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When, what and where is Content! They are the 3Ws of data science. When to locate content?, what is content and where to locate the content. I believe these three thoughts works behind any of the search engine driven etadata strategies. Why do we see etadata beco ing stale and stealth in the content ecosyste ? This ade e to think about infor ation s!aces, their te !oral !ro!erties and the need for a new visual se iotics. "re they like the conventional s!ace ti e con#ectures and curvatures? There we have to reali$e that s!ace%ti e is never an absolute etric of anything. &et's take a few infor ation s!aces. (ne direct e)a !le is a library of wealth of infor ation. "nother one can be a stock e)change where nu bers and stocks flock with finance ca!ital. *et another one can be a grou! of !eo!le asse bled in a !arlia ent or a conference. "nother very fa iliar e)a !le of a convenient infor ation s!ace is a data warehouse or a relational database. This is largely an infor ation s!ace sans soul of infor ation.