JOHN E.

SHIPLEY
Ellicott City, MD 21043 (410) 799-3563 jeshipley1@verizon.net www.linkedin.com/in/jeshipley1/

PROFESSIONAL SUMMARY: A seasoned, team-oriented executive with a proven track record in sales,
marketing and office management in the financial services and small business sectors. Experienced in fashioning creative solutions to business problems. Effectively motivates others in the profitable achievement of individual and organizational goals. Business disciplines include: Marketing Product Management Business & Strategic Planning Product Profitability Advertising & Public Relations Direct Marketing Telemarketing Market Research Market Segmentation Branch & Office Manager Sales Management Sales Training & Support Personnel Management Project Management Quality Management

PROFESSIONAL EXPERIENCE: 2011 to June 2013 Providing care and support for an ailing parent

Parent required multiple major surgeries, periods of intensive rehabilitation and varying degrees of in-home care. Health has now stabilized allowing for my return to the workforce, pursue an aggressive job campaign and apply 110% of my talents to my next career opportunity.

ROYAL ELECTRIC, INC. 2006 2011 (laid off due to declining sales)

Sykesville, MD Service Department Office Manager

Managed the Service Department at an electrical contracting company. Converted a manual, paper-based office environment into a functional automated/computerized operation. Created new processes to handle scheduling, service order generation, project tracking, sales reporting and billing. Electrical estimate generation cut from 5 days to 2 days. Created worksheets and procedures for estimate calculation, project profitability and contract generation. Developed all sales efforts/materials including print ads, sales brochures, direct mail, inbound/outbound telemarketing and promotional discount and customer loyalty programs.

PROVIDENT BANK OF MARYLAND 2000 2005

Baltimore, MD VP, Small Business Banking Product Manager

Provided the small business product management expertise for the banks new Small Business Center. Managed both the small business loan and deposit product lines. Created a new business checking product line (including Free Business Checking) and introduced Small Business Internet Banking. Provided sales and product training to branch personnel.

FIRST MARYLAND BANCORP/ALLFIRST 1996 1999

Baltimore, MD VP, Retail Product Manager

Directed the eight-member Retail Product Management function. Developed, marketed and managed the retail product line originated through all affiliated banks, telemarketing call centers and direct mail. Grew consumer loan portfolio 14.5% in first year exceeding budget goals.

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Deposit service charges increased 12% (over prior year period) through new checking account promotions, increased debit card sales and deposit account repricing, Managed product line integration for purchased Dauphin Deposit franchise.

PROVIDENT BANK OF MARYLAND 1992 1996

Baltimore, MD VP, Consumer Loan Product Manager

Developed, marketed and managed the consumer loan and credit insurance products/services delivered through the retail branch system, telemarketing call center, mortgage subsidiary and indirect auto finance. Revamped the existing consumer loan product line including home equity lines of credit, second mortgages, unsecured line of credit and personal loan product. As a result, the direct consumer loan portfolio doubled over a four-year period. Established ProvidentDIRECT, a telemarketing call center, which generated over 50% of all direct loan volume within two years.

MARYLAND NATIONAL BANK (MNC FINANCIAL) 1991 1992 1990 1991

Baltimore, MD VP, Business Banking VP, Retail Credit Product Liaison

Managed the product development and marketing of the small business deposit and loan product set. Managed the relationship between Maryland National and its third party credit providers (product development, goal setting, marketing and branch training). Small Business was consistently one of the most profitable areas of the bank. Conducted a commercial checking advertising campaign that produced account volumes 2-1/2 times greater than prior year. Produced branch sales aids to better integrate Business Banking into branch routines. Aids included consolidated product brochures with customization options, streamlined disclosures and account opening worksheets. As liaison, coordinated home equity promotions achieving 120% of bank goals. Successfully merged the Maryland National/Equitable Bank consumer loan functions and portfolios.

EQUITABLE BANK, N.A. (Acquired by MNC FINANCIAL) 1982 1990

Baltimore, MD VP, Product Manager

Managed and coordinated the development and implementation of consumer loan product and promotional strategies within bank profitability targets. Achieved a 300% growth in the consumer loan portfolio over a five-year period. Loan growth consistently outperformed national averages. Designed and introduced the first commercial bank home equity line of credit in Maryland. Developed a comprehensive boat show marketing program producing over $50 million in pre-arranged financing. Pioneered direct mail loan acquisition using both centralized and branch specific approaches. Developed niche marketing and segmentation programs that doubled the credit card portfolio in two years. Designed the organizations first affinity credit card program. Coordinated the development of a geo-demographic database to aid direct marketing and portfolio management.

EDUCATION:
University of Baltimore, Baltimore, MD -- B.S. in Business Administration with Marketing concentration GPA: 4.0; Graduated Summa Cum Laude; Elected to Beta Alpha Honorary Scholarship Society

REFERENCES: Supplied upon request.

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