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NEW TITLES

See inside for all of our new titles published between

July and December 2013


GOWER
www.gowerpublishing.com

Business, Management and Training


American Pragmatism and Organization
Issues and Controversies
Edited by Mihaela Kelemen, Keele University, UK, and Nick Rumens, University of Bristol, UK
American Pragmatism and Organization is a groundbreaking collection which draws together an international body of research focused on the interconnections and interplay between American pragmatism and organisational phenomena, explores the theoretical possibilities afforded by pragmatist thinking for understanding organisation, and illuminates the practical advantages of doing so. July 2013 Hardback ebook PDF ebook ePUB 236 pages 978-1-4094-2786-5 978-1-4094-2787-2 978-1-4094-6047-3 55.00 $99.95

Beyond Goals
Effective Strategies for Coaching and Mentoring
Edited by Susan David, Harvard University, USA, David Clutterbuck and David Megginson, Shefeld Hallam University, UK
Beyond Goals advances standard goal-setting theory by bringing together cutting-edge perspectives from leaders in coaching and mentoring. From psychology to neuroscience, from chaos theory to social network theory, the contributors offer diverse and compelling insights into both the advantages and limitations of goal pursuit. The result is a more nuanced understanding of goals, with the possibility for practitioners to bring greater impact and sophistication to their client engagements. The implications of this re-assessment are substantial for all those practicing as coaches and mentors, or managing coaching or mentoring initiatives in organisations. September 2013 Hardback ebook PDF ebook ePUB 372 pages 978-1-4094-1851-1 978-1-4094-1852-8 978-1-4724-0167-0 60.00 $114.95

Collaborating for Results


Silo Working and Relationships that Work
David Ian Willcock
Collaborating for Results focuses on the human reasons for unproductive silo working in organisations, combining psychology with organisation development theory and practice. The central theme is that a visible agenda for building and maintaining working relationships across organisations is required by those seeking competitive advantage. It describes the contours of working relationships at three levels individual, team and organisation and proposes practical actions en route to collaboration and high performance. In doing so it acknowledges the complexity of people and relationships, the interrelationship of the three levels and explains the value of developing Open Teams at the heart of an integrated approach to business and organisational development. Even in a single organisation, people in separate divisions or teams can talk a different language and have different work cultures that they each nd difcult to understand and relate to. This book reframes organisation culture to bridge the divide and improve results. July 2013 Hardback ebook PDF ebook ePUB 238 pages 978-1-4094-6429-7 978-1-4094-6430-3 978-1-4094-6431-0 60.00 $114.95

www.gowerpublishing.com/isbn/9781409427865

Audit Effectiveness
Meeting the IT Challenge
Kamil Omoteso, DeMontfort University, UK
In Audit Effectiveness, Omoteso examines how growing use of information technology is changing the audit profession. IT tools and techniques continue to be developed to enable the auditing process to match current IT standards in accounting and elsewhere. Auditing tools include general business and accounting programmes; audit-specic programmes; computer-based decision support systems; and intelligent expert systems and neural networks. Shedding light on subjects including audit automation, continuous online auditing and computer auditing, Audit Effectiveness is practical, but also introduces theory that helps explain the motivation for the use of new tools and techniques and assists understanding of their impact on the quality of audit judgment. July 2013 Hardback ebook PDF ebook ePUB 218 pages 978-1-4094-3468-9 978-1-4094-3469-6 978-1-4094-7132-5 55.00 $99.95

www.gowerpublishing.com/isbn/9781409418511

Business Leadership for IT Projects


Gary Lloyd
The track record of IT projects is poor. Less than a third of IT projects deliver what they said they would, on schedule and on budget. The major cause of IT project failure is not poor IT leadership or difcult technology but poor business leadership. One of the reasons is that, unlike their IT peers, business managers often get little training or education in project delivery, let alone the special case represented by an IT project. Business Leadership for IT Projects addresses the gap by providing tools and ideas applicable to all sizes of IT projects, from those in large multinational corporations, to small growing businesses. It sets out the key project touchpoints where business leadership can have a major impact on project success. The book combines psychological research and project best practice to create a practical toolbox that can be dipped into, as needs arise, or followed as an overall approach to IT project leadership. September 2013 Hardback ebook PDF ebook ePUB 128 pages 978-1-4094-5690-2 978-1-4094-5691-9 978-1-4724-0811-2 65.00 $119.95

www.gowerpublishing.com/isbn/9781409464297

Competitiveness in the Real Economy


Value Aggregation, Economics and Management in the Provision of Goods and Services
NeW EDiTiOn Rui Vinhas da Silva, ISCTE Business School, Portugal
In Competitiveness in the Real Economy, Rui Vinhas da Silva shows that the nature and dynamics of contemporary global competition requires a sharper focus on value aggregation. He provides a rounded, integrative and multi-disciplinary perspective linking national competitiveness, economics and management. The emphasis is on a transversal philosophy of value aggregation as a key driver of national competitiveness across sectors in the real economy and from production to the consumption of goods and services. December 2013 Hardback ebook PDF ebook ePUB 320 pages 978-1-4094-6122-7 978-1-4094-6123-4 978-1-4094-6124-1 65.00 $124.95

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www.gowerpublishing.com/isbn/9781409434689

The Balanced Company


Organizing for the 21st Century
Edited by Inger Jensen, John Damm Scheuer and Jacob Dahl Rendtorff
CORPORATE SOCIAL RESPONSIBILITY

www.gowerpublishing.com/isbn/9781409456902

Chapters in The Balanced Company ask and provide answers to questions about corporately responsible and ethically driven balanced decision making. This is a book for todays international audience of professional managers, management developers, consultants, academics, researchers and higher level students, all of whom must be concerned with corporate social responsibility December 2013 Hardback ebook PDF ebook ePUB 230 pages 978-1-4094-4559-3 978-1-4094-4560-9 978-1-4094-7471-5 65.00 $119.95

www.gowerpublishing.com/isbn/9781409461227

Corporate Social Performance in Emerging Markets


Sustainable Leadership in an Interdependent World
Zsa Lakatos
Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic and Slovakia; focusing on the difference of stakeholders and their attitudes to those of Western Europe. July 2013 Paperback ebook PDF ebook ePUB 156 pages 978-1-4094-3264-7 978-1-4094-3265-4 978-1-4094-8458-5 25.00 $49.95

www.gowerpublishing.com/isbn/9781409445593

www.gowerpublishing.com/isbn/9781409432647

Tel: +44(0)1235 827730

E-mail: ashgate@bookpoint.co.uk

Order online and receive a 10% discount

www.gowerpublishing.com

Business, Management and Training

Cyber Crime, Security and Digital Intelligence


Mark Johnson
In Cyber Crime, Security and Digital Intelligence, his second book on high technology risks, Mark Johnson goes far beyond enumerating past cases and summarising the requirements of data protection law, payment card industry or ISO standards. He focuses on how cyber crime has evolved and the nature of the very latest threats and confronts issues that have yet to be addressed by codied rules and practice guidelines. His book is supported by over 30 illustrations and many valuable tables, with non-technical explanations of how cyber attacks are executed, avoided and controlled. August 2013 Hardback ebook PDF ebook ePUB 294 pages 978-1-4094-5449-6 978-1-4094-5450-2 978-1-4724-0365-0 65.00 $119.95

Effective Multi-Unit Leadership and International Multi-Unit Leadership


2-volume set
Chris Edger, Birmingham City University, UK
Based on extensive case study research across multi-unit service organisations in developed economies this rst book is an essential guide to practitioners and academics on the art and science of Effective Multi-Unit Leadership. Edger provides an Integrated Model of MUL that explains how key activities are driven through behavioural practices underpinned by MUL personal characteristics. The second book, International Multi-Unit Leadership, takes a broader cross-border perspective on leading from the middle in international service-based subsidiaries that are committing signicant capital to emerging markets and addresses how MULs generate commitment amongst unit managers and team members, whilst coping with their rms country of origin-based control agendas. November 2013 Set 328 pages 978-1-4724-2198-2 90.00 $154.95

Finance for Purchasing Managers


Understanding the Financial Impact of Buying Decisions
Richard France
Richard France explores four strategic areas of expertise required of a buyer in todays environment: Financial analysis of suppliers this includes understanding the nancial aspects of a buyers own organisation as well as analysing key suppliers and how to use information to gain a negotiating edge. Pricing, costing and cost modelling including costing methods and their application and how an understanding of these can give a buyer a greater understanding when dealing with supplier quotations. Managing resources including budgeting and sources of nance. This shows how budgets are drawn up and the importance of understanding the implications of the buyers decisions on a suppliers cash ow forecast. Capital and revenue purchasing decisions and techniques covering standard investment appraisal techniques and how these can be used for deciding on the best deal from a choice of suppliers for both capital items as well as a standard long term parts supply contract. November 2013 Hardback ebook PDF ebook ePUB 180 pages 978-0-566-09171-1 978-1-4094-6419-8 978-1-4094-6420-4 55.00 $99.95

www.gowerpublishing.com/isbn/9781409454496

Deception in Selection
Interviewees and the Psychology of Deceit
Max A. Eggert
The latest research suggests that 33% of people lie deliberately to achieve employment. The costs of misshires are signicant in terms of management time, selection and reselection costs and potential legal costs. Max Eggerts Deception in Selection will help you, the recruiter, to understand how and why candidates deceive. The book examines proven techniques and tactics to balance the interview game, to restore equity in the face of the clever approaches that sophisticated candidates bring to the interview. Although there is no fool-proof way of identifying deception, you can, with practice, become amazingly accurate if there is a commitment to master the basics. This is a must read guide from a best-selling business author for all those who participate in the selection process.

www.gowerpublishing.com/isbn/9781472421982

Energy Efciency
The Denitive Guide to the Cheapest, Cleanest, Fastest Source of Energy
Steven Fawkes
Clearly written and erudite, Fawkes addresses every aspect of energy efciency, including the huge and vitally important untapped potential offered by effective energy management and the application of existing technology. He identies problems and how they can be mitigated, and he provides a full review of innovative energy efciency nancing options. This book is a must read for anyone with an interest in energy supply and demand reduction. October 2013 Hardback ebook PDF ebook ePUB 190 pages 978-1-4094-5359-8 978-1-4094-5360-4 978-1-4724-0802-0 60.00 $104.95

www.gowerpublishing.com/isbn/9780566091711

Governance of the Petroleum Sector in an Emerging Developing Economy


Edited by Kwaku Appiah-Adu, Central University Business School and the Centre for Advanced Strategic Analysis, Ghana
Oil exploration in the developing world has been and continues to be a high prole and high risk activity, often featured in the media and widely debated. Using the perspective of Ghana and comparisons with countries such as Trinidad and Tobago and Norway, the contributors, global experts in their respective elds, explore ve critical areas and propose strategies for: turning oil and gas wealth into sustainable and equitable development; entrenching transparency and stakeholder engagement; effective management of the oil and gas sector; and for safeguarding security and the environment. Country specic models and lessons for Ghana and other African oil producing nations are offered. July 2013 Hardback ebook PDF ebook ePUB 338 pages 978-1-4094-6307-8 978-1-4094-6308-5 978-1-4094-6309-2 65.00 $124.95

12

July 2013 Hardback ebook PDF ebook ePUB

160 pages 978-1-4094-4561-6 978-1-4094-4562-3 978-1-4094-7477-7

45.00

$79.95

www.gowerpublishing.com/isbn/9781409453598

www.gowerpublishing.com/isbn/9781409445616

Delivering High Performance


The Third Generation Organisation
Douglas G. Long
Douglas Longs Third Generation Leadership and the Locus of Control focused on individuals values, world views and the behaviours needed to facilitate leadership in the future. Here, in Delivering High Performance, he concentrates on the individual, unit and organisational performance tied to Third Generation Leadership. Leaders constantly seek high levels of performance and staff engagement; but achieving either depends on the competence and commitment of individuals or groups. October 2013 Hardback ebook PDF ebook ePUB 170 pages 978-1-4724-1332-1 978-1-4724-1333-8 978-1-4724-1334-5 55.00 $99.95

Equality, Diversity and Opportunity Management


Costs, Strategies and Leadership
Tony Morden
Equality, Diversity and Opportunity Management: Costs, Strategies and Leadership presents a comprehensive analysis of the real-world processes of governance, leadership, policy and strategy formulation, decision-making, cost management, and practical implementation of the Equality, Diversity, Opportunity, and anti-Discrimination Agenda in its key applications of employment, service provision, and neighbourhood and community management. July 2013 Hardback ebook PDF ebook ePUB 422 pages 978-1-4094-3278-4 978-1-4094-3279-1 978-1-4094-7456-2 75.00 $134.95

www.gowerpublishing.com/isbn/9781409463078

www.gowerpublishing.com/isbn/9781472413321

www.gowerpublishing.com/isbn/9781409432784

New Titles July December 2013

ASHGATE

Business, Management and Training

Gower Handbook of People in Project Management


Edited by Dennis Lock and Lindsay Scott
With Lindsay Scotts expert knowledge and experience in this eld and Dennis Locks contributions and meticulous editing, the Handbook is a complete guide to the various human dimensions involved in projects. It covers everyone involved in projects the stakeholders including those funding or sponsoring the project and those involved in its delivery; the people-issues that are specic to different sectors of the organisation (public, private and third sector); the organisation of people, both real and virtual; the different roles associated with projects; the relationship between people and the project environment; the human behaviours and skills associated with working collaboratively; and the HR issues including all aspects of how to manage talent for projects. September 2013 Hardback ebook PDF ebook ePUB 638 pages 978-1-4094-3785-7 978-1-4094-3786-4 978-1-4724-0299-8 100.00 $175.00

Heads or Tails
Financial Disaster, Risk Management and Survival Strategy in the World of Extreme Risk
NeW EDiTiOn Evgueni Ivantsov
Heads or Tails answers the central question which has arisen post-global nancial crisis: what changes should nancial institutions undergo in order to be able to provide reliable protection against extreme risks? This book provides practical solutions to build a robust enterprise-wide tail risk management framework, not only for nancial services but for specialists from any industries which are traditionally exposed to tail risks (oil/gas, energy, mining, chemical productions, airlines, transportation). September 2013 Hardback ebook PDF ebook ePUB 260 pages 978-1-4094-6073-2 978-1-4094-6074-9 978-1-4094-6075-6 70.00 $134.95

International Multi-Unit Leadership


Developing Local Leaders in International Multi-Site Operations
Chris Edger, Birmingham City University, UK
International Multi-Unit Leadership looks at leading from the middle in international service-based subsidiaries. The book captures the zeitgeist of internationalising hospitality, retail, service and leisure organisations facing challenges in relation to technology spread, divergent national cultures and emergent local competition. It addresses the conundrum that most regional, area and district managers face, generating commitment amongst unit managers and team members, whilst coping with their rms country of origin-based agendas. November 2013 Hardback ebook PDF ebook ePUB 180 pages 978-1-4094-6070-1 978-1-4094-6071-8 978-1-4094-6072-5 55.00 $99.95

www.gowerpublishing.com/isbn/9781409437857

www.gowerpublishing.com/isbn/9781409460732

www.gowerpublishing.com/isbn/9781409460701

A Handbook of Practical Wisdom


Leadership, Organization and Integral Business Practice
Edited by Wendelin Kpers and David Pauleen, both at Massey University, New Zealand
THE PRACTICAL WISDOM IN LEADERSHIP AND ORGANIZATION SERIES

Human Frailties
Wrong Choices on the Drive to Success
Edited by Ronald J. Burke, York University, Canada, Suzy Fox, Loyola University, USA and Cary L. Cooper, Lancaster University, UK
PSYCHOLOGICAL AND BEHAVIOURAL ASPECTS OF RISK

The Irrational Consumer


Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
Behavioural economics shows organisations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. September 2013 Hardback ebook PDF ebook ePUB 142 pages 978-1-4724-1344-4 978-1-4724-1345-1 978-1-4724-1376-5 35.00 $64.95

A Handbook of Practical Wisdom delivers an integral and practical understanding of wisdom from a multi and transdisciplinary perspective. The Handbook is written by wellknown researchers, who delve both broadly and deeply into the potential for wisdom for organisational and managerial life, placing it rmly at the forefront of responsible, ethical and sustainable management theory and practice. This handbook serves as a medium for reassessing and rearticulating more responsible ways of praxis in the eld of organisation and management. In this spirit, the chapters in this book open a space for dialogue and debate. Rather than offering closure and nal answers, we expect this rst book in a new series to invite further inquiries, conversations and explorations by and among its readers: students, academics and practitioners. July 2013 Hardback ebook PDF ebook ePUB 200 pages 978-1-4094-3993-6 978-1-4094-3994-3 978-1-4094-7469-2 55.00 $99.95

Every day we hear stories about the consequences of human frailties for individuals, their families, friends and organisations. These involve alcohol and drug addiction and other harmful lifestyle choices, and all kinds of unethical and illegal behaviour, including bribery and corruption, price xing, theft and fraud, sexual harassment and abuse of authority, ddling expenses and cheating at sport and in exams. Efforts to teach ethical behaviour in business schools make little difference. The media who report others frailties are themselves unethical and engage in illegal conduct. This book places the spotlight on individuals, their behavioural choices and the consequences that follow for theirs and others lives and careers. The conclusion is that people have real choices and options and that successful avoidance of the worst outcomes can been achieved where there is a proper sense of proportion, of what is important, and of how each of us is doing. December 2013 Hardback ebook PDF ebook ePUB 280 pages 978-1-4094-4585-2 978-1-4094-4586-9 978-1-4724-0242-4 70.00 $124.95

www.gowerpublishing.com/isbn/9781472413444

It Should Never Happen Again


The Failure of Inquiries and Commissions to Enhance Risk Governance
Mike Lauder, Craneld School of Management, UK
Based on research into high prole inquiries and commissions, It Should Never Happen Again focuses on the gaps between what is known, what knowledge is used by practitioners and by those who judge them. It contrasts the judicial perspective of those who inquire; the academic perspective of those who know; and the practical perspective of those who are required to act. The difference between these perspectives creates barriers that impede others from learning from inquiries. Crucially, inquiry outcomes do not assist the leadership of organisations to improve risk governance. The author offers new models for understanding risk and its governance. October 2013 Hardback ebook PDF ebook ePUB 264 pages 978-1-4724-1385-7 978-1-4724-1386-4 978-1-4724-1387-1 60.00 $114.95

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www.gowerpublishing.com/isbn/9781409439936

www.gowerpublishing.com/isbn/9781409445852

Innovation Support in Latin America and Europe


Theory, Practice and Policy in Innovation and Innovation Systems
Edited by Mark Anderson, Glasgow Caledonian University, UK, David Edgar, Glasgow School for Business and Society, UK, Kevin Grant, London South Bank University, UK, Keith Halcro, Glasgow Caledonian University, UK, Julio Mario Rodriguez Devis and Lautaro Guera Genskowsky, Universidad Tcnica Federico Santa Mara, Chile
Reviewing the literature and existing practices of innovation, the authors explore the often misunderstood and contested terrain that surrounds innovation theory, policy and practice. Here is a comparative insight into Latin American and European approaches to innovation management and innovation in practice, and an examination of how innovative ideas are exploited in and for a specically Latin American context. December 2013 Hardback ebook PDF ebook ePUB 200 pages 978-1-4094-1901-3 978-1-4094-1902-0 978-1-4094-6032-9 65.00 $119.95

www.gowerpublishing.com/isbn/9781472413857

www.gowerpublishing.com/isbn/9781409419013

Tel: +44(0)1235 827730

E-mail: ashgate@bookpoint.co.uk

Order online and receive a 10% discount

www.gowerpublishing.com

Business, Management and Training

Leadership Resilience
Lessons for Leaders from the Policing Frontline
Edited by Jonathan Smith and Ginger Charles
Leadership Resilience offers accounts in which difcult experiences are related in police ofcers own words, describing their feelings about what was important and how they coped with it. Analysis highlights what is discussed, and not discussed, in these accounts and identies lessons for leaders in other situations. This book will help leaders struggling with the gap between leadership education and capability and the demands made of them to survive and thrive, while maintaining their physical, mental, emotional and spiritual health. October 2013 Hardback ebook PDF ebook ePUB 200 pages 978-1-4094-4068-0 978-1-4094-4069-7 978-1-4094-7470-8 55.00 $99.95

Organizations
A Systems Approach
NeW EDiTiOn Stefan Khl, University of Bielefeld, Germany
This is the rst time that Luhmanns organisational theory has been presented in such brief and succinct form that it will also be readily grasped by an inexperienced audience. Systems theory is introduced en passant, so to speak, so that readers become acquainted with the body of thought in an almost playful manner. In the future, the elaborate conception that systems theory has put forward will be the standard that other theoretical approaches to explaining organisations will have to meet. December 2013 Paperback ebook PDF ebook ePUB 150 pages 978-1-4724-1341-3 978-1-4724-1342-0 978-1-4724-1343-7 25.00 $44.95

Reproductive Medicine and the Life Sciences in the Contemporary Economy


A Sociomaterial Perspective
Alexander Styhre and Rebecka Arman
Based on an in-depth study of clinics offering assisted fertilization, Reproductive Medicine and the Life Sciences in the Contemporary Economy, is the rst book to examine the commercialisation and commodication of know-how derived from the life sciences, from the point of view of organisation theory. The book emphasises the critical importance of a socio-material perspective on organisation, stressing how material and social resources are always of necessity folded into each other in day-today organising. July 2013 Hardback ebook PDF ebook ePUB 244 pages 978-1-4094-5350-5 978-1-4094-5351-2 978-1-4724-0831-0 60.00 $104.95

www.gowerpublishing.com/isbn/9781472413413

www.gowerpublishing.com/isbn/9781409440680

Predictable and Avoidable


Repairing Economic Dislocation and Preventing the Recurrence of Crisis
Ivo Pezzuto
Much has been said and written about the nancial tsunami and economic dislocation that occurred in the opening decade of the 21st Century. In Predictable and Avoidable, Pezzuto offers an independent and unbiased analysis of the nancial crises and one of the rst fully considered expositions of the nancial, governance and regulatory reforms needed for the future. With personal interviews involving selected global thought leaders and industry experts, the narrative focuses on the technical issues that led to global crisis and the human, cultural and ethical aspects of the events. It exposes the root causes and demonstrates that the crisis we have seen was predictable and should have been avoidable, and that a recurrence can be avoided, but only if lessons are learned and the right action taken in relation to the banking and nance industries and to supervisory frameworks and regulatory mechanisms. November 2013 Hardback ebook PDF ebook ePUB 320 pages 978-1-4094-5445-8 978-1-4094-5446-5 978-1-4094-7358-9 70.00 $134.95

www.gowerpublishing.com/isbn/9781409453505

The Made in Germany Champion Brands


Nation Branding, Innovation and World Export Leadership
Ugesh Anthony Joseph
The way Germany is branded as a nation carries across into the branding of its companies and services Allthe companies are supported and encouraged by a sophisticated infrastructure of facilitators, inuencers and enhancers the research, industry, trade and standards organisations, the fairs and exhibitions and all the social and cultural factors that inuence, enhance and add positive value to the countrys image. You will nd fascinating insights in this book and earn something of the secrets of German success.

The Rules of Project Risk Management


Robert James Chapman
The Rules of Project Management explains how exactly you go about managing risk in projects: how you sense check your results; how you garner senior management support; and how you go about choosing the best people for your risk team. This guide tells you what they dont teach in business schools; as such it is wonderfully practical for new risk managers, project managers who handle risk alongside their day job, and for senior managers who arent risk specialists but need to understand people that are. Organising the text into the discrete rules makes it easy to look up a particular topic for advice; something that Robert Chapman provides in straight-forward language with, nevertheless, appropriate models and rigour to ensure that you can support any decisions you take or action you undertake. November 2013 Hardback ebook PDF ebook ePUB 140 pages 978-1-4724-1195-2 978-1-4724-1196-9 978-1-4724-1197-6 35.00 $64.95

14

December 2013 Hardback ebook PDF ebook ePUB

320 pages 978-1-4094-6646-8 978-1-4094-6647-5 978-1-4094-6648-2

60.00

$104.95

www.gowerpublishing.com/isbn/9781409466468

The New Brand Spirit


How Communicating Sustainability Builds Brands, Reputations and Prots
Christian Conrad and Marjorie Ellis Thompson
Effective sustainability communication offers organisations a tangible method of increasing their market value. Get it wrong however, and the reputation damage will be long-lasting and severe. Activists and general stakeholders are particularly unforgiving of organisations whose products, services, business practices or culture fall short of their socially responsible rhetoric. Christian Conrad and Marjorie Thompsons The New Brand Spirit tackles this conundrum by unpacking the eight different stakeholder perspectives on corporate behaviour and communication: The Activist/NGO Perspective; The Political/Government Perspective; The Supplier Perspective; The Employee/Organisational Perspective; The Customer/Consumer Perspective; The Shareholder Perspective; The Media Perspective and The Academic Perspective. Within each perspective, the authors provide a description; the implications for the business or organisation; practical tools and techniques to apply the ideas along with examples and case studies. November 2013 Hardback ebook PDF ebook ePUB 300 pages 978-0-566-09244-2 978-1-4094-6577-5 978-1-4094-6578-2 60.00 $114.95

www.gowerpublishing.com/isbn/9781409454458

www.gowerpublishing.com/isbn/9781472411952

ProjectThink
Why Good Managers Make Poor Project Choices
Lev Virine and Michael Trumper
The majority of problems in projects are due to intentional or unintentional human actions. People make poor estimates, forget something, have poor communication, or make other seemingly small mistakes, which conspire together to lead to larger issues. ProjectThink identies the paths that lead to trouble. It provides advice and guidance in analysing information and risk and explains how choice-engineering can facilitate decision-making and encourage everyone to follow the right procedures and work collaboratively. September 2013 Hardback ebook PDF ebook ePUB 184 pages 978-1-4094-5498-4 978-1-4094-5499-1 978-1-4724-0403-9 45.00 $79.95

Print-on-demand (POD)
Print-on-demand technology enables us to keep more of our books in print for longer. All our POD books are printed individually to order, and we pride ourselves on their production quality. Is there an out-of-print Ashgate book that you would like to see available again? If so, please emailus pod@ashgatepublishing.com

www.gowerpublishing.com/isbn/9781409454984

www.gowerpublishing.com/isbn/9780566092442

New Titles July December 2013

ASHGATE

Business, Management and Training

Safety Cant Be Measured


An Evidence-based Approach to Improving Risk Reduction
Andrew S. Townsend
In Safety Cant Be Measured, Andrew Townsend suggests the main reason is the failure to recognise the evolution in accident causation and to evolve with it. He contends that everyone is trying to continuously improve something in which improvement cannot be measured. What is measured is the absence of safety through incidents, injuries and the occurrence of ill health. We cannot justify these ways and claim success by association, without admitting there might be other explanations. Through these short chapters, occupational health and safety is put in context by demystifying the research, regulation and management of health and safety. Using evidence, Townsend challenges orthodox dogma, demonstrating that currently unused data could help deduce how safety really works, and thus support alternative thought processes from which new approaches to risk reduction and safety management could emerge. August 2013 Hardback ebook PDF ebook ePUB 188 pages 978-1-4094-5311-6 978-1-4094-5312-3 978-1-4724-0807-5 50.00 $99.95

Transforming Big Pharma


Assessing the Strategic Alternatives
John Ansell
Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order to make up the shortfall in revenues stemming from the long-standing failure to develop sufcient new products. He shows that there is sound evidence to expect the recent upturn in the number of new products reaching the market to go on to greater heights. Whilst diversication may have some value as a stopgap, big pharma companies risk squandering their resources in directions that can only make a modest impact on their performance. Ansell argues for a reversal of recent cutbacks in R&D and licensing, and re-focussing on new product development. He shows that there is ample scope for acquiring more products from third parties. Only this strategy, Ansell contends, is likely to have the power to transform the prospects of big pharma. September 2013 Hardback ebook PDF ebook ePUB 204 pages 978-1-4094-4827-3 978-1-4094-4828-0 978-1-4724-0364-3 70.00 $124.95

The Velvet Revolution at Work


The Rise of Employee Engagement, the Fall of Command and Control
John Smythe
What drives or delivers engaged people? In The Velvet Revolution at Work, the follow-up to his best-selling The CEO: Chief Engagement Ofcer, John Smythe explains that the essential ingredient of the right conditions is a culture of distributed leadership which enables people at work to liberate their creativity to deliver surprisingly good results for their institution and themselves. August 2013 Paperback ebook PDF ebook ePUB 210 pages 978-1-4094-4324-7 978-1-4094-4325-4 978-1-4724-0057-4 25.00 $44.95

www.gowerpublishing.com/isbn/9781409443247

What the New Breed of CMOs Know That You Dont


MaryLee Sachs
What the New Breed of CMOs Knows that You Dont speaks to the future of marketing, the strategic value of the function and the role of the CMO. This primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to up their game, provides ideas, concepts, approaches and considerations from a wide range of CMOs who are driving signicant transformation within their organisations. The chief marketing ofcer is arguably the least understood role in the C-suite and job specications differ widely much more than for the chief executive ofcer (CEO), chief nancial ofcer (CFO), or chief talent ofcer. This book helps to dene parameters for both B2C and B2B marketers and points to game-changing strategies designed to lead change and deliver success. July 2013 Hardback ebook PDF ebook ePUB 174 pages 978-1-4094-5572-1 978-1-4094-5573-8 978-1-4724-0404-6 27.50 $49.95

www.gowerpublishing.com/isbn/9781409453116

www.gowerpublishing.com/isbn/9781409448273

Sustainable Value Chain Management


A Research Anthology
Edited by Adam Lindgreen, Franois Maon, Jolle Vanhamme and Sankar Sen
The way organisations manage their value chain has changed dramatically over the past decade. Today, organisations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues.Yet despite its global spread, sustainable value chain management remains an uncertain and poorly dened ambition, with few absolutes. The social and environmental issues that organisations should address can easily be interpreted as including virtually everything. Current literature on the topic seeks to understand the effects and management of initiatives dealing with diversity, human rights, safety, philanthropy, community and environment. However, the penetration of social and environmental considerations into value chain management is described as desire lacking reality thereby making the idea a patchy success. The objective of this research anthology is to investigate different angles of sustainable value chain management. The books 27 chapters ll holes and explore new elds in this area. October 2013 Hardback ebook PDF ebook ePUB 460 pages 978-1-4094-3508-2 978-1-4094-3509-9 978-1-4094-7134-9 95.00 $165.00

Uncertainty, Diversity and The Common Good


Changing Norms and New Leadership Paradigms
Edited by Stefan Grschl
In this book, contributors from leading academic institutions around the World discuss different models of socially responsible global leadership from a variety of disciplinary perspectives. Together they explore unpredictability and how, being responsible for social as well as economic outcomes, requires managers to adapt and to develop a sustainable and consistent approach. Uncertainty, Diversity and The Common Good, indicates what the new paradigms might look like and how working with diversity can create social change and new visions of leadership that impact social and cultural norms. This leads to discussion of the nature and diversity of leadership itself, which will be helpful to researchers, students, policy makers and practitioners. July 2013 Hardback ebook PDF ebook ePUB 180 pages 978-1-4094-5339-0 978-1-4094-5340-6 978-1-4724-0808-2 55.00 $99.95

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www.gowerpublishing.com/isbn/9781409455721

Women and Entrepreneurship


Female Durability, Persistence and Intuition at Work
Beatrice E. Avolio Alecchi and Mirjana RadovicMarkovic, Akamai University, USA
A focus on emerging forms of entrepreneurship leads to a concentration on what is happening in newly developing economies, with a major case study set in a South American context. The authors deal with how rural entrepreneurship, virtual entrepreneurship, and project-based and home-based businesses lend themselves to providing opportunities for women. The authors ndings reveal that increased participation of women in business leadership is imposing a new behavioural style on businesses; and that particularly female kinds of durability, persistence and intuition are producing business advantage. This book clearly identies success factors and proposes guidelines for the benet of female entrepreneurs, female-led businesses, and businesses in general. September 2013 Hardback ebook PDF ebook ePUB 176 pages 978-1-4094-6618-5 978-1-4094-6619-2 978-1-4094-6620-8 55.00 $99.95

www.gowerpublishing.com/isbn/9781409453390

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