Professional Documents
Culture Documents
RICK SUNRICE
A Feasibility Study Presented to the Faculty of East Systems Colleges of Rizal Morong, Rizal
In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration
APPROVAL SHEET
This feasibility study entitled, RICK SUNRICE, prepared and submitted by Mr. JERIC R. ALAP in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration, has been examined for Oral Examination.
Approved in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration, by oral Examination Committee.
Accepted in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration with an average of______.
Date
Dean
3 ACKNOWLEDGEMENT The proponent would like to gratefully acknowledge the assistance and cooperation of the following persons who have made this feasibility possible. First of all, GOD ALMIGHTY who has always been there no matter what, for all guidance, blessings and giving us strengths everyday; MRS. EMELINDA SAN ANTONIO, PRESIDENT, for the motivation and professional advice which contributed much to conduct the study. DR. ELOISA S. SAN DIEGO, ADVISER of 4th year BSBA, for extending support, guidance, and great concern to the researcher, and for giving her helpful comments and suggestions; Prof. GARY KEN N. ROBLES, Ed.D., and Prof. JOY SG. CRUZ, MSCS, panel members, whose constructive criticism, dynamic expertise and valuable suggestions contributed in a large measure for the improvement of the study. Mr. Juanito T. Alap & Mrs. Marieta R. Alap, his parents, who continuously support him in all aspects of life; Julie ann, Reynaldo, Rein Mathew , his family member who always there to support him; Marwin Maglonog, the researchers cousin, who provide him with his dell laptop that became very useful all throughout the study; Friends, and rest of the barkadas who unselfishly shares what they know, give untiring moral support and who always there in times the researchers needs help. Jeric R. Alap
DEDICATION
With much love and gratitude, this project is dedicated to the most important people in my life; my parents, sister, brother and law, nephew, cousins, friends, classmates, and the rest of the barkadas.
TABLE OF CONTENTS
TITLE PAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i APPROVAL SHEET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .ii ACKNOWLEDGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii DEDICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iv TABLE OF CONTENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v LIST OF TABLES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii LIST OF FIGURES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii
Chapter I. EXECUTIVE SUMMARY Name of the applicant. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Name of the enterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Location. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Descriptive definition of the project. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Project long range objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Feasibility criteria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Highlights of the project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Chapter II. MARKETING ASPECT Market description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Pricing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . .. 11 Promotion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Demand. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Supply. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Competitive position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Marketing program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
6 Chapter III. TECHNICAL ASPECT Technical description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Tools for production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Plant location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Plant layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Chapter IV. MANAGEMENT ASPECT Types of business organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Proponent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Organizational Chart. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Personnel component . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Salary and wages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Project time table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Chapter V. FINANCIAL ASPECT Total project cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 40 Sources of financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Financial statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 Rate of return of investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 Notes to financial statements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44
CHAPTER VI. SOCIO - ECONOMIC ASPECT Impact in the environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Economic impact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..47 Employment consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..50
List of Tables
Tables Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14
Description Project Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Project Time Table . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Breakdown of Investment . . . . . . . . . . . . . . . . . . . . . 6 Financial plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Current status of product . . . .. . . . . . . . . . . . . . . . . 11 Demand analysis . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Supply analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Projected Service Incomes . . . . . . . . . . . . . . . . . . .15 Distribution of product . . . . . . . . . . . . . . . . . . . . . . .16 Package Distribution . . . . . . . . . . . . . . . . . . . . . . . . 18 Tools and Machines . . . . . . . . . . . . . . . . . . . . . . . . .25 Position, Responsibilities, No. of Workers . . . . . . . .34 Salary and wages . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Project time table . . . . . . . . . . . . . . . . . . . . . . . . . . .35
List of Figures
Figures Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6 Figure 7 Figure 8 Figure 9
Description SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Product to be out in the market . . . . . . . . . .. . . . . .17 Basic business process flows . . . . . . . . . . . . . . . . 19 Value Chain Analysis of RICK SUN RICE. . . . . . . . 21 Basic process flow of milling . . . . . . . . . . . . . . . . . . 23 Location Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 Layouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Structures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Partnership chart . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Name of the Enterprise RICK SUNRICE is a form of rice production business which offers excellent quality and taste of rice. The name of the business entity came from the lead partner (JERICK) and includes SUNRICE which is the idea and suggestions of the capitalist partner.
Location The proposed business will be located along highway of Princess Urduja Narra Palawan. The location was chosen by the proponent being visible to the customers. The location also accessible to the number of farmers and potential clients in the area. The proposed site also had a drying area of rice because of widely space provided
Descriptive definition of RICK SUNRICE This proposed project intends to run a rice industry in Narra Palawan district where by the main product offered is rice, which is produced in Narra area
10 district. Narra area is located in southern part of Palawan. The rice is flavoring and contains good taste. The farmers have been traditionally farming this type of rice with also known as panggas rice in the area. This variety of rice whose price is competitive into other varieties of rice because of its excellent quality and taste.
Project Long Range Objectives The broad objective of this study is to Table 1 Project Objectives Project objectives for the 1- 5 years of operation To earned profit. Understand the impact of such industry to the society and environment.
To improve the living standard of the community in the area. To become one of the best supplier of rice. To develop the business model for the industry.
Become a best leader in such industry Become a productive business in such consecutive years.
11 Feasibility Criteria The proposed industry will purchase all the raw materials (rice with husk) from the farmers in an agreed price and then will be processed in the establishment mill and packaged in attractive packs. Hence, producing the final product, Once the final product is produced the product will be then put in the storage (Narra). From there the product will be transported to the market of Brokes Point and surrounding area as well as to the market of Puerto Princessa city area as per market demand. Some of the criteria of the project are; Offering quality and excellent taste of rice in a competitive price. Demandable product
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RICK SUNRICE MISSION Never stop searching for the ways to better serve and satisfy our clients. At the same time, we aim to create a balanced work atmosphere above and beyond personal gain.
RICK SUNRICE VISION To make a positive impact in the community by building relationships with our customers, enhancing efficient and effective operations, and
continuously improving environmental footprint while delivering on consumer demand for great tasting RICK SUNRICE products.
Activities
Beg.
End
Date
Date
Feasibility Study
01-05
01-31
Capital contributions
01-20
02-28
03-01
03-20
Building construction
02-25
04-25
Acquisition of machineries
03-15
04-26
and equipment
Hiring of workers
05-2
05-20
Start of business
06-1
onwards
operation
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CAPITAL STRUCTURE ASSUMPTIONS The project is based on private partnership model, where certain portion will be invested by the lead partner (Jerick) and certain portion will be invested by private investors. It is assumed that no debt will be used for the project. The following capital structure has been assumed for the business: Capital structure; Active Partner Capitalist Partner INVESTMENT ASSUMPTIONS The project would require investments in different machineries as well as office equipments. The breakdown of investment is presented below: 50% 50% P650, 000.00 P650, 000.00
Particulars Cono Rice Mill (Single Pass) Rice Dryer Diesel Engine (4dr5) Installation Cost Building/Shed House Weighing Scale Service Vehicle (Suzuki Pick-Up) Computer Furnitures and Fixtures Permit & Licenses Total Fixed Investment
Amount 50,000 400,000 45,000 15,000 200,000 5,000 100,000 15,000 10,000 4,500 844,500
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MARKET FEASIBILITY The main product offered by this project is the rice. This special variety of rice specially produced in Narra Palawan. Narra Palawan is an area located at the southern part of Palawan, and known for production of panggas rice. The rice is flavoring and containing good taste. The farmers have been traditionally farming this rice in the area. The rice is a special variety whose price is competitive than other expensive varieties of rice that contains excellent quality and taste. Rick sun rice production will be determined in the district for Puerto Princessa and Brookes Point district. The overall objective of the program is to identify and focus on utilizing local skills, available raw material to create enterprise and employment opportunities for the balanced of the economic growth as well as profitability. To cater the objectives, RICK SUN RICE will be identified as the best product for Narra, Puerto Princessa and Brookes Point district whose demand has been increasingly recently. RICK SUNRICE aiming to expand the target potential buyers and customers to NCR.
TECHNICAL FEASIBILITY Since rice is the staple food in the country and nearby countries, RICK SUNRICE had already buyers and consumers. RICK SUNRICE will produce special variety of rice which has excellent & quality taste of rice that customers will surely satisfy. The proposed business is equipped by advanced features of machines, computers, and other equipment that would provide quick production, high quality product, effective and efficient services without noticeable time delay.
16 The business will be located along highway of Princess Urduja Narra Palawan in a 20x40 sq. m. building and a widely space drying area at the same time a waiting area to avoid any accident along the road. Tools and equipment that will be used under the formal operation of the business will be state of the art quality and will be handled by competent and trained personnel. Based on above facts SWOT analysis for the project is: Figure 1: SWOT Analysis
STRENGTH Climatic conditions Rainfall Skilled farmers Less competition SWOT OPPORTUNITIES Market price Growing demand
WEAKNESS Price Sensitive Weak marketing channel Weak infrastructures No trademark Poor management
Strength and Opportunities can easily overcome the Threats and Weaknesses of the business.
MANAGEMENT FEASIBILITY RICK SUNRICE is a private partnership model that contributing equal money and property. Both of them have equal profit and loss sharing ratio. One of the partners will serve as an active partner of the project and the one is capitalist partner. The active partner will receive salary and share in profit or loss and the capitalist partner will only receive his equal share in profit or loss. The employee
17 or the labor force will receive their salary according to position and responsibilities of it.
FINANCIAL FEASIBILITY The investment of RICK SUNRICE will cost P1, 300,000.00out of which will come from the equal contribution of two (2) partners. The contribution will be on the form of money. The business results of operation, results of performance are projected for the next 5 consecutive years. Table 4 Financial Plan Description Partner 1 Partner 2 Total Amount P650,000 P650,000 P1,300,000
SOCIO-ECONOMIC IMPACT RICK SUNRICE is a business entity that provides quality and excellent taste of rice. Profitability is the major priority of the business that would be gained if better or even best quality products may satisfy the buyers or clients. With growth in economic welfare, employment and education, the overall standard of living for the area would increase. The project also helps the community of Palawan through taxes, permits and other regulatory fees. This will promote government to install more institutions in the area such as cooperatives, health check up centers, farmer education centers, schools and others. The creation of wealth in rice production in the area had a positive effect for the improvement of the area as well as to the whole economy.
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Chapter 2
Marketing Aspect
These chapters presents analysis of demand and supply, description of the market and the service can be deliver to its customers. The study aims to determine the feasibility and viability of putting up a rice business, in that sense that it will be deliver quality product and service in a reasonable price.
MARKET DESCRIPTION The main product offered by this project is rice. It is a variety of rice specially produced in Narra Palawan. Narra Palawan is an area located at the southern part of Palawan, and known for production of rice. Rice that is flavoring and contain good taste. The farmers have been traditionally farming the variety rice in this area. RICK SUN RICE will be determined in the district for Narra, Puerto Princessa and Brookes Point district. Aside from a supplier of rice in the area RICK SUN RICE will give also services in milling rice. The overall objective of the program is to identify and focus on utilizing local skills, available raw material to create enterprise and employment opportunities for the balanced of the economic growth as well as profitablity. To cater the objectives, Rick sun rice will be identified as the best product for Narra, Puerto Princessa and Brookes Point district whose demand has been increasingly recently.
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PRICING Aside from the quality of product or services offered, price is the second factor that can customers look into. It shows the information on current status in terms of product status, service price status, and demographic information. Table 5 Current status of product and services Princess Urduja Current product status of rice in the area Total production Production per square feet Current price per kg Conversion rate from 100 kg of rice with husk to milled rice 20 metric ton 120 kg P 45/kg 65 kg - 73 kg 25 metric ton 160 kg P 45/kg 68kg - 72 kg 45 metric ton 140 kg P 45/kg 65 kg - 75kg Narra Total
Current services status in milling rice Current price per kg of rice Service Price for milling / kg P 45/kg P2 P 45/kg P2 P 45/kg
Demographic Information Number of houses Number of families Total population Male Female Distribution Information Current market place Vehicles use for distribution Distance to pitched road Narra, Brookes Point, Puerto Princessa Trucks, porters. 10-15 kms. 602 582 3229 1549 1680 Not available 911 4846 2358 2488 Not available 1493 8075 3907 4168
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Challenges in the marketing process The rice does not have trademark or brand recognition, hence, it is difficult to sell the rice in different locations. The distribution channel for the rice is very weak, as farmers are not in contact with the retailers. Transportation of rice is difficult as well as costly which is difficult for farmers to bear. The price of the rice is not scientifically determined.
PROMOTION The product will be promoted as a unique and genuine brand of RICK SUN RICE. The brand name selected (RICK SUNRICE) will/should represent the Narra community and the product will be promoted as the genuine product of Narra area.
DEMAND ANALYSIS Like other nationality, Filipinos love to eat rice which is being served almost three times a day in our tables. People in Luzon, some part of Visayas, Mindanao and nearby countries usually consumed 300 million metric tons of rice per year, which result for increasing shortage of rice. This indicates that there is high demand for this commodity. Rice is the basically needs of people and truly a
21 source of energy of any living person, thats why putting a rice business is definitely a wise decision because the customers are always there. Small and big businesses domestic and foreign may become a potential client of the business. Table 6 Demand Analysis PROJECTED DEMAND FOR RICK SUNRICE AS OF YEAR 2016 Brookes Point 61,201 100% 61,201 30% 18,360.30 Puerto Princessa 223,543 100% 223,543 25% 55,885.75
Target Market Population % Of People Who Needs Rice Consumption % of Target Demand Projected Number of Client
Source: National Statistics Office
Total 350,008
Percentage of consumption per district is based on the size and population of the possible customers which avail the product.
Supply Analysis RICK SUNRICE is a rice business caters to the need of the increasing population of the country. Rice business in the market has a lot of competition, almost all was offering different variety of rice. Almost of their products come from very few supplier in the place. However, quick availability of the product and services at lower prices supports the customers demand by allowing them to turnaround in a faster rate than the competition. The proponent believes that it is an advantage of a business when it is registered business compared to other competitors. In that sense, the customers will protect
22 and they can assure that they protected under the consumer act. Since the Philippines is ranked as a twelve (12) populated country in 2011 with a population of 102 millions, prove that there is already a demand for the rice which is the basically needs of any living person. The establishment of rice production in Narra can minimize cost of labor because of the minimum rate of labor. Although competitors arises every year, but as a staple food in the country the market status had increases annually. The table below shows the supply analysis of the project.
Table 7 Supply Analysis Cultivable Land % Target area Projected Size Of The Production Production per hectare 1 metric ton Total collection of rice with husk Total collection of rice every season Conversion rate Total rice without husk available for sale Available quantity of rice for sale/year Available quantity of rice for sale/season 1325 11.32% 100 2.5 1000 250,000 83,333 70% 175,000 58,333 2,333 Kg 25 kg Sack 25 kg Sack Hectare Metric ton Kg Kg Kg Hectare
Projected Service Income For RICK SUNRICE as of year 2016 Year Consumption Only in The Narra Area % Of Target Demand Total Target Demand Projected Demand Milling (30%) total target Milling (6 x Year) Milling Price / Kg Total 2016 65,264 20% 13,053 2017 68,527 23% 15,761 2018 71,953 26% 18,708 2019 75,550 29% 21,909 2020 79,328 42% 33,318
Notes and assumptions: 1. Target demand assumes to increase 5% year. 2. The basis of the target demand which is the number of people that will avail the milling service a year and assumed to increase in 3% per annum. 3. The projected sales are from the average of services in rice milling.
COMPETITIVE POSITION RICK SUN RICE will be based on market segmentation, on going price of the product in Narra, Brokes Point and surrounding area is P40 per Kg hence the Price for Brokes Point and surrounding market will be P 40 per Kg Where as price for the market of Puerto Princessa will be the same as P40 per Kg for 25 Kg pack. Price of the product for international market will be decided depending on the demand for the product in international market. For the time being, the price for domestic market is expected to increase at the rate of 5% per annum. The following table shows the yearly price distribution in the respective market:
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Table 9 Positioning of Products Market segments Selling Price (Narra) 25 kg Packs/kg price 2016 40 2017 42 42 2018 44 44 2019 47 47 2020 49 49
Selling Price (Brokes Point) Packs/kg 40 price selling Price (Puerto Princessa) 25 kg 40 packs/kg price
42
44
47
49
MARKETING PROGRAM Target Market The immediate market identified for RICK SUN RICE are Brokes Point and surrounding areas, and Narra. However, the chunk of production will be transported to Puerto Princessa. Since, the market of Brokes Point and surrounding areas are small only 20% of the total production will be sold in Narra and surrounding area and the rest 80% will be transported to Puerto Princessa. The percentage of production transported to Puerto Princessa will gradually increase from second year as the production increases. The following table shows the distribution of product in the above three mentioned market:
25 Table 10 Distribution of product Market Assumption Narra Brokes Point (and surrounding area) Puerto Princessa Total supply to Narra (in quantity kg) Total supply to Brokes Point (in quantity kg) Total supply to Puerto Princessa (in quantity kg) 2016 20% 15% 65% 40,500 32,300 89,700 2017 20% 15% 65% 43,700 35,500 91,425 2018 20% 14% 66% 45,100 38,700 95,357 2019 20% 13% 67% 50,300 40,352 97,462 2020 21% 13% 66% 52,430 42,600 102,489
RICK SUN RICE also has a large demand in international market, if the production of RICK SUN RICE increases enough to meet the demand of international market then the product will also be exported.
PRODUCT DESCRIPTION The main product offering of the project is a special variety of rice that specially produced in Narra area, which is flavoring and containing good taste. The RICK SUNRICE is a special variety that the price is typically higher than other variety of rice because it has an excellent quality and taste. Figure 2: Picture of rice to be out in the market
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PACKAGING The product will be made available in attractive packets (25 Kg Sacks). 25 kg sacks will be made available in both Brokes Point and Puerto Princessa market. All the information related to nutrition as well as batch number and code will be printed in each and every pack. Packaging of product in two different categories is shown in the table below: Table 11 Packaging Distribution Particulars 2016 2017 2018 2019 2020
Packaging distribution 25 kg packs(in 100% percentage) 25 kg packs (in number of 7,000 sacks)
100% 7,350
100% 7,718
100% 8,103
100% 8,509
CHANNEL OF DISTRIBUTION Implementation Plan The proposed industry (business) will purchase all the raw material (rice with husk) with the framers in an agreed price (which we have recommended to be P18/ kg) which is higher than the ongoing market rate. The price will increase by 5% per annum. The rice with husk will then be processed in the established mill and packaged in attractive packs hence producing the final product. Once the final product is produced the product will be then be put to the storage in Narra. From there the product will be transported to the market of Puerto Pricessa and surrounding area as well as to the market of Brokes Point as per the market
27 demand. The price that will be charged for different market segment is mentioned in the marketing plan below:
Milled rice
Farmer
Storage
Brokes Point
Farm ers
Collecti on of Rick
Processing of rice
Packaging of rice
Storage
Distribution
Consump tion
sun rice
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29 Support Activities: While support activities are not directly involved in the manufacture and movement of the product, these activities have critical impact on the efficiency of production and distribution. Support activities serve as the value chains enabling environment. These support activities include: (a) Firm Infrastructure, (b) Human Resource, (c) physical infrastructure.
The value chain for RICK SUN RICE can be explained from the following diagram.
R E V E N U E A N D P R O F I T
30 Inbound Logistics The inbound logistics of RICK SUN RICE production includes following activities:
a) Seeds: Seeds for RICK SUN RICE are stored from previous harvesting seasons. RICK SUN RICE seeds are not available in market for purchase; hence, farmers save seeds from their previous harvest, which are sowed and planted.
b) Fertilizers: The fertilizers are required for the efficiency in rice-growing and also for the protection against weeds, insecticides and other harmful living and non-living organisms. However, excess use of fertilizers may have negative effect on production. Hence, proper training and agro-education for farmers is needed.
31 PRODUCTION AND PROCESSING Production Process Figure 5 :Basic process flow of milling
32 Outbound Logistics a) Packaging: Proper distribution of rice requires having rice packaged in various sizes. For common rice, following type of sizes are available in market: 5-10 Kg packet 20-25 kg packet 45-50 kg packet
For smaller packets from 1kg to 10 kg plastic bags are used, where as for medium packets 20-25 kg packet plastic sacks are used. For large packets, 4560 kg, plastic or jute sacks are used. For RICK SUN RICE, two different packet sizes with different bags can be used, such as: 5 kg packet (plastic bag) 25 kg packet (plastic sack) b) Distribution: All the proposed industry (rice processing and packaging) will be within San Isidro and Prices Urduja, hence the final packed product will be transported to Narra (25 Km away from the site as well as it is access point ) via a tractor of processing industry itself. Once the product reaches Narra and stored, it will then be transported to the market of Puerto Princessa and surrounding areas as well as to Brokes Point using rented trucks. The wholesaler from Brokes Point and Puerto Princessa will be responsible for the distribution and transportation once the product reaches their respective storage area.
33 Marketing and Sales These activities include the advertising, channel selection, product promotion, selling, product pricing, retail management, etc. The activities are performed to make sure that the products are transferred to the targeted customer groups. Marketing mix can be an instrument to take the competitive advantage to the target customers.
TOOLS AND MACHINERIES USE FOR PRODUCTION OF RICE Table 12 Tools and Machineries Particulars Cono rice mill (single pass) Cost P30,000 Uses Cono
rice
mill
is
an
agricultural machine used to automate the process of removing the chaff (the outer husk) of grains of rice.
From: Zhengzhou Hengjia Machinery Manufacturing Co., Ltd Furniture and fixtures P10,000 Specifically use in the
P15,000
Important
equipments
of
the business to record data as well as to make easy the different task. Service Vehicle (Suzuki pick-up) P100,000 It is used as a service of the business. It is also used for delivering products
Weighing Scale
P5,000
It is one of the important equipment in this business, to give a fair and right services to customers.
35 The Situation Analysis and SWOT (strength, weakness, opportunities, and threats) analysis Product : RICK SUNRICE Technology and processing facility Quality Price Promotion and advertising Credit facility Distribution Image Service Market or buyers Project Technology and machinery available for the Processing Offers quality products, because of organized trading. Competitive and moderate price. Tarpaulins. No. The rice distributed to Narra area as well as Puerto Pricessa and brookes point. Yet to be established Competent, reliable and timely. Market in Narra area Brookes point and Puerto Pricessa plan to expand in national market such as manila and other places.
Based on above facts SWOT analysis for the project is: STRENGTH Climatic conditions Rainfall Skilled farmers Less competition SWOT OPPORTUNITIES Market price Growing demand THREATS Lack of labor forces Storage and distribution WEAKNESS Price Sensitive Weak marketing channel Weak infrastructures No trademark Poor management
Strength and Opportunities can easily overcome the Threats and Weaknesses of the business. Hence, this new business can be recommended for the operation. Strengths Soil and agro climatic situation is suitable for the production of RICK SUN RICE.
36
Rainfall in the region is well distributed. Availability of skilled workers with knowledge of RICK SUN RICE farming. There are very few other rice products that has quality of RICK SUN RICE. Hence, the product does not have great competition in its product categories. Weakness The product has a small niche market because of its high cost and quality. Hence, the demand could be very sensitive to factors such as quality, availability of similar products in low price and others. The price of RICK SUN RICE is high in market than other normal rice that makes RICK SUN RICE a sensitive to price changes. The existing market chain for RICK SUN RICE is very ineffective because of which proper marketing and distribution of RICK SUN RICE has been problematic. There are weak infrastructures such as no irrigation facilities, soil testing units, seed treatment RICK SUN RICE does not have any trademark which makes difficult for the identification as well as marketing of the product. Like any other seasonal crops, this is also seasonal. The farmers generally do less work during off season because of which migration for work has also increased. Poor management practices for agricultural crops.
Opportunities High market price could encourage farmers to produce more. Demand for RICK SUN RICE is increasing in both local and international markets.
37 Threats Un-availability of labor force during crucial periods due to migration to inside & outside the state. Storage and distribution of rice would be difficult because of the geographical location of the production site.
PLANT LOCATION The study of RICK SUNRICE was carried out in Palawan. To be specific, the study was concentrated in Narra area.
38
LAYOUT
Figure 7: Layout
39
STRUCTURE
Figure 8: Structure
40
FORM OF BUSINESS OWNERSHIP RICK SUNRICE This proposed business is based on private partnership model, where certain portion will invest by managing partner (Jerick) and certain portion will be invested by the capitalist partner with a total of P 844,500.00
41 Table PARTNERSHIP TYPE AND PROFIT AND LOSS SHARING RATIO PARTNER TYPE OF PARTNERS PROFIT AND LOSS RATIO JERIC ALAP Active Partner (Manager) 50%
PRIVATE PARTNER
Capitalist Partner
50%
The business will be registered in the municipality of Narra Palawan securing for the business permit and will operate in compliance with all the legal requirements of the law and related business offices.
Advantages of partnership 1. Two heads are better than one. 2. Your business is easy to establish and start-up costs are low. 3. More capital is available for the business. 4. Youll have greater borrowing capacity. 5. There is opportunity for income splitting, an advantage of particular importance due to resultant tax savings. 6. Partners business affairs are private. 7. There is limited external regulation. 8. its easy to change your legal structure later if circumstances change.
42
RICK SUNRICE
PERSONNEL COMPONENT Human Resource The human resource required for this business would basically comprise of labors, farmers, store keepers, and management members. Managing human resources could be the key on the wake of growing trend from national to foreign employment.
43
Table 13 Position, Responsibilities, No. of Workers. Position Manager No. of worker 25-30 years old with Supervision of all the 1 experienced in activities of the project. managing people and have knowledge to rice business. 25- 40 years old and It is Responsible for 1 have the knowledge in the operation of operating machineries machines for as well as other production. equipment. 25-40 years old must These are laborers 2 be physically and who obliged to do mentally fit to do physical works of physical works. project business. Qualifications Responsibilities
Mill operator
Worker/ loader
44
Activities
Beg. Date
End Date
Feasibility Study
01-05
01-31
Capital Contributions
01-20
02-28
Registrations and
03-01
03-20
Licenses
Building Construction
02-25
04-25
Acquisition of Machineries
03-15
04-26
and Equipment
Hiring of Workers
05-2
05-20
Start of Business
06-1
Onwards
Operation
45
This chapter presents total project costs, initial investment, and financial statements; income statements, cash flow, balance sheet, schedule of partners equity, notes to financial statements, schedule of depreciation, schedule of salaries and wages, schedule of operating expense, financial analysis and payback period.
RICK SUNRICE as a proposed service business aims to project income, assets and cash flow for the years 2016-2020. The proper computation and analysis of the financial aspect is considered as an important factor in establishing a successful business.
46
Total Project Cost The investment in the project would require investments in different machineries as well as office equipments. The breakdown of investment is presented below: Table 18 Investment distribution Particulars Cono Rice Mill (Single Pass) Rice Dryer Diesel Engine (4dr5) Installation Cost Building/Shed House Weighing Scale Service Vehicle (Suzuki Pick-Up) Computer Furnitures and Fixtures Permit & Licenses Total Project Cost Amount 50,000 400,000 45,000 15,000 200,000 5,000 100,000 15,000 10,000 4,500 844,500
Capital Structure Assumptions The project is based on private partnership model, where certain portion will be invested by the lead partner (Jerick) and certain portion will be invested by private investors. It is assumed that no debt will be used for the project. The following capital structure has been assumed for the business: Table 19 Capital distribution Lead partner Investment Private partner investment Total 50% 50% 100% P422,250 P422,250 P844,500
47
RICK SUNRICE PROJECTED INCOMESTATEMENT FOR THE YEARS ENDED 2016-2020 YEARS AND AMOUNT IN PESO PARTICULARS Sales Add: Service Income Less: Cost of goods sold Gross profit Less: selling and distribution Expenses Carriage outwards(transportation) Packaging Expenses Fuel Expenses Research of the project Less: Administrative Expenses Salary Utilities Repair and maintenance Depreciation Amortization of pre-operating expenses SSS PHILHealth Pag-Ibig Earnings before tax Tax Net Profit
2016
6,500,000 46,992 4,275,000 2,271,992 645,000 345,000 35,000 240,000 25,000 665,292 228,000 300,000 30,000 81,500 900 16,972 5,040 2,880 961,700 288,510 673,190
2017
7,166,250 56,736 4,963,125 2,259,861 640,750 362,250 38,500 240,000 704,792 250,800 330,000 33,000 65,200 900 16,972 5,040 2,880 914,319 274,296 640,023
2018
7,882,897 67,344 5,486,250 2,463,991 662,713 380,363 42,350 240,000 749,872 275,880 363,000 36,300 48,900 900 16,972 5,040 2,880 1,051,406 315,422 735,984
2019
8,841,343 78,876 6,049,275 2,870,944 685,966 399,381 46,585 240,000 801,090 303,468 399,300 39,930 32,600 900 16,972 5,040 2,880 1,383,888 415,166 968,722
2020
9,705,440 119,940 6,654,884 3,170,497 710,594 419,350 51,244 240,000 859,060 333,815 439,230 43,923 16,300 900 16,972 5,040 2,880 1,600,843 480,253 1,120,590
48
RICK SUNRICE PRODUCTION PROJECTED CASH FLOW 2016-2020 YEARS / AMOUNT IN PESO PARTICULARS Cash Flow from Operating Activities: Net Profit Add: Non- cash Expenses Depreciation Amortization of Pre operating Expenses Working Capital Adjustments (increase)/decrease of current assets (decrease)/increase of current liabilities Net Cash flow from Operating Activities Cash flow From Investing Activities (Purchase)/Sale of Fixed Assets Net Cash Flow from Investing Activities Cash Flow From Financing Activities Equity Raised Net Cash Flow from Financing Activities Net Cash flow Opening Cash Balance Closing Cash Balance
2016
673,190 82,400 81,500 900
2017
640,023 66,100 65,200 900
2018
735,984 49,800 48,900 900
2019
968,722 33,500 32,600 900
2020
1,120,590 17,200 16,300 900
-662,500
-67,250
-72,321
-96,533
-87,139
93,090
638,873
713,463
905,689
1,050,651
844,500 844,500
844,500 844,500
93,090 93,090
49
RICK SUNRICE PRODUCTION PROJECTED BALANCE SHEET AS OF DECEMBER, 2016- 2020 YEARS AND AMOUNT IN PESO PARTICULARS Capital and liabilities Equity Lead partner portion Private partner portion Add: Reserve and Surplus Net capital and liabilities Assets Fixed Assets Less: Accumulated Depreciation Net fixed assets Pre Operating Expenses Accumulated Amortization Net Pre Operating expenses Current assets Cash and Bank balance Sundry Receivables Inventories Net current assets Net Assets
2016
844,500 422,250 422,250 673,190 1,517,690
2017
844,500 422,250 422,250 1,313,213 2,157,713
2018
844,500 422,250 422,250 2,049,197 2,893,697
2019
844,500 422,250 422,250 3,017,919 3,862,419
2020
844,500 422,250 422,250 4,138,509 4,983,009
50
1,931,209.50 560,295
1,931,209.50 560,295
Depreciation Particulars Cono Rice Mill (Single Pass) Rice Dryer Diesel Engine (4dr5) Installation Cost Building/Shed House Weighing Scale Service Vehicle (Suzuki Pick-Up) Total Depreciation Every Year Cost 50,000 400,000 45,000 15,000 200,000 5,000 100,000 815,000 Useful life 10 10 10 10 10 10 10 Depreciation 5,000 40,000 4,500 1,500 20,000 500 10,000 81,500
Salary and wages Position Manager Mill Operator Worker Loader Total Weekly 1,500 1,250 1,000 1,000 4,750 2016 72,000 60,000 48,000 48,000 228,000 2017 75,600 63,000 50,400 50,400 239,400 2018 79,380 66,150 52,920 52,920 251,370 2019 83,349 69,458 55,566 55,566 263,938 2020 87,516 72,931 58,344 58,344 277,134
2016 SSS Employer Contribution No. of Employees Contribution/ Month No. of Month Total Contribution PHILHEALTH Employer Contribution No. of Employees Contribution/ Month No. of Month Total Contribution PAGIBIG Employer Contribution No. of Employees Contribution/ Month No. of Month Total Contribution 353.58 4 1,414.33 12 16,972
60 4 240 12 2880
60 4 240 12 2880
60 4 240 12 2880
60 4 240 12 2880
60 4 240 12 2880
53 Schedules of operating expenses 2016 4,500 345,000 35,000 240,000 228,000 300,000 30,000 81,500 16,972 5,040 2,880 25,000
1,313,892
2017
2018
2019
2020
Pre-Operating Expenses Carriage outwards (transportation) Packaging Expenses Fuel Expenses Salary Utilities Repair and maintenance Depreciation of Equipments SSS PHILHealth Pag-Ibig Research of the project Total
362,250 38,500 240,000 250,800 330,000 33,000 81,500 16,972 5,040 2,880
380,363 42,350 240,000 275,880 363,000 36,300 81,500 16,972 5,040 2,880
399,381 46,585 240,000 303,468 399,300 39,930 81,500 16,972 5,040 2,880
419,350 51,244 240,000 333,815 439,230 43,923 81,500 16,972 5,040 2,880
1,360,942
1,444,285
1,535,056
1,633,954
54
2017
2018
2019
2020
673,190 640,023 735,984 968,722 1,120,590 755,590 1,461,713 2,247,497 3,249,719 4,387,509 89.09% 43.78% 32.74% 29.80% 25.54%
673,190 640,023 735,984 968,722 1,120,590 1,517,690 2,157,713 2,893,697 3,862,419 4,983,009 44.35% 29.66% 25.43% 25.08% 22.48%
55
Revenue Assumption 1. Production growth rate is 5 %. 2. Purchase /sales price growth rate is 5%.
Expenses Assumption 1. Salaries and wages will tend to increase at a rate of 10% per year. 2. Utility growth rate is 10%. 3. Carriage growth rate is 10%. 4. Raw material for packaging increase rate is 10%.
Other Assumption 1. The provision of income tax is 30% of income before tax as per BIR.
Per Annum 5% 5%
56 Utilities Purchase / sales price Raw material for packaging increase rate 10% 5% 10%
2016 21
2017 22.05
2018 23.15
2019 24.30
2020 25.51
Selling price selling price / kg NARRA 25kg packs selling price / kg BROOKES POINT 25kg packs selling price / kg PUERTO PRINCESSA 25kg packs 40 40 40 42 42 42 44 44 44 47 47 47 49 49 49
Purchase Cultivable land Panggas cultivated rice at present Production per hectare 1 metric ton Total production Conversion rate Total rice available for sale
Purchase kg/season
2016 21
2017 22.05
2018 23.15
2019 24.30
83,333.333 250,000 262,500 275,625 289,406 70% 70% 70% 70% 70% 58,333.333 175,000 183,750 192,938 202,584
57
Sales Production Less: closing stock Sales in Narra Sales in Brookes Point Sales in Puerto Princessa Opening stock Total sales 2016 175,000 12,500 40,500 32,300 89,700 2017 183,750 13,125 43,700 35,500 91,425 12,500 2018 192,938 13,781.25 45,100 38,700 2019 202,584 14,470.313 50,300 40,352 2020 212,713 15,193.8 52,430 42,600 102,489.2 14,470.313
Biodiversity: Biodiversity is likely the most important rice-associated ecosystem service and the one at highest risk due to these intensification practices. Traditional rice systems have long been environmentally sustainable. This cultivation over several millennia has enabled a wide variety of land and aquatic organisms to become adapted to the rice-field
58 aquatic system. The rice-field ecosystem is a mosaic of terrestrial and aquatic habitats, providing habitats for fish, amphibians, reptiles, crustaceans, mollusks and insects as well as various aquatic and freestanding plants. Local mammals and birds, migratory birds, as well as domesticated species such as ducks and cattle, also rely on rice vegetation for refuge and food. Overall, conservation of biodiversity is important as diversity of species and maintained complexity of ecosystem functions play a major role to stabilize agricultural systems, and ward off total harvest collapse. Effects of agro-chemicals: The excessive use of agrochemicals is widely recognized as a major source of air, water and soil pollution. As little as 20-40 percent of nitrogen fertilizer may be captured by rice, this percentage is even lower with improper timing of applications. Under such conditions the rice field as a water purification system would be severely compromised, and could cause the contamination of ground and surface waters. The indiscriminate use of pesticides could also lead to health problems for farm workers and transmission of residues along the food chain.
ECONOMIC IMPACT
Rise in standard of living: With growth in economic welfare, employment and education, the overall standard of living for the area would increase. This will promote government to install more institutions in the area such as cooperatives, health check up centers, farmer education centers, schools and others.
Growth of supporting industries: The growth of supporting industries will also be possible. Growth of industries such as retail shops, transportation services, and educational institutions will also be possible.
59 Rice as food in farming households: Apart from cash from rice sales, farmers also depend on RICK SUN RICE for domestic or household consumption. While preference for rice as a staple meal is generally on the increase nationally, it would appear that the expanded local output is geared partly towards meeting the increased household consumption needs of the rice farming households and their immediate rural communities where the consumption orientation is changing.
Health effects: Rice farming, processing and marketing would help to reduce poverty and improve the overall quality of life in producing communities. However, certain diseases are associated with rice production. Without boots, worms enter the skin and cause ill health. Due to hours of bending in the swamp fields, waist pain could be a serious health concern. During processing, respiratory-tract infections are especially common. Women suffer respiratory infections when harvesting.
EMPLOYMENT CONSIDERATION
Employment: There is huge number of farmers engaged in this farming. The obvious benefit of establish a partnership business for the increment of production and marketing of the RICK SUN RICE would be direct and indirect employment rice farmers will also engaged in providing casual labor for harvesting, shelling, bagging, loading and transporting rice. Likewise, other employment opportunities for transporters, employees in storage facilities, employment for marketing and distribution will also be generated. The number of direct and indirect employment cannot be yet
60 determined.
Education: With rise in consumption as well as employment, farmers would be able to pay for childrens education. The creation of wealth in rice production area has had a positive effect on the education of children
Social Interaction and Cohesion: The rice planting, harvesting and processing seasons are always happy seasons. People gather together during these seasons and help each other out. With the rise in plantation, there will be more social interactions between the farmers, retailers, and distributors. Rice selling would bring many enlightened people to the place and the local people would be able to improve their knowledge from such interaction. As such, the rice economy promotes national integration, awareness and modernization of the place.
61
APPENDICES
62
63
Empl oyee Share 100 112.5 125 137.5 150 162.5 175 187.5 200 212.5 225 237.5 250 262.5 275 287.5 300 312.5 325 337.5 350 362.5 375 387.5 400 412.5
Salary Bracket 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Salary Range 8,999.99 and below 9,000.00 - 9,999.99 10,000.00 10,999.99 11,000.00 11,999.99 12,000.00 12,999.99 13,000.00 13,999.99 14,000.00 14,999.99 15,000.00 15,999.99 16,000.00 16,999.99 17,000.00 17,999.99 18,000.00 18,999.99 19,000.00 19,999.99 20,000.00 20,999.99 21,000.00 21,999.99 22,000.00 22,999.99 23,000.00 23,999.99 24,000.00 24,999.99 25,000.00 25,999.99 26,000.00 26,999.99 27,000.00 27,999.99 28,000.00 28,999.99 29,000.00 29,999.99 30,000.00 30,999.99 31,000.00 31,999.99 32,000.00 32,999.9933,000.00 33,999.99
Salary Base 8,000.0 0 9,000.0 0 10,000. 00 11,000. 00 12,000. 00 13,000. 00 14,000. 00 15,000. 00 16,000. 00 17,000. 00 18,000. 00 19,000. 00 20,000. 00 21,000. 00 22,000. 00 23,000. 00 24,000. 00 25,000. 00 26,000. 00 27,000. 00 28,000. 00 29,000. 00 30,000. 00 31,000. 00 32,000. 00 33,000. 00
Total Monthly Premium 200 225 250 275 300 325 350 375 400 425 450 475 500 525 550 575 600 625 650 675 700 725 750 775 800 825
Employer Share 100 112.5 125 137.5 150 162.5 175 187.5 200 212.5 225 237.5 250 262.5 275 287.5 300 312.5 325 337.5 350 362.5 375 387.5 400 412.5
64
34,000.00 34,999.99 35,000.00 and up 34,000. 00 35,000. 00
27 28
850 875
425 437.5
425 437.5
CURRICULUM VITAE
65
: : : : : : :
Jeric Rosales Alap # 340 R. Mata St. San Guillermo Morong, Rizal Male April 14, 1990 Narra Palawan Juanito Toquero Alap Marieta Rosales Alap
EDUCATIONAL BACKGROUND
Tertiary
East Systems Colleges of Rizal Morong, Rizal Bachelor of Science in Business Administration 2010- Present
Secondary
Primary
EMPLOYMENT BACKGROUND
66 PHILCOLT METAL CRAFT 2010- Present Morong Rizal POEA On-The-Job Training BFO Bldg. Ortigas Ave., corner EDSA Mandaluyong, City PROVINCIAL GOVERNMENT OF RIZAL Antipolo, City, (SPES) 2012 LBC Navotas, City 2009
SEMINARS ATTENDED
PEOS (Pre Employment Orientation Seminar) 3rd floor POEA Bldg. BFO Bldg. Ortigas Ave., corner EDSA Mandaluyong, City EAGLE BROADCASTING Iglesia Ni Cristo District Office Taytay, Rizal