For immediate release Easy Tours launches new Spring Sale Campaign

Austin TX, March 10, 01!" Easy Tours, the premier luxury travel facilitator for India and South Asia recently launched its 2014 Spring Sale ampaign for India !ith a ne! advertising campaign "ased on the ancient Indian art form of miniature painting# Spring is the traditional season for increased interest in tour "oo$ings as travelers, particularly in the !estern hemisphere prepare their vacation plans for the upcoming summer and further to!ards the end of the year holidays# Easy Tours has al!ays launched its annual Spring Sale ampaign at this time !hich offers significant values in pricing discounts as !ell as value added features on its popular tours# As part of the Spring Sale ampaign for India this year, Easy Tours launched a ne! !e" "anner campaign !ith a very creative execution# The campaign is "ased on miniature paintings styli%ed to a &ughal ' (a)asthani theme# &iniature painting is an ancient art form in India !hich is still very pri%ed and practiced in the traditional fashion# The art form !as "rought to India "y *ersian and Tur$ic &uslim con+uerors and achieved its artistic %enith under the patronage of various local rulers# ,ith the considera"le support of India-s many royal dynasties, miniature paintings spa!ned many indigenous versions and "ecame the art form of choice not )ust for aesthetics "ut also for chronicling the history of the country through the ages# The Spring Sale ampaign has "een executed as a series of !e" "anners in line !ith the "usiness model of Easy Tours to target discerning travelers directly through the Internet# The campaign visuals are "ased on a series of (a)asthani miniature paintings !hich is a com"ination of &ughal and .indu aesthetic influences# The paintings sho! scenes from the processions, royal courts and harems of the princely state of (a)putana# The campaign theme is premised on the captions /Travel li$e (oyalty0 and /It-s good to "e $ing0# The campaign therefore plays !ell into the "rand positioning of Easy Tours as a premier luxury tour operator in India and is uni+ue as no one has used authentic miniature paintings in a tactical sales campaign in the travel industry thus far# ommenting a"out this ne! and exciting advertising campaign from Easy Tours, &r# Sunil Trehan, *resident, Easy Tours, commented, /The Spring Sale ampaign-s aesthetics are in line !ith our overall "rand positioning as a premier luxury tour operator for India and the premier partner for India-s luxury hotels# Easy Tours has a long history of supporting

indigenous Indian art forms and artisans and "y using these ama%ing miniature paintings in our latest campaign !e reaffirm that commitment# The campaign has already had a tremendous response from our audience of visitors interested in India tours, generating an average of 12 clic$s a day to our !e"site0#

A#out Easy Tours Easy Tours is the highest rated provider of luxury travel and tours in India and South Asia# ,e provide our guests !ith outstanding customer service along !ith unmatched levels of local expertise and luxury# Easy Tours is "ased in Austin, T2 and has ten regional offices in India as !ell as affiliate offices in Thailand, 3ietnam, Sri 4an$a, &yanmar, 5epal, 6hutan, am"odia and 4aos# To learn more a"out travel in India or a"out Easy Tours, please visit !!!#easytoursofindia#com $ress Contact" Tari+ 7han Easy Tours *hone8 912:;49:1122 <ax8 912:=>9:>1=0 Email8 tari+?easytoursofindia#com