About Blue Dart Express Ltd

Introduction Blue Dart Express Ltd., South Asia's premier courier, and integrated express package Distribution Company, offers secure and reliable delivery of consignments to over 33,705 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries & territories worldwide and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance. It was founded in the year 1983. It has the Headquarters in Mumbai, India. Blue dart tied up with FedEx in the year 1989. It became a private ltd firm in the year 1991 and public ltd in the year 1994. It came into alliance with DHL and express distribution services in the year 2002. Vision Is to establish continuing excellence in delivery capabilities focused on the individual customer. Mission To assure safe, secure, cost effective and superior service, to our customers through highly skilled personnel, quality equipment, timely customer oriented response and professional management.

 Blue Dart Express Ltd HR Strategy HR is not just a support function but more strategic in its approach. Programmes like leadership development, succession planning, development of talent pipeline, vision and values actualization, building and sustaining culture, inculcating best practices etc. Modern HRD system, they have a decentralized, organic HR structure. The three ingredients that ensure that it is an employee oriented organization are : Employee Commitment, Building / Protecting the Culture and Employee Engagement Programs "People First" policies - an integral part of the core values of Blue Dart. To communicate, share and align employees on all the organisations plans, business performance, policies, process on new initiatives and strategies for the future. There are team briefing sessions by the Managing Director with the senior Management Team which are held periodically. HR conducts Open House sessions especially for the front line employees on regular basis. The open house sessions are conducted every quarter at all the locations and service centres. These open house sessions allows Blue Darters to express their concern areas which affect their work life and morale and motivation in a frank manner for solution/clarification. Recruitment And Selection Recruitment is done through Recruitment Agencies. Final Interview is taken by Blue Dart itself. Focuses on identifying the right talent. Performance Appraisal Use 360 degree performance appraisal Talent Management It is done by the company to retain the employee potential through panel review T & D with growth opportunity It is a learning organization and encourage development of knowledge, skills and attitudes. Conduct a corporate-wide training programme to bring learning to the work place through the use of in-house, qualified trainers and the intranet. Individual training needs are identified,

training objectives are set, the appropriate module implemented and, Effectiveness of the training is analyzed and evaluated Ahmedabad (Gujarat) is the training centre where all the recruited people take training It also includes field visits to acquire understanding of the business operations and also gauge the pulse of the market. Some of the Key Soft Skill Training and Technical Trainings done during the year are:

Delivering Smiles Dangerous Goods Regulation Fire Fighting and Security Package Handling Personal Effectiveness Products The Service Spirit Effective Business Communication Time Management Effective Presentation Skills The objective of the training is to:

Build competencies To respond to the dynamic business environment, To build leadership skills, To enhance effective Communication, and To help Campus to Corporate transition.

 Employee engagement Culture The company continues to invest, enhance and spread the strong service culture On a continuously regular basis, employees also participated in various employee engagements in areas of festivals, national events, sports, talent contest etc. Holi celebration, Women''s Day special, Friendship Day, Chess Tournaments, Cricket match, Independence & Republic Day Celebrations, Diwali Celebration and Christmas Celebration. Work-Life-Balance initiatives Stress Talk: Organised through Seven Hills Hospital. A health talk on Yoga was organised for the employees. Rewards & Recognition 10 employees - Employee of the Year award for their outstanding performance. 7 employees - Outstanding Sales Performer award. 963 employees - on-the-spot Bravo award by individual managers for excellent work. 61 employees - the prestigious Super Darter award for achievements beyond the call of duty. The company is proud that 769 more Blue Darters joined the True Blue club on completion of 5 years of service.

Employee Satisfaction Survey Programme To assess employee satisfaction levels across various functions and units. Satisfaction levels with dimensions such as : Immediate Leadership, Corporate Leadership, Organizational Identification, Work-Group Co-operation and Job Conditions are analyzed, There are actions taken to induce continuous improvement in these areas through employee involvement. We also have a Guaranteed Fair Treatment Policy to ensure that employee grievances are addressed. Pride in working for Blue Dart'' remained the highest scoring dimension having a mean score of 4.84 (on a scale of 1 to 5).

 Blue Darts Awards & Achievements Won the Global excellence award in Innovative HR Practices. Awards for Innovative Retention Strategy by Employer Brand Institute. Global HR excellence Award for outstanding contribution to the cause of education. Ranked 10th as 'India's Best Companies to Work For 2013' by The Great Place to Work Institute being 4th consecutive year 'Reader's Digest Most Trusted Brand Gold Award' 7 years in a row.

Blue dart CSR Activities Social Responsibility is a core element in our corporate strategy. Go Teach (Education) - Oasis India (NGO) started an initiative called "Blue Edge Empowering Lives. Go Green (Environment) " Sapling plantation. " Mangrove Clean-up. " Recycling Waste. " Energy Conservation (Eg. Power Saver: Lights Off Initiative Go Help (Disaster Management Response) Think Foundation (NGO) - Blood Donation Drives We jointly with our colleagues from DHL, organized Volunteers Day, to promote the spirit of volunteerism amongst our employees in India. 'Help a Child' initiative to mobilize resources from across the Regions and give 'gifts' to deprived children during the festive season. Help during natural calamities like earthquakes, floods, etc

Conclusion All of Blue Darts achievements have been possible because of the strong employee base that they have. Employees are the valuable asset of the company It completely relies on the experience gathered by its strong people force over the years. Their team is a healthy mix of old employees with industry knowledge and experience and new employees with path-breaking ideas constantly providing the new perspective. They are proud to say that Blue Dart still has Day 1 employees who come to work with the same enthusiasm, dedication and commitment they displayed 27 years ago. They will continue to invest in their people and remain an Employer of Choice.