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CONTENT
Broad Contours Unique Features of Program Who Should Attend Program Architecture Fees Certificate Program Profile About IIFT NIIT Imperia Edge Admission Process Detailed Module-wise Contents
BROAD CONTOURS
Program Director: Prof. Parul Singh from IIFT New Delhi
Duration: 6 Months
Program Fee: Rs. 90,000/- [Additional Fees: Rs. 5,000/- For books and study material] (Fee payable in Installments, Bank Loan Facility available)
UNIQUE FEATURES
Only Long Duration Program exclusively dedicated to International Marketing Focus on all aspects of International Sales and Marketing Covers latest trends in International Marketing Extensive Use of Case Studies, Live Corporate Examples, use of business simulations and Peer Learning Opportunity to learn from the professors of premier International Management Institute of India. For faculty details please visit IIFT website www.iift.edu
4-Days Campus Visit at IIFT New Delhi at the start of the Program
Post Graduate Certificate Program in International Marketing after successful completion of the program from IIFT New Delhi
Graduates who want to understand nuances of International Marketing and challenges associated Professional in early stages of career seeking to understand the dynamics of International Marketing Professionals seeking to operate as practitioners of International Marketing Executives/ entrepreneurs involved in export/ import business Entrepreneurs wanting to expand in international markets
PROGRAM ARCHITECTURE
PROGRAM MODULES
1. 2. 3. 4. 5. 6. 7.
Marketing Management International Marketing Management Marketing of Services Digital Marketing Sales and Distribution Marketing Sales Management Retail Management
ACADEMIC GUIDELINES
Attendance Criteria
Minimum 66% Attendance in each module Minimum 80% Attendance in the entire program
Certification Criteria
A student will be eligible for certification only if he/she has CGPA of at least 2.33 in the program
Examination
There will be quiz at the end of every module.
Program Fee: - Rs. 90,000/- inclusive of all Taxes The fee can be paid by cash, cheque or DD drawn in favor of NIIT Ltd. Imperia Collection Account The fee can be paid in installments as given below:
Application Fee** Initial Amount* # Registration Fee * I* May, 2014 Rs. 1124/Rs. 10,000/Rs. 35,000/Rs. 22,500/II* Jul, 2014 Rs. 22,500/-
Installment Schedule
Month Amount
# Candidate once selected by Institute, the initial amount will be NON- REFUNDABLE. If candidate is Not selected by Institute, initial amount will be refunded in 30 days from result declaration
*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the announced timelines as we may be compelled to allot the seats on first come first serve basis due to limited availability of seats.
SAMPLE CERTIFICATE
PROGRAM PROFILE
*Indicative List
Student Facilities
Transit: when travelling to other cities Transfer: permanent change in location to other city Recorded Lecture: when absent in a session
Students Services
Students Services Portal Learning Management System Collaborative Environment
Availability of Trained professional to address queries between 9 AM to 9 PM, 365 days Continuous Communication
Mails Phone Calls SMS
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SYNCHRONOUS LEARNING
ADMISSION PROCESS
HOW TO APPLY
Application period
Application for the Batch will commence in December 2013 and will close in March 2014
Application forms
Application forms can be obtained from www.niitimperia.com or at local NIIT IMPERIA Centres Students can also apply online at www.niitimperia.com
http://bit.ly/PGCPIM01concall
SELECTION PROCESS
Selection to the program will be based on 1. Profile (as Mentioned in the application form and documents provided) 2. Statement of Purpose 3. Personal Interview (If required)
DOCUMENTS REQUIRED
1 Passport size photo affixed [Latest photo with light backdrop] Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet] Proof of Graduation Completion [Provisional / Degree Certificate] Proof of Graduation % [Graduation Marks sheets for all years] Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form] Proof of Current Employment [Letter from the HR with current date / Latest Pay slip] All the documents have to be self attested by the candidates
MARKETING MANAGEMENT
The objective of the course is to familiarize the participants with the basic concepts and principles of marketing, and help them in understanding the basic marketing language. At the end of the course, participants are expected to be clear on: the conceptual framework, covering basic elements of the marketing mix; their inter-relations and their applicability in specific marketing situations; application of these concepts for Industrial markets, service organizations and global business operations, besides strategic issues in marketing for competitiveness
The objective of the course is to: Gain perspectives of international marketing; how is it different from domestic marketing? Familiarity with the environmental issues of marketing beyond national boundaries. Understand the entry modes for international markets and strategic issues. Expand knowledge about global marketing information system and research requirements Analyze international marketing mix decisions for desirable outcomes.& strategic directions
MARKETING OF SERVICES
To describe how over time the 'Service' concept evolved and the ways in which services can be classified and study the marketing challenges in different services industries and understand how the marketing concepts were actually applied by them. To examine the specific characteristics of services which make them different from the goods and to identify marketing implications of each of the characteristics. To explain each element of the service marketing mix, including the productivity and issues of quality. To develop effective service strategies for global competitiveness by integrating information technology in the service operations.
DIGITAL MARKETING
The course will give a complete overview of Exciting areas of digital marketing, Knowledge on how to effectively leverage the new media and integrate them into overall marketing strategy. Considerations for digital marketing, How to build an online strategy and assess what the future has in store, with the help of web analytics. Learn various customer acquisition tools, like paid search and SEO (Search Engine Optimization), customer engagement channels (like Facebook, You Tube, etc.) and how to integrate them into a marketing strategy
SALES MANAGEMENT
To provide participants with an understanding of the important role of sales To examine the major decision areas within sales function and to provide analytical frameworks and approaches facilitating the sales managers To provide an exposure to key concepts and recent developments in sales and to illustrate their applicability in tackling the business challenges To help prospective sales managers forecast sales and then develop a scientific sales plan for achieving the targets. To equip the prospective sales managers designing and developing new territories. To help the sales managers coach the sales team members plan their activities for increased productivity through a systematic sales process To learn the techniques of effective sales review meetings for monitoring the performance of salespeople.
RETAIL MANAGEMENT
Retailing is a vibrant part of the changing society and a major source of employment. It is closely tied to the changing moods of the consumer and new ways of doing business, spurred on by the impressive developments in technology and management theory. Modern retailing is increasingly an expression of consumer consciousness in society. Societies, however, differ in the expressions of that consumer consciousness. Retailing has developed a more international flavor because of closer cultural and social interaction between various countries. The course would broadly cover the impact of retailing on the economy, the operations-oriented policies methods and procedures used by successful retailers in todays global economy. The major areas that would be dealt in details would be Retail Institutions, understanding customers, trade area analysis, site selection, retail organization, merchandise plans and promotion
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