Professional Documents
Culture Documents
Assignment
MS923 (MS)
40% of the total mark
MS957 (DMEM)
60% individual (4000 words) 40% group (2000)
22/11/2011
Assignment
MS923 (MS)
Apply discussed topics to a service operation of your choice in groups (20%, 4000 words) Carry out a comparative study of service operations individually (20%, 1500 words)
MS957 (DMEM)
Apply discussed topics to a service operation of your choice individually (60%, 4000 words) Carry out a comparative study of service operations in groups (40%, 2000 words)
More than 70% of the employment in developed countries is in service jobs. The figure is not that different in many developing countries.
22/11/2011
Would you call fast food take away a service operation or a manufacturing operation?
22/11/2011
22/11/2011
22/11/2011
Service characteristics
(integrated)
22/11/2011
Classification of services
Is it useful?
Why?
22/11/2011
Airlines; Hospitals; Retailing; Doctors; Auto Repair; Trucking; Schools; Lawyers; Hotels; Retail Banking
Service Dimensions:
The unique characteristics of service operations and the wide variety of different kinds of services prompts the researchers to look for operational variables that could be used as indicators for understanding the behaviour of services. These variables are called service dimensions. There are no standard sets of service dimensions. Service Dimensions are being used as criteria for classification of services.
22/11/2011
22/11/2011
10
22/11/2011
LOW
Face-to-face total cust. Permeable system (penetrable) Face-to-face Face-to-face tight specs Phone contact Mail contact Onsite technology Reactive system loose specs
Production Efficiency
LOW
Customer Contact
HIGH
Service Shop
Hospitals Hospitals Auto Auto Repair
Mass Service
Retailing Retailing
Professional Service
Doctors Doctors Lawyers Lawyers
High
11
22/11/2011
Service Shop
Hospitals Hospitals Auto Auto Repair
Mass Service
Retailing Retailing
Professional Service
Doctors Doctors Lawyers Lawyers
High
12
22/11/2011
Customer Contact Process Focus Front Value Added Discretion Labour Intensity Customisation Med.
Service Shops
13
22/11/2011
What do you think about Chases, Schmenners and Silvestros proposals for classification of services?
14
22/11/2011
15