .es, 0hat 0as the mode of #ommun$#at$on4 TV 5e0s Paper ,oard$n(s
62 D$d .ou not$#e9 hear a*out the promot$ona% offers today4 7es 5o
:2 ,o0 fre-uent%. .ou $s$t B$( Ba)aar O##as$ona%%. Da$%. On#e $n a month As and 0hen re-u$red On#e $n a 0ee!
;2 The Promot$ona% offers at Big Bazaar are attra#t$ e and $ndu#e me to ma!e a pur#hase4 Stron(%. A(ree A(ree 5e$ther A(ree9 5or D$s/a(ree D$s/a(ree Stron(%. D$s/a(ree
<2 =or 0h$#h ran(e of produ#ts9*rands .ou e>pe#t promot$ona% offers4 1P%ease Ran! from s#a%e 3*e$n( h$(h to : *e$n( %o0est2 C%oth$n( Gro#er$es E%e#tron$# $tems =urn$ture
?2 ,a e .ou a a$%ed an. offers dur$n( .our re#ent $s$ts4 1If 5o, p%ease (o to -uest$on 5o+ @2 7es A2 Bhat d$d .ou opt for4 5o
BABASAB PATIL PROJECT REPORT OF MARKETING
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D$s#ount offer
=ree offer
@2 Do .ou #ommun$#ate offers at Big Bazaar to .our fr$ends9re%at$ es4 7es 5o
3C2 Bhere do .ou f$nd the fo%%o0$n( *etter 1p%ease mar!2 At Big Bazaar Pr$#e Dua%$t. Produ#t ran(e Promot$ona% Offers Am*$en#e 332 Do offers ma!e .ou fee% %$!e $s$t$n( Big Bazaar a(a$n4 7es 5o !A"# $%& At other Retail shops
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E'E(& )*E +&,,AR$
Reta$%$n( $n Ind$a $s 0$tness$n( a hu(e re amp$n(+ Ind$a $s rated the f$fth most attra#t$ e emer($n( reta$% mar!et, est$mated to *e ESF 8CC *$%%$ons, of 0h$#h or(an$)ed reta$%$n( 1$+e+ modern trade2 ma!es up 6 per#ent or ESF <+: *$%%$ons+
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Reta$% $s one of *oom$n( se#tors $n Ind$a+ Reta$% #ontr$*utes around 3CG of Ind$aHs GDP and AG of emp%o.ment+ Re o%ut$on has ta!en pa%a#e $n Ind$a 0$th $ntrodu#t$on of spra0%$n( shopp$n( #enters, mu%t$p%e>/ ma%%s and hu(e #omp%e>es offer shopp$n(, enterta$nment and food a%% under one roof+ Reta$% p%a.ers ha e a%read. tapped T$er/I #$t$es and are enter$n( $nto T$er/II #$t$es $n Ind$a+ The (ro0th of reta$% se#tor $n Ind$a $s due to fo%%o0$n( reasonsI o Lo0 share of or(an$)ed reta$%$n( o =a%%$n( rea% estate pr$#es o In#rease $n d$sposa*%e $n#ome and #ustomer asp$rat$on o In#rease $n e>pend$ture for %u>ur. $tems o In#rease $n .oun( 0or!$n( popu%at$on o ,$(h pa. pa#!ets, nu#%ear fam$%$es
=uture Group $s one of the Countr.Hs %ead$n( *us$ness (roups present $n reta$%, asset mana(ement, #onsumer f$nan#e, $nsuran#e, reta$% med$a, reta$% spa#es and %o($st$#s+ The (roupHs f%a(sh$p Compan., Panta%oon Reta$% 1Ind$a2 L$m$ted +Panta%oon Reta$% 1Ind$a2 BABASAB PATIL PROJECT REPORT OF MARKETING Page :
L$m$ted, $s Ind$aHs %ead$n( reta$%er that operates mu%t$p%e reta$% formats $n *oth the a%ue and %$fest.%e se(ment of the Ind$an #onsumer mar!et+ The Compan. operates o er ? m$%%$on s-uare feet of reta$% spa#e, has o er 3CCC stores a#ross ;3 #$t$es $n Ind$a and emp%o.s o er 8:,CCC peop%e+ The #ompan.Hs %ead$n( formats $n#%ude Panta%oons, a #ha$n of fash$on out%ets, B$( Ba)aar, a un$-ue%. Ind$an h.permar!et #ha$n, =ood Ba)aar, a supermar!et #ha$n, Some of $ts other formats $n#%ude, Depot, Shoe =a#tor., Brand =a#tor., B%ue S!., =ash$on Stat$on, aLL, Top 3C, mBa)aar and Star and S$tara+ The Compan. a%so operates an on%$ne porta%, future*a)aar+#om+ Panta%oon Reta$% 0as re#ent%. a0arded the Internat$ona% Reta$%er of the 7ear 8CC? *. the ES/*ased 5at$ona% Reta$% =ederat$on 15R=2+
PROMOTIO5AL O==ERS
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Mean$n( Promot$on $s an $mportant mar!et$n( for#e that pro $des e>tra $n#ent$ es to a#h$e e sa%es+ Promot$on $s an $mportant mar!et$n( too% as #ompared to ad ert$sements and sa%es for#e+ Promot$on $s *oth short term and %on( term a#t$ $t$es #arr$ed+
R%-E %. PR%,% )%" Promot$ons are an e>treme%. a%ua*%e too% for the mar!et$n( of *rands+ L$!e a%% other too%s, promot$ons #an ma!e a a%ua*%e #ontr$*ut$on to mar!et$n( 0hen the. are proper%. used+ Promot$ons are offered to the #ustomers to (et the sa%es and to $n#rease the$r mar!et share The short term promot$ons are to0ards $n#reas$n( the sa%es and the %on( term sa%es are to0ards $n#reas$n( the #ustomer *ase+
B,E5 TO ESE PROMOTIO5 A *rands -ua%$t. $s $nfer$or to #ompet$t$on A *rands ad ert$s$n( $s not as persuas$ e as #ompet$t$ e A ne0 *rand $s *e$n( $ntrodu#ed
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The Be%(aum popu%at$on $s e>per$en#$n( the ne0 trend of shopp$n(+ B$( Ba)aar $s !no0n for $ts promot$ons +Th$s sur e. 0as #ondu#ted to stud. the Effectiveness of Promotional offers at Big Bazaar, Belgaum. The ma$n o*"e#t$ es to #arr. out these top$#s at B$( Ba)aar are as fo%%o0sI
To test the effe#t$ eness of the #ommun$#at$on of the offers to the #onsumers To test the a0areness %e e% amon( pu*%$# 0$th respe#t to offers of B$( Ba)aar To assess the attra#t$ eness of the offers to #ustomers at B$( Ba)aar To f$nd out the #ompet$t$ e d$fferen#es of B$( Ba)aar 0$th other Reta$% #ompet$tors+ SAMPLI5G Data Sour#e I Pr$mar. Data 1=rom -uest$onna$re and persona% $ntera#t$on2 Se#ondar. data JBe*s$te, Resear#h approa#h Resear#h Instrument Samp%e p%an Samp%e un$t Samp%$n( method Samp%e S$)e I I I I I I Sur e. method Duest$onna$re Persona% Inter $e0 Customers of B$( Ba)aar Con en$en#e samp%$n( 8;C #ustomers
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)"/&+ R$ PR%.)-E
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Retail +ector in )ndia Reta$% $s *oom$n( se#tor $n Ind$a+ Reta$%, one of Ind$aHs %ar(est $ndustr$es, has present%. emer(ed as one of the most d.nam$# and fast pa#ed $ndustr$es 0$th se era% p%a.ers enter$n( the mar!et+ Reta$% A##ounts for o er 3C per #ent of the #ountr.Hs GDP and around e$(ht per #ent of the emp%o.ment $n Ind$a+ As the #ontemporar. reta$% se#tor $n Ind$a $s ref%e#ted $n spra0%$n( shopp$n( #enters, mu%t$p%e>/ ma%%s and hu(e #omp%e>es offer shopp$n(, enterta$nment and food a%% under one roof, the #on#ept of shopp$n( has a%tered $n terms of format and #onsumer *u.$n( *eha $or, usher$n( $n a re o%ut$on $n shopp$n( $n Ind$a+ Th$s has a%so #ontr$*uted to %ar(e s#a%e $n estments $n the rea% estate se#tor 0$th ma"or nat$ona% and (%o*a% p%a.ers $n est$n( $n de e%op$n( the $nfrastru#ture and #onstru#t$on of the reta$%$n( *us$ness+ The trends that are dr$ $n( the (ro0th of the reta$% se#tor $n Ind$a are

Lo0 share of or(an$)ed reta$%$n( =a%%$n( rea% estate pr$#es In#rease $n d$sposa*%e $n#ome and #ustomer asp$rat$on In#rease $n e>pend$ture for %u>ur. $tems
Another #red$*%e fa#tor $n the prospe#ts of the reta$% se#tor $n Ind$a $s the $n#rease $n the .oun( 0or!$n( popu%at$on+ In Ind$a, h$(h pa./pa#!ets, nu#%ear fam$%$es $n ur*an areas, a%on( 0$th $n#reas$n( 0or!$n(/0omen popu%at$on and emer($n( opportun$t$es $n the ser $#es se#tor+ These !e. fa#tors ha e *een the (ro0th dr$ ers of the or(an$)ed reta$% se#tor $n Ind$a+
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The reta$%$n( #onf$(urat$on $n Ind$a $s fast de e%op$n( as shopp$n( ma%%s are $n#reas$n(%. *e#om$n( fam$%$ar $n %ar(e #$t$es+ Bhen $t #omes to de e%opment of reta$% spa#e spe#$a%%. the ma%%s, the T$er II #$t$es are no %on(er *eh$nd $n the ra#e+
Ind$a $s *e$n( seen as a potent$a% (o%dm$ne for reta$% $n estors from o er the 0or%d and Ind$a has the top dest$nat$on for reta$%ers for an attra#t$ e emer($n( reta$% mar!et+ Ind$aHs ast m$dd%e #%ass and $ts a%most untapped reta$% $ndustr. are !e. attra#t$ons for (%o*a% reta$% ($ants 0ant$n( to enter ne0er mar!ets+ E en thou(h Ind$a has 0e%% o er ; m$%%$on reta$% out%ets, the #ountr. sore%. %a#!s an.th$n( that #an resem*%e a reta$%$n( $ndustr. $n the modern sense of the term+ Th$s presents $nternat$ona% reta$%$n( spe#$a%$sts 0$th a (reat opportun$t.+ The or(an$)ed reta$% se#tor $s e>pe#ted to (ro0 stron(er than GDP (ro0th $n the ne>t f$ e .ears dr$ en *. #han($n( %$fest.%es, *ur(eon$n( $n#ome and fa ora*%e demo(raph$# out%$ne+
./) in Retail +ector BABASAB PATIL PROJECT REPORT OF MARKETING Page 3C
Reta$%$n( $s the %ar(est pr$ ate se#tor $ndustr. $n the 0or%d e#onom. 0$th the (%o*a% $ndustr. s$)e e>#eed$n( F<+< tr$%%$on and Ind$a $s the top dest$nat$on for reta$% $n estors+ And the further upsur(e $s ant$#$pated $n the reta$% se#tor as the Go ernment of opened up ;3G =DI $n s$n(%e *rand reta$% out%ets+ And as the (o ernment $s $n a pro#ess to $n$t$ate a se#ond phase of reforms, $t $s #aut$ous%. e>p%or$n( the a enues for mu%t$/*rand se(ment+ The Go ernment $s see!$n( for these opt$ons !eep$n( $n d$sp%a#e the e>$st$n( emp%o.ment $n the reta$% *us$ness+ Industr. e>perts are sens$t$ e to the po$nt that %o#a% mar!ets ha e an ed(e o er the reta$% $n estors $n Ind$a as the. ha e un$-ue ad anta(es su#h as an understand$n( of %o#a% needs and e>tended ser $#e %$!e home de%$ er.+ As the =DI $nf%uen#e on the Ind$an reta$% se#tor sets $n, the tota% s$)e of the reta$% trade $s e>pe#ted to (ro0 e>tens$ e%. $n the #om$n( .ears and the #onsumer se(ments patron$)$n( the *$( ma%%s 0$%% #reate fren). for or(an$)ed reta$%$n( pred$#t$n( a (ro0th of 8;/6C per #ent per annum o er the ne>t de#ade+ Moreo er, Ind$an reta$% #ha$ns 0ou%d (et $nte(rated 0$th (%o*a% supp%. #ha$ns s$n#e =DI 0$%% *r$n( $n te#hno%o(., -ua%$t. standards and mar!et$n( there*., %ead$n( to ne0 e#onom$# opportun$t$es and #reat$n( more emp%o.ment (enerat$on+ Industr. trends for reta$% se#tor $nd$#ate that or(an$)ed reta$%$n( has ma"or $mpa#t $n #ontro%%$n( $nf%at$on *e#ause %ar(e or(an$)ed reta$%ers are a*%e to *u. d$re#t%. from produ#ers at most #ompet$t$ e pr$#es+ Bor%d Ban! attr$*utes the open$n( of the reta$% se#tor to =DI to *e *enef$#$a% for Ind$a $n terms of pr$#e and a a$%a*$%$t. of produ#ts as $t 0ou%d ($ e a *oost to food produ#ts, te>t$%es and (arments, %eather produ#ts, et#+, to *enef$t from %ar(e/s#a%e pro#urement *. $nternat$ona% #ha$nsK $n turn, #reat$n( "o*s opportun$t$es at ar$ous %e e%s+ $e0 the e>$st$n( so#$a% frame0or! of Ind$a and the 0$%% ensure that the entr. of (%o*a% reta$% ($ants do not
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(%,PA"$ PR%.)-E
.uture 0roup
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=uture Group $s one of the #ountr.Hs %ead$n( *us$ness (roups present $n reta$%, asset mana(ement, #onsumer f$nan#e, $nsuran#e, reta$% med$a, reta$% spa#es and %o($st$#s+ The (roupHs f%a(sh$p #ompan., Panta%oon Reta$% 1Ind$a2 L$m$ted operates o er ? m$%%$on s-uare feet of reta$% spa#e, has o er 3CCC stores a#ross ;6 #$t$es $n Ind$a and emp%o.s o er 8;,CCC peop%e+ Some of $ts %ead$n( reta$% formats $n#%ude, Panta%oons, B$( Ba)aar, Centra%, =ood Ba)aar, ,ome To0n, eLone, Depot, =uture Mone. and on%$ne reta$% format, future*a)aar+#om+ =uture Group #ompan$es $n#%udes, =uture Cap$ta% ,o%d$n(s, =uture Genera%$ Ind$a Indus Lea(ue C%oth$n( and Ga%a>. Enterta$nment that mana(es Sports Bar, Bre0 Bar and Bo0%$n( Co+ The (roupHs "o$nt enture partners $n#%ude Ita%$an $nsuran#e ma"or, Genera%$, =ren#h reta$%er ETAM (roup, ES/*ased stat$onar. produ#ts reta$%er, Stap%es In# and EK/*ased Lee Cooper and Ind$a/*ased Ta%0a%!arHs, B%ue =oods and L$*ert. Shoes+ =uture GroupHs $s$on $s to, &de%$ er E er.th$n(, E er.0here, E er.t$me to E er. Ind$an Consumer $n the most prof$ta*%e manner+' The (roup #ons$ders MInd$an/nessH as a #ore a%ue and $ts #orporate #redo $s / Re0r$te ru%es, Reta$n a%ues+
CORPORATE STATEME5T
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.uture 0roup ,anifesto
&=uture' J the 0ord 0h$#h s$(n$f$es opt$m$sm, (ro0th, a#h$e ement, stren(th, *eaut., re0ards and perfe#t$on+ =uture en#oura(es to e>p%ore areas .et une>p%ored, 0r$te ru%es .et un0r$ttenK #reate ne0 opportun$t$es and ne0 su##esses+ To str$ e for a (%or$ous future *r$n(s to us our stren(th, our a*$%$t. to %earn, un%earn and re/%earn, our a*$%$t. to e o% e+ =uture Group 0$%% not 0a$t for the =uture to unfo%d $tse%f *ut #reate future s#enar$os $n the #onsumer spa#e and fa#$%$tate #onsumpt$on *e#ause #onsumpt$on $s de e%opment+ There*., 0$%% effe#t so#$o/e#onom$# de e%opment for our #ustomers, emp%o.ees, shareho%ders, asso#$ates and partners+
0roup *ision
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=uture Group sha%% de%$ er E er.th$n(, E er.0here, E er. t$me for E er. Ind$an Consumer $n the most prof$ta*%e manner+
0roup ,ission
The (roup shares the $s$on and *e%$ef that the$r #ustomers and sta!eho%ders sha%% *e ser ed on%. *. #reat$n( and e>e#ut$n( future s#enar$os $n the #onsumpt$on spa#e %ead$n( to e#onom$# de e%opment+ The (roup 0$%% *e the trendsetters $n e o% $n( de%$ er. formats, #reat$n( reta$% rea%t., ma!$n( #onsumpt$on afforda*%e for a%% #ustomer se(ments J for #%asses and for masses+ The (roup sha%% $nfuse Ind$an *rands 0$th #onf$den#e and rene0ed am*$t$on+ The (roup sha%% *e eff$#$ent, #ost/#ons#$ous and #omm$tted to -ua%$t. $n 0hate er *een done+ The (roup sha%% ensure that pos$t$ e att$tude, s$n#er$t., hum$%$t. and un$ted determ$nat$on sha%% *e the dr$ $n( for#e to *e su##essfu%+
(ore *alues

Ind$annessI Conf$den#e $n ourse% es+ Leadersh$pI To *e a %eader, *oth $n thou(ht and *us$ness+ Respe#t N ,um$%$t.I To respe#t e er. $nd$ $dua% and *e hum*%e $n our #ondu#t+ Introspe#t$onI Lead$n( to purposefu% th$n!$n(+ OpennessI To *e open and re#ept$ e to ne0 $deas, !no0%ed(e and $nformat$on+ Va%u$n( and 5urtur$n( Re%at$onsh$psI To *u$%d %on( term re%at$onsh$ps+ S$mp%$#$t. N Pos$t$ $t.I S$mp%$#$t. and pos$t$ $t. $n our thou(ht, *us$ness+ Adapta*$%$t.I To *e f%e>$*%e and adapta*%e, to meet #ha%%en(es+
COMPA57 TIMELI5E ,a1or ,ilestones BABASAB PATIL PROJECT REPORT OF MARKETING Page 3;
2345 2332 2336 2337
Compan. $n#orporated as Man) Bear Pr$ ate L$m$ted+ Laun#h of Panta%oons trouser, Ind$aHs f$rst forma% trouser *rand+ Laun#h of BARE, the Ind$an "eans *rand+ In$t$a% pu*%$# offer 1IPO2 0as made $n the month of Ma.+ The Panta%oon Shoppe J e>#%us$ e mens0ear store $n fran#h$see format %aun#hed a#ross the nat$on+ The #ompan. starts the d$str$*ut$on of *randed (arments throu(h mu%t$/*rand reta$% out%ets a#ross the nat$on+ Oohn M$%%er J =orma% sh$rt *rand %aun#hed+ Panta%oons J Ind$aHs fam$%. store %aun#hed $n Ko%!ata+ B$( Ba)aar, MIs se sasta aur a##ha !ah$ nah$nH / Ind$aHs f$rst h.permar!et #ha$n %aun#hed+ =ood Ba)aar, the supermar!et #ha$n $s %aun#hed+ Centra% J MShop, Eat, Ce%e*rate In The ,eart Of Our C$t.H / Ind$aHs f$rst seam%ess ma%% $s %aun#hed $n Ban(a%ore+ =ash$on Stat$on / the popu%ar fash$on #ha$n $s %aun#hed aLL J Ma %$tt%e %ar(erH / e>#%us$ e stores for p%us/s$)e $nd$ $dua%s $s %aun#hed
2338 2335 6992 6996 6997 6998
699:
=uture Cap$ta% ,o%d$n(s, the #ompan.Hs f$nan#$a% arm %aun#hes rea% estate funds Ksh$t$" and ,or$)on and pr$ ate e-u$t. fund Ind$ $s$on+ P%ans fora.s $nto $nsuran#e and #onsumer #red$t+ Mu%t$p%e reta$% formats $n#%ud$n( Co%%e#t$on $, =urn$ture Ba)aar, Shoe =a#tor., ELone, Depot and future*a)aar+#om are %aun#hed a#ross the nat$on+ Group enters $nto "o$nt enture a(reements 0$th ETAM Group and Genera%$+
BOARD O= DIRECTORS ,r. #ishore Biyani, ,anaging /irector K$shore B$.an$ $s the Mana($n( D$re#tor of Panta%oon Reta$% 1Ind$a2 L$m$ted and the Group Ch$ef E>e#ut$ e Off$#er of =uture Group+ BABASAB PATIL PROJECT REPORT OF MARKETING Page 3<
,r. 0opi;ishan Biyani, <holetime /irector Gop$!$shan B$.an$, $s a #ommer#e (raduate and has more than t0ent. .ears of e>per$en#e $n the te>t$%e *us$ness+ ,r. Ra;esh Biyani, <holetime /irector Ra!esh B$.an$, $s a #ommer#e (raduate and has *een a#t$ e%. $n o% ed $n #ate(or. mana(ementK reta$% stores operat$ons, IT and e>ports+ ,e has *een $nstrumenta% $n the $mp%ementat$on of the ar$ous ne0 reta$% formats+ ,r. *ed Pra;ash Arya, /irector Ved Pra!ash Ar.a, $s an en($neer *. tra$n$n( and $s a (raduate of the Ind$an Inst$tute of Mana(ement, Ahmeda*ad+ Pr$or to "o$n$n( Panta%oon Reta$%, he 0as the CEO of G%o*us+ ,r. +hailesh !ari=ha;ti, )ndependent /irector Shr$ Sha$%esh ,ar$*ha!t$, $s a Chartered A##ountant, Cost A##ountant, and a Cert$f$ed Interna% Aud$tor+ ,e $s the Deput. Mana($n( Partner of ,ar$*ha!t$ N Co+, Chartered A##ountants and past pres$dent of Ind$an mer#hant Cham*ers+ ,e $s on the Board of se era% Pu*%$# L$m$ted Compan$es, $n#%ud$n( Ind$an Petro#hem$#a%s Corporat$on Ltd+, Am*u"a Cement Eastern Ltd+ et#+ ,e $s on the Board of Compan. s$n#e Oune 3, 3@@@+ ,r. + /ores>amy, )ndependent /irector S+ Dores0am., $s a former Cha$rman and Mana($n( D$re#tor of Centra% Ban! of Ind$a and ser es on the *oard of DSP Merr$%% L.n#h Trustee Co and Ceat L$m$ted amon(
PA" A-%%"+ .%RE RA$ 2. /epot Boo;s, ,usic ? 0ifts
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Depot $s one of the .oun(est *rands from the Panta%oon sta*%e and $s a tr$*ute to our freedom of thou(ht, spee#h and e>press$on shared $n a no e% fash$on 0$th #ustomers as *oo!s, mu%t$med$a, to.s, stat$onar. and ($fts+ At Depot, *oo! %o ers are offered a ran(e of *oo!s that meet the needs and preferen#e of e er. a(e (roup+ =rom f$#t$on to (enera% referen#e, mana(ement and #h$%drenHs mater$a%, .ou 0$%% f$nd $t a%% at Depot+ Mus$# *uffs are $n $ted to se%e#t from a 0$de #ate(or. of mus$# CDs and #assettes+
6. .uture=azaar.com =uture*a)aar+#om offers the 0$dest ran(e of produ#ts at M%o0est pr$#es J e er.da.PH ,a $n( p$oneered the reta$%$n( *us$ness $n Ind$a, =uture*a)aar+#om has no0 de#$ded to re o%ut$on$)e the #onsumer e/#ommer#e *us$ness $n Ind$a+ It $ntends to pro $de #ustomers 0$th a stream%$ned, eff$#$ent and 0or%d #%ass persona%$)ed shopp$n( e>per$en#e, 0h$#h 0$%% *e supported 0$th the *est te#hno%o(. p%atform+ =uture Ba)aar has *een named as the Best Ind$an Be*s$te 8CC? $n the Shopp$n( #ate(or. *. PC Bor%d+ =uture Ba)aar 0on the top spot after *eat$n( other esta*%$shed p%a.ers %$!e Red$ff, Ind$at$mes, S$f., e*a., Ind$ap%a)a, Chenna$ Ba)aar and Ind$a Ma%%+ The a0ard 0as presented to =uture Ba)aar for $ts Qde#ent, no/nonsense approa#h, 0h$%e pro $d$n( a (ood shopp$n( e>per$en#eQ+
@. "avaras
Page 3A
5a aras, a f$ne 88 #arat pure (o%d and d$amond "e0e%%er. *rand, $s reta$%ed from B$( Ba)aar stores+=uture Group has re o%ut$on$)ed the Ind$an "e0e%%er. mar!et 0$th the %aun#h of 5a aras, 0h$#h offers *randed, pure and des$(n d$fferent$ated "e0e%%er. at #ompet$t$ e pr$#es $n a h.permar!et set/up $n %$ne 0$th the e o% $n( *u.$n( *eha $our of #onsumers+ The rat$ona%e *eh$nd th$s $s that 0$th h$(her d$sposa*%e $n#omes, for #onsumers toda. (o%d and other "e0e%%er. pur#hases too ha e *e#ome $mpu%s$ e *u.$n( a#t$ $t$es+ ,en#e, 5a aras 0$th$n B$( Ba)aar+ 5a aras offers a #omp%ete f$ne "e0e%%er. shopp$n( e>per$en#e, desp$te *e$n( 0$th$n the #onf$nes of a h.per mar!et+ :+ %P 29
Top 3C, the #oo% offer$n( from =uture Group, offers the %atest $n fash$on and st.%e+ Th$s format $s *ased on the #on#ept of the e er popu%ar #ountdo0n sho0s, 0here the trend$est st.%es (et ran!ed from 3 to 3CK the h$(hest se%%$n( $tem (ets the h$(hest ran!$n(P Keep$n( pa#e 0$th fast #han($n( fash$on needs, Top 3C stores empo0ers the .outh to ma!e a d$st$n#t$ e fash$on statement throu(h eas$%. afforda*%e appare% #o%%e#t$ons and a##essor$es+ Top 3C stores sto#! a 0$de ran(e of Messa(e Tees , =ash$on Tees ,Coo% Tees 1for (u.s and (a%s2, #asua%s, #ar(oes, sports 0ear N s!$rts+ A un$-ue offer$n( of th$s format are TAsh$rts 0$th #o%%e(e names pr$nted on them, 0here$n one #an ote for oneHs #o%%e(e name and (et oneHs #o%%e(e name produ#ts #ustom/made+
;+ ulsi he medical =azaar BABASAB PATIL PROJECT REPORT OF MARKETING Page 3@
Tu%s$ the Med$#$ne Ba)aar $s a pharma#. housed 0$th$n B$( Ba)aars and =ood Ba)aars at o er 6; %o#at$ons a%% o er Ind$a + A$m$n( to offer outstand$n( profess$ona% ser $#e from a #ar$n( and fr$end%. en $ronment+ Be are prepared to (o the e>tra m$%e or pro $de that %$tt%e e>tra (u$dan#e and to #are for .our needs throu(h our ,ea%th#are en-u$r. s.stem+
:. ,r. R)0! =uture Ser $#es *r$n(s Mr+ R$(ht / a re%$a*%e resour#e 0ho $s a%0a.s read. to perform an. tas! or attend to an. re-u$rement+ =or the er. f$rst t$me $n Ind$a Be $t f$>$n( p%um*$n( to pro $d$n( ser$ous f$nan#$a% ad $#e, no "o* $s too *$( or sma%%+ Mr+ R$(ht $s en $sa(ed to *e a one stop so%ut$on for a%% the ser $#e needs and 0$%% offer ar$ous $nno at$ e ser $#es+ Mr+ R$(ht 0$%% operate $n the fo%%o0$n( ser $#e #ate(or$es / Et$%$t. ser $#es, ,ome Impro ement, Tra e%, E ent N Bedd$n( P%ann$n(, Beaut. N Be%%ness and Ad $sor. Ser $#es+ Current%. offer$n( ser $#es %$!e ,ome C%ean$n(, Pest Contro%, Tra e% N ,e%pmate+ Soon to %aun#h Astro%o(., Shoe %aundr., ,e%pRhome
?+ Pantaloons .resh fashion
Page 8C
Panta%oons =resh =ash$on stands out as a fash$on trendsetter, on the %$nes of ho0 fash$on $s fo%%o0ed $nternat$ona%%.+ The M%oo!H and M0hatHs $nH toda. for the season $s sa#rosan#t+ Panta%oons ta!es $ts prom$se of Sfresh fash$onS er. ser$ous%. ma!$n( a a$%a*%e to $ts #ustomers the %atest $n fash$on e er. 0ee!P A%% Panta%oons stores ref%e#t the ne0 $deo%o(. // =resh =ee%$n(, =resh Att$tude, =resh =ash$on+ The stores offer fresh #o%%e#t$ons and are appea%$n( $nter$ors and attra#t$ e produ#t d$sp%a.P The f$rst Panta%oons 0as opened $n Gar$ahat $n 3@@?+ O er the .ears, $t has under(one se era% trans$t$ons+ Bhen $t 0as f$rst %aun#hed, th$s store most%. so%d e>terna% *rands+ Gradua%%., $t started reta$%$n( a m$> of e>terna% *rands 0h$%e at the same t$me $ntrodu#ed $ts o0n pr$ ate *rands+ In$t$a%%. pos$t$oned as a fam$%. store, $t f$na%%. eered to0ards *e#om$n( a fash$on store 0$th an emphas$s on S.outhS and #%ear fo#us on Mfresh fash$onH+ 8. a-aLL houses a 0$de ran(e of read./to/0ear fash$ona*%e #%othes and a##essor$es that are other0$se not eas$%. a a$%a*%e for p%us s$)e #ustomers+ aLL *r$n(s forth a 0$de #o%%e#t$on of st.%$sh #%oth$n( to se%e#t from, *e $t Bestern 0ear, Indo/0estern or Ethn$# 0ear $n *oth =orma% and Casua% #ate(or$es+ aLL a%so offers mat#h$n( a##essor$es %$!e *e%ts, t$es, and hand*a(s $n a perfe#t s$)e and f$t. The stores are aesthet$#a%%. and sens$t$ e%. des$(ned to #ater to th$s n$#he set of #ustomers 0ho %o e the open 0$de spa#es, #%ean #ut %$nes, paste% #o%ours that ma!e up the $n $t$n( store %a.out and the e en more remar!a*%e #ustomer fr$end%. staff that are present to ass$st them $n e er. 0a.+ $sua%%. st$mu%at$n( than!s to
Page 83
3. (entral
Laun#hed $n Ma.SC: at Ban(a%ore, Centra% $s a sho0#ase, seam%ess ma%% and the f$rst of $ts !$nd $n Ind$a+ The thou(ht *eh$nd th$s p$oneer$n( #on#ept 0as to ($ e #ustomers an uno*stru#ted and a pure shopp$n( e>per$en#e and to ensure the *est *rands $n the Ind$an mar!et are made a a$%a*%e to the d$s#ern$n( Ind$an #ustomer+ Centra% offers e er.th$n( for the ur*an asp$rat$ona% shopper to shop, eat and #e%e*rate+ Lo#ated $n the heart of the #$t., Centra% *e%$e es $ts #ustomers shou%d not ha e to tra e% %on( d$stan#es to rea#h usK $nstead 0e must *e present 0here #ustomers fre-uent%. $s$t+ Centra% houses o er 6CC *rands a#ross #ate(or$es, su#h as appare%, foot0ear and a##essor$es for 0omen, men, #h$%dren and $nfants, apart from a 0ho%e ran(e of Mus$#, Boo!s, Coffee Shops, =ood Courts, Super Mar!ets 1=ood Ba)aar2, =$ne D$n$n( Restaurants, Pu*s and D$s#othe-ues+ The ma%% a%so has a separate se#t$on for ser $#es su#h as Tra e%, =$nan#e, In estment, Insuran#e, Con#ert9C$nema T$#!et Boo!$n(, B$%% Pa.ments and other m$s#e%%aneous ser $#es+ In add$t$on, Centra% houses Centra% S-uare, a ded$#ated spa#e for produ#t %aun#hes, $mpromptu e ents, dar$n( d$sp%a.s, e>#$t$n( sho0s, and art e>h$*$t$ons+
10. .ashion +tation =ash$on Stat$on $s the #ompan.Ss offer$n( from the$r a%ue reta$% p%atform+ A themat$# store, =ash$on Stat$on $s an attempt to offer fash$on for0ard produ#ts to the mass mar!et+ Ca%%ed a f$rst of $ts !$nd fash$on dest$nat$on, =ash$on Stat$on houses a 0$de se%e#t$on of trend. appare%s+ The ESP of the store $s S=ash$on that f$ts .our *ud(etS, 0h$#h trans%ates to (reat dea%s on appare% N a##essor$es for Men, Bomen and Ch$%dren+
Page 88
22. .ood Bazaar =ood Ba)aar $n $tes .ou for a shopp$n( e>per$en#e, un$-ue *. $ts am*$en#e+ At =ood Ba)aar .ou 0$%% f$nd a h$therto unseen *%end of a t.p$#a% Ind$an Ba)aar and Internat$ona% supermar!et atmosphere+ =%a((ed off $n Apr$%HC8, =ood Ba)aar $s a #ha$n of %ar(e supermar!ets 0$th a d$fferen#e, 0here the *est of Bestern and Ind$an a%ues ha e *een put to(ether to ensure .our sat$sfa#t$on and #omfort 0h$%e shopp$n(+ The 0estern a%ues of #on en$en#e, #%ean%$ness and h.($ene are offered throu(h pre pa#!ed #ommod$t$es and the Ind$an a%ues of QSee/Tou#h/=ee%Q are offered throu(h the &*a)aar/%$!e' atmosphere #reated *. d$sp%a.$n( stap%es out $n the open, a%% at er. e#onom$#a% and afforda*%e pr$#es 0$thout an. #omprom$se on -ua%$t.+
26. Blue +;y
B%ue S!. $s a nat$ona% #ha$n of stores offer$n( a 0$de se%e#t$on of *randed and pr$ ate %a*e% sun(%asses and 0at#hes+ B%ue S!. has *een des$(ned to address an e>#$t$n( and (ro0$n( mar!et for a##essor$es+ Customers (et a 0$de and $nterest$n( #o%%e#t$on of fash$on *rands from a#ross the 0or%d.
2@. +tar ? +itara BABASAB PATIL PROJECT REPORT OF MARKETING Page 86
Star N S$tara, a un$-ue *eaut. sa%on for men and 0omen, $ntrodu#es man. ne0 features and produ#ts for the f$rst t$me $n Ind$a+ At Star N S$tara 0e a$m to demo#rat$se sa%on ser $#es for eas. a##ess to a%% and de%$ er -ua%$t. ser $#e at er. afforda*%e pr$#es+ Star N S$tara e o!es a theme of Bo%%.0ood and prom$ses to ma!e .ou a Star 1S$tara $n ,$nd$2 The spa#e, dT#or, %$(ht$n( $s rem$n$s#ent of mo $es and 0$%% transport .ou from the ord$nar. 0or%d to that of the Mree%H 0or%d+ Star N S$tara pro $des a%% s!$n and ha$r re%ated *eaut. ser $#e+ The sa%on $s spa#$ous and the atmosphere re%a>ed+ Men, 0omen and #h$%dren #an eas$%. f$nd a ser $#e to #ater to the$r need+ But the fo#a% and n$#he e%ement of our sa%on $s the afforda*%e and attra#t$ e pr$#$n(+
14. Big Bazaar
B$( Ba)aar $s not "ust another h.permar!et+ It #aters to e er. need of .our fam$%.+ Bhere B$( Ba)aar s#ores o er other stores $s $ts a%ue for mone. propos$t$on for the Ind$an #ustomers+ At B$( Ba)aar, .ou 0$%% def$n$te%. (et the *est produ#ts at the *est pr$#es / thatHs 0hat 0e (uarantee+ B$th the e er $n#reas$n( arra. of pr$ ate %a*e%s, $t has opened the doors $nto the 0or%d of fash$on and (enera% mer#hand$se $n#%ud$n( home furn$sh$n(s, utens$%s, #ro#!er., #ut%er., sports (oods and mu#h more at pr$#es that 0$%% surpr$se .ou+ And th$s $s "ust the *e($nn$n(+ B$( Ba)aar p%ans to add mu#h more to #omp%ete .our shopp$n( e>pere$n#e+
Page 8:
)" R%/&( )%" %. %P)(
itle of Pro1ectB Effectiveness of Promotional offers at Big Bazaar, Belgaum ,eaning BABASAB PATIL PROJECT REPORT OF MARKETING Page 8;
Promot$on $s an $mportant mar!et$n( for#e that pro $des e>tra $n#ent$ es for short term sa%es+ Promot$on p%a.s an $mportant ro%e 0$th ad ert$sements and se%%$n( efforts+
he role and mechanics of promotion Promot$ons are an e>treme%. a%ua*%e too% for the mar!et$n( of (oods+ L$!e a%% other too%s, promot$ons #an ma!e a a%ua*%e #ontr$*ut$on to mar!et$n(+
Promotion functionI The fun#t$on of promot$on $s to a##e%erate a#t$on stated *. other mar!et$n( a#t$ $t$es+ Promot$on a#ts as a #ata%.st to a##e%erate a#t$on, pr$mar$%. on the part of the #onsumer+ It supp%ements, *ut $s not a su*st$tute for, ad ert$s$n( and se%%$n( efforts+ Promot$on a##e%erates a#t$on *. #han($n( the pr$#e J a%ue re%at$onsh$p of the *rand E er. produ#t has an esta*%$shed a%ue $n the m$nds of the #onsumer+ Th$s $s 0hat the #onsumer $s norma%%. 0$%%$n( to e>pend 1$n mone.2 for 0hat he (ets, or th$n!s *e (ets, 0hen he *u.s the produ#t+
Promot$on #han(es th$s pr$#e/ a%ue re%at$onsh$p to the po$nt 0here the $nd$ $dua% $s st$mu%ated to ta!e a des$red a#t$on+ It does th$s $n most #ases e$ther *. %o0er$n( the pr$#e or *. $n#reas$n( the a%ue of the produ#t or *oth <hen to use promotionI The need for promot$on ar$es *e#ause 3+ A *randHs -ua%$t. $s $nfer$or to #ompet$t$onK 8+ A *randHs ad ert$s$n( $s not as persuas$ e as #ompet$t$ e #op.K or BABASAB PATIL PROJECT REPORT OF MARKETING Page 8<
6+ A ne0 *rand $s *e$n( $ntrodu#ed
PromotionCs role in the life cycle of a =rand At ea#h sta(e $n a *randHs %$fe #.#%e a d$fferent de(ree of promot$ona% emphas$s $s re-u$red+ "e> ProductB A ne0 produ#t #an usua%%. prof$t from su*stant$a% promot$on support J $f the produ#t, the ad ert$s$n(, d$str$*ut$on and pr$#e are r$(ht+ The promot$on #an tru%. perform $ts fun#t$on of a##e%erat$n( tr$a% and pur#hase of a *rand 0hose a%ue has not .et *een fu%%. esta*%$shed $n the m$nds of a%% #onsumers+ A%thou(h (ood ad ert$s$n( on a ne0 *rand 0$%% persuade man. #onsumers to tr. the *rand, $t $s not %$!e%. to persuade e er. %o($#a% prospe#t to ta!e $mmed$ate a#t$on+ Thou(h the ad ert$s$n( does not -u$#!%. mo e to a#t$on re-u$re an e>tra $n#ent$ e, su#h as a free samp%e or #oupon or some other de $#e that $n#reases the a%ue of the *rand, or %o0ers $ts pr$#e, to the po$nt 0here the prospe#t de#$des to *u. $t+ If the produ#t $s of (ood -ua%$t., promot$on thus he%ps to esta*%$sh $ts a%ue -u$#!%. $n the m$nds of more peop%e+
0ro>ing BrandB There are $nd$#at$ons, $n#$denta%%., that man. ne0 *rands 1*ut not a%%2 rea#h the$r share/of/mar!et pea! 0$th$n s$> months to a .ear after the #omp%et$on of the$r $ntrodu#t$on+ Th$s %eads to the #on#%us$on that a *rand of pro en produ#t and ad ert$s$n( #op. super$or$t. 0ou%d *e 0e%% ad $sed to meet ma>$mum tr$a% dur$n( the $ntrodu#tor. BABASAB PATIL PROJECT REPORT OF MARKETING Page 8?
per$od *. spend$n( hea $%. $n the ad ert$s$n( med$a and on the promot$ona% de $#es that are most effe#t$ e $n rea#h$n( the *randHs *est %on(term prospe#t$ e #onsumers+ In estment at the h$(hest pra#t$#a*%e %e e% $n effe#t$ e ad ert$s$n( and promot$on dur$n( the $ntrodu#tor. sta(e, therefore J *. -u$#!%. a#h$e $n( a h$(h fran#h$se %e e% J #an esta*%$sh a *us$ness that $s %ess u%nera*%e to #ompet$t$on and that returns h$(her %e e% of prof$t $n the fo%%o0$n( .ears+
+ta=le BrandB An esta*%$shed, (ro0$n( *rand (enera%%. re-u$res m$n$ma% promot$on support, usua%%. of a se%e#t$ e nature+ The produ#t and $ts ad ert$s$n( are st$%% e-ua% to or *etter than #ompet$t$on+ A h$(h proport$on of potent$a% #ustomers ha e tr$ed the *rand And man. ha e *e#ome more or %ess re(u%ar users+
In su#h a hea%th. s$tuat$on, the "o* that promot$on has to do usua%%. $s mu#h narro0er and more spe#$a%$)ed+ It #an *e used for su#h spe#$f$# purposes as $mpro $n( d$str$*ut$on on %ar(e s$)es, attra#t$n( ne0 users from fr$n(e (roups or areas 0here usa(e %e e%s are *e%o0 potent$a%, or $n#reas$n( the #onsumpt$on amon( present users+ Tota% promot$on e>pend$tures, ho0e er, #an *e #ut *a#! to %e e%s that (enerate opt$mum prof$ts J so %on( as the *rand #ont$nues to represent super$or a%ue for the pr$#e+
/eclining BrandB A mature, sta*%e *rand ma. need $n#reased promot$ona% support as #ompet$t$on *e($ns to mat#h $t $n produ#t -ua%$t. and $n the persuas$ eness of $ts ad ert$s$n( #op., or as the *rand rea#hes $ts natura% fran#h$se %e e%+ Bhen th$s happens, Gro0th #eases, sa%es and share %e e% off+ BABASAB PATIL PROJECT REPORT OF MARKETING Page 8A
A de#%$n$n( *rand ma. need mu#h hea $er promot$on support as $t *e#omes o%d and out/ dated *. ne0 or $mpro ed #ompet$t$ e *rands+ Efforts to $mpro e the *randHs -ua%$t. and $ts ad ert$s$n( #op. to e-ua% #ompet$t$on ma. ha e *een unsu##essfu%+ In#reas$n( the ad ert$s$n( appropr$at$on ma. not he%p J and ma., $n fa#t, mere%. redu#e prof$ts+
MAOOR T7PES O= CESTOMER PROMOTIO5S
3+Samp%$n(I D$str$*ut$on of free spe#$a% or re(u%ar s$)e pa#!a(e to #onsumers BABASAB PATIL PROJECT REPORT OF MARKETING Page 8@
8+Coupon$n(I D$str$*ut$on of #ert$f$#ates 0$th a stated monetar. or mer#hand$)e a%ue 0h$#h the #onsumer redeems throu(h a reta$%er to0ards the pur#hase of the spe#$f$ed $tem+
6+ Demonstrat$onsI An $%%ustrat$on or demonstrat$on of ho0 a produ#t $s prepared and9or used, fre-uent%. $n o% $n( #onsumer tast$n( of food produ#ts and usua%%. $n o% $n( the presen#e of a home e#onom$st or other tra$ned representat$ e+ :+ Pr$#e pa#!sI Offers to #onsumers of sa $n(s off the re(u%ar pr$#e of a produ#t, f%a((ed on the %a*e%+ E>I A redu#ed pr$#e pa#!s+ ;+ =ree tr$a%sI In $t$n( #ustomers for free tr$a%s of produ#ts 0$thout #ost+
Page 6C
RE+EAR(! ,E !%/%-%0$
) -E %. !E PR%DE( Effectiveness of Promotional offers at Big Bazaar, Belgaum+
Page 63
OBOECTIVES To test the effe#t$ eness of the #ommun$#at$on of the offers to the #onsumers To test the a0areness %e e% amon( pu*%$# 0$th respe#t to offers of B$( Ba)aar To assess the attra#t$ eness of the offers to #ustomers at B$( Ba)aar To f$nd out the #ompet$t$ e d$fferen#es of B$( Ba)aar 0$th other Reta$% #ompet$tors+ RE+EAR(! ,E !%/%-%0$ /ata +ource B Primary /ata E.rom Fuestionnaire and personal interactionG +econdary data H<e=site, Research approach Research )nstrument +ample plan +ample unit +ampling method +ample +ize /&RA )%" %. PR%DE( Durat$on of the Pro"e#t 3Cth De# 8CC? to 8?th Apr$% 8CCA+ B B B B B B +urvey method. Questionnaire Personal )ntervie> (ustomers of Big Bazaar (onvenience sampling 689 customers
-),A A )%" %. + &/$ Customers d$d not respond, so I had to f$nd man. #ustomers for sur e. !$P% !E+)+ E+ +
Page 68
32 ,.pothes$s test$n( for attra#t$ eness of #ustomers to offers and $ndu#ement for pur#hase ,OI More than <;G of the #ustomers are attra#ted to promot$ona% offers N are $ndu#ed to ma!e pur#hases ,3I More than <;G of the #ustomers are not attra#ted to promot$ona% offers N are not $ndu#ed to ma!e pur#hases
82 ,.pothes$s test$n( for pr$#e *etter #ompared to other reta$% shops ,OI More than A;G of the #ustomers f$nd pr$#e *etter than other reta$% stores ,3I More than A;G of the #ustomers do not f$nd pr$#e *etter than other reta$% stores
The h.pothes$s test 0as #arr$ed out and the resu%ts are put $nto Anne>ure
0RAP!+ A"/ .)"/)"0+ BABASAB PATIL PROJECT REPORT OF MARKETING Page 66
(onceptB To sur e. 0hether the #ustomers $s$t$n( at B$( Ba)aar are a0are of the Promot$ona% offers a=le "oB 2
Are you aware of promotional offers at Big Bazaar Frequency 210 40 250 Percent 84.0 16.0 100.0 Valid Percent 84.0 16.0 100.0 Cu ulati!e Percent 84.0 100.0
Valid
Yes No Total
0raph "oB 2
Are you aware of promotional offers at Big Bazaar

Yes No
16.00%
84.00%
)nterpretationB Ma"or$t. 1A:G2 of the #ustomers sur e.ed 0ere a0are of the Promot$ona% offers at B$( Ba)aar
Page 6:
(onceptB To stud. mode of #ommun$#at$n( promot$ona% offers to the #ustomers a=le "oB 6
What was the mode of Communication Frequency "5 1"6 "$ 210 40 250 Percent 14.0 54.4 15.6 84.0 16.0 100.0 Valid Percent 16.# 64.8 18.6 100.0 Cu ulati!e Percent 16.# 81.4 100.0
Valid
*issin( Total
TV Ne%s Pa&er 'ordin(s Total )yste
0raph "oB 6
+,at %as t,e

#0 60 50 40 "0 20
ode o- Co
65
unication
Percent
1# 10 0 TV Ne% s Pa&er
1$
'ordin(s
+,at %as t,e
ode o- Co
unication
)nterpretationB 5e0s paper 0as the most effe#t$ e mode for #ommun$#at$on, fo%%o0ed *. hoard$n(s and TV ad ert$sements+ BABASAB PATIL PROJECT REPORT OF MARKETING Page 6;
(onceptB To #he#! the a%ertness of #ustomers to0ards the announ#ements made at B$( Ba)aar dur$n( shopp$n(
a=le "oB @
Did you notice/hear about the Promotional offers Today Frequency 2"2 18 250 Percent $2.8 #.2 100.0 Valid Percent $2.8 #.2 100.0 Cu ulati!e Percent $2.8 100.0
Valid
Yes No Total
0raph "oB @
Did you notice/hear about the Promotional offers Today

Yes No
#.20%
$2.80%
Page 6<
)nterpretationB Promot$ona% offers are not$#ed and heard *. the #ustomers dur$n( the$r shopp$n(
(onceptB To stud. fre-uen#. the samp%e #ustomers $s$ted B$( Ba)aar a=le "oB 7
How fre uently you !isit Big Bazaar Cu ulati!e Percent ".6 20.4 85.6 8#.2 100.0
Valid
0ccasionally 0nce in a ont, 0nce in a %ee1 /aily .s and %,en required Total
Frequency $ 42 16" 4 "2 250
Percent ".6 16.8 65.2 1.6 12.8 100.0
Valid Percent ".6 16.8 65.2 1.6 12.8 100.0
0raph "oB 7
How fre uently you !isit Big Bazaar
60
Percent
40
65.20%
20
16.80% 12.80%
".60%
1.60%
0ccasionaly
0nce in a
ont,
0nce in a %ee1
/aily
.s and %,en required
How fre uently you !isit Big Bazaar
Page 6?
)nterpretationB :8G of the #ustomers $s$t B$( Ba)aar on#e $n a 0ee!, e$ther on Bednesda. or 0ee! ends, fo%%o0ed *. #ustomers $s$t$n( on#e $n a month and as and 0hen re-u$red+
(onceptB Effe#t$ eness of promot$ona% offers $ndu#$n( the #ustomers to ma!e pur#hases a=le "oB 8
Promotional offers at Big Bazaar are attracti!e and induce me to ma"e a purchase Frequency 65 100 56 2$ 250 Percent 26.0 40.0 22.4 11.6 100.0 Valid Percent 26.0 40.0 22.4 11.6 100.0 Cu ulati!e Percent 26.0 66.0 88.4 100.0
Valid
)tron(ly .(ree .(ree Neit,er .(ree2Nor /is3a(ree /is3a(ree Total
0raph "oB 8
Page 6A
Pro otional o--ers at 4i( 4a5aar are attracti!e and induce

50
et
40
40
"0 26 20 22
Percent
10
12
0 )tron(ly .(ree .(ree Neit,er .(ree2Nor /i /is3a(ree
Pro otional o--ers at 4i( 4a5aar are attracti!e and induce
e to
a1e a
)nterpretationB 8<G stron(%. a(ree, :CG a(ree, 88G ne$ther a(ree nor d$s/a(ree and rema$n$n( #ustomers d$s/a(ree
(onceptB To stud. #ustomers preferen#es of the #ommod$t$es a=le "oB :

#an" the products that you e$pect promotional offers Frequency 125 80 "2 1" 250 Percent 50.0 "2.0 12.8 5.2 100.0 Valid Percent 50.0 "2.0 12.8 5.2 100.0 Cu ulati!e Percent 50.0 82.0 $4.8 100.0
Valid
Clot,in( 6roceries 7lectronic ite s Furnitures Total
Page 6@
0raph "oB :
#an" the products that you e$pect promotional offers
50
40
Percent
"0
50.00%
20
"2.00%
10
12.80% 5.20%
0 Clot,in( 6roceries 7lectronic ite s Furnitures
#an" the products that you e$pect promotional offers
)nterpretationB Customers preferred #%oth$n( fo%%o0ed *. (ro#er$es, e%e#tron$# $tems and furn$tures
(onceptB To stud. 0hether #ustomers a a$%ed *enef$t of promot$ona% offers a=le "oB 5
Ha!e you a!ailed any offers during your recent !isit Frequency 214 "6 250 Percent 85.6 14.4 100.0 Valid Percent 85.6 14.4 100.0 Cu ulati!e Percent 85.6 100.0
Valid
Yes No Total
Page :C
0raph "oB 5
Ha!e you a!ailed any offers during your recent !isit

Yes No
14.40%
85.60%
)nterpretationB Ma"or$t. 1A;G2 of #ustomers a a$%ed *enef$t of promot$ona% offers
(onceptB Bhat d$d .ou opt for4 The #ustomers ma. (o $n for =ree offers or d$s#ount offers+ To stud. the #ustomers preferen#e of offers th$s -uest$on 0as as!ed+
a=le "oB 4
Page :3
What did you opt for Frequency $1 12" 214 "6 250 Percent "6.4 4$.2 85.6 14.4 100.0 Valid Percent 42.5 5#.5 100.0 Cu ulati!e Percent 42.5 100.0
Valid
*issin( Total
/iscount o--er Free o--er Total )yste
0raph "oB 4
+,at did you o&t -or
*issin(
/iscount o--er
Free o--er
)nterpretationB :@G of the #ustomers a a$%ed =ree offers 6<G a a$%ed D$s#ount offers+
(onceptB D$d #ustomers #ommun$#ate *enef$t of promot$ona% offers to the$r fr$ends and re%at$ es a=le "oB 3
Page :8
Do you communicate offers at Big Bazaar to your friends Frequency 218 "2 250 Percent 8#.2 12.8 100.0 Valid Percent 8#.2 12.8 100.0 Cu ulati!e Percent 8#.2 100.0
Valid
Yes No Total
Do you communicate offers at Big Bazaar to your friends

Yes No
12.80%
8#.20%
0raph "oB 3
)nterpretationB Ma"or$t. 1A?G2 of #ustomers d$d #ommun$#ate *enef$ts of promot$ona% offers to the$r fr$ends and re%at$ es+
Page :6
(onceptB Bhere do .ou f$nd the fo%%o0$n( *etter4 3+ Pr$#e 8+ Dua%$t. 6+ Produ#t ran(e :+ Promot$ona% offers ;+ Am*$en#e
Page ::
(onceptB Pr$#e a=le "oB 29

Price Frequency 215 "5 250 Percent 86.0 14.0 100.0 Valid Percent 86.0 14.0 100.0 Cu ulati!e Percent 86.0 100.0
Valid
4i( 4a5aar 0t,er retail stores Total
0raph "oB 29
Price
100
80
Percent
60
40
86.00%
20
14.00%
0 4i( 4a5aar 0t,er retail stores
Price
Page :;
)nterpretationB A<G of #ustomers f$nd pr$#e *etter #ompared to other reta$% stores
(onceptB Dua%$t. a=le "oB 22

%uality Frequency 1$0 60 250 Percent #6.0 24.0 100.0 Valid Percent #6.0 24.0 100.0 Cu ulati!e Percent #6.0 100.0
Valid
0raph "oB 22
%uality
80
60
Percent
40
#6.00%
20
24.00%
%uality
Page :<
)nterpretationB Dua%$t. at B$( Ba)aar $s (ood as #ompared to other reta$% stores (onceptB Produ#t Ran(e a=le "oB 26
#ange Frequency 240 10 250 Percent $6.0 4.0 100.0 Valid Percent $6.0 4.0 100.0 Cu ulati!e Percent $6.0 100.0
Valid
#ange
100
80
Percent
60
$6.00%
40
20
0 4i( 4a5aar
4.00%
0t,er retail stores
#ange
0raph "oB 26 )nterpretationB 1@<2G of Customers fee% produ#t ran(e (ood at B$( Ba)aar BABASAB PATIL PROJECT REPORT OF MARKETING Page :?
(onceptB Promot$ona% offers a=le "oB 2@

&ffers Frequency 218 "2 250 Percent 8#.2 12.8 100.0 Valid Percent 8#.2 12.8 100.0 Cu ulati!e Percent 8#.2 100.0
Valid
0raph "oB 2@
&ffers
100
80
Percent
60
8#.20%
40
20
12.80%
&ffers
Page :A
)nterpretationB Promot$ona% offers are (ood #ompared to other reta$% stores
(onceptB Am*$en#e a=le "oB 27
Ambience Frequency 242 8 250 Percent $6.8 ".2 100.0 Valid Percent $6.8 ".2 100.0 Cu ulati!e Percent $6.8 100.0
Valid
Ambience
100
80
Percent
60
$6.80%
40
20
0 4i( 4a5aar
".20%
0t,er retail stores
Ambience
Page :@
0raph "oB 27 )nterpretationB Ma"or$t. 1@?G2 of the #ustomers f$nd Am*$en#e er. (ood
(onceptB To stud. 0hether Customers fee% %$!e #om$n( to B$( Ba)aar to a a$% the *enef$ts of the offers a=le "oB 28
Do offers ma"e you feel li"e !isiting Big Bazaar Frequency 226 24 250 Percent $0.4 $.6 100.0 Valid Percent $0.4 $.6 100.0 Cu ulati!e Percent $0.4 100.0
Valid
Yes No Total
0raph "oB 28
Do offers ma"e you feel li"e !isiting Big Bazaar

Yes No
$.60%
$0.40%
Page ;C
)nterpretationB Ma"or$t. 1@CG2 of #ustomers are attra#ted to offers and hen#e the. 0$%% shop fre-uent%. at B$( Ba)aar
.)"/)"0+
Page ;3
Ma"or$t. 1A:G2 of the #ustomers sur e.ed 0ere a0are of the Promot$ona% offers at B$( Ba)aar 5e0spaper 0as the most effe#t$ e mode for #ommun$#at$on, fo%%o0ed *. hoard$n(s and TV ad ert$sements+ Promot$ona% offers are not$#ed and heard *. the #ustomers dur$n( the$r shopp$n( :8G of the #ustomers $s$t B$( Ba)aar on#e $n a 0ee!, e$ther on Bednesda.s or 0ee! ends, fo%%o0ed *. #ustomers $s$t$n( on#e $n a month and as/and/0hen re-u$red+ 8<G stron(%. a(ree, :CG a(ree, 88G ne$ther a(ree nor d$sa(ree and rema$n$n( #ustomers d$sa(ree Customers preferred #%oth$n( fo%%o0ed *. (ro#er$es, e%e#tron$# $tems and furn$tures Ma"or$t. 1A;G2 of #ustomers a a$%ed *enef$t of promot$ona% offers :@G of the #ustomers a a$%ed =ree offers 6<G a a$%ed D$s#ount offers+
Ma"or$t. 1A?G2 of #ustomers d$d #ommun$#ate *enef$ts of promot$ona% offers to the$r fr$ends and re%at$ es+ A<G of #ustomers f$nd pr$#e *etter #ompared to other reta$% stores
Customers found Dua%$t. at B$( Ba)aar (ood as #ompared to other reta$% stores
Page ;8
Customers fee% produ#t ran(e (ood at B$( Ba)aar Promot$ona% offers are (ood #ompared to other reta$% stores as per the #ustomers
+&00E+ )%"+
Page ;6
3<G of the sur e.ed #ustomers 0ere not a0are of promot$ona% offers, so the Compan. shou%d ensure that ma>$mum #ustomers !no0 a*out promot$ona% offers $s$t$n( B$( Ba)aar and there shou%d ma!e a0are of offers to (enera% pu*%$#+ 6:G of the #ustomers are not attra#ted to promot$ona% offers *e#ause of short ran(e of e%e#tron$# $tems and some dou*t the -ua%$t. of the produ#ts on 0h$#h promot$ona% offers are de#%ared+ The Compan. shou%d ta!e note of th$s+
Some #ustomers are d$sappo$nted *e#ause of short per$od of promot$ona% offers as the. $s$t B$( Ba)aar after the offer per$od $s o er+ Su#h #ustomers shou%d *e #on $n#ed that s$m$%ar offers 0ou%d *e de#%ared soon+ The durat$on of the d$s#ount offers must *e $n#reased, so that more num*er of #ustomers #an a a$% the *enef$t+ Most of the #ustomers prefer #%oth$n( 1;CG2 and (ro#er$es 168G2 , the Compan. has to attra#t the #ustomers to0ards and e%e#tron$# $tems and furn$tures
Page ;:
The promot$ona% offers on Bednesda.s #an a%so *e e>tended to Tuesda.s and Sunda.s so that more num*er of #ustomers 0$%% (et *enef$t of the offers and thus sa%es $n#rease+ The emp%o.ees of B$( Ba)aar shou%d *e d$s#oura(ed to ta!e the *enef$t of offers 0h$#h are meant for #ustomers
(%"(-&+)%"
Promot$ona% offers p%a. an $mportant ro%e to $n#rease the sa%es $n short terms Be%(aum popu%at$on $s e>per$en#$n( a ne0 pattern of shopp$n(
The #ustomer *u.$n( pattern has #han(ed 0$th the $ntrodu#t$on of B$( Ba)aar $n Be%(aum The foot fa%% has $n#reased at B$( Ba)aar
Customers are e>posed to ne0 *rands and the. are *e#om$n( *rand sa
Page ;;
A""E'&RE+
BABASAB PATIL PROJECT REPORT OF MARKETING Page ;<
B)B-)%0RAP!$ Boo;s Bus$ness Stat$st$#s J G+C+ Berr. Ad ert$sement and Promot$on J Be%#h N Be%#h Mar!et$n( Mana(ement J Ph$%$p Kot%er
<e=sites 000+panta%oon+#om 000+$nd$a$n*us$ness+n$#+$n
Page ;?
,7POT,ESIS TESTI5G ,.pothes$s test$n( for attra#t$ eness of #ustomers to offers and $ndu#ement for pur#hase ,OI More than <;G of the #ustomers are attra#ted to promot$ona% offers N are $ndu#ed to ma!e pur#hases ,3I More than <;G of the #ustomers are not attra#ted to promot$ona% offers N are not $ndu#ed to ma!e pur#hases
LU P/P s$(ma P PUC+<; 5U8;C P U V95 U U 3<; 8;C =a or$n( 5 UC+<< 13/P2UC+6; 5/3U8:@
Page ;A
S$(ma P U
P13/P295/3
U U U C+6C8
C+<;> C+6;98:@ C+CCC@36<;
LU C+<</C+<;
C+6C8 U C+C6 Cr$t$#a% a%ue K1UW3+<:2 and o*ser ed a%ue $s C+C6, 0h$#h $s %ess than #r$t$#a% a%ue+ Therefore A##ept ,o
,.pothes$s test$n( for pr$#e *etter #ompared to other reta$% shops ,OI More than A;G of the #ustomers f$nd pr$#e *etter than other reta$% stores ,3I More than A;G of the #ustomers do not f$nd pr$#e *etter than other reta$% stores
LUP / P S$(ma P PUC+A; 5U8;C P U V95 U =a or$n( pr$#e as a fa#tor 5 U 83; 8;C S$(ma P U UC+:: 13/P2UC+3; 5/3U8:@
P13/P295/3
Page ;@
U U U
C+A;> C+3;98:@ C+CCC;38C; C+C88<
LU C+A</C+A; C+C88< U C+::
Cr$t$#a% a%ue K1W3+<:2 and o*ser ed a%ue $s C+::, 0h$#h $s %ess than #r$t$#a% a%ue+ Therefore A##ept ,o
Page <C

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Effectiveness of Promotional offers at Big Bazaar, Belgaum.

82 If .es, 0hat 0as the mode of #ommun$#at$on4 TV 5e0s Paper ,oard$n(s

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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BABASAB PATIL PROJECT REPORT OF MARKETING

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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Effectiveness of Promotional offers at Big Bazaar, Belgaum.

Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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Effectiveness of Promotional offers at Big Bazaar, Belgaum.

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