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Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Annual Report Project Due week 8 and worth 240 points The purpose of a corporate annual report is to communicate to stockholders and other interested parties its financial statements. The annual report is a summary of the corporations operations over the previous 12 month time period and states the corporations plans for the future. Many annual reports are created to resemble a corporate brochure, using lots of pictures, color, charts and graphs. Despite the fancy look, the main purpose of the report is to provide the years financial data, which comes from the corporations accounting system. Instructions: Obtain a current Annual Report for any U.S. company you are interested in analyzing. You may download it from its Website or from the LRC database called Mergent Online. Each student must choose a different company to analyze; therefore students must receive approval of your selected company from your professor by Week 5 of the class. Write a 2-3 page paper in which you:

Identify and explain the main sections of the annual report. Discuss the key factors that influenced the companys financial performance during the year. Discuss the primary assets held by the company. Explain how management characterizes the internal control environment of the company.

Your assignment must:


Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the tile of the assignment, the students name, the professors name, the course title, and the date. State the company name and reporting period on which you will be reporting on the cover page, such as Coca-Cola, Fiscal Year 2010 The cover page and the reference page are not included in the required page length

The specific course learning outcomes associated with this assignment are:

Identify and explain the fundamental concepts and principles in accounting, the components of the accounting equation, the primary financial accounting equation and financial statements and reports. Analyze the basic concepts related to accounting information systems. Use technology and information resources to research issue in financial accounting. Write clearly and concisely about financial accounting using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Assignment 1: Annual Report Project Criteria 0 Unacceptable 1. Identify and Did not complete the explain the main assignment or did not sections of the identify and explain the annual report. main sections of the annual report; omitted information and/or included irrelevant information. Completed with less than 60% accuracy, thoroughness and logic. 2. Discuss the key Did not complete the factors that assignment or did not influenced the discuss the key factors that companys influenced the companys financial financial performance performance during during the year; omitted the year. information and/or included irrelevant information. Completed

20 Developing Partially identified and explained the main sections of the annual report; omitted some key information. Completed with 60-79% accuracy, thoroughness and logic.

30 Competent Sufficiently identified and explained the main sections of the annual report. Completed with 80-89% accuracy, thoroughness and logic,

40 Exemplary Fully identified and explained the main sections of the annual report. Completed with 90-100% accuracy, thoroughness and logic.

Partially discussed the key factors that influenced the companys financial performance during the year; omitted some key information. Completed with 60-79% accuracy, thoroughness and logic.

Sufficiently discussed the key factors that influenced the companys financial performance during the year. Completed with

Fully discussed the key factors that influenced the companys financial performance during the year. Completed with 90-100% accuracy,

3. Discuss the primary assets held by the company.

4. Explain how management characterizes the internal control environment of the company.

5. Clarity

6. Writing Grammar, sentence structure,

with less than 60% accuracy, thoroughness and logic. Did not complete the assignment or did not discuss the primary assets held by the company; omitted information and/or included irrelevant information. Completed with less than 60% accuracy, thoroughness and logic. Did not complete the assignment or did not explain how management characterizes the internal control environment of the company; omitted information and/or included irrelevant information. Completed with less than 60% accuracy, thoroughness and logic. Did not complete the assignment or explanations are unclear and not organized. (Major issues). Did not complete the assignment or had 8 or more different errors in

Partially discussed the primary assets held by the company; omitted some key information. Completed with 60-79% accuracy, thoroughness and logic.

80-89% accuracy, thoroughness and logic, Sufficiently discussed the primary assets held by the company. Completed with 80-89% accuracy, thoroughness and logic,

thoroughness and logic. Fully discussed the primary assets held by the company. Completed with 90-100% accuracy, thoroughness and logic.

Partially explained how management characterizes the internal control environment of the company; omitted some key information. Completed with 60-79% accuracy, thoroughness and logic.

Sufficiently explained how management characterizes the internal control environment of the company. Completed with 80-89% accuracy, thoroughness and logic, Explanations generally clear and /or organized. (Minor issues). Had 4-5 different errors in grammar, sentence structure,

Fully explained how management characterizes the internal control environment of the company. Completed with 90-100% accuracy, thoroughness and logic.

Explanations generally unclear and not well organized. (Many issues).

Explanations very clear and well organized. (Added helpful details). Had 0-3 different errors in grammar, sentence structure,

Had 6-7 different errors in grammar, sentence structure, paragraph

paragraph structure, spelling, punctuation, and APA usage, if required.

grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. (Major issues).

structure, spelling, punctuation, and APA usage, if required. (Many issues).

paragraph structure, spelling, punctuation, and APA usage, if required. (Minor issues).

paragraph structure, spelling, punctuation, and APA usage, if required..

Week 8 Lab Attendance Enabled: Statistics Tracking

Please complete any and all lab activities for this week. When you have done so, please click the link above and follow the directions to confirm your lab attendance. Be aware that failure to do so may mark you absent from the automated attendance system for this week despite having successfully completed the lab activity. Week 8 Supplemental Instruction - Synchronous Live Session Availability: Item is not available. It will be available after Aug 16, 2012 12:00 AM. Enabled: Statistics Tracking

Click here to access the tutoring session area. This area will include at least two weekly live sessions which are conducted through the Collaborate platform. Please join these sessions if you would like to gain a stronger understanding of the weekly topics and ask an expert instructor some questions you may have. Each session will be 1 hour long and the lesson will be recorded. PLEASE NOTE: Students participating in supplemental course sessions do not earn academic credit for this component and activity within the session does not satisfy any standard weekly attendance requirement for the course. If you receive an error stating "Access Denied" then please do the following: 1. Close the window session that you are currently in to go back to your course. 2. Click on the "My Institution" tab. 3. Look for the "Course Catalog" module (bottom of the page) and click on the "Supplemental Instruction" link. 4. The supplemental instruction course will be displayed. 5. Click on the chevron next to the course and click on "Enroll"

6. Click on "Submit" and you will see a verification message of your enrollment. 7. Click "OK" and you will be placed in the supplemental instruction course. 8. Select the appropriate sessions you are planning to attend.

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