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Recruitment Proposal

Why have so many others chosen REALM? Heres Why!


Real Estate Professionals

About the Company

1. Founded in Houston, Texas in December of 1997 2. REALM Professionals created a foundation whereby real estate agents could utilize the latest in technology, training, and support to achieve their highest potential. 3. Founders Neil and Anita Reed were both top brokers with the largest real estate agency in the world. 4. Founded with the motto: Good People, Doing the Right Thing!

Real Estate Professionals

About our Motto


From the agents, managers, brokers, and valued partners. The goal of our ofce is simply to live up to the value and principles that are: Good People, Doing the Right Thing! It is our promise to you, that we will look out for your interests, and that we intend to treat everyone involved in the transaction fairly, and with respect.

These few words are our guiding focus


Real Estate Professionals

Success in Numbers
1. 35+ years in the industry 2. 650+ Agents, in 5 metroplex ofces, working daily together to keep the company among the top ranked sales rms year after year 3. Billions in closed property transaction value 4. Founders featured as Entrepreneur of the Year, and in Real Estate Executive Magazine. 5. Connected to a network of over 100,000 agents and 1000s of ofces 6. World Class In-House Training

Real Estate Professionals

Management Support
Think of REALM as an exclusive membership to the best services and support to help you run YOUR business. Our goal is to have high end facilities, and top of the line equipment. Virtual systems available even when you are not in the ofce. All at No Additional Charge. We make you look good, and help train you to get it right, but you service the client and keep the commissions.

Real Estate Professionals

Your Ofce Team


Company Owner: Anita Reed - phone: (713) 385-3446 email - brokersupport@realmpro.com Broker: Rita Chanchlani - phone: (832) 202-5018 email - brokersupport@realmpro.com North Ofce Manager: Justin Kooi - phone: (281) 377-7300 email - justin.kooi@realmpro.com Assistant Manager: Travor Crump - phone: (281) 598-5226 email - travor.crump@realmpro.com

Support Team: brokersupport@realmpro.com (281) 870-0000 option 4 Website(s) http://www.realmpro.com BackAgent system at realm.backagent.net

Real Estate Professionals

Agent Training - at NO CHARGE!


Staff members are here to assist with your day to day needs, but nothing helps you more than direct coaching and training to get your business headed in the right direction -- FAST! Our 90 Days to Success program is specically designed to have you making money right out of the gate. Come for the amenities, but stay for the training and success you will enjoy as a REALM Professional.

Learn while doing, and earning!

Real Estate Professionals

The Realm Consultant vs. Average Agent


Consultant (Fiduciary) Advises and Consults Educates and Guides Involved in Decision Process Employs Judgement and Experience Access a Team when Needed Valuable and Irreplaceable Highly Compensated Agent (Task Oriented)
vs vs vs vs vs vs vs

Delivers Information Tells and Sells Stays out of the Process Follows Procedures Lone Wolf Replaceable Minimally Paid per Deal

Real Estate Professionals

Pricing to Sell

Number of Buyers correlated with adjustment to pricing over or below market value

+ 15% to price

10% of buyers

+ 10% to price Market Value

30% of buyers

60% of buyers
75% of buyers
90% of buyers

- 10% to price

- 15% to price

Real Estate Professionals

Factors that Affect Home Prices


Market Value
Much like the image to right, a market snapshot provides a factual assessment of what properties like yours are selling for currently. In the same way that a doctor refers to an XRay our agents use this snapshot to provide realistic pricing targets to you. We cant change what the X-Ray shows! Buyers agents should provide the buyer with a CMA Comparative Market Analysis before suggesting an offer Ultimately the Buyer and Seller will create the true market value for any property.

WHAT YOU PAID

WHAT YOU NEED

WHAT YOU WANT

WHAT YOUR NEIGHBOR THINKS

COST TO REBUILD

Real Estate Professionals

Weeks & Showings


100

75

ACTIVITY

50

25

Number of weeks on the market The importance of pricing your home correctly cannot be overstated - you will miss out on the best trafc!

Real Estate Professionals

Weeks & Showings

1. Timing is Important. 2. Properties Attract the most activity from the real estate community (agents) and buyers when is rst listed. 3. It has the greatest opportunity to sell when it is new on the market.

Real Estate Professionals

Where are the Buyers?


Sources of where buyers learned about the home they purchased National Association of Realtors 2011 5%

2% 2%

6%

Sources...

11% 35%

40%

internet - 40% real estate agent - 35% yard sign - 11% s eller dire ctly - 2% p r i n t a dve r t i s i n g - 2 % f r i e n d s /re l at i ve s - 6 % home builder - 5%

Real Estate Professionals

Our Web Strategy - 40% of Buyers


2 way sync with HAR.com the #1 Real Estate Site in Houston

We publish to sites Reaching Over 10 Million + Visitors Each Month

Real Estate Professionals

Our Agent/People Strategy - 35% of Buyers


Targeted Advertising
Professional quality ads and brochures will be created and placed to attract the public to inquire for more information or for showing. Realtor Community sent eMarketing about the property and alerted to the inclusion in the MLS

Realm Agent Community

Listing will be posted on our Company Intranet Agents are encourage through meetings to view/show the property REALTOR Open Houses

Responsive Call Center

Clients are interacted with on the website Clients who call in are directed to listing agent / or standby agents Feedback is gathered from real world interactions to adjust strategy

Real Estate Professionals

Our Sign Strategy - Innovative Sign Design with Photos, no other Houston Metro company does it.

Real Estate Professionals

Our Sign Strategy - 11% of Buyers

Fresh Look Mobile Property Search Property Photos and Info on Signs 24 hr Automated Property Hotline w/ Live Agents

Real Estate Professionals

Our Sign Strategy - Get more listings Let the Sellers see that its all about them. The listings will come, your name will be there, but what do sellers want? An agent selling themselves or one who wants to sell the house?

vs.

Real Estate Professionals

What all do you get?

Real Estate Professionals

What all do you get?


5 Real Houston Area Ofces Free Ongoing Training Manager and Broker Support Free Online Fax, and Website Promotional Material System Virtual Tour Creation Services Paid at Closing Premium BackAgent Account much, much more...

Real Estate Professionals

What all do you get?

Real Estate Professionals

What all do you get?

Real Estate Professionals

What all do you get?

PRIVATE COMMISSION INFORMATION AVAILABLE: We have been asked not to discuss commission information during this class, however we will be happy to email you the full information to the email that you have provided to us. Also, please note: Unlike the other companies with similar plans, we do not publish our commission plans where your clients can see them. This is about your money and is kept away from client eyes who may want to use the information to negotiate your rates.

Why would any company discuss your paycheck openly with your clients? It makes no sense and only serves to hurt your net income.

Real Estate Professionals

Inspections
1. An inspectors job is to nd the items that are wrong with the home youre selling. 2. Fix it, before they xate on it. 3. On almost every transaction, buyers will ask for repairs or money in lieu of repairs. 4. A home in good shape, reenforces the feeling that it has been well cared for while you lived there.
Learn about the home inspection process with this complimentary pamphlet.

Real Estate Professionals

Home Warranty - Protection


Instills Condence Provides Additional Value Offers Peace of Mind Reduces Liability Helps Close the Deal

Builders Offer Warranties, So Should You!


Real Estate Professionals

Title Insurance Service


Meets with Both Parties Provides Insurance against Claims Notarizes and Files with State Releases Funds for Lender Explains the Documents

The right provider can make all the difference!


Real Estate Professionals

Our Journeys Just Beginning!


We invite you to come in and tour one of our locations. We expect that you will see there is no better value than the REALM Real 100% Solution. If we nd that we are a match, we will be very excited to count you among our ever growing family of REALTORS, and you will be proud to call REALM your home.

Lets Get Selling!


Recruitment Hotline: (832) 327-1111 Call Today!
Real Estate Professionals

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