Professional Documents
Culture Documents
PROJECT OF HR PRACTICES OF
COCA COLA COMPANY IN
GUJRANWALA
DATE 13/08/2008
EXECUTIVE SUMMARY
The recommendation of Coca-Cola Company is based on performing various
valuation models, which include HR practices, economic profit analysis, relative
valuation and a fundamental price to earnings valuation model that revealed the
Coca-Cola Company to be overvalued. Even though they find the stock to be
overvalued and they feel that KO has some promising outlooks as well as possible
challenges in the near future and they want to recommend it as a hold instead of
a sell.
The Coca-Cola Company is the #1 company within the non-alcoholic beverages
industry. They have a 20- year standing of being the leader and investors know
that the Coca-Cola Company has an extraordinary reputation for maximizing
shareholder value.
Opportunities that exist for the company in the future is expanding market share
in the non-carbonated beverages segment, a restructuring of their business
model, and better consistency of earnings results.
A challenge that the Coca-Cola Company is facing is the struggle with their global
competitors in the fact that their HR practices are greater and less than coke. If
coke wants to more reputation in the world they must produce more incentives
for employees from which they more done work hard and produce good quality.
Their new management team needs to work on implementing cohesive goals
between the two to reach the Coca-Cola Company’s long-term growth potential.
TABLE OF CONTENTS
INTRODUCTION
MISSION STATEMENT
“To benefit and refresh everyone it touches and to create values
for our share owner on a long term basis by building a business
that enhances the coco-cola company trade marks”
VISION
“All of us in the Coca-Cola family wake up each morning
knowing that every single one of the world’s 5.6 billion
people will get thirsty that day... and that we are the ones
with the best opportunity to refresh them. Our task is
simple: make Coca-Cola and our other products available,
affordable, and acceptable to them, quenching their thirst and
providing them a perfect moment of relaxation. If we do
this... if we make it impossible for these 5.6 billion people to
escape Coca-Cola... then we assure our future success for
many years to come. Doing anything else is not an option.”
Shared Values: -
Beliefs: -
There is much in our world to celebrate, refresh, strengthen and
protect. The Coca-Cola Company is a vibrant network of people, in
nearly 200 countries, putting citizenship into action. Through our
actions as local citizens, we strive every day to refresh the
marketplace, enrich the workplace, protect the environment and
strengthen our communities.
We are a local employer, with responsibility to enable our people to
tap into their full potential; working at their innovative best and
representing the diversity of the world we serve.
We are an investor in local economies and a driver of marketplace
innovation, with a responsibility to act as a good steward of our
natural environment. A local citizen, understanding our
responsibility to contribute to an improved quality of life in our
communities.
HISTORY
1886
1888
1891
The trademark "Coca-Cola” name and script are registered with the
U.S. Patent and Trademark Office. Dr. Pemberton's partner and
bookkeeper, Frank M. Robinson suggested the name and penned
"Coca-Cola" in the unique flowing script that is famous worldwide
today. Mr. Robinson thought, "The two C’s would look well in
advertising."
1894
1895
1898
1899
1903
1906
Cuba and Panama become the first two countries outside the U.S. to
bottle Coca-Cola.
1915
1919
1920
1923
1926
1928
Annual bottled Coca-Cola sales exceed fountain sales for the first
time. Also this year, Coca-Cola makes its first Olympic appearance
when 1,000 cases of Coke accompany the U.S. Olympic Team to
Amsterdam.
1929
1933
1936
1941
1942
1943
1950
Edgar Bergen and his sidekick Charlie McCarthy appear on the first
live network television show sponsored by The Coca-Cola Company.
1955
The 10-, 12- and 26-ounce king-size and family-size bottles are
introduced with immediate success. And Fanta, an orange-flavored
beverage, is launched in Naples, Italy. It later becomes the
trademark name for a line of flavored drinks sold around the world.
1960
Metal cans like the ones sent to troops during the Korean War are
now available on market shelves everywhere. Also this year, The
Coca-Cola Company purchases The Minute Maid Company.
1961
1969
1971
1976
1977
1979
1981
1982
1985
1986
1988
1989
1990
1994
1996
1997
Major Brands: -
There are 323 brands of coca-cola. Out of which there are 7 brands
of coke in Pakistan.
Two brands “Lemon” and “Strawberry” are recently introduced
products of Coca-cola in Pakistan.
Marketplace: -
Workplace: -
We will treat each other with dignity, fairness and respect. We will
foster an inclusive environment that encourages all employees to
develop and perform to their fullest potential, consistent with a
commitment to human rights in our workplace. The Coca-Cola
workplace will be a place where everyone's ideas and contributions
are valued, and where responsibility and accountability are
encouraged and rewarded.
Environment: -
We will conduct our business in ways that protect and preserve the
environment. We will integrate principles of environmental
stewardship and sustainable development into our business decisions
and processes.
COMMUNITY: -
ENVIRONMENT OF COCA-COLA
Thus, we will reinvigorate our enterprise and bring to full life the
unique spirit of Coca-Cola and our people. Such real renaissance of
the Coca-Cola spirit will enable us to fulfill our purpose of
delivering refreshment and benefit to everyone touched by our
business.
The Coca-Cola Company and our bottlers have been at the forefront
in helping solve environmental, litter and solid waste issues for
more than 20 years. We realize that we touch the lives of billions of
people around the world and that our responsibility to them includes
conducting our business in ways that help preserve the environment.
Soft-drink packaging is the most recycled consumer package in the
United States. Our system supports dozens of litter prevention
organizations, including the Center for Marine Conservation and
Keep America Beautiful. The Coca-Cola Company is a founding
member of Keep America Beautiful.
What's more, we've been recycling at our headquarters for years, to
the tune of thousands of pounds of waste annually. We've donated
more than $100,000 in proceeds from these recycling efforts to
charities.
enjoyed soft drinks for more than 115 years, and they can continue
to be confident about their favorite beverages.
In this section, we answer many of the questions you may have about
our family of beverages., We also take a look at how The Coca-Cola
Company promotes a healthy active lifestyle through programs
around the world that promote fun and physical activity.
The truth is that soft drinks and other beverages have a place in a
healthy lifestyle. A healthy diet incorporates the basic principles of
variety, balance and moderation - without sacrificing enjoyment.
The truth is that soft drinks and other beverages have a place in a
healthy lifestyle. A healthy diet incorporates the basic principles of
variety, balance and moderation - without sacrificing enjoyment.
Climate Change: -
MANAGEMENT OF COCA-COLA IN
GUJRANWALA
Following are the information about the management of Gujranwala
plant.
Him to full fill their duties. Human recourse and international affair
department take control over the external environment of the
company and help the in the growth of the company. That
Department is lead by the Manager H.R.I.R. other executive work
under his supervision. The R& D Department plays the most
important role in the development and the growth of the company.
This Department is lead by the Manager R&D. and Assistant Manger
work under him.
Wages:-
Coca-cola is providing smart wages to its employees, which are
competitive and really satisfy its employees. As along with the
wages they are provided with a lot of facilities and amenities. In
brief structure of wages can be described like this “ blue collar
workers are offered wages along with commission, sales man are
offered wages plus commission pursuing certain criteria, White
collar workers who are the officers and the executives draw a
handsome amount of salary which is really competitive”.
Annual Leaves:-
Coca-cola international has different leaves structures in different
regions and countries of the world where they have their company.
Their leaves structure regarding Pakistan especially in Gujranwala
Division Company is as follows:
The above table shows simply how the leaves structure allows for
the leaves and how well the employees are awarded with facility of
getting their own personal time to manage their own problems.
These leaves are authorized for the employees and these include the
with pay leaves. This facility is really great which keeps the
employees motivated and thrilled about their work.
They are managing the working time in two shifts. They can include
some extra shift if there is demand but normally there are two shifts,
which are explained in the following.
• 8 a.m. to 4 p.m. (all departments other then technical
departments),
• 4 p.m. to 12 p.m. (Technical department).
These are the shifts in which the work in the factory is mostly
conducted.
Medical Facilities:-
Medical facilities are of prime importance in any organization as the
health of employees is in the benefit of the company as well as it’s
the social responsibility of the company to provide nice and healthy
work environment to its employees, These facilities are such
facilities which can include first aid treatments, emergency handling
problems, sickness, and other diseases which are fatal for a person.
The Coca-Cola Company is providing Medical facilities to all its
employees. These treatments are provided to employees as per their
designations. The medical facilities are also provided to supervisors
as well as the officers in the company.
Employee Forums: -
We believe that a sense of community enhances our ability to
attract, retain, and develop diverse talent and ideas as a source of
competitive business advantage.
• Administrative Professionals
• African-American
• Asian/Pacific-American
• Gay & Lesbian
• Latin
• Women
Mentoring Programs: -
The Coca-Cola Company is creating a system of mentoring programs
that include, one-on-one mentoring, group mentoring and mentoring
self-study tools. Currently, Coca-Cola North America and The
Minute Maid Company have one-on-one mentoring programs
designed to foster professional growth and development. These
programs promote trusting relationships for networking, coaching,
career counseling and life lessons.
The benefits of mentoring also strengthen our company. Mentoring
increases the flow of information across organizational lines and
encourages diverse thinking and cross-functional learning.
Internships:
We have a strong commitment to hiring interns through The Coca-
Cola Company Internship Programs. The company offers a number of
internship programs for undergraduate and graduate students.
Waste Management: -
DEPARTMENTALIZATION: -
Following are the departments in Coca-cola company regarding to
Gujranwala plant:-
• Account department.
• Engineering department.
• Production department.
• Marketing department.
• Sale department.
• Fleet department.
• Distribution department.
Every organization has its own policies and strategies by which they
control the functions of their departments. Similarly, we also have
own policies and strategies by which we control all the functions of
our departments. coca cola HR department is also conducting all the
practices of HRM like Job analysis and design of work, recruitment
and selection, training and development, performance appraisals,
compensation, employee relationships, staff welfare and medical
policies and some other things like that. These all practices are
conducted by own policies and strategies.
Coca cola company HR department check its own job description and
job analysis in which they get the information about employees work
activities, human behavior, performance standard, job context and
human requirements and also other information related to this
conduct.
After planning we send this report to the head office for approval. If
we get approval from the head office then we start recruitment
process.
External
Selection process
The selection process will vary depending on the position you’re
applying for, as one process can’t fit all the different roles we have
here at CCE. However, in most cases a combination of any of the
following tools will be used:
Interview
Group exercises
Presentations
Psychometric tests
Role plays/Situational Exercises
Interview
Also, don’t forget that this is your chance to find out more about us
and ask questions. Remember, interviews are a two-way process so
use it to understand the nature of the role and to make sure it really
is what you’re looking for.
Group exercises
Presentations
Psychometric tests
Performance appraisal
Coca cola performance appraisal is annually Hr manger waqar
mahmood said that we appraise the employee due to their
performance about goals of the organization .we set the goals started
the year and tell the employees about the goal if the employees
achieve this goal we appraise the employees.
Objective of compensation
Our compensation objective is to improve
performance of employees and convey a message to employees that
company is loyal with employees.
HR department manage says that employees are our assets, there for
we are careful about their health and benefits. We give following
compensation and benefits:
Basic salary
Bonus
Medical facility
Pick and drop
Gratuity fund
Social security
We get many advantages from our employees because they are happy
from company.
Our employees are satisfy from our compensation and in the coca
cola never downsizing occurred which shows that well relationship
between employees and company.
EMPLOYEES
RELATIONSHIP
Safety Policy
We at CCBPL Gujranwala are committed to ensure the maximum
level of safety and prevention of loss for our employees, assets and
visitors. We believe in the involvement of each and every one of us
in this effort and realize the importance of every individual’s
contribution to safety. We strive for continuous improvement in our
safety standards and to the consistently meet or exceed them. We
therefore, will make certain that the necessary financial and
W e b e l i e v e i n s a f e t y . W e a d h er e t o o ur s a f e t y p r i n c i p l e s . W e
deliver.