Professional Documents
Culture Documents
1. Founded in Houston, Texas in December of 1997 2. REALM Professionals created a foundation whereby real estate agents could utilize the latest in technology, training, and support to achieve their highest potential. 3. Founders Neil and Anita Reed were both top brokers with the largest real estate agency in the world. 4. Founded with the motto: Good People, Doing the Right Thing!
Success in Numbers
1. 35+ years in the industry 2. 650+ Agents, in 5 metroplex ofces, working daily together to keep the company among the top ranked sales rms year after year 3. Billions in closed property transaction value 4. Founders featured as Entrepreneur of the Year, and in Real Estate Executive Magazine. 5. Connected to a network of over 100,000 agents and 1000s of ofces 6. World Class In-House Training
Management Support
Think of REALM as an exclusive membership to the best services and support to help you run YOUR business. Our goal is to have high end facilities, and top of the line equipment. Virtual systems available even when you are not in the ofce. All at No Additional Charge. We make you look good, and help train you to get it right, but you service the client and keep the commissions.
Support Team: brokersupport@realmpro.com (281) 870-0000 option 4 Website(s) http://www.realmpro.com BackAgent system at realm.backagent.net
Delivers Information Tells and Sells Stays out of the Process Follows Procedures Lone Wolf Replaceable Minimally Paid per Deal
Pricing to Sell
Number of Buyers correlated with adjustment to pricing over or below market value
+ 15% to price
10% of buyers
30% of buyers
60% of buyers
75% of buyers
90% of buyers
- 10% to price
- 15% to price
COST TO REBUILD
75
ACTIVITY
50
25
Number of weeks on the market The importance of pricing your home correctly cannot be overstated - you will miss out on the best trafc!
1. Timing is Important. 2. Properties Attract the most activity from the real estate community (agents) and buyers when is rst listed. 3. It has the greatest opportunity to sell when it is new on the market.
2% 2%
6%
Sources...
11% 35%
40%
internet - 40% real estate agent - 35% yard sign - 11% s eller dire ctly - 2% p r i n t a dve r t i s i n g - 2 % f r i e n d s /re l at i ve s - 6 % home builder - 5%
Listing will be posted on our Company Intranet Agents are encourage through meetings to view/show the property REALTOR Open Houses
Clients are interacted with on the website Clients who call in are directed to listing agent / or standby agents Feedback is gathered from real world interactions to adjust strategy
Our Sign Strategy - Innovative Sign Design with Photos, no other Houston Metro company does it.
Fresh Look Mobile Property Search Property Photos and Info on Signs 24 hr Automated Property Hotline w/ Live Agents
Our Sign Strategy - Get more listings Let the Sellers see that its all about them. The listings will come, your name will be there, but what do sellers want? An agent selling themselves or one who wants to sell the house?
vs.
PRIVATE COMMISSION INFORMATION AVAILABLE: We have been asked not to discuss commission information during this class, however we will be happy to email you the full information to the email that you have provided to us. Also, please note: Unlike the other companies with similar plans, we do not publish our commission plans where your clients can see them. This is about your money and is kept away from client eyes who may want to use the information to negotiate your rates.
Why would any company discuss your paycheck openly with your clients? It makes no sense and only serves to hurt your net income.
Inspections
1. An inspectors job is to nd the items that are wrong with the home youre selling. 2. Fix it, before they xate on it. 3. On almost every transaction, buyers will ask for repairs or money in lieu of repairs. 4. A home in good shape, reenforces the feeling that it has been well cared for while you lived there.
Learn about the home inspection process with this complimentary pamphlet.