Binayak Academy

Full Marks: 100

1. Answer the following. a) Pricing is purely a : i) Marketing decision ii) Non-financial decision iii) Business decision iv) None of these b) Agent middlemen take: i) Possession of goods iii) Risk of goods i) Few types of goods ii) Title of goods iv) None of these ii) One type of goods iv) Specialised goods iii) Place mix iv) Promotion mix

j) Net working capital is i) Sum of all current assets ii) Sum of all current liabilities iii) Excess of current assets over current liabilities

+ 2 Commerce Accounting

Time: 3 Hrs.
[ 1 x 15 = 15 ]

iv) Excess of current liabilities over current assets k) Fixed capital is also known as: i) Floating capital iii) Share capital l) HRM is: i) An art ii) a science iii) Both science and art iv) None m) Recruitment refers to: i) Training of employees n) Population of a place is a part of : i) Social factor iii) Legal factors o) Economic activity aims at: i) Serving poor iii) Serving community i) Answer in one word. a) Foreign Exchange Regulation Act was replaced by ___________. b) Indian economy is a _________ economy. c) _____________ is a permanent source of capital. d) IDBI was established in the year ___________. e) IFCI is established in the year ____________. f) ____________ finance helps in generating revenue. g) Equity shares are otherwise called as __________. h) ____________ eliminates hindrances of risk. i) Advertising is a ______________ expenditure. j) Stick No Bills is a product of ____________ . ii) Correct the underlined portion of the following sentences: k) Marketing is narrower than selling. l) Economic business environments have substantial impact on the business. 2. Answer the following questions. ii) Serving self iv) Maximizing wealth [ 1 x 15 = 15 ] ii) Economic factors iv) Demographic factor ii) Selection of employees iv) None of these iii) Searching for prospective candidates ii) Block capital iv) None of these

c) Warehousing function in marketing is a: iii) Variety of goods i) Product mix

d) Branding is _______ element of marketing mix. ii) Price mix e) Marketing mix is a ____________ function: i) Relative concept ii) D iii) Total of discounted value of expected benefits iv) Super profit divided with expected rate of return f) Marketing provides maximum satisfaction of i) Human wants iii) Sale of goods g) Skimming price is: i) High price iii) Discounted price h) SFC stands for: i) State finance corporation iii) State finance company i) Capital market provides: i) Short term financial resources ii) Medium term financial resources iii) Long term financial resources iv) Venture capital ii) State financial corporation iv) State financial company ii) Relatively low price iv) None of these ii) Production of goods iv) All of these

m) Central state relation is an aspect of economic environment.

n) Approach is the first step in the process of selling. o) The prosperous period of the business is termed is depression. 3. Answer any eleven questions from the following.[ 2 x 11 = 22 ] Write short notes on a) Technological environment b) Skimming pricing c) Product concept d) Durable products e) Umbrella brand f) Wholesaler g) Manpower planning h) Working capital i) Financial planning j) Dividend policy decisions k) What is reserve capital l) What is meant by privatization? m) What do you mean by account payable? n) What is an internal source of capital? 4. Answer any six questions from the following. a) What is fixed capital? b) What is sales promotion? c) What do you mean by branding? d) Define political environment. e) What do you mean by public deposit? f) Give any three differences between marketing and selling. [ 3 x 6 = 18 ]

g) Give any three factors that influence the economic environment. h) What is a label? State any four informations that a label may contain. 5. Answer any four questions. [ 7 /2 x 4 = 30 ]
1

a) Explain the importance of the study of business environment. b) Discuss the functions of personnel department of an organisation. c) Define various sources of recruitment with example. d) Define various factors determining the requirement of fixed capital. e) Write notes on economic and demographic environment. f) What are the various benefits of marketing management?

Best of Luck