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EyeforTravel Research
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Table of Contents
4. Leading OTAs 17
1. Introduction 24
2. Products being bought online 25
3. Research process 29
4. Number of websites used in the travel research process 30
5. Long-haul travellers & travel research 32
6. “I use the Internet to buy travel because…” 33
7. Reasons for booking direct with suppliers online 34
8. User generated content and the UK Young Professional 35
9. Influencial factors when booking travel online 37
10. Online brands that are grabbing the consumers’ attention 38
11. The importance of brand: online vs. offline 41
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UK Online Travel Market | Consumer Snapshot
List of Tables
List of Tables
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© EyeforTravel Research. All rights reserved. 6