Publishing With Schiel & Denver Is Fast, Easy and Affordable

For Schiel & Denver Authors
S&D Operating
ManualGetting Published
with S&D is fast,
easy and affordable
First Edition
C o p y r i g h t © 2 0 0 9 S c h i e l & D e n v e r P u b l i s h i n g L t d
Schiel & Denver Operating Manual, First Edition
Copyright © 2009 by Schiel & Denver Publishing Ltd
ISBN-13: 978-1-84903-012-0
ISBN-10: 1-84903-012-X
No part of this publication may be reproduced, stored
or introduced into a retrieval system, or transmitted, in
any form, or by any means (electronic, mechanical, pho-
tocopying, recording or otherwise) without the express
prior written permission of the publisher.
For the most up-to-date information on Schiel & Denver
prices and policies, please call us or visit our Web site.
S&D books may be ordered through both traditional and
online booksellers or by contacting:
Schiel & Denver Publishing Ltd
Swift House, 6 Cumberland Close
Darwen, United Kingdom BB3 2TR
www.schieldenver.com
Tel: 1-888-629-4449
Fax: 1-888-224-2721
Printed in the United States of America

by Schiel & Denver Publishing Ltd
Visit us online at: www.schieldenver.com

Contents
1.0 Getting Started 4
2.0 United Nations Global Compact 7
3.0 Responsible Corporate Citizenship 7
4.0 Frequently Asked Questions 9
5.0 Print-On-Demand: How Does It Work? 13
6.0 Basic Operating Instructions 17
7.0 Publish By Mail 22
8.0 Intelligent Book Pricing 23
9.0 Quality Control Standards 24
10.0 Whatever / Whenever Support System 25
11.0 Preferred Payment Plan (PPP) 26
12.0 Publishing Law & Avoiding Trouble 27
13.0 Volume Book Discounts & Review Copies 28
Appendix A Shipping Methods & Costs 29
S&D Operating Manual 010709 www.schieldenver.com | 3

Call us toll free on 1-888-629-4449
Schiel & Denver

Publishing Services Operating Manual
1.0 Getting Started

Schiel & Denver is an international publishing services infrastructure provider. We work with
authors and businesses across the world, providing high quality book production, printing and
distribution services, in a low-cost, and risk-free environment. You retain all rights to your work.
1.1 Summary Overview

When you give us your manuscript, we work with you to format it and design the cover, and then
the completed file is stored digitally and added to our digital library. We have printing facilities
around the world including America, Europe, Far East and Australia - where we digitally store
your book.
When a reader buys your book through our international distribution network, which extends to
over 160,000+ traditional and online bookstores (including Amazon, Barnes & Noble, Borders,
Chapters Indigo and many more) S&D electronically routes the order to our nearest printing fa-
cility and has your book printed up and shipped it out, using low cost ground shipping.
We fulfil all U.S. orders, inside the continental USA, using American distribution partners, Ameri-
can printing suppliers and local U.S. ground shipping. We have virtually eliminated international
shipping costs, and are a proud member of the United Nations Global Compact in New York.
You receive 50% percentage of the net sale. You retain all rights to your work and are free to
publish your book elsewhere, and cancel at any time. To start your author journey today with
S&D, choose a publishing package or call us toll free at 1-888-629-4449. We look forward to
working with you.
1.2 Operating Manual

The Schiel & Denver Operating Manual forms part of the Author Agreement, and details the
instructions, policies and procedures for working with the company in respect to expert book
production, on-demand printing and distribution of books with Schiel & Denver. The Operating
Manual resides on the S&D web site at www.schieldenver.com in the secure “Author Center”.
It is periodically updated by Schiel & Denver. Material changes to the S&D Operating Manual
are communicated to S&D Authors via email and/or surface mail. It is the responsibility of the
author to ensure that Schiel & Denver has the latest email address and mailing address for all
updates and contractual notifications.
1.3 Schiel & Denver Trade Catalog

The Schiel & Denver Trade Catalogue is a bi-annual publication, produced by S&D for the book
trade, where we preview each of our current and forthcoming titles. If you are a bookseller or
bookclub interested in stocking or ordering S&D/Heirloom titles, please feel free to contact us.
We send the catalog out, monthly, to inside buyers at leading bookstores. S&D provides this mar-
keting FREE for all authors who work with our company, and we are the only publishing services
provider that produces our own glossy professional book catalog.

1.4 Local Bookstore Finder

Schiel & Denver is pleased to support local American bookstores. Simply enter your Town / City
or Zip Code and you’ll bring up a list of stores, complete with Google Map and Directions, to
where your book will be orderable from in your area, if you publish with Schiel & Denver. (Just
ask at the customer services desk in-store to place an order for your book)
1.5 Schiel & Denver Service Offerings

Schiel & Denver’s comprehensive range of book publishing packages provide affordable access to
industry standard book production, international distribution, and expert marketing and public-
ity services. You will enjoy the dedicated support of your own professional publishing team who
will provide you with expert, hand-holding support, every step of the way.
We have carefully developed our packages in a low-cost structure, for a truly customized pub-
lishing experience that will make you proud to tell all your friends and colleagues that you’re an
S&D author.
P1 - Black & White Book Publishing

Publish a bookstore quality paperback, hardback and eBook, with full color professional custom-
designed cover, selling at traditional and online bookstores; in over 100 countries, including
Amazon and Barnes & Nobles.
P2 - Full-Color Book Publishing

Perfect for children’s books, photographers and artists, have a bookstore quality paperback and
eBook, with dazzling color, and access to a global distribution network of booksellers and librar-
ies in over 100 countries. Children’s books are published under our Heirloom children’s imprint.
P3 - Poetry Book Publishing

Enjoy full creative control and unparalleled distribution with a range of affordable publishing
packages designed just for poets.
P4 - Christian Book Publishing

Reach out to fellow Christians and benefit from global distribution channels, including Christian
book retailers, with Schiel & Denver’s Christian Publishing Packages.
P5 - Integrated Book Publishing and Translation

Want a global audience? Let readers enjoy your book in other languages, by having Schiel & Den-
ver translate, publish and distribute your book in multiple UN language markets.
P6 - AudioBook Production
Increase your book sales ten-fold with your own professionally studio-recorded audiobook. Schiel
& Denver audio books are recorded by sound engineers and professional narrators, with back-
grounds in vocal coaching and professional acting school - including Juilliard. Many of our expe-
rienced narrators are approved by the U.S. Actors’ Equity Association.
Media Reserve
Media Reserve, part of the Schiel & Denver Group, gives independent authors, publishers, musi-
cians and audio professionals the opportunity to expand their income streams by selling their
digital content, through our protected network of over 5,800+ leading online retailers, schools &
libraries including iTunes, Amazon, Walmart MP3 and Verizon Network’s V-Cast plus many more.

1.4 How to open your S&D Account

Select the ‘New Account’ Button in the top right hand corner, complete the sign up form, and
follow the on-screen instructions. Please note that until you publish your book, and receive an
AUTHOR ID, most of the author center features (like FTP Transmission and Whatever/Whenever)
will be deactivated.
1.5 The Easy Publishing Roadmap
Using Schiel & Denver’s website is easy. At the top of important buying pages, you can follow
the publishing roadmap, which ensures you always know which part of the website you’re in and
what page you’re on. The navigation bar, tells you which stage of the buying process you’re on:
1.6 Immediate Post-Purchase Support

When you buy a publishing package, or author services, you’ll receive a confirmation email from
S&D with all the details about you’re purchase. Within 24 hours, you’ll next receive an e-mail
from your publishing consultant, to schedule a toll free phone call to discuss your project goals.
From copy editing to planning the marketing campaign and promotional press releases, you’ll
receive professional support from day one, and you will have the flexibility to create a custom
project plan for the submission, production and, promotion and distribution of your book.
1.7 Docking Phase

In the docking phase, you’ll speak to your publishing consultant who will answer any questions
you have, provide support, and assign you to one of S&D’s Professional Publishing Teams.
During the docking phase, you will:
1. Receive your AUTHOR ID

2. Sign and Return your Author Agreement
3. Prepare and submit any graphics you want included in your book
4. Read, check and correct your manuscript. Unless you intend to order editorial services,
you should submit your manuscript in a complete condition, for smooth entry into the
book production process. It should not require any corrections or alterations.
If you have any questions after you’ve purchased services, please feel free to email our acquisi-
tions department or call us toll free at: 1-888-629-4449 or acquisitions@schieldenver.com.
FOR THE BOOK PUBLISHING INSTRUCTIONS, PLEASE GO DIRECTLY TO PAGE 17.

2.0 United Nations Global Compact

On February 17, 2009 Schiel & Denver formally receives the prestigious honor of acceptance to
participate in the United Nations Global Compact, at the United Nations Headquarters in New
York, United States of America.
Official Statement on acceptance to United Nations Global Compact
Schiel & Denver is committed to the ten principles of the United Nations Global Compact, and
recognizes the responsibility and commitment that this huge honor bestows upon our company.
Schiel & Denver has made a formal written statement to Secretary-General Ban Ki Moon, and
has agreed with the UN Global Compact Office to formally report back annually to the United
Nations Headquarters in New York on our progress in implementing United Nations policy and
standards across the S&D Group. We are currently preparing our first UN report for 2010.
Schiel & Denver is firmly committed to undertaking required case studies for the United Na-
tions, and to adopting an established and globally responsible framework that recognizes our
commitment to a UN monitored agenda, in labor standards, anti-corruption and environmentally
responsible publishing technology. The benefits for Schiel & Denver authors are staggering. Our
firm’s infrastructure now has tangible access to the United Nations’ extensive knowledge of and
experience with sustainability and development issues.
Executive Board, Schiel & Denver Publishing Limited
3.0 Responsible Corporate Citizenship

Schiel & Denver is a multifaceted and diverse organization. With authors and clients all over the
world, the understanding and acceptance of cultural and religious differences are a natural part
of our mindset and behavior. We thus respect and use our differences as strengths in our daily
work. As a member of the United Nations Global Compact, we wish to be an active part of the
local communities in which we operate, and respected as a responsible corporate citizen.
We generally engage in projects that promote our core Christian values and support training and
education. As good corporate citizens we support and donate to relief efforts – where relevant
and appropriate for us – e.g. Breast Cancer Awareness. S&D donates a portion of our proceeds to
support Breast Cancer research and education.
• Learn more at http://www.schieldenver.com/breast-cancer-awareness.html
3.1 Fundamental Business Principles
We have implemented global and local practices that strive to ensure equal job, career, reward
and development opportunities throughout the Schiel & Denver Group such as our global recruit-
ment processes.
We recognise the power of good examples and the importance to communities of companies
conducting business in an ethical and lawful manner. In all our activities, we strive to be role
models for good business behaviour. This includes acting according to high ethical standards and
respecting local laws and culture.

As a UN Global Compact member, Schiel & Denver is against corruption and it is our policy to
work against corrupt practices by constantly focusing on anti-corruption measures that we are
able to take as a company. This includes refraining from bribery.
3.2 Equal Opportunity Employer

We have a firm policy that any form of discrimination – or violence – pertaining to race, color,
gender, sexual orientation, age, disability, language, religion, political or other opinion, cultural
background, ethnicity or other distinguishing characteristics will not be tolerated.
3.3 Health & Safety

S&D is committed to conducting our activities in a lawful manner that protects the health and
safety of all personnel working under our direction, including contractors working at our facili-
ties, and we seek to continuously reduce and mitigate health and safety risks at work.
All our employees have, as a prime responsibility, the obligation to protect themselves, their
colleagues and third parties from any harm arising from our business activities.
Accordingly, Schiel & Denver’s Health & Safety Policy is as follows:

We strive to promote the health and safety of all our employees through awareness and training
of our employees, sound operating procedures and by setting high standards for well-maintained
printing facilities, both in our North American and European warehousing installations, interna-
tional operating facilities and equipment in general, and by rigorous monitoring of our perform-
ance with the aim to eliminate any personal injuries in our work place. We encourage our em-
ployees to freely report ways and means that improve overall safety performance.
3.4 Freedom of Association

Open communication and direct engagement between employees and management is the most
effective way to address workplace issues. We respect the rights of our employees to associate
freely, join labor unions and/or join workers’ councils and to bargain collectively in accordance
with local laws and regulations.
Schiel & Denver employees are free to communicate openly with management regarding working
conditions without fear of reprisal, intimidation or harassment. Whereas we recognise freedom
of expression, we do not accept any form of propaganda in our workplace.
3.5 Zero tolerance on forced labour and child labor

The Schiel & Denver Group does not employ children nor do we use forced labor in any form.
3.6 Security Measures

In close co-operation with international and local authorities, we endeavor to take all precau-
tions necessary to maintain at all times high security standards and security awareness within
our organization, at both publishing and printing facilities and warehousing operations.
Accordingly, it is Schiel & Denver’s policy to seek to protect the group and its employees from
illegal acts with respect to security and to show constant care to prevent breaches of security
associated with our operations.

4.0 Frequently Asked Questions

• What kind of publishing is this?
• Are you a vanity publisher?
• Will Schiel & Denver edit my book for me?
• How can Schiel & Denver help me promote and market my book?
• Where will my book be available?
• Will my book be placed on bookstore shelves?
• Do you have a money-back guarantee?
• What happens if I want to cancel the service?
4.1 What kind of publishing is this?

Book publishing and production services. Our author centered business model is closest to that
of supported self-publishing. The author owns all the rights to their work, and is hiring us for
book production, printing and publishing services only.
What sets us apart from self publishers is our global printing and production infrastructure,
strong international dimension, and high level of expert support that our professional publishing
team lavishes on every author.
4.2 Are you a vanity publisher?
No. Vanity publishers unfairly take all the rights to your work; cost tens of thousands of dollars,
and make you buy box loads of your own book that they won’t help you sell.
With a publishing services provider, our business model is upfront and fair, with an author-cen-
tered process and non-exclusive contract that ensures the author exercises complete control to
all the rights and editorial decisions regarding their work.
This is not vanity publishing. Please remember that:
• At S&D, you’re the boss. You own all the rights to your own work, we’re just providing
you with an international publishing infrastructure and professional publishing team to
guide you through the daunting task of publishing your book.
• You are under no obligation to purchase copies of your own book.
• Access to our global network of book distributors and retailers is INCLUDED in the price of
each of our book publishing packages.
• Schiel & Denver runs a fully staffed bookselling department, which produces a bi-annual
trade catalogue that we use to market your book to bookstores. We do this for all our
authors FREE of charge.
• We provide full book sales, accounting and royalty management.
• We use print-on-demand technology, which ensures books are only printed to order and
the author profits from every sold copy of their book.
• Schiel & Denver provides high quality and industry standard book production, printing,
marketing, publicity, legal and distribution support.
It’s also worth noting that:
Many successful authors have at some point in their careers self-published or chosen a non-
traditional publisher including: Beatrix Potter, John Grisham, Virginia Woolf, Stephen King,
James Joyce, Edgar Allen Poe, Bernard Shaw, T.S. Eliot, Rudyard Kipling, James Redfield,
Alexandre Dumas, Mark Twain, Carl Sandburg and recently William P. Young’s #1 New York Times
bestselling novel, The Shack. In other words...you’re in good company!

4.3 Will Schiel & Denver edit my book for me?

Schiel & Denver is pleased to provide a range of professional editorial services undertaken by
experienced editors with industry experience.
If you decide not to engage our professional editorial services, then you must submit your manu-
scripts in a completed state. This is because any changes will slow down the production proc-
ess and will be expensive to implement once production has started. You can still make author
alterations at any time, even after your book is sent to our printers.
4.4 How can Schiel & Denver help me promote and market my book?
Schiel & Denver is the only publishing services company to run a dedicated fully staffed book-
selling department, which produce a comprehensive bi-annual trade catalogue which is loaded
with bibliographical data and rights information on all our titles, and marketed directly at both
chain and independent bookstores.
The formidable nature of Schiel & Denver’s international distribution channels, cannot be ig-
nored. Your book will be orderable through our comprehensive portofolio of thousands of book-
sellers and libraries, in over 100 countries, including the major U.S., Canadian and U.K. chain
and independent bookstores including Amazon, Barnes & Noble, Borders, Chapters Indigo, Books-
a-million, Powells, Target, Waterstones & WHsmith.
We also provide a powerful range of marketing and publicity services, including marketing at
global book fairs and multmedia book video trailers.
Important marketing processes that every S&D author receives free of charge:
• With Schiel & Denver’s round the clock ordering and fulfilment capacity, bookstores can
telephone us or our distributors and have your book printed to order, in any quantity, at a
moment’s notice.
• Worldwide Distribution Channels, ensuring each author’s book benefits from powerful in-
ternational market access.
• Advance Information Sheets (AI) - our marketing department prepares an AI sheet which
contains key bibliographical information (title, author, format, extent, illustrative con-
tent, hardback/paperback, publication date etc), synopsis, cover blurb for circulation by
Schiel & Denver’s sales force to booksellers, wholesalers, distributors and library suppliers.
• Catalogs are sent twice a year to 5,300 important media professionals. This mailing pro-
duces many media leads. Review-copy requests are forwarded to the publishers or filled
immediately if they are time sensitive. Contacts from the media are directed to the rel-
evant author.
• We fulfil deadline-sensitive review-copy requests for all authors
• Presents S&D trade catalogs to key New York City media in personal, face-to-face meetings
• Fields media phone calls and directs them to authors as needed
• With our intelligent book pricing policy, our books are competitively priced, in the same
price bracket as major publishers’ titles.
• A good cover will encourage the consumer to pick up and buy a book or read it’s informa-
tion page in online stores. Our book design department operates a professional in-house
art studio, enabling us to create appealing and impressive customized full-color bookcov-
ers that your readers will love.

4.5 Where will my book be available?

For an abridged list of distributors and booksellers who carry Schiel & Denver books, please visit
our international publishing partners page or click here.
Placing your books into the world’s most comprehensive distribution network is easy, low-cost
and carries no risk. Schiel & Denver provides access to a formidable network of distributors,
wholesalers and retail partners, ensuring your book is orderable through over 160,000+ retailers,
both online and brick and mortar bookstores, through over 100 countries, across 4 continents.
(The practices of individual distributors, wholesalers and retailers will determine whether your
book is shown as “in stock” to order)
Through Schiel & Denver’s relationship with Ingram Book Group, we can reach virtually every
bookstore in the United States of America. Your book will also be listed with Bowker Books-
In-Print and Nielsen Bookdata, providing formidable library distribution to millions of libraries
across the world.
4.6 Will my book be placed on bookstore shelves?
Possibly, but this depends on several factors.
1. Bookstores will stock print-on-demand books. However, they won’t stock badly printed
books that don’t have a marketing plan, or books that are non-returnable, with “short”
discounts that don’t make it financially worth the stores’ while to purchase an inventory.
2. S&D applies industry standard discounts, produces top-quality books, and offers an exciting
bookstore returns program, to ensure our authors aren’t disadvantaged in any way.
3. Unlike self-publishing companies, S&D runs a dedicated, fully staffed and passionate
bookselling department, producing a bi-annual trade catalogue that our reps will use to
aggressively market your title to U.S. and UK bookstores, every month. We do this FREE of
charge, for every book we publish, so this service is included at no additional costs in all
our book publishing packages.
4. Many authors also don’t realize that the books they see on the main shop floor, or in the
front bestseller windows at bookstores, aren’t there just because of trade distribution; the
publisher has actually paid money - usually upwards of $20,000 - $40,000 USD (and even
more at christmas and thanksgiving) - to have their books placed in these prime locations.
5. At present, it’s only a handful of giant publishers who have the year-round resources, and
special relationships with bookstores, to get these expensive point-of-sale advertising
costs.
6. These big publishers accept less than 1% of manuscripts every year - and even less in
recessions.
7. It is worth educating authors about these facts, so you can make more realistic decisions
regards choosing a publisher. You’ll also better understand why, next time you step into a
bookstore - virtually every book you pick up off a shelf is either a major publishers’ title -
or one of their many imprints.
8. Read testimonials of our successful S&D authors who have had bookstores buy an inventory
of their book.

4.7 Do you have a money-back guarantee?
Yes, you may cancel your Schiel & Denver Publishing Package purchase and request a full refund.
The full refund applies to the publishing services only (fees directly associated with online,
disk, and paper manuscript submission). Under clause 6 of the Author Agreement, once you have
delivered your manuscript to us, or the date of commencement of services selected has passed,
your publishing package purchase becomes non-refundable.
Submission Expiration
For economic reasons, Schiel & Denver reserves the right to expire a purchased Schiel & Denver
Publishing Package, if you fail to submit your manuscript within one year from the date of
purchase. You will still however receive a full refund, less the cost of services rendered and a
$50 cancellation fee if your Publishing Package is cancelled due to expiration.
Additional Author Services
Fees related to other pre- or post publication services, such as editorial, marketing, publicity,
book sales and design services, due to their irreversible nature, are not refundable.
4.8 What happens if I want to cancel the service?
It’s easy. Just write and tell us you want to cancel your agreement at any time, giving 30 days
written notice. You don’t need a reason, and you’re always in control.

5.0 Print-on-Demand: How Does It Work?

Schiel & Denver provides a comprehensive suite of book production and demand-driven
printing/distribution solutions for authors. We’re expanding the options available to
good authors by providing easy and affordable access to global distribution channels.
S&D stores books electronically at our printers in America, Europe, Far East and Austral-
ia, and delivers them “on demand” in printed format in response to orders from book-
sellers, librarians, distributors and wholesalers. We use local ground shipping to fulfil
book orders, matching supply and demand perfectly, and keeping costs low.
How does it work?

1. We assign your book a worldwide ISBN number
When you publish with Schiel & Denver, you can dictate your book’s distribution territory - i.e.,
in which global regions you want your book to be distributed and sold. Unless you want to pub-
lish privately, your book will automatically be given a worldwide ISBN (International standard
book number) and EAN barcode.
An ISBN is required for your book to be handled by bookstores, libraries and other retail outlets.
Your book will be registered with the international ISBN agencies, Nielsen BookData and Bowker
Books-In-Print, free of charge.
You retain all the rights to your work, and can cancel at any time. If you are publishing a hard-
cover edition of your work, you will get a separate ISBN number.
2. State-of-the-art Printing Facilities in USA, Europe & Australia

Schiel & Denver employs state-of-the-art and environmentally sound digital print-on-demand
facilities for small orders, and offset print runs for orders over 1500 copies.
The company operates printing and distribution centers in the following locations:
• United States of America (TN, PA and ME)
o Lavergne, Tennessee
o Nr Bangor, Maine
o Allentown, Pennsylvania
• England (Two printing facilities)
• France
• Singapore
• Melbourne, Australia (Offset print runs only)
As a member of the United Nations Global Compact, we are proud to use technology that match-
es supply with demand precisely. With print-on-demand, each book is only printed after an order
is placed, which ensures that there is no waste.
Many of the world’s leading trade and academic publishers are now turning to print-on-demand
solutions, to make their backlists available to the book buying public.
With S&D’s exemplary quality control, we ensure a bookstore quality product. Both you and your
readers will be satisfied with the look and feel of the book, that is equivalent to any softcove or
hardcover book found in a retail bookstore, published by any major publisher.

Annual $20 digital maintenance/storage fee

As defined in Clause 16.3 of the Author Agreement, you pay us a small annual fee of $20 per
year to maintain your book’s production files in our printing servers. We waive this fee for the
first year in all our publishing packages.
Therefore, you have full control over the information that you disseminate and how long you
wish your book to be in print. If you desire, your book will never go out of print.
3. Your book on sale at thousands of bookstores

Prior to publication, we send bibliographical and descriptive information relating to your book to
our international distribution network, which includes thousands of distributors, wholesalers and
book retailers. Your book will go on sale at over 160,000+ online and traditional retail stores, in
over 100 countries, across 4 continents. This includes the following leading bookstores in North
America and England:
For more details about our publishing partners, please click here.
• Ingram Book Group (International Distributor and largest U.S. book trader)
• Baker & Taylor
• Blackwell (library supplier)
• NACSCORP
• Bertrams THE
• Book Depository (Amazon Marketplace)
• Coutts (library supplier)
• Rittenhouse Book Distributors (scientific and medical book distributor)
• STL
• Dawson (library supplier)
• Gardners (wholesaler)
• Libreria Ledi (Italian distributor)
• Mallory International (wholesaler)
• Expresso Book Machine® (On Demand Books)
• Paperback Bookshop (Amazon Marketplace)
Specific Leading Retailers
• Amazon (USA, UK, France, Germany & Japan)
• Barnes & Noble
• Borders (US and UK)
• Chapters Indigo
• Exclusive Books (South African Retailer)
• Waterstones (UK Retailer)
• WHsmith ( UK Retailer)
• Book Depository
• Eden.co.uk
• Books-a-million
• Powells
• Eleftheroudakis (Greece’s leading bookstore)
• Alibris
• Target
and many more, please refer to our international distribution network

4. When an order arrives for your book...

When an order arrives for your book either from a bookseller or trade distributor in our inter-
national distribution network, we route the order to the printing facility nearest the customer.
This process is called Electronic Routing, and it means your book can be fulfilled immediately,
without having to be shipped to it’s destination by road or rail.
All U.S. and Canadian orders from bookstores like Barnes & Noble and Amazon, are securely
routed to the US facility for intra-American printing and distribution. German and Scandanavian
orders are routed to either the English or French facility.
* Paperback turnaround is 5-7 Days
* Hardback turnaround is 10-14 Days
Due to the speed and efficiency of print-on-demand, books can be printed in quantities as small
as a single copy or as many as as 1.1 million copies. A 500 page book can be printed in under a
minute.
International Market Access
Schiel & Denver’s greatest asset is the fact that our business model provides global distribution.
We enable authors in the Southern Hemisphere to reach their readers in the Northern Hemi-
sphere, and vice versa. For instance, Spanish writers can now sell their books to the Hispanic
community in Latin America, and American writers can reach readers across Europe and beyond.
With successful authors and publishing partners all over the world, Schiel & Denver is a truly glo-
bal business operation. Learn more about Schiel & Denver’s publishing partners at:
http://www.schieldenver.com/schiel-denver-distribution-partners.html
5. We take care of all local shipping, packaging and taxes

After Schiel & Denver has printed your book nearest geographical printing facility, we simply use
Local Ground shipping with UPS or U.S. Postal Service in the United States, to deliver your book
to the distributor/wholesalers’ warehouse or as the case may be, the end-customer (i.e. your
readers)
Schiel & Denver operates two warehouses, one in Denver, Colorado and one in Surrey, England,
to meet the needs of larger orders from our network partners.
* Learn more at: http://www.schieldenver.com/shipping.html
Expresso Book Machine (EBM)

Schiel & Denver has partnered with On Demand Books, to make our authors work available
through the Expresso Book Machine channel. The EBM is like an ATM machine for books, where
readers can walk into stores and have their book printed while they wait. We believe this is the
future of book publishing.
6. Author profits from every sale

Print on demand has brought about a fundamental shift in the way in which authors are bringing
books to market and in turn, how booksellers are selling them. Rather than having to estimate
the demand for every title before it is printed, digital technology is powering a revolution - a
revolution in which a sale of a book is made before a copy even exists.
Using print on demand, when a book is sold, it is printed and bound as fast as a book can be
picked off a book shelf -- either using traditional or point of sale print on demand.

Here are a few ways our authors are benefiting from us combining print-on-demand technology
with a streamlined globally distributed print model:
1. Furthering international strategies by entering new markets and extending distribution
and fulfillment reach;
2. Driving more book sales for authors with a profit on each sale;
3. Reducing warehousing needs;
4. Using print on demand to mitigate returns;
5. Revitalizing sales with valuable backlist content;
6. Facilitating the “long tail” - the practice of allowing consumers to find obscure titles not
usually stocked in bookstores.
7. Repurposing existing title lists to drive new revenue streams with large print and alter-
nate United Nations language markets;
8. Providing global and instant access to a multitude of books;
9. Removing supply chain costs from our business model;
As the book’s manufacture has already been paid for by the buyer, the process is very efficient
and you are guaranteed to receive your 50% royalty on every copy that is sold through our inter-
national distribution network. With S&D, you receive some of the highest author royalties avail-
able in the publishing services industry today. We provide you with outstanding book production
services and international market access, and our authors make a profit on every book sold.
We also have no interest in taking any rights to your work. You keep all the publishing rights to
your book. There is also no obligation to buy copies of your book.
7. An ethical dimension
We are happy because we reduce our carbon footprint to the minimum level, but at the same
time ensure that our authors can compete with traditional publisher’s titles and are not in any
way disadvantaged. Our service is fast, reliable and efficient. We guarantee your readers will
also be impressed by the speed and high standards of your book, that meet all required industry
standards in publishing.
We see print-on-demand as helping the environment by reducing waste. Less books are pulped
because they failed to sell, and therefore the number of forests cut down for profit is reduced.
8. We plant 25 trees for each author we publish

Schiel & Denver Publishing is proud to support The Nature Conservancy’s Plant a Billion Trees,
to deepen our commitment to respecting the environment. All papers used by Schiel & Denver
Publishing are natural, recyclable products made from wood grown in well-managed forests. The
manufacturing processes conform to the environmental regulations of the country of origin.
9. Schiel & Denver prepares written annual reports for the United Nations
Schiel & Denver is a member of the United Nations Global Compact, and using print-on-demand
helps us meet our environmental objectives for cleaner, greener standards in global business.
Each year we present the UN with a special report called a Communication-in-progress that will
be available to download from our UN webpage:
http://www.unglobalcompact.org/ParticipantsAndStakeholders/search_participant.html?detail=
Schiel+%26+Denver+Publishing+Limited
If you’d like more information about Schiel & Denver’s international printing process, please
feel free to contact us. Thanks for taking the time to read this information.

6.0 Basic Operating Instructions

Publishing your book with Schiel & Denver is easy and logical. The instructions below are in-
tended to give you a general guide, but you will have your own personal design team who will
be there to provide hand-holding, expert support and help you each step of the way.
If you need to contact your design team at any time, either call 1-888-629-4449 or feel free to
use the Whatever/Whenever Support System that keeps you in contact with your professional
team, day and night, 7 days a week.
1. Connect with your publishing consultant

After you’ve purchased your chosen publishing package, you will be assigned to one of Schiel &
Denver’s professional book design teams, and given a unique Author ID code.
Please refer to your Getting Started Guide, which you should receive after making your pur-
chase, or by logging in to the Downloads Area of the Author Center.
At Schiel & Denver, you’ll start your author journey by speaking directly to one of S&D’s profes-
sional publishing consultants, who will assist you:
1.Prepare and submit your manuscript
2.Begin planning for the marketing/promotion of your book (it’s never to early to start
the marketing campaign)
3.Introduce you to your desk editor, who will be the main point of contact with your pro-
fessional publishing design team.
Unless you purchase an expedited service, the book production process for your customized
book will take approx 3 months to reach our impeccable standards.
2. Sign your Schiel & Denver Author Agreement

The next step is for you to sign your Author agreement, and safely send this to us. To print off
a copy of your agreement, you will need to view the document in PDF format, and then press
print in Adobe PDF viewer.
* Download your Author Agreement
There are 4 ways you can send us your signed agreement:
a) By Mail
Send a legible signed copy of your agreement to:
Schiel & Denver Publishing Limited
Editorial Department
PO BOX 6300
London
United Kingdom
W1A 2ES
b) By Fax
Please return signed agreement to: 1-888-224-2721
Mark for Attention: EDITORIAL DEPT

c) By Online FTP Transfer

You only need to send the last signed page of the agreement. Sign and scan the last page of the agree-
ment, then log into the Author Center and click: Secure FTP Transmission.
Enter your Author ID, and upload the file. It will be sent directly to your design team. Please ensure
your signature is legible.
d) By E-Mail
You only need to send the last signed page of the agreement. Sign and scan the last page of the agree-
ment, and send the file to: acquisitions@schieldenver.com
Please ensure your signature is legible.
3. Check Your Manuscript

You’ve spent months, maybe years, perfecting your manuscript. Now it’s time to place it into the safe hub
of a professional publishing team. Firstly, please ensure that you are satisfied and have proofread your
manuscript before you submit it to Schiel & Denver.
Unless you intend to order editorial services, you should submit your manuscript in a complete condi-
tion, for smooth entry into the book production process. It should not require any corrections or altera-
tions.
Any author corrections you make after submission will necessarily slow down the book production proc-
ess and become expensive for us to implement.
* Visit the Author Corrections Service for more information.
Important issues to note:
* Your book ideally should have a word count above 5,000 words. Please inform your publishing con-
sultant if your book is shorter than this.
* If you have handwritten your manuscript, or want to submit it as a typed draft, then with Schiel &
Denver’s Data Entry Service, you can let us worry about typing it into the computer and producing a
professional book layout.
* If you have spoken your book into a dictaphone, with Schiel & Denver’s professional transcription
service, we can make a transcription of the recording and format this into a professional book layout.
* If you want to engage Schiel & Denver’s Professional Copy-editing Service, please order this service
now, before submission.
For more helpful Information visit Submitting Your Manuscript FAQ
4. Prepare your images (if appropriate)

If you have included photos, maps, tables, drawings or other graphics in your manuscript, these
need to be prepared to the following specifications:
Image format guidelines:
1. All images must be in JPEG or TIFF format.
2. Each image should be included in it’s own separate file.
3. Indicate where in your manuscript each image should be placed.
4. Images should be a minimum resolution of 300dpi.

If you need help preparing your images, please contact your publishing consultant.
* The number of allowed interior images is determined by your publishing package. If you
need extra placements inside your book for graphics, either purchase the additional interior
graphics service or upgrade your package.
* With Schiel & Denver’s Digitalize Your Images service, you can send your design team your
hardcopy print photos, negatives, camera film, slides or film catridges and we will digitalize
your images for placement into your professional manuscript - at affordable, industry standard
costs.
* It’s no problem if you want to submit an author photograph to include on your back cover.
We can enhance or “touch-up” your photos (like celebrity magazines) if required, with our ex-
pert image enhancement service.
5. Submit your materials

The next step will be to safely send your manuscript to your professional design team.
* There is no time limit or pressure on you to submit your manuscript immediately. You can
pay for your publishing package now, and submit whenever you’re ready.
* Your manuscript should be in Microsoft Word or Rich Text Format.
There are 4 ways you can send us your manuscript:
* Secure FTP Tranmission (most popular method)
* By e-mail to: acquisitions@schieldenver.com
* Special Server Access (by arrangement) - for files greater than 5 megabytes
* Publish by Mail service
* Please send your manuscript as one complete file. If you send your manuscript in multiple
word documents, you will need the File Merging Service, to combine the files into a single docu-
ment ready for your book production team.
* Your manuscript does not need to be in double spaced.
6. Complete New Author Questionnaire

Please log into the Author Center, and complete the Author Questionnaire. You need to complete
this, even if you have published a book before with Schiel & Denver.
The Questionnaire will help protect you against any potential legal problems. If you have any
questions, please contact your publishing consultant.
7. Participate in toll-free design call

As we begin work on your book, we will schedule an in-depth conference call directly with your
expert design and editorial team. You can convey your exact artistic requirements and remain in
complete control as our dedicated staff customize the entire process to meet your needs.

We will integrate your choice of publishing package and author services to give you a completely
tailored professional publishing experience to meet your exact vision. Everything from the size
of your book, to the type of paper, interior layout and ideas for the custom front cover can be
specified during this call.
What happens after the toll-free design call?
Your book design team will now schedule a transmittal meeting, and continue work on your
manuscript. They will shephard you quickly and efficiently through the entire process, and can
be contacted 7 days a week - through the Whatever/Whenever author support system in Schiel
& Denver’s Author Center. At Schiel & Denver, we pride ourselves on our excellent customer
care. learn more - visit the Book Production process.
With Schiel & Denver, you will be given weekly progress reports, and will be closely involved in
every aspect of your book’s design. The entire book production process takes approx 8-12 weeks
to complete, depending on the complexity of your book.
Extensions to the 3 month Period
Authors should note that if you order pre-publication services (i.e. copy-editing and indexing)
or if your book’s design is very complex and requires our expert layout technicians to undertake
unique work, the production time may be extended beyond the 3 month period. If this is likely,
we will always inform you and seek your agreement before undertaking any such work, with an
estimate of how much additional time may be required.
Full-color custom book cover
Included in the cost of each publishing package (except the Lite Packages), our expert book
designers will create a full-color professional book cover, customized to your exact vision. If you
wish, you can submit your own front cover image. Schiel & Denver never uses templates.
8. Write your blurb and book summaries

Now it’s time to write your book cover summaries, and return them to your design team. These
are the blurbs that will be sent to book retailers like Amazon and barnes & Noble, and will ap-
pear on your book’s backcover, so it’s very important you are happy with your descriptions.
With S&D, you will enjoy total control over how your book is introduced to bookstores, and over
the description retailers and the book buying public are given about yourself, and your book.
You will need to write the following blurb and book summaries:
1. Author Biography - 5,000 words max.
This tells your readers about you, and what inspires you. This will appear on your book’s web-
page in the S&D online bookstore, and booksellers’ websites if desired.
2. Back-cover summary - 150 words max.
The description will appear on your book’s back cover.
3. Your Dedication - 200 words max.
This will appear in the inside cover of your book.
4. Book Synopsis - 5,000 words max.
Your book’s synopsis is very important and will appear in the main description of your book at
bookstores (traditional and online) - and in the official S&D bookstore. You can update all of this
information at any time through the Post-Publication Revisions Schedule.

9. Pre-publication Marketing and S&D Trade Catalogue

Your book will now be prepared for placement into the Schiel & Denver bi-annual trade catalog.
This important professional marketing is a unique aspect of publishing with Schiel & Denver, and
is INCLUDED in the cost of each publishing package.
We essentially give your book an important ‘background marketing’ free of charge, to comple-
ment our powerful global distribution channels.
Our dedicated bookselling department and professional sales reps will use the catalog, and will
also prepare Advance Information Sheets (AIs), to market your book to the retail buyers at book-
stores.
* Purchasing the bookstore returns program is an essential tool if you want to give stores an
incentive to stock your book.
* Schiel & Denver provides a powerful range of marketing and publicity services which are
absolutely integral to your book’s commercial success.
* Visit Marketing and Publicity Services FAQ
10. Approve your proofs

In the penultimate stage, your book interior and cover proofs or “galleys” will be placed in the
Progress Center of your S&D Account, for you to review and approve.
* Schiel & Denver allows 14 days for you to check and indicate whether you want to imple-
ment any author corrections or additional editorial changes.
* If you wish a professional proofreader to perform a line-by-line analysis of your book’s inte-
rior proofs to correct any errors, please order this now.
* For your custom book cover, authors are allowed one-pass of professional artwork or you can
supply your own book cover.
* The Progress Center only appears in your S&D author account, after your proof galleys or
other documents have been placed there for you to download.
11. Global Distribution and Marketing campaign

The last stage is when Schiel & Denver publishes your book, and you enjoy the power of our global dis-
tribution channels. Readers around the world will be able to buy your book, and local bookstores across
America will sell your book.
Congratulations! This is a wonderful moment, and your book launch should always be celebrated with
friends and family. If you are having a book launch party, or book signing, we can arrange for special cop-
ies or promotional materials to be delivered especially for the occasion.
Once your book is published, Schiel & Denver then has a fantastic range of expert marketing and public-
ity services to promote and maximize the visibility and sales potential of your book, and give you that
much needed headstart in an increasingly competitive book retail environment.
Schiel & Denver is particularly sympathetic to writers who just want to get on doing what they do best -
writing - and leave all the hard grafting work of marketing and publicity to our in-house experts.

7.0 Publish By Mail

If you would like to send us your manuscript by mail, instead of through our online channels,
this is classifed as ‘publishing by mail’. The process requires an additional $75 administration
fee. With the publish by mail option, you can either pay online or by sending us a check. Do not
send us your credit card details in the post.
Publishing by mail with Schiel & Denver is easy. We will wait until we receive your complete
submission package, including signed agreement, payment, and all your submission materials
before proceeding.
The instructions below are intended to give you a general guide, but you will have your own per-
sonal design team who will be there to provide hand-holding support each step of the way.
Create your Schiel & Denver Account
The first step is to create a new account. If you need to speak to a publishing consultant before
proceeding, please call us at: 1-888-629-4449.
Payment Options
You can either pay online (easiest) or by making out a check** for the sum of the services you
are purchasing PLUS the $75 administration fee, to:
SCHIEL AND DENVER PUBLISHING LTD
**If you are paying by check, you need to enclose your check in your submission package.
Unless you purchase an expedited service, the production process for your customized book will
take approx 3 months to reach our impeccable standards.
You need to:
Sign and return your author agreement (Go pg 17)
check your manuscript (Go pg 18)
Prepare your images (Go pg 18)
Your submission package should include the following checklist of items.

* (A) Your manuscript
We can accept the following formats:
1. CD/DVD disk
2. USB Stick
3. Hardcopy Manuscript (Requires Data Entry Service)
* (B) Your check payment (unless you have purchased by credit card online)
* (C) Your Signed Author Agreement
* (D) Your graphics/images (if appropriate, with instructions of where to place in your manuscript. If you
are sending us image hardcopies, this requires Digitalize Your Images Service)
Please mail your submission package to:

Schiel & Denver Publishing Limited
Editorial Department, PO BOX 6300 London, United Kingdom, W1A 2ES
Important Note: PLEASE DO NOT SEND ANY ORIGINALS, WE CANNOT RETURN ANY MATERIALS.

8.0 Intelligent Book Pricing

How does Schiel & Denver price my book?
At Schiel & Denver, we want our authors’ books to have a retail price that reasonably reflects
the competition and what your readers are prepared to pay. One of the major complaints many
authors have in the publishing services industry, is that their publisher has priced their book too
high. We believe it is counter productive to price a book at $20, when all the competition is
selling on Amazon for $7.99.
We also believe book pricing is too sensitive to simply produce a standardized table - we there-
fore have devised a special method of calculating book prices, by (mean) averages. This is pos-
sible due to the fact that print-on-demand unit costs now almost equate the cost of traditional
offset printing.
How does it work?

1. We ask you to identify three books, that are currently selling on Amazon, in the same genre
as your book, that you would view as literary competition.
2. We take the (mean) average price of those three books’ prices, to calculate your list price.
This fair method ensures your book is not disadvantaged or priced out of the reading market.
Here’s the math:

Let’s say your book is a crime thriller, called Joe Detective. You identify three rival books (X,Y,
and Z) selling on Amazon as Joe Detective’s main competition. These books might be published
by great publishers like Hachette Book Group, or small independent presses. It doesn’t matter -
as long as you are satisfied to identify these books as literary competition.
The selling price of Joe Detective would be calculated as follows:
(Book X + Book Y + Book Z) / 3 = Joe Detective’s list price (rounded off to nearest dollar)*
By having a competitive list price, we believe that your readers will be more willing to try your
work, especially if you are a new author, than if your book was disadvantaged with a high price.
During an economic recession, what readers are prepared to pay for their reading material can
be substantially affected, and with our proven method, we have found more readers are pre-
pared to try new talent.
Canadian Book Market

For authors who opt for ‘Worldwide’ or ‘U.S. & Canada’ distribution territories, Schiel & Denver
will use our above method to calculate the cost of your book in Canadian Dollars. Your book will
be orderable from Canada’s largest bookseller, Chapters Indigo, as well as Amazon Canada, inde-
pendent retailers and university college book stores in Canada.
Books are printed and shipped from our U.S. printing facilities in Maine, using low cost ground
shipping across the border. Although GST (Goods and Services Tax) costs are incurred, Schiel &
Denver absorbs these costs in our operations, ensuring that your book is competitvely priced in
comparison to traditional offset books, and can succeed in the Canadian Book Market.
Learn more about Canadian Distribution with Schiel & Denver. *If you are not satisfied with the
retail price we propose to you during the publishing process, feel free to purchase the Set My
Own Price (SMOP) service.

9.0 Quality Control Standards

We at Schiel & Denver have devoted considerable effort to ensuring that everyone, from writer
to reader, is happy and impressed with the quality of our books. Our titles are designed to be
able to compete effectively with tradtionally published books, in retail environments.
Schiel & Denver takes a very traditional approach towards quality control. We maintain the high-
est standards, and employ experienced printing technicians to ensure U.S. industry procedures
are met. At Schiel & Denver, nothing but the best is good enough. The company guarantees that
both you, and your readers, will be impressed with the high standard of our books.
We have also gone a step further, and standardized our printing procedures at each of our state-
of-the-art digital print-on-demand facilities in America, England, France, Singapore and Mel-
bourne, Australia. Each Schiel & Denver book is printed to the same U.S. industry standard as
any traditional publisher’s title produced via offset printing methods.
We’ve implemented the following production criteria:
• We ensure that all pages are included in the book, no pages are missing and are set in ac-
cordance with supplied materials.
• We ensure Text is centered on each page, and consistent with the original submission from
Schiel & Denver’s Editorial Department. The process from editor to printer is seamless.
• Cover and book block have correct ISBN/EAN
• Cover is applied with correct vertical, horizontal, and angular alignment within 1/16 of an
inch - State of the art Commercial Xerox Digital Printing Machines
• Offset-level Binding is applied firmly and squared to the book block. No excess adhesive is
visible after trimming.
• Book is cut square within 1/16 of an inch (.016 cm) variance.
• Cover and Book Block match.
• Text pages are clean and de-speckled consistent with original submitted materials.
• Print registration is subject to +/- 1/16 inch (.016 cm) variance.
• We use an inline spectrophotometer which automates color adjustments and callibrations
to consistently deliver superior image quality and spot color accuracy.
• Schiel & Denver has installed at our U.S. printing facilities ‘Transactional Electronic Regis-
tration’ (TELER) which provides consistently accurate images and precise registration - +/-
.65 mm image-to-sheet and front-to-back registration with 8.5” x 11” paper.
• Schiel & Denver has implemented Sheet Enhancement Modules with our iGen4 printers to
take challenging environmental factors into account, creating unparalleled sheet flat-
ness, and giving you outstanding stack quality and high performance with down-stream
finishing.
• We guarantee offset-level image quality with a smooth matte finish, together with the re-
duced costs, environmental and time efficiencies associated with digital print-on-demand
technology.

• As a standard fitting, Schiel & Denver uses Revolutionary Emulsion Aggregation (EA) fine
particle toner. This ensures that the final quality of your book is comparable to, or exceeds,
offset-level output, with finer lines, higher levels of detailing, and high resolution finish.
• Our printing supply chain is enhanced with Auto Density Control, which virtually eliminates
streaking by automatically detecting and eliminating density variation on the page and cover.
• Carrier Dispensing System replaces traditional developer and yields consistent color uniform-
ity (installed at UK facility in June 2009)
• Our High Definition Linearization eliminates the need for gray scale calibration, resulting in
better production of neutral grays and highlight shadows, improved photo smoothness and
greater color stability.
• For color books, we use advanced Color Profiling enabling greater color consistency and
realism in objects such as faces and skies - accurately matching GRACoL and ICC DeviceLink
standards.
• Schiel & Denver has invested in a wide array of paper stocks including coated, uncoated, tex-
tured, smooth, and specialty; and the largest cut-sheet size of any digital color press.
10.0 Whatever / Whenever Support System

Schiel & Denver is proud to present a groundbreaking support system that ensures our authors
can reach us - 24/7, 365 days a year including Thanksgiving and vacations.
Production days get very busy at Schiel & Denver, so we’ve designed the Whatever/Whenever
Support System to ensure you are always in contact with your book production team. The system
only operates with your correct Author ID, and works using “Find me, Follow me” phone tech-
nology. The system will transmit your message directly through to your design teams contact
points, including:
* Blackberry® Handhelds / PDAs
* Mobile Laptops
* Automated Voicemail
10.1 Scheduled hours of operation
Schiel & Denver’s office hours are from 6:00 AM to 6:00 PM EST Monday through Friday. Schiel &
Denver will be closed for the following holidays:
* New Year’s Day
* Bank Holidays
* Independence Day
* Thanksgiving Day
* Christmas Day
* Boxing Day
Authors can contact their design team out-of-hours via the Whatever/Whenever Support Sys-
tem, or through private contact information. You can reach Schiel & Denver customer services
for assistance via our U.S. main switchboard: +1-888-629-4449 and / or via email at: enquiries@
schieldenver.com.

11.0 Preferred Payment Plan (PPP)

At Schiel & Denver, you can pay for your publishing package in instalments.
We recognize that publishing your book is a personal milestone, and important investment in
your professional career and future success. At Schiel & Denver, we want our authors to be able
to make the correct investment for their needs, by being able to afford the most appropriate
publishing package for their book.
Schiel & Denver therefore offers the convenience of a 3-way Preferred Payment Plan, for added
flexibility; allowing you to pay in three easy instalments. The PPP will help close the gap be-
tween your creative needs and your cash flow. Our comprehensive solution ensures you receive
the best possible benefits - right when you need it.
11.1 How Do I Sign Up?

You’ll need to call a publishing consultant on1-888-629-4449 and tell us which publishing pack-
age you’d like to take up using the Preferred Payment Plan.
You’ll need a valid credit card to proceed. We’ll then provide you with a special PPP payment
gateway, for you to make the first payment which will be 1/3 of the total payment due.
11.2 What’s the Payment Schedule?

* The 1st instalment is due when submitting your manuscript
* The 2nd instalment is due on the 15th or 30th of the consecutive month (depending on the
date of your first payment)
* The 3rd instalment is due on the 15th or 30th of the consecutive month
We can start working on your book just as soon as we receive your signed author agreement,
complete manuscript and first payment.
11.3 Are there any other fees?

You will pay:
* a $15 enrolment fee to begin the PPP schedule
* a $30 late fee, if you miss a monthly payment
11.4 What else do I need to know?

* The PPP option is only available for payments made with a credit card.
* If you miss a payment, all production work will stop on your book and you’ll need to pay the
late fee for work to resume.
* Each payment is in US Dollars and non-refundable.

12.0 Publishing Law and Avoiding Trouble

If you want to publish your book with Schiel & Denver, you must make certain legal guarantees
or ‘warranties’ to S&D, that your book is safe for us to publish. By using the term ‘safe’, we
mean that your book doesn’t contain any material that could cause either you, or us, to wind up
in any Court of Law defending your book or being prosecuted by any authorities.
12.1 What kind of things MUST NOT be in my book?
• Untrue Statements purporting to be facts

• Pornography, lewd material or obscenity
• Hate material against any group of people or religion
• Statements revealing secrets about or attacking any State or Government
• Material that has been copied from another source, without permission and/or without
acknowledging the original author.
12.2 How can Schiel & Denver help prevent future legal problems?
As a responsible publisher, Schiel & Denver can help you avoid any legal problems when you’re
publishing your book, and we ask that you help us in return by accurately completing the New
Author Questionnaire after you sign your Author Contract.
http://www.schieldenver.com/new-author-questionnaire.html
You must complete a fresh questionnaire each time you want to publish a new book with S&D.
12.3 I’m worried there might be something unsafe in my book?

Please contact your desk editor without delay. Our legal department can provide guidance.
12.4 What might happen if there is a question over my book’s content?
1. In unusual circumstances, you may be asked to remove or change specific passages.
2. If the legal issue is complex, we may require that a publishing lawyer from a commercial law
firm reads your book, before we publish it, to make sure that it’s safe.
3. In extremely rare cases, your book may be rejected on the grounds of unsafe content.

13.0 Volume Book Discounts & Review copies

13.1 What discounts are available on purchasing copies of my own book?
The author shall be entitled to purchase copies at discounts from the retail price as defined by
the following schedule:
Number of Copies Percent Discount off Retail Price

1 - 24 5%
25 -49 10%
50 - 99 15%
100 - 249 25%
250 - 499 30%
500 + Please contact us for a special quote
13.2 Ordering author copies of your book

You are under no obligation to order copies of your own book.
Schiel & Denver’s powerful Global Publishing System makes ordering discounted copies of your
book easy and simple. Just log into the system, find your book in the bookstore, and the above
discount schedule will be automatically applied to your order when you checkout.
To foster a Christian sense of community spirit, our current policy is to permit S&D authors to
buy other S&D titles at the above discount schedule, through their own author account.
13.3 Turnaround & Delivery

Paperback books take 5-10 days, Hardback books take 10-15 days. Our book production is top
quality and equivalent to any traditional offset book that you find in a retail bookstore.
Shipping Methods & Costs
With American publishing partners, and state-of-the-art printing facilities based in the continen-
tal USA (PA, ME and TN) we fulfil all U.S. orders using low cost U.S. Ground Shipping.
13.4 Review Copies Policy

Schiel & Denver is happy to provide review copies in response to a request from a bone fide
book reviewer or journalist. For this reason we include the Book Launch Tool Kit in most publish-
ing packages to encourage interest in your book.
When we receive a request, Schiel & Denver will e-mail all the pertinent information you need
to decide if you would like us to fulfil the request. Once you’ve paid for the books to be printed
and postage and packaging, we’ll send out the review copy on your behalf.
Authors who have purchased the Personal Publicist Service will automatically qualify for fifty
review copies to be sent out to an exclusive list of targeted media.

APPENDIX A
Schiel & Denver offers a variety of shipping options, to fit the various needs of our authors and
clients. The company operates printing facilities in the United States of America, England,
France, Singapore and Australia. We therefore use local ground shipping for most regions, keep-
ing delivery costs low.
United States Shipping Methods

U.S. Ground Economy (U.S. Postal Service)
Schiel & Denver uses domestic U.S. Postal Service to deliver to all 50 states, Puerto Rico and the
U.S. Virgin Islands in approximately 7 to 10 business days of shipment date. Economy has limited
or no trackability. The pricing is $4.50 per shipment, plus $1.10 for each book in the shipment.
Not recommended for carton shipments. Shipment cannot be insured. Schiel & Denver cannot
guarantee risk of damage or loss.
U.S. Priority (UPS / U.S. Postal Service)

Schiel & Denver uses UPS or U.S. Postal Service to deliver to most residential addresses in the 48
contiguous states in the U.S. within 1 to 6 business days of shipment date, based on the location
of the Ship To address. The pricing is $7.00 per shipment, plus $1.10 for each book in the ship-
ment. Shipments are traceable. P.O. Boxes and Military Addresses cannot be used as a Ship To
Address.
2nd Day Air (USA Only)

Schiel & Denver uses UPS or FedEx. We deliver to most commercial addresses in all 50 states in
the U.S. and Puerto Rico by the end of the second business day after shipment date (shipments
to certain locations in Alaska and Hawaii require additional time in transit). The Pricing is $20
per shipment plus $2.49 for each book in the shipment. Shipments are traceable. P.O. Boxes and
Military Addresses can not be used as a Ship To Address.
U.S. Overnight (USA Only)

Usually UPS or FedEx. Schiel & Denver delivers to most addresses in the 48 contiguous states in
the U.S. and Puerto Rico by 10:30 am the next business day, after shipment date. The pricing is
$49.99 per shipment, plus $2.99 for each book in the shipment. Shipments are traceable. P.O.
Boxes and Military Addresses can not be used as a Ship To Address.
Canada Shipping Methods

Canada Ground
Delivery to most addresses in the 10 provinces of Canada within 3 to 7 business days of shipment
date, based on the location of the Ship To address. The pricing is $20 per shipment plus $1.99
for each book in the shipment. Shipments are traceable. P.O. Boxes can not be used as a Ship To
Address.
Canada Premium
Delivery to Canada by 10:30 am the next business day after shipment date (metropolitan areas)
or by the end of the next business day after shipment date (most other areas). The pricing is
$49.99 per shipment plus $2.99 for each book in the shipment. Shipments are traceable. P.O.
Boxes can not be used as a Ship To Address.

United Kingdom
United Kingdom Economy
Royal Mail. Suitable for small parcels up to a maximum of 2 kilograms (typically 2 books). Deliv-
ery to most addresses in the U.K. by the third business day following dispatch.
United Kingdom Standard

Suitable for small parcels up to a maximum of 2 kilograms (typically 2 books). Delivery to most
addresses in the U.K. by the next business day following dispatch.
United Kingdom Rush

Suitable for all parcel sizes. Delivery to most addresses in England and Wales for guaranteed
timed next business day delivery before 10:00 am. Shipments are guaranteed and trackable.
European Union
European Union Standard
Suitable for small parcels up to a maximum of 5 kilograms. Delivery to most addresses in the EU
within 4 to 6 days. The pricing is $5 per shipment plus $1.99 for each book in the shipment.
European Union Premium

Suitable for all parcel sizes. Delivery to most EU destinations within 2 business days. Shipments
are trackable. The pricing is $15 per shipment plus $2.49 for each book in the shipment.
International Shipping
International Economy
Shipping is from Schiel & Denver’s USA printing facilities. Delivery to most countries and ter-
ritories to the destination country’s mail system. Shipment times and reliability vary based on
the destination country’s mail system. These shipments are not traceable. P.O. Boxes cannot be
used as a Ship To Address. (This shipping method, in exchange for lower shipping cost, does not
offer damage insurance or shipment tracking to the ultimate recipient. When you select this
method of international shipment, you waive all liability against Schiel & Denver, or the carrier,
for damage or loss of the shipment).
Premium International
Shipping is from Schiel & Denver’s USA printing facilities. Delivery to more than 200 countries
and territories by 10:30 am the second business day, after shipment date, and delivery to most
other areas by the end of the second business day. Quoted freight rates exclude import duties,
taxes, brokerage fees, custom fees and document preparation fees. If these fees apply, these
additional fees will be paid by Schiel & Denver and will be invoiced to the customer separately.
Shipments are traceable. P.O. Boxes cannot be used as a Ship To Address.
Important Notes
Due to the nature of print-on-demand, all orders are final and cannot be cancelled or changed.
Titles are nonreturnable. To calculate final shipping time, add printing/production time of 5-10
days (paperback) and 10-15 days (hardback) to the delivery estimates given below. Therefore:
FINAL DELIVERY TIME = PRINTING TIME + DELIVERY METHOD

Schiel & Denver Publishing Ltd
www.schieldenver.com
Call us toll free at: 1-888-629-4449

Publishing With Schiel & Denver Is Fast, Easy and Affordable

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For Schiel & Denver Authors

Printed in the United States of America

Visit us online at: www.schieldenver.com

1.0 Getting Started 4

2.0 United Nations Global Compact 7

3.0 Responsible Corporate Citizenship 7

4.0 Frequently Asked Questions 9

5.0 Print-On-Demand: How Does It Work? 13

6.0 Basic Operating Instructions 17

7.0 Publish By Mail 22

8.0 Intelligent Book Pricing 23

9.0 Quality Control Standards 24

10.0 Whatever / Whenever Support System 25

11.0 Preferred Payment Plan (PPP) 26

12.0 Publishing Law & Avoiding Trouble 27

13.0 Volume Book Discounts & Review Copies 28

Appendix A Shipping Methods & Costs 29

S&D Operating Manual 010709 www.schieldenver.com | 3

Schiel & Denver

1.0 Getting Started

1.1 Summary Overview

1.2 Operating Manual

1.3 Schiel & Denver Trade Catalog

S&D Operating Manual 010709 www.schieldenver.com | 4

1.4 Local Bookstore Finder

1.5 Schiel & Denver Service Offerings

P1 - Black & White Book Publishing

P2 - Full-Color Book Publishing

P3 - Poetry Book Publishing

P4 - Christian Book Publishing

P5 - Integrated Book Publishing and Translation

S&D Operating Manual 010709 www.schieldenver.com | 5

1.4 How to open your S&D Account

1.5 The Easy Publishing Roadmap

1.6 Immediate Post-Purchase Support

1.7 Docking Phase

During the docking phase, you will:

1. Receive your AUTHOR ID

FOR THE BOOK PUBLISHING INSTRUCTIONS, PLEASE GO DIRECTLY TO PAGE 17.

S&D Operating Manual 010709 www.schieldenver.com | 6

2.0 United Nations Global Compact

Official Statement on acceptance to United Nations Global Compact

Executive Board, Schiel & Denver Publishing Limited

3.0 Responsible Corporate Citizenship

3.1 Fundamental Business Principles

S&D Operating Manual 010709 www.schieldenver.com | 7

3.2 Equal Opportunity Employer

3.3 Health & Safety

Accordingly, Schiel & Denver’s Health & Safety Policy is as follows:

3.4 Freedom of Association

3.5 Zero tolerance on forced labour and child labor

3.6 Security Measures

S&D Operating Manual 010709 www.schieldenver.com | 8

4.0 Frequently Asked Questions

4.1 What kind of publishing is this?

S&D Operating Manual 010709 www.schieldenver.com | 9

4.3 Will Schiel & Denver edit my book for me?

S&D Operating Manual 010709 www.schieldenver.com | 10

4.5 Where will my book be available?

S&D Operating Manual 010709 www.schieldenver.com | 11

4.7 Do you have a money-back guarantee?

Additional Author Services

4.8 What happens if I want to cancel the service?