REVIEW OF LITERATURE

INTRODUCTION
A number of studies have been carried out to measure the customer satisfaction on social applications. Some of them are reviewed in this section.

REVIEWS
Tom Spring (1999)1, in his article entitled Best social applications found that there are roughly 1.3 billion !"s and the social applications technology is still in its infancy. #t is predicted that the total number will double in the future$ too bad social applications can%t &eep up. 'ven Alta(ista, which inde)es an impressive *+, million pages, still lags. Danny Sulli an (1999)!, states that social applications proprietors are constantly coming out with new loo&s. Sure, much of it is eye candy nicer design, different colors, and a special graphic for the holidays. But beneath the glitter are real changes made to help to find what we are loo&ing for. Bigger is better has been one of this year%s most popular theams, as social applications designers try to outdo one another to see who can inde) more of the -eb. Al"#an$ra %ra&n" (1999)'( states that social applications remains the most popular techni.ue for see&ing information, even though they are not always the most useful. But /eti0ens also rely on word1of1mouth and memory, according to a recent study by #ntelli2uest, the parent company of mar&et researcher 3ona !esearcher. C)ri& N"rn"y (1999)*( states that an internet social applications startup has unveiled the beta version of a web site that speciali0es in helping users find information printed in newspapers from the .S and around the world. 4he site, see !elated Sites listed below, lists results by the number of references to the search sub5ect in each publication. +a"l LiRon (1999),( states that there will discover a host of convenient new features. Some of these design twea&s, such as simpler offline browsing and a new, improved Auto6omplete feature, ma&e browsing easier. 7thers, including revamped search tools, more customi0able toolbars, and a spam filter, ma&e #nternet ')plorer more powerful than ever.

S"an A-.olli)"r (!//0)1( states that as social applications disapprove the manipulative strategies and punishes the websites by removing them from their inde)$ therefore it is very important for webmasters to follow the guidelines of social applications for implementing only ethical S'7 techni.ues8. 4here are various ethical techni.ues which can be implemented for improving visibility in social applications. Although none of these techni.ues assure a particular ran&ing position in the social applications results pages, the implementation of these S'7 techni.ues and strategies improve prospects of the websites to gain visibility on social applications. ltimately this results in receiving visitors to the website and conse.uently leads to increased sales and revenue for the website. 2umayun (!//9)3( S'7 may be defined as the optimi0ation of a website for social applications, so that the social applications views it in an optimal manner. (arious techni.ues and methods are available to achieve high ran&ings and become visible on social applications. (arious processes are gradually evolving for optimi0ing the website, by observing the wor&ing of social applications. 'very ma5or social applications has its own respective algorithm. All the power of ran&ing the websites on the results page is with these algorithms. -ebsite relevance and ran&ing are two important factors that are addressed by search algorithms. 9:umayun, *,,;8 Search algorithms do have some wea&nesses and many website owners do ta&e this to their benefit. #n order to address this problem, social applications &eep their algorithms up to date. <oogle ma&es changes in its algorithm almost on a daily basis. So, it can be said that both S'7 techni.ues and search algorithms are gradually developing in a vicious circle. Doug .ro&& (!//9)0( states that when a racist image of first lady =ichelle 7bama surfaced from the ugliest corners of the internet last wee& to top <oogle%s image search results, the episode shined a spotlight on the mysterious wor&ings of social applications. <oogle placed an ad near the image, apologi0ing for its offensive nature. But the company resisted calls to scrub the image from its database, saying its role as a neutral tool for searching the -eb means having to live with the results, whether it li&es them or not. we have a bias toward free e)pression, <oogle spo&esman Scott !ubin told. 4hat means that some ugly things will show up. Top)"r %o)an (!/1/)9( in his article entitledS'7, it stands for Social applications 7ptimi0ation. #n the simplest terms, it is organi0ing a website and its content to help it ran& higher in a social applications such as <oogle. -eb pages are as S'71friendly as possible.

4"5" Ca&)mor" (!/1/)1/( >ace boo& this wee& announced a ma5or partnership with Bing. >ace boo& connections now affect the search results delivered by =icrosoft%s search engine. 4he update means that a bo) will be added to Bing search results showing relevant -eb lin&s that have been li&ed by face boo& friends.

CONCLUSION
?lenty of researches have been carried out relating to the satisfactions on the social applications. #n the present study, an attempt has been made e)clusively to assess the Social applications.