The Hidden Face of Globalization Globalization has helped countries to have an amazing development in technology, science, communication, arts,

and everything related to humans well being. Globalization refers to the processes of international integration arising from the interchange of world views, products, ideas, and other aspects of culture (AlRodhan, 2006). For instance, with this interchange process people can easily find products from other cultures in their own country. Unfortunately, globalization has been disturbing countries in their economy, government, and socio-cultural environments. The globalization is considered to be a great help for less developed countries. According to Collins (2010), it promotes economic development, more jobs opportunities, competitiveness among different companies, and it lowers prices for consumers. Nevertheless, people are not concerned about the aspects behind this process. Since the purpose of globalization is to make bigger the international market; people are more interested in material recourses than the social well-being (La Cara Oculta de la Globalizacin, 2010).. This global phenomenon has created an economic obsession. International companies do almost everything in order to sell their products, and they are not aware of the consequences of their plans (La Cara Oculta de la Globalizacin, 2010). They use powerful and influential advertisements with subliminal messages to manipulate the mind of people. Obesity and overweight caused by junk food are examples of the effects that the globalization has created. Moreover, the government is not being benefited at all. The globalization requires more competence between private organizations, and this creates a weakness in government institutions. According to Scholte (2005), international institutions such as the European Union, or the G8 replace national functions to facilitate international agreement. This creates the privatization of public organizations. As consequence, the international companies are controlling the market of the countries, and poor countries are losing their autonomy.

The socio-cultural environment is being affected as well.

As product of the

international market, the globalization is creating a consumerist culture where people confuse happiness with material resources. Life styles have changed due to the consumption, and personal and cultural values has been affected as well (La Cara Oculta de la Globalizacin, 2010). The interest of getting wealthier has creating a big addiction of consumption, and people often forget values like humility, and generosity. This has created problems such as drug trafficking, violence and delinquency (La Cara Oculta de la Globalizacin, 2010). In conclusion, Globalization is also a process difficult to control. As result of this process, developed countries are manipulating poor countries, the government autonomy is disappearing and idiosyncrasy, and the culture of the countries has been altered and globalized.