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Gaurav Laghate | Mumbai February 02, 2013 Last Updated at 17:36 IST
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7/26/2013 11:18 PM
http://www.business-standard.com/article/printer-friendly-version?article...
Television TV as the medium saw only 3.1% growth over the year ago to Rs 14,461 crore as per GroupM report. However, it is expected to grow at a much faster pace, 12 per cent in 2013, the report predicts. Newspapers As a medium, dailies saw just 2.4 per cent growth over 2011 to Rs 13,622 crore. The growth expectation for 2013 is kept at 5 per cent as automonbiles and financial services are expected to increase spends. Radio Another year went by when radio broadcasters kept waiting for the phase III auctions. But the medium for advertisers remained sluggish at 5 per cent to Rs 1,530 crore. The sector is expected to grow at 7 per cent in 2013. OOH One of the worst hit sector was Out of Home, which saw just 2 per cent growth in adEx growth in 2012, against a 6 per cent which was expected. Next year it is expected to grow at 6 per cent Digital and cinema as medium saw robust 28 per cent and 15 per cent growth respectively in 2012. In 2013, digital medium ad spend is is expected to grow at 30% while forecast for Cinema sector is 15 per cent.
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7/26/2013 11:18 PM