Primrose Hill Property Guide

Everything you want to know about property in Primrose Hill with Sandfords Primrose Hill estate agents

Primrose Hill History

Take a stroll around Primrose Hill today and you would struggle to imagine the area being famed for wolves, bravado-fuelled duels and murder. However, before the 19th century the area was little more that a woodland - and quite an inaccessible at that - making it the perfect place for treacherous acts and hunting. The one glimmer of light was the carpet of primrose flowers that covered the hill and eventually natural beauty overcame the dark side, as the grassland was made a public park in 1842.

Primrose Hill's more recent history centres on its residents. American poet Sylvia Plath lived in the neighbourhood during the 1950s and a blue plaque situated at number 3 Chalcot Square commemorates her life. The mid 1990s saw attention once again fall on Primrose Hill with the likes of Sadie Frost, Kate Moss, Jude Law and Ewan McGregor all making the postcode their home.

Primrose Hill Life

Primrose Hill is adjacent to the north of Regent's Park and has a reputation as a celebrity haunt. Less aristocratic than other enclaves in NW1 and more bohemian than Hampstead; artists, musicians, poets and media professionals have been drawn to Primrose Hill for decades. With such an illustrious and illuminated set of residents, it's no surprise that the emphasis in Primrose Hill is on beautiful things. Organic delis, chic interior design shops, couture clothing boutiques are discreetly doing business, serving the Alist residents and wealthy families that gather in Primrose Hill. The neighbourhood really is the definition of a high-end urban village.

When it comes to downtime, residents can be found at The Princess of Wales for regular comedy nights, browsing the shelves Primrose Hill Books for a quirky read or just taking in the magnificent views across London from the top of the hill itself.

Top Attractions in Primrose Hill

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Rubbing shoulders with the stars - attractions in Primrose Hill take a human form, with some the world's most recognisable faces regularly seen in residence. You never know who might be queuing for a pint of almond or soya milk at Shepherd Food. Fashion forward - forget Bond Street or the Westfield Shopping centres, the Primrose Hill crowd like their fashion cutting edge and unusual. Pamela Shiffer, Anna, Rachel Skinner and Elias & Grace are the go-to boutiques for the well heeled.

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Sweet temptations - it's not wildly off the mark to say that Primrose Hill started the UKs obsession with cupcakes, being the first adopter of the American trend. The Primrose Hill Bakery quickly perfected the art of light sponge topped with whipped butter cream, and its creations are still a sell-out success. Food glorious food - The residents of Primrose Hill have a multitude of food-serving gastro pubs and restaurants to choose from. Popular examples include The Engineer, The Queens, Primrose Patisserie and The Lansdowne.

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Primrose Hill Property Profile

As well as providing celebrities with a discreet neighbourhood, Primrose Hill is also a hit with media professionals looking for a more gentrified yet still artistic environment. The nature in Primrose Hill is far more genteel that nearby Camden or the emerging enclaves around Old Street. The property stock in Primrose Hill is mostly Victorian, with a profusion of white stucco-fronted houses and red-brick terraces. Property for sale in Primrose Hill flags up interest around the world, and the properties on Chalcot Square - with their pastel facades - generate a deluge of interest whenever one comes onto the market. Also popular are any houses or flats for sale in Primrose Hill that have been designed by architect Josh Nash. Buyers continue to be enamoured by the detail and proportion of these period properties.

The Elsworthy Road conservation area, Regent's Park Road, Wadham Gardens and Gloucester Avenue are all settings for some of Primrose Hill's most amazing residences.

What our Estate Agents love about Primrose Hill

A name synonymous with the 'it crowd' - far from being anonymous, just mention Primrose Hill to most Londoners and they will be able to identity some of its past or present residents. It's the place to see and be seen, and this A-List allure keeps desirability and house prices elevated. Village atmosphere - Houses and flats for sale in Primrose Hill are often bought by professionals and families wanting a discreet, lessflashy London base. The close-knit community and clutch of independent stores create a village atmosphere that belies is location so close to the whirl of Regent's Park

Strong rental demand - Houses to rent in Primrose Hill are in high demand. Whether it's a film star wanting a homely base while they shoot a movie, or a businessman looking for a pieda-terre while they are in London working on a contract, the standard of houses and flats to rent in Primrose Hill is one of the highest in the capital.

Buying or Renting Property in Primrose Hill

If you are thinking of buying a property for sale in Primrose Hill, be warned. You'll have to make friends with a good estate agent before you stand a chance of securing a property. Andrew Ellinas, the Managing Director of Primrose Hill estate agents Sandfords, says that due to the celebrity status of many of the residents, transactions often happen 'under the radar': "The profile of many Primrose Hill residents is so high that they don't want their movements known. We pride ourselves on discretion and can introduce buyers to property for sale in Primrose Hill that might not be in the public domain."

While never out of fashion, Primrose Hill's desirability levels are increasing. Property portal Zoopla reported a 5% increase in property prices in Primrose Hill during the last 12 months, with an average asking price of just over 2.5 million and average monthly rents in the area at 4,300 per month. "The combination of village atmosphere and central location means Primrose Hill is often at the top of property buyers' 'most wanted' lists. The market here is driven by stars of the stage and screen who are looking for like-minded neighbours, loyal locals putting down roots and international purchasers who see London as a safe long-term investment," concludes Ellinas.

Properties for Sale in Primrose Hill

Some of our top featured properties for Sale in Primrose Hill:

3 bedroom flat for sale in Elsworthy Road, Primrose Hill, London, NW3

3 bedroom house for sale in Regents Park Road, Primrose, London, NW1

For an updated and complete list of properties for sale in Primrose Hill, please visit www. sandfords.com

Properties to Rent in Primrose Hill

Some of our top featured properties to Rent in Primrose Hill:

3 bedroom house to rent in St. Edmunds Terrace, Primrose Hill, London, NW8

4 bedroom house to rent in St. Edmunds Terrace, St. Johns Wood, London, NW8

For an updated and complete list of properties to rent in Primrose Hill, please visit www. sandfords.com

Contact Us

For more information on Primrose Hill and properties available for sale or to rent in the area, dont hesitate to contact or visit our estate agents office in Primrose Hill.

Sandfords Primrose Hill 107 Regents Park Road Primrose Hill, London NW1 8UR T +44 (0)20 7722 7997 phsales@sandfords.com phlettings@sandfords.com www.sandfords.com