E-Commerce and Major Players

E-commerce basically is doing business on internet or providing products and services to consumers with the help of internet basic framework of e commerce is listed below.

How E-Commerce Works? There exist a company with the objective of providing excellent quality products to consumers at best price available in the market on time and this company makes contacts and persuade available vendors in the market in the defined target area , now everyone wants to make profit and sell products as much as possible and this company is just increasing the vendors sales and ultimately profit but in the process , in a way charges vendors in the form of margins on each product that vendor decides to sell through the company. In this way everyone is happy (The company, vendors and customers). But now a days there are many players in the e-commerce industry like-flipkart, snapdeal, myntra etc. and now question arises: HOW THIS COMPANY WILL DIFFERENTIATE FROM OTHER COMPETITORS AND GO AHEAD OF THEM? Lets start: We will start with the major Indian competitors: 1. FLIPKART 2. SNAPDEAL 3. MYNTRA 4. JABONG 5. TRADUS

International Players in online retailing

1.Amazon.com 2.Walmart.com 3.E-bay.com

FLIPKART.COM
Founded on 5th sept. 2007 by Sachin Bansal and Binny Bansal. Initially funded by the Bansals themselves with 400,000. Started with the objective of providing books to customers. Flipkart.com has recently shown a 0.60% Loss in the traffic rank. The average page load time is 2.1 seconds, which is faster than 29% of sites around the world. Headquartered at Bangalore Net worth $ 520,000,000 Unique thing I noticed in flipkart and other e-commerce players is the FEEDBACK tab Alexa ranking: India-10 Global-144

PRODUCT LINE o o o o o o o o o o Mobiles & Electronics Camera & Accessories Home Appliances Books Movies & Music Games & Consoles Computers & Peripherals Health & Personal Care Footwear Clothing and apparels

ACQUISITIONS: 2010: We Read , a social book discovery tool 2011: Mime360, a digital content platform company

2011: Chakpak.com is a Bollywood news site that offers updates, news, photos and videos 2012: Letsbuy.com is India's second largest e-retailer in electronics

WORKING MODEL: Flipkart started with the inventory model but later switched to marketplace model in which the buyer deals with sellers directly and the product will be delivered by flipkart , similar to the model opted by ebay.com. This helps in comparing sellers and going for the best price.

SNAPDEAL.COM
Founded in feb.2010 by Kunal Bahl and Rohit Bansal Started as a daily deals platform and later worked on marketplace model
Headquartered at New Delhi Net worth $ 272,304,740

Customer base largely on word of mouth Snapdeal.com receives 1.9 Million page views per day and generates nearly $5,729 every day in advertising revenue. Snapdeal.com has recently shown a 4.16% Loss in the traffic rank Alexa ranking: India-19 Global-304 It claims to have a subscriber base of around 15 million and has presence across 50 cities in India.

PRODUCT LINE: o o o o o o o o o o Clothing & Apparels Shoes & Accessories Mobiles & Electronics Camera & Accessories Home Appliances Books Movies & Music Games & Consoles Computers &Peripherals Fashion & Lifestyle

o o o o o o

Jewellery & Accessories Home & Kitchenware Health & Personal Care Baby Product & Kids Sports & Outdoors Innerwear & Lingerie

ACQUISITIONS: In June 2010, Snapdeal acquired Bangalore-based group buying site, Grabbon.com. In April 2012, Snapdeal acquired esportsbuy.com, an online sports goods retailer based out of Delhi.

WORKING MODEL: Snapdeal also works on marketplace model and the founders also believe that inventory model is dead and cost of operating on inventory model is very high as compared to marketplace model. Snapdeal basically earns by providing best deals to customers at lowest price available from other vendors, cut their own commission and provide deals to customers.

MYNTRA.COM
Founded in Feb 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena Started with the business of personalization of products online Headquartered at Bangalore Net Worth $ 176,529,955 Deals in retail fashion and lifestyle products. Alexa ranking: India-16 Global-371

PRODUCT LINE: o o o o Clothing & Apparels Shoes & Accessories Fashion & Lifestyle Inner wear & Lingerie

ACQUISITIONS: Myntra decided to change lanes. It went to San Francisco to snap up a technology startup called Fitiquette to bring on board the capability of offering its customers a virtual fitting room.

WORKING MODEL: Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets. All these products are offered to customers on MRP. They focused on various kind of campaigns to promote products and myntra.com itself like: 1. The commercial 'juxtaposes new-age fashion with old-world grit' and positions Myntra as a 'fashionable new age' brand 2. Myntra's second campaign, with the tagline "Ramp It Up", was launched in October 2011 3. Myntra launched its third campaign. Created by Taproot, the communication emphasises the benefits of buying online, and is titled 'Real life mein aisa hota hai kya'.in which they offer free shipping,cash on delivery,30 day return & 24 hours dispatch

JABONG.COM
Operations started in Jan 2012 and is from rocket internet group Co-founded by Arun Chandra Mohan, Praveen Sinha, Manu Jain, & Mukul Bafana Deals in fashion and lifestyle e-retail Headquartered at Gurgaon Net Worth $ 178,510,925 Alexa ranking: India-42 Global-401

PRODUCT LINE: o o o o Clothing & Apparels Shoes & Accessories Fashion & Lifestyle Inner wear & Lingerie

WORKING MODEL: Jabong.com follows both an inventory model and a managed marketplace model.[26] In the inventory model, products are sourced from brands and stored in the Jabong warehouse. In the managed marketplace model, Jabong doesnt store the inventory but takes care of customer service and returns. Jabongs logistic operations launched JaVAS as a separate service independent of Jabong. JaVAS covers around 50-55 cities and a majority of its customers are e-commerce players

TRADUS.COM
Founded in July 2009 by Sanjay Suri Tradus.in has Google pagerank #4 Headquartered at Gurgaon Net Worth $ 52,625,713 Alexa ranking: India-99 Global-1224

PRODUCT LINE: o o o o o o o o o o o o Mobiles & Electronics Camera & Accessories Home Appliances Books Movies & Music Games & Consoles Computers &Peripherals Clothing & Apparels Shoes & Accessories Fashion & Lifestyle Jewellery & Accessories Baby Product & Kids

ACQUISITIONS: Bought BuyThePrice.com (BTP), an e-com marketplace owned and operated by Hyderabadbased MyZingo eCommerce Service Pvt Ltd.

WORKING MODEL: The company started off as an e-commerce site for consumer electronics and appliances, but later added a number of categories to its offerings. But last December, BuyThePrice.com completely changed its business model and became a 100 per cent marketplace, which means it is no longer holding any inventory. Instead, it had sellers on the site who were offering products to consumers.