A SUMMER TRANNING PROJECT ON CONSUMER BEHAVIOUR TOWARDS EQUITY MARKET

SUBMITTED: IN PARTIAL FULFILMENT OF INTIGRATED MASTER OF BUSINESS ADMINISTRATION

UNDER GUIDANCE OF: TANMOY MANDAL (Branch Manager)

Submitted by: SHIKHA KUMARI (IMBA, 5 Sem.) Reg.no-CUJ/I/2010/IMBA/32

Company Profile
SPA Group was promoted by a team of finance professionals in 1995 with an objective to provide value added financial services. Initially, the Group focused as a niche financial solutions provider in corporate finance and wealth management to Indian companies and high net worth individuals. In January 2000, the Group expanded its operations and the range of services. Today, SPA provides services for securities broking, merchant banking, wealth management, financial advisory, corporate finance, risk management and insurance broking. SPA is being managed by its promoters along with a young and dynamic team of over 1000+ professionals with rich experience, in their r espective fields. The Group has established itself as one of Indias lea ding financial advisory house, offering various financial solutions to its Institutional, corporate and individual clients. Customer centric approach of SPAs dedicated professional team has helped carve a niche for itself in financial services arena and won co nfidence of its clients. Clients of SPA are from a wide spectrum and comprise of Banks and other financial institutions, Mutual funds, Insurance companies, foreign institutional investors, public sector undertakings and government departments, private corporate, trusts and individuals.

Promoters
Mr. Kamal Somani , FCA, is a senior finance professional with over 30 years of experience in investment banking, securities broking and corporate finance. His vast experience and vision has enabled the Group to establish itself as a respected financial services provider in the country. He looks after the overall group strategies and leads securities broking, investment advisory and investment banking activities of the Group. Mr. Sandeep Parwal , B.Com (Hons), FCA, has over 24 years of experience in various aspects of financial services. He handles investment advisory, insurance broking and merchant banking activities of the Group.

Management Team
The Core management team of SPA consists of persons having a rich experience in Corporate Finance and Advisory, Investment Banking, Risk Management, Securities Banking and Wealth Management.

Mr.SanjayJoon,President
MBA, having more than 24 years of experience in marketing of financial products and has a vast experience in information technology and administration. His forte lies in his abilities of accurately assessing his customers need, meeting them and leading an ever enthusiastic team. He heads Mutual Fund Division of the Group since its inception. Mr. Sanjay Gupta, Associate Director (Investment Banking) B.Com (H), Chartered Accountant, Fellow Member of The Institute of Chartered Accountants of India Has close to 20 years of work experience in the field of investment and merchant banking, Fixed Income Securities, Project Financing, Structured & Corporate Finance Mr.VKKhattar,PrincipalOfficer He has to his credit 42 years of rich experience of working with Oriental Insurance Company Limited and retired as the Regional Manager. He is associated with our Group as the Principal Officer of the Insurance arm. Mr.VivekGautam,AssociateDirector He is having 30 years of experience in the field of Banking & Merchant Banking including 16 years of exclusive experience in Investment Banking. He has worked for 14 years in PNB till mid 1991 in Managerial positions. Thereafter he was deputed to PNB Capital Services Limited as Senior Vice President and worked as Head Merchant Banking during 1991 - 1996 and was associated in lead managing more than 60 public and rights issues for well known Corporates and Financial Institutions. He was also Head Investment Department dealing in securities for one year. Thereafter he worked as Director - Bajaj Capital Limited and President Merchant Banking for 7 years and also as Head Merchant Banking and Executive Director with Allianz Securities Limited for 1 year. He has wide experience in issue management, private placement of equity and debt, corporate advisory & finance, mergers & take

distribution of financial products. He is with SPA Group since October 2006 and looking after Merchant Banking. SPA Capital Services Limited SPA Capital Services Limited is the flagship Company of the Group and is engaged in providing Wealth Management and Financial Advisory services to institutions, corporates , and individuals since 1995. The Company is a leading distributor of Mutual Funds in the country and presently has assets over Rs. 13,000 crore under its management. The Company has successfully positioned itself as a strategic advisor to its customers for wealth management with its customer centric approach and innovative solutions. The Company is registered with Reserve Bank of India as a Non Banking Financial Company. Presently the shares of the Company are listed on the Delhi Stock Exchange. SPA Securities Limited SPA Securities Limited is a SEBI registered securities broking Company. The Company is a member of Wholesale Debt Market, Capital Market and Futures and Options Segment of the National Stock E xchange of India Limited. The Company is also a registered member of the Over the Counter Exchange of India. The Company is focused primarily on providing securities broking services to institutional clients and is empanelled as a approved s ecurities broker with all the major Nationalized, Private and Cooperative banks, Corporate houses, Insurance Companies, Financial Institutions, Asset Management Companies and Provident Fund Trusts. The Company had a turnover of Rs. 25000 cores at NSEWDM for the financial year ended March 2005. Equity broking for institutions was commenced in 2004 end. In its first full year of the operations, the Company achieved a turnover of over Rs.1500 cores in calendar year.

VISION
SPA believes in attaining customer satisfaction, on continuing basis, by providing highest standard of financial services in India. The ph ilosophy at SPA is to provide services to clients after assessment of their profile, needs and risk-appetite. The basic work theme at SPA is: - Dedicated, competent and honest team of professionals - Customer centric work environment - Insight of customers perspectives - Strong research base - Clear understanding of applicable laws - Consistency and passion to excel - Technology savvy Milestones Since 1994, with the coming into existence of the SPA Group, we have diversified into a complete financial solution providing house, cate ring varied needs of our clients ranging from investment advisory se rvices to investment banking, corporate re-structuring, distribution and broking services, risk management and insurance advisory. Wit hin a short span of time, the Group has made a place for itself in the midst of the top financial solutions provider in the country.

Clients

PREFACE
Theories are being developed, designed and stated on the groundwork of their practical implementation and usage. Work experiences seems to be the most effective and indispensable factor for making an individual an adept. This is because one cannot do without being exposed to varying circumstances and possible consequences. Training not develops individuals skills and abilities but also provides proficiency in work performance. The researcher has done summer training in SPA Securities LTD., JAMSHEDPUR. Which constitutes an essential part of two years M.B.A. program at training period consists of 30 working days. The researcher was provided the project study on the topic CONSUMER BEHIVIOUR IN EQUITY MARKET IN JAMSHEDPURPUR CITY. It was really a great opportunity getting practical insight of the market. Initially I felt that classroom study was irrelevant and is useless in any concerns working but gradually I realized that all the basic fundamental concepts studies are linked in one or the other ways to the organization but how and what can done with theoretical knowledge depended on the applicability of the individuals. Its just a matter of modifying the theory, so as to apply it to given practical solution. The successful completion of this project was a unique experience for me because by visiting many places and interacting with various persons, I achieved a better knowledge about market. I sincerely believe that there is no better place to learn the practical side of management studies than the industry itself.

ACKNOWLEDGEMENT
The completion of any project depends upon the co-operation, coordination and combined efforts of several resources of knowledge, inspiration & energy. Words fall short acknowledging immense support lent to me yet I will try to give full credit to the deserver's I sincerely want to thank all the people who helped me throughout the procedure of 30 Days of my Summer Internship program. It really has been a learning experience for me. I specially want to thank my company guide Mr. Chanda Pandey for his guidance from the first day of training till the last. It has been a great experience of working with him. His Assistance really helped me in learning and gaining the practical knowledge. I would also like to thank Mr.Tanmoy mandal my faculty guide at SPA Securities ltd. was there for the Guidance and He directed me whenever I was in need of it. I am highly obliged for his assistance. I would also like to appreciate the help given by the Sales Team of SPA Securities and trading persons, for giving their valuable time and for sharing their experience. I would also like to thank other employee of SPA Securities ltd. for guiding us with their valuable practical experience of their working life.

PROJECT DETAIL

1. Project title I, SHIKHA KUMARI, student of Central University of Jharkhand; I am doing this research to know about no. Of Investors dealing in equity market in Jamshedpur city. 2. Objective: The objective of the study was:1. To study investor perception and investment behaviour of equity market investors. 2. To identify the problems faced by the investors while on market through brokers. 3. To study the investors satisfaction level for the various services provided by the SPA Securities ltd. relationship. 4. To get the brief knowledge of trading system in securities. 5. To get the detail information about the company and to analysis the learning in past four weeks at SPA Securities ltd. 6. To know the absolute working in SPA Securities ltd. at it different segments like Mutual Fund, equity, risk management and dealings. 7. To gain the knowledge about the market conditions. 8. To learn how to convince the client to open a Demate a/c at SPA Securities ltd.. 9. How to handle the various questions raised by them and how to deal with them. 10.To learn how corporate world works, and what people things about it.

RESEARCH METHODOLOGY TITLE OF STUDY: CONSMURE BEHAVIOR TOWARDS EQUITY MARKET. DURATION OF PROJECT: 30 days. Research Research is defined as human activity based on intellectual application in the investigation of matter. The primary purpose for applied research is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. if the research is to return useful results, whoever is conducting the research must comply with strict research requirements in order to obtain the most accurate figures/results possible. RESEARCH DESIGN: For any researcher the research methodology is the most important criteria to decide before the actual research process starts. There are many methods for conducting the research some of them are as under: Type of research
DESCRIPTIVE RESEARCH

Descriptive research is used to obtain information concerning the current status of the phenomena to describe "what exists" with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. Descriptive research can be of two types: Quantitative descriptive research emphasizes on what is, and makes use of quantitative methods to describe, record, analyze and interpret the present conditions. Qualitative descriptive research also emphasizes on what is, but makes use of non-quantitative.

Types of Data Collection There are two types of data used. They are primary and secondary data. Primary data is defined as data that is collected from original sources for a specific purpose. Secondary data is data collected from indirect sources. Primary Sources These include the survey or questionnaire method as well as the personal interview methods of data collection. Secondary Sources These include books, the internet, company brochures, product brochures, the company website, competitors websites etc, newspaper articles etc. Data collection instrument was structured schedule. Data collection instrument was structured
Title of study: CONSMURE BEHAVIOR TOWARDS EQUITY MARKET. Duration Of Project: 30 days.

Contact methods: Schedule filled with data by asking questions from respondents. Sampling: consumer behaviour towards equity market of Jamshedpur city. Sample size: 200 Scope of the study:The study was conducted at SPA Securities LTD Jamshedpur (sakchi branch). The study was conducted for a period of 1Mat-1jun.

Justification of the project:The company was interested to find out the investor perception, bheviour and the problems faced by the general investor while dealing with the brokers. The company was also interested to find out the common problems as faced by general investor while in share market and the satisfaction level for the services provided by the brokers to the investor.

LEARNING OF SUMMER TRAINING Learning in 30 Days of my summer training with SPA Securities: Basic practical knowledge about share trading, online and off line both online trading is done by customers direct through their home and offline is done through phone. Brief knowledge about various market segments like BSE, NSE, and NCDEX. Get knowledge about the different department at SPA Securities ltd. like Risk management, IT, Mutual Fund, Insurance. Get knowledge about De-mat accounts and then how to convince the customers to open an account. Get knowledge about cold calling practically. Get knowledge about how to talk to customers to convey them. Increase in confidence level. Give respect to your working place and be faithful with your company. I got many tips regarding marketing to achieve

SIGNIFICANCE OF RESEARCH
To company In the growing competition & availability many options will be able to exist which can cater the market efficiency & effectively, no about this only supplement the quality services and many other factors. With the help of this study the company will be able to identify the loose points, which it should improve upon to deliver the best of service to investors. It will help the company to find out the investment behaviour for the investors. The undertaken was part for attainment of this objective for the company in Jamshedpur city. To researcher To bride practical orientation with the theoretical and conceptual it is pertinent for one to enter in the corporate world. By this project the researcher not only fulfilled his requirement of finding consumer behaviour towards equity market. but also learn a lot in the field of marketing, the researcher has got an opportunity her theoretical knowledge of management programme in his practical life. To Third Party The manual will serve the purpose of guidance for all those into may have professional or academic interest in the project.

LIMITATIONS
Limitations are the limiting lines that restrict the work in some way or other. In this research study also there were some limiting factors, some of them are as under: 1. Data Collection: The most important constraint in this study was data collection as Secondary data was selected for study. Secondary data means data that are already available i.e. they refer to the data which have already been collected and analysed by someone else. 2. Time Period: Time period was one of the main factor as only one month was allotted and the topic Covered in research has a wide scope. So, it was not possible to cover it in a short span of time. 3. Reliability: The data collected in research work was secondary data, so, this puts a question mark on the reliability of this data, which a very importanfactor of this study as conclusion has been derived from this secondary data only. 4. Accuracy: The facts and findings of the data cannot be accepted as accurate to some extent as Firstly, secondary data was collected. Secondly, for doing descriptive research time needed to be more, because in short period you cannot cover each point accurately.

DEMOGRAPHIC FINDINGS AGE GROUP

JOB PROFILE:

 Business class investors more proportion of their income in shares & securities as compared to service class investors. Majority of investors trade according to expert the daily traders. Majority of investors take the decision on investment (where/what amount to invest)on their own idea and some rely on experts opinion and brokers advice. In cash segment, capital gain is the prior motive of the investors followed by regular of the investors followed by regular income and tax income and tax planning. The satisfaction level regarding services by brokers of phone service & professional advice is very low. Professional advice available is not adequate regarding investment in secondary market. Most of the investors feel that online trading is more transparent than the older form of trading (Ring trading). Most of the people are aware of different charges charged by the brokers (Demat charges, transaction charges, service charges,service charges etc.). While selecting a broker, brokerage & frequent payments were considered as main factors followed by personal relations. Most of the investors are not satisfied with phone services provided by the brokers, The major problem faced by the investors is of brokers attitude towards small investors is not same as with the big investors. Another major problems faced by the investors is to decide where/what amount is invested. Suggestion Professional advice should be made available in the city. Brokers should transfer the deliveries/payments to the investors in time. Brokers should deal all the investors in same respect. The phone service should be made prompt.

SHORT ANALYSIS

CONCLUSION
Through this research we can conclude that: comparatively stock market is less risky than the other market and generates more money for the economy. One who have good knowledge in stock market, may survive in the market and generates profits or good return whether the market is down. Investors should not invest on the basis of rumours they must observe the market condition or trends Indian economy and than invest If they wanna generate good return. Stock market fluctuates by the external environment. Stock market is very sensitive market. Stock market is all about future prediction. It is based on higher risk & high return.

Dear respondent,
I,SHIKHA KUMARI,student of Central Univercity of Jharkhand;I am doing this research to study the consumer behavior towards equity market.

Conclusion:

Through this research we can conclude that: Stock market fluctuates by the external environment. Stock market is all about future prediction. Stock market is very sensitive market. It is based on high risk and high return. Comparatively stock market is less risky than the other market and generates more money for the economy. One who have good knowledge in stock market, may survive in the market and generates profits or good return whether the market is down. Investors should not invest on the basis of rumours they must observe the market condition or trends Indian economy and than invest If they wanna generate good return.

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Research mythology Demographic findings Short analysis Conclusion Questionnaire Bibliography